# Top 10 Metadata.io Alternatives & Competitors **Average Rating:** 4.6/5 **Total Number of Reviews:** 300 Metadata.io is not the only option for Account-Based Advertising Software. Explore other competing options and alternatives. Account-Based Advertising Software is a widely used technology, and many people are seeking reliable, powerful software solutions with campaign optimization, reach, and brand safety. Other important factors to consider when researching alternatives to Metadata.io include targeting capabilities and marketing campaigns. The best overall Metadata.io alternative is Demandbase One. Other similar apps like Metadata.io are AdRoll ABM (Formerly RollWorks), 6sense Revenue Marketing, Foundry ABM, and GTM Workspace - Powered by ZoomInfo. Metadata.io alternatives can be found in [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising) but may also be in [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) or [Account Data Management Software](https://www.g2.com/categories/account-data-management). ## Best Paid & Free Alternatives to Metadata.io - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) - [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) ## Top 10 Alternatives to Metadata.io Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Metadata.io stacks up to the competition, check reviews from current & previous users in industries like Computer Software, Financial Services, and Logistics and Supply Chain, and find the best product for your business. ### 1. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) By Demandbase **Average Rating:** 4.4/5 **Total Reviews:** 1,992 The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view of the account, making it easy for revenue teams to stay coordinated across the entire buying journey, from prospect to customer. Reviewers say compared to Metadata.io, Demandbase One is: - Slower to reach roi - More expensive Categories in common with Metadata.io: [Account-Based Advertising](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Lead Intelligence](https://www.g2.com/categories/lead-intelligence) **Compare:** [Metadata.io vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-metadata-io) **Compare Demandbase One with other alternatives:** - [Demandbase One vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-demandbase-one) - [Demandbase One vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-demandbase-one) - [Demandbase One vs Foundry ABM](https://www.g2.com/compare/demandbase-one-vs-foundry-abm) - [Demandbase One vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/demandbase-one-vs-gtm-workspace-powered-by-zoominfo) - [Demandbase One vs HubSpot Marketing Hub](https://www.g2.com/compare/demandbase-one-vs-hubspot-marketing-hub) - [Demandbase One vs Clearbit](https://www.g2.com/compare/clearbit-vs-demandbase-one) - [Demandbase One vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/demandbase-one-vs-gtm-studio-powered-by-zoominfo) - [Demandbase One vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-demandbase-one) - [Demandbase One vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-demandbase-one) ### 2. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) By NextRoll **Average Rating:** 4.3/5 **Total Reviews:** 655 AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue. Reviewers say compared to Metadata.io, AdRoll ABM (Formerly RollWorks) is: - Slower to reach roi - More expensive Categories in common with Metadata.io: [Account-Based Advertising](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Lead Intelligence](https://www.g2.com/categories/lead-intelligence) **Compare:** [Metadata.io vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-metadata-io) **Compare AdRoll ABM (Formerly RollWorks) with other alternatives:** - [AdRoll ABM (Formerly RollWorks) vs Demandbase One](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-demandbase-one) - [AdRoll ABM (Formerly RollWorks) vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-adroll-abm-formerly-rollworks) - [AdRoll ABM (Formerly RollWorks) vs Foundry ABM](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-foundry-abm) - [AdRoll ABM (Formerly RollWorks) vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-gtm-workspace-powered-by-zoominfo) - [AdRoll ABM (Formerly RollWorks) vs HubSpot Marketing Hub](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-hubspot-marketing-hub) - [AdRoll ABM (Formerly RollWorks) vs Clearbit](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-clearbit) - [AdRoll ABM (Formerly RollWorks) vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-gtm-studio-powered-by-zoominfo) - [AdRoll ABM (Formerly RollWorks) vs Adobe Marketo Engage](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-adobe-marketo-engage) - [AdRoll ABM (Formerly RollWorks) vs Apollo.io](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-apollo-io) ### 3. [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) By 6sense **Average Rating:** 4.2/5 **Total Reviews:** 1,526 6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more often. Reviewers say compared to Metadata.io, 6sense Revenue Marketing is: - Slower to reach roi - More expensive Categories in common with Metadata.io: [Account-Based Advertising](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management](https://www.g2.com/categories/account-data-management) **Compare:** [Metadata.io vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-metadata-io) **Compare 6sense Revenue Marketing with other alternatives:** - [6sense Revenue Marketing vs Demandbase One](https://www.g2.com/compare/6sense-revenue-marketing-vs-demandbase-one) - [6sense Revenue Marketing vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/6sense-revenue-marketing-vs-adroll-abm-formerly-rollworks) - [6sense Revenue Marketing vs Foundry ABM](https://www.g2.com/compare/6sense-revenue-marketing-vs-foundry-abm) - [6sense Revenue Marketing vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/6sense-revenue-marketing-vs-gtm-workspace-powered-by-zoominfo) - [6sense Revenue Marketing vs HubSpot Marketing Hub](https://www.g2.com/compare/6sense-revenue-marketing-vs-hubspot-marketing-hub) - [6sense