Compare Metadata.io and ZoomInfo Sales 
Featured Products
At a Glance
Market Segments
Mid-Market (67.4% of reviews)
Mid-Market (48.3% of reviews)
Entry-Level Pricing
Contact Us
Contact Us 1 Seat
Metadata.io
Star Rating
(299)4.6 out of 5
Market Segments
Mid-Market (67.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Learn more about Metadata.ioZoomInfo Sales
Star Rating
(9,061)4.5 out of 5
Market Segments
Mid-Market (48.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ZoomInfo Sales excels in providing a comprehensive sales intelligence tool, with users praising its vast database of contacts and ease of use. One user highlighted its ability to "find leads and contact details of various people," making it a go-to for sales and marketing efforts.
- Users say that Metadata.io shines in its marketing automation capabilities, particularly in launching and optimizing campaigns. Reviewers appreciate how it "removes guesswork and manual effort from paid B2B experimentation," allowing for a more data-driven approach to marketing.
- According to verified reviews, ZoomInfo Sales has a significantly higher overall satisfaction score, indicating that users feel more positively about their experience. Many users noted the platform's intuitive features, such as the ability to "drill into the information" to refine their target searches.
- Reviewers mention that while Metadata.io offers strong support for marketing automation, it has fewer recent reviews compared to ZoomInfo Sales, which may indicate a smaller user base or less frequent updates. This could affect the reliability of user experiences shared.
- G2 reviewers highlight that ZoomInfo Sales provides a smoother implementation process, with users noting the "quick onboarding" and intuitive setup. This contrasts with some feedback on Metadata.io, where users have expressed a desire for more straightforward setup processes.
- Users report that while both platforms have strong support, Metadata.io receives higher marks for quality of support. Reviewers appreciate the responsiveness and helpfulness of the support team, which can be crucial for users navigating complex marketing automation tasks.
Pricing
Entry-Level Pricing
Metadata.io
Metadata Campaigns
Contact Us
From patented audience targeting to advanced reporting and AI-powered optimizations, Metadata offers a versatile suite of B2B marketing solutions that can adapt to your company’s unique goals and use cases.
At scale, Metadata consolidates Paid Social and Paid Search channels into one platform. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. Not only achieving greater results, but also getting time back in your team's day.
The enhanced reporting lets customers know exactly what drives revenue, from audiences to individual creatives contributions to pipeline.
Lead enrichment is included in some packages.
- Patented Audience Targeting
- Enhanced Reporting
- AI Agents
ZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Metadata.io
Free Trial is available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.9
213
8.7
7,395
Ease of Use
8.6
215
8.8
7,477
Ease of Setup
8.5
111
8.9
2,226
Ease of Admin
8.7
109
8.7
1,488
Quality of Support
9.5
214
8.7
6,608
Has the product been a good partner in doing business?
9.4
110
8.6
1,504
Product Direction (% positive)
9.7
196
8.7
7,156
Features by Category
Data Availability
Not enough data
8.3
4336
|
Verified
Not enough data
8.5
4279
|
Verified
Not enough data
8.2
2910
|
Verified
Not enough data
7.9
417
Data Accuracy
Not enough data
7.7
4332
|
Verified
Not enough data
8.2
4244
|
Verified
Not enough data
7.9
405
Agentic AI - Sales Intelligence
Not enough data
7.3
132
Not enough data
7.6
132
Not enough data
7.3
133
Not enough data
7.3
134
Not enough data
7.3
132
Not enough data
7.5
133
Platform
Not enough data
7.8
426
Not enough data
8.6
1322
|
Verified
Not enough data
8.6
1623
|
Verified
Not enough data
8.2
1366
|
Verified
Not enough data
7.7
1056
|
Verified
Not enough data
8.2
1240
|
Verified
Features
Not enough data
8.4
3434
|
Verified
Not enough data
8.4
3445
|
Verified
Not enough data
8.0
3172
|
Verified
Not enough data
8.3
3471
|
Verified
Not enough data
8.6
4200
|
Verified
Not enough data
8.1
3341
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
