Compare Optimizely Web Experimentation and Outgrow 
Featured Products
At a Glance
Market Segments
Mid-Market (48.0% of reviews)
Small-Business (81.4% of reviews)
Entry-Level Pricing
Contact Vendor
$14.00
Optimizely Web Experimentation
Star Rating
(410)4.2 out of 5
Market Segments
Mid-Market (48.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationOutgrow
Star Rating
(329)4.7 out of 5
Market Segments
Small-Business (81.4% of reviews)
Pros & Cons
Entry-Level Pricing
$14.00
Free Trial is available
Browse all 5 pricing plansOptimizely Web Experimentation vs Outgrow
When assessing the two solutions, reviewers found Outgrow easier to use, set up, and administer. Reviewers also preferred doing business with Outgrow overall.
- Reviewers felt that Outgrow meets the needs of their business better than Optimizely Web Experimentation.
- When comparing quality of ongoing product support, reviewers felt that Outgrow is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Outgrow over Optimizely Web Experimentation.
Pricing
Entry-Level Pricing
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Outgrow
Freelancer Limited
$14.00
3 Content Types including Outcome Quiz, Asesssment, Form and Survey
- 3 Content Types including Outcome Quiz, Asesssment, Form and Survey
- Embed
- Custom Branding - Limited Access
Free Trial
Optimizely Web Experimentation
No trial information availableOutgrow
Free Trial is available
Ratings
Meets Requirements
8.4
296
9.4
263
Ease of Use
8.1
309
9.3
262
Ease of Setup
8.0
155
9.1
159
Ease of Admin
8.2
124
9.4
144
Quality of Support
8.0
252
9.4
261
Has the product been a good partner in doing business?
7.9
119
9.4
144
Product Direction (% positive)
7.8
271
9.4
246
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
7.8
24
|
Verified
9.7
5
8.5
26
|
Verified
10.0
5
7.6
22
|
Verified
9.0
5
Templates
7.8
24
|
Verified
10.0
5
8.3
23
|
Verified
10.0
5
8.4
24
|
Verified
10.0
5
Personalization
7.6
23
|
Verified
9.3
5
7.7
26
|
Verified
10.0
5
7.9
21
|
Verified
8.3
5
Feature Not Available
8.3
5
7.5
20
|
Verified
10.0
5
7.0
19
|
Verified
9.7
5
9.0
24
|
Verified
8.7
5
8.6
22
|
Verified
9.0
5
Multichannel
8.5
26
|
Verified
9.0
5
6.9
20
|
Verified
9.3
5
8.9
25
|
Verified
9.3
5
Administration
8.0
22
|
Verified
9.7
5
8.5
22
|
Verified
10.0
5
8.2
22
|
Verified
10.0
5
8.1
23
|
Verified
9.0
5
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
21
Not enough data
8.1
14
Not enough data
Targeting
7.6
21
Not enough data
7.8
20
Not enough data
Triggered Content
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Not enough data
Personalized Content
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
9.8
15
Not enough data
9.5
11
Not enough data
9.1
16
Not enough data
9.1
15
Campaigns
Not enough data
9.8
10
Not enough data
9.6
13
Not enough data
9.2
10
Not enough data
9.5
14
Integrations
Not enough data
9.6
15
Not enough data
9.0
13
Not enough data
9.6
12
Not enough data
9.5
14
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.1
20
Not enough data
8.9
20
Platform Reporting
Not enough data
8.7
19
Not enough data
8.8
21
Management
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Not enough data
Functionality
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Not enough data
Responses
Not enough data
9.1
17
Not enough data
8.6
18
Not enough data
8.9
17
Not enough data
9.3
17
Not enough data
9.3
17
Platform
Not enough data
9.4
18
Not enough data
9.2
17
Not enough data
9.4
16
Not enough data
8.9
18
Not enough data
8.8
18
Not enough data
8.9
18
Not enough data
8.9
18
Generative AI
Not enough data
8.3
14
Not enough data
8.9
14
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
9.0
54
|
Verified
Not enough data
9.0
51
|
Verified
Not enough data
Feature Not Available
Agentic AI - Lead Capture
Not enough data
8.1
20
Not enough data
7.7
20
Data Capture
Not enough data
Feature Not Available
Not enough data
8.5
50
|
Verified
Not enough data
8.2
47
|
Verified
Not enough data
8.9
51
|
Verified
Analytics
Not enough data
8.9
47
Not enough data
8.9
52
|
Verified
Customization
Not enough data
9.0
52
|
Verified
Not enough data
8.6
54
|
Verified
Not enough data
8.7
53
|
Verified
Not enough data
8.7
53
|
Verified
Content Creation
Not enough data
8.7
19
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
7.3
8
Not enough data
6.5
8
Not enough data
7.9
7
Not enough data
7.3
8
Not enough data
6.5
8
Not enough data
7.1
8
Optimization
