SplitMetrics Optimize is an advanced mobile optimization platform for data-driven decision making, validation of ideas, concepts, and features via fully transparent A/B tests for iOS and Android on the product, search and category pages.
- Launched in 2015 at the dawn of a/b tests
- We track behavior data for 100M users for benchmarks
- Up to 63% increase in conversion rate
Benefits:
● Solution trusted by the world top mobile app & game publishers including Kwalee, Mytona, Sybo, IGG, Etermax, Rockbite Games and others.
● Smart and user-friendly platform that provides an opportunity to set up and run 30.000+ types of tests easily.
● Continuous app validation from basic idea research and hypothesis development to test interpretation, evaluation with benchmarks, and getting actionable insights.
● Instant results received from real users gathered on a single report page.
● Transparent analytics with detailed qualitative and quantitative metrics on user behavior (including but not limited with: conversion, engagement & bounce rates, in-depth installs analytics, exploration analytics).
● Ability to choose between various core statistical methods for checking concepts and hypotheses. The platform users can take advantage of Bayesian method, multi-armed bandit, or sequential depending on their experiment goal.
● Secured app rank and testing privacy with the tests running in an isolated environment.
● Dedicated expert team support on every stage ensuring onboarding, forearming with test ideas, helping with result analysis and hypothesis development.
● Priority access to industry benchmarks and knowledge base of best ASO and A/B testing practices based on 1M+ users tracked.
● Ability to get additional support or simply delegate app store optimization and design tasks to a team of SplitMetrics Agency experts.