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Compare Metadata.io and ZoomInfo Sales 
Featured Products
At a Glance
Market Segments
Mid-Market (67.5% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
Free Trial
Contact Us 1 Seat
Metadata.io
Star Rating
(298)4.6 out of 5
Market Segments
Mid-Market (67.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Learn more about Metadata.ioZoomInfo Sales
Star Rating
(8,959)4.5 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ZoomInfo Sales excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Metadata.io. Users appreciate its powerful features for sales efficiency and prospecting accuracy, highlighting the platform's clean and intuitive interface.
- Users say that ZoomInfo Sales provides exceptional data coverage, particularly for mid-market and enterprise accounts. Reviewers note that it offers reliable account-level intelligence, making it easier to identify the right contacts and understand company structures before outreach.
- According to verified reviews, Metadata.io shines in its bid optimization and audience-building capabilities. Users commend its ability to automate campaign activities, which enhances ad efficiency and allows for extensive audience targeting options.
- Reviewers mention that while Metadata.io has strong features for demand generation and account-based advertising, it faces challenges in user satisfaction compared to ZoomInfo Sales. The lower G2 Score reflects a need for improvement in overall user experience and support.
- Users highlight that ZoomInfo Sales offers a quicker implementation process, with many praising its intuitive onboarding wizard. This ease of setup contrasts with some feedback for Metadata.io, where users have noted a steeper learning curve.
- G2 reviewers indicate that while Metadata.io has a higher star rating, the total number of reviews for ZoomInfo Sales suggests a more reliable consensus on its performance. With over 8,700 reviews, users feel more confident in the feedback regarding ZoomInfo's capabilities.
Pricing
Entry-Level Pricing
Metadata.io
Metadata Campaigns
Free Trial
From patented audience targeting to advanced reporting and AI-powered optimizations, Metadata offers a versatile suite of B2B marketing solutions that can adapt to your company’s unique goals and use cases.
At scale, Metadata consolidates Paid Social and Paid Search channels into one platform. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. Not only achieving greater results, but also getting time back in your team's day.
The enhanced reporting lets customers know exactly what drives revenue, from audiences to individual creatives contributions to pipeline.
Lead enrichment is included in some packages.
- Patented Audience Targeting
- Enhanced Reporting
- AI Agents
ZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Metadata.io
Free Trial is available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.9
211
8.7
7,336
Ease of Use
8.6
213
8.8
7,415
Ease of Setup
8.5
109
8.9
2,165
Ease of Admin
8.7
109
8.7
1,480
Quality of Support
9.5
212
8.7
6,554
Has the product been a good partner in doing business?
9.4
110
8.6
1,496
Product Direction (% positive)
9.7
195
8.7
7,099
Features by Category
Data Availability
Not enough data
8.3
4289
|
Verified
Not enough data
8.5
4255
|
Verified
Not enough data
8.2
2899
|
Verified
Not enough data
7.9
414
Data Accuracy
Not enough data
7.7
4289
|
Verified
Not enough data
8.2
4233
|
Verified
Not enough data
7.9
405
Agentic AI - Sales Intelligence
Not enough data
7.3
132
Not enough data
7.6
132
Not enough data
7.3
133
Not enough data
7.4
134
Not enough data
7.3
132
Not enough data
7.6
132
Platform
Not enough data
7.8
426
Not enough data
8.6
1323
|
Verified
Not enough data
8.6
1621
|
Verified
Not enough data
8.2
1366
|
Verified
Not enough data
7.7
1057
|
Verified
Not enough data
8.2
1241
|
Verified
Features
Not enough data
8.4
3414
|
Verified
Not enough data
8.4
3428
|
Verified
Not enough data
8.0
3169
|
Verified
Not enough data
8.3
3453
|
Verified
Not enough data
8.6
4182
|
Verified
Not enough data
8.1
3337
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
2703
|
Verified
Not enough data
7.8
1244