Not enough data
8.9
18
|
Verified
Survey Management
Not enough data
9.0
13
Not enough data
8.6
13
Not enough data
9.0
13
Not enough data
9.0
13
Survey Customization
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
9.1
13
Not enough data
7.8
12
Survey Insights
Not enough data
9.1
13
Not enough data
9.2
12
Not enough data
9.1
13
Not enough data
9.0
13
Agentic AI - Survey
Not enough data
8.9
11
Not enough data
8.3
12
Not enough data
8.8
12
Customization
Not enough data
9.1
25
Not enough data
9.2
25
Not enough data
9.3
26
Not enough data
9.4
24
Additional Functionality
Not enough data
9.4
26
Not enough data
7.5
25
Not enough data
9.2
24
Not enough data
8.2
25
Not enough data
9.1
26
Computing
7.9
67
Not enough data
6.4
61
Not enough data
6.9
72
Not enough data
Experimental Design
8.4
70
Not enough data
8.7
69
Not enough data
8.7
69
Not enough data
Analytics
8.2
68
Not enough data
5.8
62
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
8.8
27
Publishing
Not enough data
8.5
27
Social Media
Not enough data
8.6
26
Planning
Not enough data
8.7
85
Generative AI
Not enough data
8.3
26
Not enough data
8.1
26
Not enough data
8.6
21
Not enough data
7.6
26
Not enough data
7.1
22
Agentic AI - Content Creation
Not enough data
7.5
19
Not enough data
8.1
18
Not enough data
8.2
17
Not enough data
8.4
18
Not enough data
7.9
18
Not enough data
8.2
17
Not enough data
8.3
16
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
9.7
10
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
9.0
12
|
Verified
Not enough data
9.2
12
|
Verified
Process Management
Not enough data
9.8
9
|
Verified
Not enough data
9.1
9
Not enough data
9.3
9
|
Verified
Not enough data
9.2
10
System Management
Not enough data
9.2
11
Not enough data
9.2
11
Agentic AI - Personalization
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
8.1
7
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Interface Design
Not enough data
9.4
27
|
Verified
Not enough data
9.5
31
|
Verified
Not enough data
9.3
28
|
Verified
Not enough data
9.5
24
|
Verified
Data Control
Not enough data
8.9
23
|
Verified
Not enough data
9.5
23
|
Verified
Not enough data
9.4
24
|
Verified
Publishing
Not enough data
9.3
27
|
Verified
Not enough data
9.6
28
|
Verified
Not enough data
9.5
24
|
Verified
Agentic AI - No-Code Development Platforms
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
9.4
9
Analysis
Not enough data
9.1
25
Not enough data
9.3
25
|
Verified
Not enough data
8.3
23
Not enough data
8.8
24
Campaigns
Not enough data
9.3
23
|
Verified
Not enough data
8.8
23
Not enough data
8.5
22
Not enough data
8.7
22
Not enough data
9.3
25
Not enough data
9.2
24
Engagement
Not enough data
8.7
22
Platform
Not enough data
9.5
25
Not enough data
9.1
23
|
Verified
Not enough data
9.1
23
Agentic AI - Mobile Marketing
Not enough data
7.8
10
Not enough data
8.2
10
Not enough data
8.3
10
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
8.1
9
Categories
Categories
Shared Categories
Optimizely Web Experimentation and Outgrow are categorized as E-Commerce Personalization and Personalization
Unique Categories
Optimizely Web Experimentation is categorized as Feature Management, Personalization Engines, Customer Data Platform (CDP), A/B Testing, and Configuration Management
Reviews
Reviewers' Company Size
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Outgrow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Marketing and Advertising
8.1%
Retail
8.1%
Other
54.4%
Marketing and Advertising
21.2%
Computer Software
6.5%
Internet
5.9%
Information Technology and Services
5.6%
Professional Training & Coaching
5.6%
Other
55.2%
Alternatives
Discussions
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
Can we integrate the quiz on our website?
2 Comments
MK
Yes, very easily. Either by embedding it or using the entire survey as a landing pageRead more
Can I move a user to a specific path depending on the answer selected in a particular question?
2 Comments
NP
Definitely. I utilized the logic jump twice for my calculator-- so your path can be quite complex!Read more
How likely are you to continue using Outgrows products as you see your company grow over the years?
2 Comments
JB
The company will certainly keep on improving and its pace with the latest technical advances is phenomenal. The scalability and flexibility is inspiring and...Read more
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