Compare Optimizely Web Experimentation and SplitMetrics Optimize 
At a Glance
Market Segments
Mid-Market (47.8% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Contact Vendor
Starting at $13,600.00 Per Year
Optimizely Web Experimentation
Star Rating
(409)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSplitMetrics Optimize
Star Rating
(18)4.2 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Starting at $13,600.00 Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Optimizely Web Experimentation excels in user-friendliness, with many users highlighting its easy setup process, making it accessible even for non-technical individuals. This contrasts with SplitMetrics Optimize, which, while noted for its efficiency, does not have as many reviews to validate its ease of use.
- Users say that Optimizely Web Experimentation provides real data insights, allowing teams to move away from assumptions and make data-driven decisions. This capability is particularly appreciated by users who want to test new ideas quickly without extensive deployment cycles, a feature that some users feel is less emphasized in SplitMetrics Optimize.
- Reviewers mention that the flexibility of Optimizely Web Experimentation allows developers to implement experiments directly in code, enabling rapid testing and immediate impact assessment. In comparison, while SplitMetrics Optimize is recognized for its ability to run multiple product instances, it lacks the same level of developer-centric features that facilitate quick iterations.
- According to verified reviews, both products have similar star ratings, but Optimizely Web Experimentation stands out with a significantly higher G2 Score, indicating greater overall user satisfaction. This suggests that users feel more positively about their experiences with Optimizely compared to SplitMetrics Optimize.
- Users highlight that SplitMetrics Optimize is relatively easy to use and requires no learning curve, which is a plus for teams looking for straightforward solutions. However, the limited number of reviews raises questions about the breadth of user experiences compared to the more established Optimizely Web Experimentation.
- Reviewers note that while SplitMetrics Optimize has a strong focus on pre-launch testing and automation, Optimizely Web Experimentation's comprehensive support and resources contribute to a more robust partnership experience, as indicated by its higher ratings in support quality.
Pricing
Entry-Level Pricing
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
SplitMetrics Optimize
BASIC
Starting at $13,600.00
Per Year
Ideal for indie developers and small teams
- 1 app ( iOS/Android, 1 locale)
- 12 tests per year
- Product page, Search page
Free Trial
Optimizely Web Experimentation
No trial information availableSplitMetrics Optimize
No trial information availableRatings
Meets Requirements
8.4
296
8.3
8
Ease of Use
8.1
309
8.1
8
Ease of Setup
8.0
155
Not enough data
Ease of Admin
8.2
124
Not enough data
Quality of Support
8.0
252
8.5
8
Has the product been a good partner in doing business?
7.9
119
Not enough data
Product Direction (% positive)
7.8
271
8.1
6
Features by Category
User Identification
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Tracking & Reporting
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
7.8
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
7.6
22
|
Verified
Not enough data
Templates
7.8
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
Personalization
7.6
23
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
20
|
Verified
Not enough data
7.0
19
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
8.6
22
|
Verified
Not enough data
Multichannel
8.5
26
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
8.9
25
|
Verified
Not enough data
Administration
8.0
22
|
Verified
Not enough data
8.5
22
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
8.1
23
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
21
Not enough data
8.1
14
Not enough data
Targeting
7.6
21
Not enough data
7.8
20
Not enough data
Triggered Content
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Not enough data
Personalized Content
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Not enough data
Functionality
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Not enough data
Computing
7.9
67
Not enough data
6.4
61
Not enough data
6.9
72
Not enough data
Experimental Design
8.4
70
Not enough data
8.7
69
Not enough data
8.7
69
Not enough data
Analytics
8.2
68
Not enough data
5.8
62
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely Web Experimentation and SplitMetrics Optimize are categorized as A/B Testing
Unique Categories
Optimizely Web Experimentation is categorized as Feature Management, Personalization Engines, E-Commerce Personalization, Customer Data Platform (CDP), Configuration Management, and Personalization
SplitMetrics Optimize is categorized as App Store Optimization, Mobile App Analytics, Mobile Marketing, and Mobile App Optimization
Reviews
Reviewers' Company Size
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SplitMetrics Optimize
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Marketing and Advertising
8.1%
Retail
8.1%
Other
54.4%
Marketing and Advertising
22.2%
Computer Games
16.7%
Information Technology and Services
11.1%
Financial Services
11.1%
Staffing and Recruiting
5.6%
Other
33.3%
Discussions
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
SplitMetrics Optimize has no discussions with answers
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