|
Verified
Lead Intelligence
8.8
18
8.6
1270
|
Verified
8.7
21
8.7
1298
8.6
22
8.6
1281
Lead Management
9.1
22
8.6
1259
8.2
14
8.3
1222
8.9
19
8.8
1312
Marketing Campaigns
9.4
20
8.0
1107
9.2
16
7.9
1097
8.9
19
7.8
1053
9.3
18
8.0
1098
9.0
20
8.3
1150
Campaign Execution
7.9
13
8.0
1069
8.9
19
8.6
1209
8.8
16
8.5
1193
6.0
7
8.3
1150
Agentic AI - Account Data Management
Not enough data
7.7
33
Not enough data
7.6
33
Not enough data
7.3
33
Not enough data
7.4
32
Not enough data
7.4
32
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
334
Not enough data
8.6
467
|
Verified
Not enough data
8.5
464
Not enough data
8.0
437
|
Verified
Organization
Not enough data
8.3
451
Not enough data
8.5
473
Not enough data
8.5
462
|
Verified
Performance Analysis
Not enough data
8.3
456
Not enough data
8.3
451
|
Verified
Sales Analysis
Not enough data
8.0
442
Not enough data
8.3
451
Generative AI
Not enough data
7.9
263
Not enough data
7.9
263
Agentic AI - AI Sales Assistant
Not enough data
8.0
30
Not enough data
8.0
30
Not enough data
8.2
30
Not enough data
8.0
29
Not enough data
7.9
29
Not enough data
8.0
29
Not enough data
8.2
29
Integrated Workflows
Not enough data
8.1
913
|
Verified
Not enough data
8.2
921
|
Verified
Not enough data
7.7
885
|
Verified
Not enough data
8.0
862
Not enough data
8.6
929
|
Verified
Not enough data
7.8
861
|
Verified
Not enough data
8.1
879
Repeatability and Reportability
Not enough data
8.3
890
|
Verified
Not enough data
8.3
890
|
Verified
Not enough data
8.3
873
|
Verified
Not enough data
8.1
869
Not enough data
7.4
820
AI and Automation
Not enough data
8.3
868
Not enough data
8.4
878
|
Verified
Not enough data
7.9
827
Not enough data
8.5
877
Not enough data
7.9
819
Generative AI
Not enough data
7.5
660
Agentic AI - Sales Engagement
Not enough data
7.8
60
Not enough data
8.1
60
Not enough data
8.1
59
Not enough data
8.0
60
Not enough data
7.8
59
Not enough data
7.8
58
Not enough data
8.0
59
Dialing Options
Not enough data
8.9
119
|
Verified
Not enough data
8.7
119
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.4
114
|
Verified
Not enough data
8.4
110
|
Verified
Automation
Not enough data
8.3
101
Not enough data
Feature Not Available
Not enough data
8.5
104
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
8.4
1049
Not enough data
8.6
1047
Not enough data
7.7
709
Platform Additional Functionality
Not enough data
8.7
1013
Not enough data
8.4
757
Not enough data
8.0
702
Not enough data
8.5
785
Not enough data
8.3
794
Platform Basics
9.4
30
Not enough data
8.9
31
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
8.9
31
Not enough data
9.0
28
Not enough data
Platform Additional Functionality
8.9
33
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.8
72
Not enough data
Platform Data
8.8
94
Not enough data
8.6
84
Not enough data
Platform Additional Functionality
9.1
86
Not enough data
8.8
89
Not enough data
Agentic AI - Account-Based Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.7
33
|
Verified
8.6
1289
8.9
33
|
Verified
8.6
1277
|
Verified
8.5
34
|
Verified
8.5
1313
|
Verified
8.7
32
|
Verified
8.5
1242
Feature Not Available
8.7
1267
Agentic AI - Lead Intelligence
Not enough data
7.7
83
Lead Monitoring
Not enough data
8.8
1423
|
Verified
Not enough data
8.7
1353
|
Verified
Not enough data
8.6
1324
|
Verified
Agentic AI - Lead Capture
Not enough data
7.9
56
Not enough data
7.7
56
Data Capture
Not enough data
8.0
906
Not enough data
8.6
1287
|
Verified
Not enough data
8.1
1212
|
Verified
Not enough data
8.6
1345
|
Verified
Analytics
Not enough data
8.8
1440
|
Verified
Not enough data
8.5
1322
|
Verified
Customization
Not enough data
8.2
1165
|
Verified
Not enough data
8.2
1215
|
Verified
Not enough data
8.1
1186
|
Verified
Not enough data
8.7
1367
|
Verified
Data collection
Not enough data
8.1
645
Not enough data
8.5
770
|
Verified
Not enough data
8.5
757
|
Verified
Not enough data
8.7
794
|
Verified
Not enough data
8.7
776
|
Verified
Segment Trending
Not enough data
8.3
705
|
Verified
Not enough data
8.1
671
Not enough data
8.1
657
|
Verified
Not enough data
8.0
679
Analysis
Not enough data
8.2
702
Not enough data
8.5
739
|
Verified
Not enough data
8.6
762
|
Verified
Platform