2705
|
Verified
Not enough data
7.8
1247
|
Verified
Lead Intelligence
8.8
18
8.6
1267
|
Verified
8.7
21
8.7
1295
8.6
22
8.6
1277
Lead Management
9.1
22
8.6
1254
8.2
14
8.3
1217
8.9
19
8.8
1307
Marketing Campaigns
9.4
20
8.0
1102
9.2
16
7.8
1093
8.9
19
7.8
1048
9.3
18
8.0
1094
9.0
20
8.3
1145
Campaign Execution
7.9
13
8.0
1064
8.9
19
8.6
1204
8.8
16
8.5
1189
6.0
7
8.3
1145
Agentic AI - Account Data Management
Not enough data
7.5
31
Not enough data
7.4
31
Not enough data
7.2
31
Not enough data
7.2
30
Not enough data
7.2
30
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
332
Not enough data
8.6
465
|
Verified
Not enough data
8.5
462
Not enough data
8.0
435
|
Verified
Organization
Not enough data
8.3
449
Not enough data
8.5
471
Not enough data
8.5
460
|
Verified
Performance Analysis
Not enough data
8.3
454
Not enough data
8.3
449
|
Verified
Sales Analysis
Not enough data
8.0
440
Not enough data
8.3
449
Generative AI
Not enough data
7.9
262
Not enough data
7.9
262
Agentic AI - AI Sales Assistant
Not enough data
7.9
29
Not enough data
7.9
29
Not enough data
8.2
29
Not enough data
7.9
28
Not enough data
7.8
28
Not enough data
8.0
28
Not enough data
8.1
28
Integrated Workflows
Not enough data
8.1
913
|
Verified
Not enough data
8.2
920
|
Verified
Not enough data
7.7
885
|
Verified
Not enough data
8.0
862
Not enough data
8.6
930
|
Verified
Not enough data
7.8
860
|
Verified
Not enough data
8.1
878
Repeatability and Reportability
Not enough data
8.3
889
|
Verified
Not enough data
8.3
889
|
Verified
Not enough data
8.3
872
|
Verified
Not enough data
8.1
868
Not enough data
7.4
819
AI and Automation
Not enough data
8.3
867
Not enough data
8.3
877
|
Verified
Not enough data
7.9
826
Not enough data
8.5
876
Not enough data
7.9
818
Generative AI
Not enough data
7.5
661
Agentic AI - Sales Engagement
Not enough data
7.8
59
Not enough data
8.1
59
Not enough data
8.0
58
Not enough data
7.9
59
Not enough data
7.8
58
Not enough data
7.8
57
Not enough data
8.0
59
Dialing Options
Not enough data
8.9
118
|
Verified
Not enough data
8.7
118
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.5
113
|
Verified
Not enough data
8.4
109
|
Verified
Automation
Not enough data
8.3
100
Not enough data
Feature Not Available
Not enough data
8.5
103
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
8.4
1050
Not enough data
8.6
1049
Not enough data
7.7
708
Platform Additional Functionality
Not enough data
8.7
1015
Not enough data
8.4
758
Not enough data
8.0
702
Not enough data
8.5
785
Not enough data
8.3
794
Platform Basics
9.4
30
Not enough data
8.9
31
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
8.9
31
Not enough data
9.0
28
Not enough data
Platform Additional Functionality
8.9
33
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.8
72
Not enough data
Platform Data
8.8
95
Not enough data
8.6
86
Not enough data
Platform Additional Functionality
9.1
86
Not enough data
8.8
90
Not enough data
Agentic AI - Account-Based Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.7
33
|
Verified
8.6
1291
8.9
33
|
Verified
8.6
1277
|
Verified
8.5
34
|
Verified
8.5
1320
|
Verified
8.7
32
|
Verified
8.5
1243
Feature Not Available
8.7
1267
Agentic AI - Lead Intelligence
Not enough data
7.7
84
Lead Monitoring
Not enough data
8.8
1421
|
Verified
Not enough data
8.7
1349
|
Verified
Not enough data
8.5
1320
|
Verified
Agentic AI - Lead Capture
Not enough data
7.8
55
Not enough data
7.7
55
Data Capture
Not enough data
8.0
904
Not enough data
8.6
1284
|
Verified
Not enough data
8.1
1209
|
Verified
Not enough data
8.6
1341
|
Verified
Analytics
Not enough data
8.8
1436
|
Verified
Not enough data
8.5
1318
|
Verified
Customization
Not enough data
8.2
1161
|
Verified
Not enough data
8.2
1212
|
Verified
Not enough data
8.1
1182
|
Verified
Not enough data
8.7
1363
|
Verified
Data collection
Not enough data
8.1
643
Not enough data
8.5
768
|
Verified
Not enough data
8.5
756
|
Verified
Not enough data
8.7
793
|
Verified
Not enough data
8.7
774
|
Verified
Segment Trending
Not enough data
8.3
703
|
Verified
Not enough data
8.1
670
Not enough data
8.1
655
|
Verified
Not enough data
8.0
677
Analysis
Not enough data
8.2
701
Not enough data
8.5
738
|
Verified
Not enough data
8.6
760
|
Verified
Platform
Not enough data
8.9
829
|
Verified
Not enough data