Not enough data
8.8
831
|
Verified
Not enough data
8.7
778
|
Verified
Not enough data
7.9
673
|
Verified
Not enough data
8.4
751
|
Verified
Not enough data
8.3
705
|
Verified
Not enough data
8.4
699
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.6
37
Not enough data
7.4
38
Generative AI
Not enough data
7.7
618
Not enough data
7.4
616
Agentic AI - Email Verification
Not enough data
8.2
65
Agentic AI - Lead Mining
Not enough data
7.2
66
Not enough data
7.0
67
Agentic AI - Visitor Identification
Not enough data
8.1
24
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.2
12
Not enough data
7.6
12
Not enough data
7.6
12
Not enough data
7.2
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
7.4
12
Agentic AI - Email Tracking
Not enough data
8.3
23
Not enough data
8.1
24
Not enough data
8.3
24
Not enough data
8.2
24
Not enough data
8.5
23
Not enough data
8.3
22
Not enough data
8.7
22
Analytics
Not enough data
8.5
509
Not enough data
8.6
503
Not enough data
8.6
465
Customizations
Not enough data
8.8
512
Not enough data
8.9
500
Not enough data
8.7
517
Not enough data
8.6
500
Not enough data
8.6
507
Generative AI
Not enough data
8.2
297
Agentic AI - Outbound Call Tracking
Not enough data
7.8
15
Not enough data
8.0
15
Calling
Not enough data
8.1
287
|
Verified
Not enough data
8.6
270
|
Verified
Not enough data
8.5
289
|
Verified
Not enough data
8.5
299
|
Verified
Not enough data
8.3
13
Contacts
Not enough data
8.6
258
|
Verified
Not enough data
8.7
288
|
Verified
Not enough data
8.8
292
|
Verified
Insights
Not enough data
8.4
288
|
Verified
Not enough data
8.6
293
|
Verified
Not enough data
8.2
285
|
Verified
Not enough data
8.5
295
|
Verified
Not enough data
8.6
289
Not enough data
8.2
13
Agentic AI - Marketing Account Intelligence
Not enough data
8.1
18
Not enough data
8.2
18
Not enough data
7.7
17
Not enough data
7.9
18
Lead Intelligence
Feature Not Available
8.4
982
8.8
54
8.5
1002
8.9
57
8.4
974
Lead Management
8.9
59
8.4
915
8.4
44
8.2
654
8.7
54
8.5
928
Marketing Campaigns
8.8
53
8.2
130
Feature Not Available
Feature Not Available
9.0
53
Feature Not Available
8.6
48
8.3
132
8.6
53
8.0
337
Data Availability - Marketing Account Intelligence
Not enough data
8.6
73
Data Accuracy - Marketing Account Intelligence
Not enough data
8.5
74
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.5
38
Not enough data
8.9
46
Not enough data
9.0
45
Not enough data
Lead Management
8.8
52
Not enough data
8.4
37
Not enough data
8.7
41
Not enough data
Marketing Campaigns
9.1
44
Not enough data
8.9
32
Not enough data
9.2
46
Not enough data
8.9
39
Not enough data
8.6
44
Not enough data
9.0
33
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Metadata.io and ZoomInfo Sales are categorized as Marketing Account Intelligence, Lead Intelligence, and Account Data Management
Unique Categories
Metadata.io is categorized as Account-Based Advertising, Account-Based Orchestration Platforms, and Account-Based Analytics
ZoomInfo Sales is categorized as AI Sales Assistant, Buyer Intent Data Providers, Sales Intelligence, Visitor Identification, Lead Mining, Lead Capture, Sales Engagement, Email Verification, Market Intelligence, Email Tracking, Salesforce AppExchange Apps, Auto Dialer, and Outbound Call Tracking
Reviews
Reviewers' Company Size
Metadata.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
45.0%
Information Technology and Services
14.9%
Marketing and Advertising
13.5%
Financial Services
3.5%
Computer & Network Security
3.1%
Other
20.1%
Computer Software
24.3%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.8%
Telecommunications
3.4%
Other
40.5%
Alternatives
Discussions
Do I need my own separate subscription to a DSP or 3rd Party Data Providers?
2 Comments
NK
Metadata has their own data providers but does require paid subscription and integration with intent data sources like Bombora and G2.Read more
What regions does Metadata.io operate in and is it GDPR Compliant?
1 Comment
Official Response from Metadata.io
Metadata.io serves all markets and is GDPR compliantRead more
Metadata.io has no more discussions with answers
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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