8.7
776
|
Verified
Not enough data
7.9
671
|
Verified
Not enough data
8.4
749
|
Verified
Not enough data
8.3
704
|
Verified
Not enough data
8.4
697
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.5
36
Not enough data
7.3
37
Generative AI
Not enough data
7.7
615
Not enough data
7.4
613
Agentic AI - Email Verification
Not enough data
8.1
63
Agentic AI - Lead Mining
Not enough data
7.1
64
Not enough data
6.9
65
Agentic AI - Visitor Identification
Not enough data
8.1
24
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.0
11
Not enough data
7.4
11
Not enough data
7.4
11
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.1
11
Not enough data
7.1
11
Agentic AI - Email Tracking
Not enough data
8.2
22
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.1
23
Not enough data
8.4
22
Not enough data
8.3
21
Not enough data
8.7
21
Analytics
Not enough data
8.5
507
Not enough data
8.6
500
Not enough data
8.6
462
Customizations
Not enough data
8.8
509
Not enough data
8.9
497
Not enough data
8.7
514
Not enough data
8.6
497
Not enough data
8.6
504
Generative AI
Not enough data
8.2
296
Agentic AI - Outbound Call Tracking
Not enough data
7.6
14
Not enough data
7.9
14
Calling
Not enough data
8.1
285
|
Verified
Not enough data
8.6
268
|
Verified
Not enough data
8.5
287
|
Verified
Not enough data
8.5
297
|
Verified
Not enough data
8.2
12
Contacts
Not enough data
8.6
256
|
Verified
Not enough data
8.7
287
|
Verified
Not enough data
8.8
290
|
Verified
Insights
Not enough data
8.4
286
|
Verified
Not enough data
8.6
291
|
Verified
Not enough data
8.2
283
|
Verified
Not enough data
8.5
293
|
Verified
Not enough data
8.6
287
Not enough data
8.1
12
Agentic AI - Marketing Account Intelligence
Not enough data
8.0
17
Not enough data
8.1
17
Not enough data
7.6
16
Not enough data
7.7
17
Lead Intelligence
Feature Not Available
8.4
980
8.8
54
8.5
999
8.9
57
8.4
971
Lead Management
8.9
59
8.4
913
8.4
44
8.2
652
8.7
54
8.5
926
Marketing Campaigns
8.8
53
8.2
129
Feature Not Available
Feature Not Available
9.0
53
Feature Not Available
8.6
48
8.3
131
8.6
53
8.0
336
Data Availability - Marketing Account Intelligence
Not enough data
8.5
72
Data Accuracy - Marketing Account Intelligence
Not enough data
8.4
72
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.5
38
Not enough data
8.9
46
Not enough data
9.0
45
Not enough data
Lead Management
8.8
52
Not enough data
8.4
37
Not enough data
8.7
41
Not enough data
Marketing Campaigns
9.1
44
Not enough data
8.9
32
Not enough data
9.2
46
Not enough data
8.9
39
Not enough data
8.6
44
Not enough data
9.0
33
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Metadata.io and ZoomInfo Sales are categorized as Marketing Account Intelligence, Lead Intelligence, and Account Data Management
Unique Categories
Metadata.io is categorized as Account-Based Advertising, Account-Based Orchestration Platforms, and Account-Based Analytics
ZoomInfo Sales is categorized as AI Sales Assistant, Buyer Intent Data Providers, Sales Intelligence, Visitor Identification, Lead Mining, Lead Capture, Sales Engagement, Email Verification, Market Intelligence, Email Tracking, Salesforce AppExchange Apps, Auto Dialer, and Outbound Call Tracking
Reviews
Reviewers' Company Size
Metadata.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
45.0%
Information Technology and Services
14.8%
Marketing and Advertising
13.7%
Financial Services
3.4%
Computer & Network Security
3.1%
Other
19.9%
Computer Software
24.2%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.8%
Telecommunications
3.5%
Other
40.6%
Alternatives
Discussions
Do I need my own separate subscription to a DSP or 3rd Party Data Providers?
2 Comments
GA
Comment deleted by user.Read more
What types of teams get the most value from Metadata?
1 Comment
Official Response from Metadata.io
Demand generation, ABM, and performance marketing teams running paid programs see the most value. It’s particularly impactful for revenue-focused teams...Read more
How does Metadata scale as spend and complexity increase?
1 Comment
Official Response from Metadata.io
Metadata scales automatically as budgets, channels, and campaign variations grow. AI agents manage increasing complexity without requiring proportional...Read more
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