Revenue Marketing vs Clearbit](https://www.g2.com/compare/6sense-revenue-marketing-vs-clearbit) - [6sense Revenue Marketing vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/6sense-revenue-marketing-vs-gtm-studio-powered-by-zoominfo) - [6sense Revenue Marketing vs Adobe Marketo Engage](https://www.g2.com/compare/6sense-revenue-marketing-vs-adobe-marketo-engage) - [6sense Revenue Marketing vs Apollo.io](https://www.g2.com/compare/6sense-revenue-marketing-vs-apollo-io) ### 4. [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) By Foundry **Average Rating:** 4.2/5 **Total Reviews:** 206 The complete platform and expertise to scale your ABM Success Reviewers say compared to Metadata.io, Foundry ABM is: - Slower to reach roi - More expensive Categories in common with Metadata.io: [Account-Based Advertising](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics), [Account Data Management](https://www.g2.com/categories/account-data-management) **Compare:** [Metadata.io vs Foundry ABM](https://www.g2.com/compare/foundry-abm-vs-metadata-io) **Compare Foundry ABM with other alternatives:** - [Foundry ABM vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-foundry-abm) - [Foundry ABM vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-foundry-abm) - [Foundry ABM vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-foundry-abm) - [Foundry ABM vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/foundry-abm-vs-gtm-workspace-powered-by-zoominfo) - [Foundry ABM vs HubSpot Marketing Hub](https://www.g2.com/compare/foundry-abm-vs-hubspot-marketing-hub) - [Foundry ABM vs Clearbit](https://www.g2.com/compare/clearbit-vs-foundry-abm) - [Foundry ABM vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/foundry-abm-vs-gtm-studio-powered-by-zoominfo) - [Foundry ABM vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-foundry-abm) - [Foundry ABM vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-foundry-abm) ### 5. [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) By ZoomInfo **Average Rating:** 4.5/5 **Total Reviews:** 9,145 GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best opportunities without ever switching tools. Reviewers say compared to Metadata.io, GTM Workspace - Powered by ZoomInfo is: - Slower to reach roi - More expensive - Easier to set up Categories in common with Metadata.io: [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Lead Intelligence](https://www.g2.com/categories/lead-intelligence), [Account Data Management](https://www.g2.com/categories/account-data-management) **Compare:** [Metadata.io vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-metadata-io) **Compare GTM Workspace - Powered by ZoomInfo with other alternatives:** - [GTM Workspace - Powered by ZoomInfo vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs Foundry ABM](https://www.g2.com/compare/foundry-abm-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs HubSpot Marketing Hub](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-hubspot-marketing-hub) - [GTM Workspace - Powered by ZoomInfo vs Clearbit](https://www.g2.com/compare/clearbit-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) ### 6. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 15,876 Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Reviewers say compared to Metadata.io, HubSpot Marketing Hub is: - Slower to reach roi - More expensive Categories in common with Metadata.io: [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics), [Account Data Management](https://www.g2.com/categories/account-data-management) **Compare:** [Metadata.io vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-metadata-io) **Compare HubSpot Marketing Hub with other alternatives:** - [HubSpot Marketing Hub vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Foundry ABM](https://www.g2.com/compare/foundry-abm-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Clearbit](https://www.g2.com/compare/clearbit-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-hubspot-marketing-hub) ### 7. [Clearbit](https://www.g2.com/products/clearbit/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 633 Clearbit provides a suite of integrations and business intelligence APIs that help sales and marketing teams become more data-driven. Reviewers say compared to Metadata.io, Clearbit is: - Easier to set up - More usable - Easier to admin Categories in common with Metadata.io: [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Lead Intelligence](https://www.g2.com/categories/lead-intelligence) **Compare:** [Metadata.io vs Clearbit](https://www.g2.com/compare/clearbit-vs-metadata-io) **Compare Clearbit with other alternatives:** - [Clearbit vs Demandbase One](https://www.g2.com/compare/clearbit-vs-demandbase-one) - [Clearbit vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-clearbit) - [Clearbit vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-clearbit) - [Clearbit vs Foundry ABM](https://www.g2.com/compare/clearbit-vs-foundry-abm) - [Clearbit vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/clearbit-vs-gtm-workspace-powered-by-zoominfo) - [Clearbit vs HubSpot Marketing Hub](https://www.g2.com/compare/clearbit-vs-hubspot-marketing-hub) - [Clearbit vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/clearbit-vs-gtm-studio-powered-by-zoominfo) - [Clearbit vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-clearbit) - [Clearbit vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-clearbit) ### 8. [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) By ZoomInfo **Average Rating:** 4.5/5 **Total Reviews:** 3,512 GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace - enabling RevOps and marketing teams to launch proven plays, enrich data automatically, and activate sellers fast, with no engineering support and no ticket queues. Reviewers say compared to Metadata.io, GTM Studio - Powered by ZoomInfo is: - Slower to reach roi - More usable - Easier to set up Categories in common with Metadata.io: [Account-Based Advertising](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Lead Intelligence](https://www.g2.com/categories/lead-intelligence) **Compare:** [Metadata.io vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-metadata-io) **Compare GTM Studio - Powered by ZoomInfo with other alternatives:** - [GTM Studio - Powered by ZoomInfo vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs Foundry ABM](https://www.g2.com/compare/foundry-abm-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-gtm-workspace-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs HubSpot Marketing Hub](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-hubspot-marketing-hub) - [GTM Studio - Powered by ZoomInfo vs Clearbit](https://www.g2.com/compare/clearbit-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-gtm-studio-powered-by-zoominfo) ### 9. [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) By Adobe **Average Rating:** 4.1/5 **Total Reviews:** 3,168 Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact. Reviewers say compared to Metadata.io, Adobe Marketo Engage is: - Slower to reach roi - More expensive Categories in common with Metadata.io: [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management](https://www.g2.com/categories/account-data-management) **Compare:** [Metadata.io vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-metadata-io) **Compare Adobe Marketo Engage with other alternatives:** - [Adobe Marketo Engage vs Demandbase One](https://www.g2.com/compare/adobe-marketo-engage-vs-demandbase-one) - [Adobe Marketo Engage vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-adobe-marketo-engage) - [Adobe Marketo Engage vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-adobe-marketo-engage) - [Adobe Marketo Engage vs Foundry ABM](https://www.g2.com/compare/adobe-marketo-engage-vs-foundry-abm) - [Adobe Marketo Engage vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/adobe-marketo-engage-vs-gtm-workspace-powered-by-zoominfo) - [Adobe Marketo Engage vs HubSpot Marketing Hub](https://www.g2.com/compare/adobe-marketo-engage-vs-hubspot-marketing-hub) - [Adobe Marketo Engage vs Clearbit](https://www.g2.com/compare/adobe-marketo-engage-vs-clearbit) - [Adobe Marketo Engage vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/adobe-marketo-engage-vs-gtm-studio-powered-by-zoominfo) - [Adobe Marketo Engage vs Apollo.io](https://www.g2.com/compare/adobe-marketo-engage-vs-apollo-io) ### 10. [Apollo.io](https://www.g2.com/products/apollo-io/reviews) By Apollo.io **Average Rating:** 4.7/5 **Total Reviews:** 9,825 Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises. Reviewers say compared to Metadata.io, Apollo.io is: - More usable - Easier to set up - Easier to admin Categories in common with Metadata.io: [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Lead Intelligence](https://www.g2.com/categories/lead-intelligence), [Account Data Management](https://www.g2.com/categories/account-data-management) **Compare:** [Metadata.io vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-metadata-io) **Compare Apollo.io with other alternatives:** - [Apollo.io vs Demandbase One](https://www.g2.com/compare/apollo-io-vs-demandbase-one) - [Apollo.io vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-apollo-io) - [Apollo.io vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-apollo-io) - [Apollo.io vs Foundry ABM](https://www.g2.com/compare/apollo-io-vs-foundry-abm) - [Apollo.io vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) - [Apollo.io vs HubSpot Marketing Hub](https://www.g2.com/compare/apollo-io-vs-hubspot-marketing-hub) - [Apollo.io vs Clearbit](https://www.g2.com/compare/apollo-io-vs-clearbit) - [Apollo.io vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/apollo-io-vs-gtm-studio-powered-by-zoominfo) - [Apollo.io vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-apollo-io) --- ## Metadata.io Alternatives FAQs ### What are the best alternatives to Metadata.io in 2026? The best alternatives to Metadata.io based on G2 user reviews and ratings include [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) (4.4/5 stars, 1953 reviews), [AdRoll ABM](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) (4.3/5 stars, 650 reviews), [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) (4.3/5 stars, 1433 reviews), [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) (4.5/5 stars, 9099 reviews), [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) (4.4/5 stars, 14775 reviews), [Clearbit](https://www.g2.com/products/clearbit/reviews) (4.4/5 stars, 633 reviews), [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) (4.5/5 stars, 3512 reviews), [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) (4.1/5 stars, 3136 reviews), and [Apollo.io](https://www.g2.com/products/apollo-io/reviews) (4.7/5 stars, 9662 reviews). These alternatives are recognized for their strong account-based advertising capabilities, extensive integrations, and robust data intelligence. ### What features do alternatives offer that Metadata.io does not? Alternatives to Metadata.io offer several features not available natively in Metadata.io, including Lead-to-Account Matching, Account-Based Orchestration, Market Insights, Revenue Planning, and Browser Extensions. Specifically, Demandbase One, AdRoll ABM, 6sense Revenue Marketing, Foundry ABM, HubSpot Marketing Hub, GTM Studio and Workspace powered by ZoomInfo, Clearbit, Adobe Marketo Engage, and Apollo.io provide these capabilities, enhancing account targeting, orchestration, and market analysis beyond Metadata.io's current offerings. ### Which Account-Based Advertising tools do reviewers recommend instead of Metadata.io? Reviewers recommend [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) for its comprehensive account intelligence, intent data, and seamless sales-marketing alignment, which supports efficient pipeline growth. [AdRoll ABM](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) is favored for its ease of use, precise account targeting, and strong CRM integrations that enhance campaign management and reporting. [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) is praised for its AI-driven intent data and predictive analytics that improve account prioritization and sales-marketing coordination. [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) is highlighted for its accurate contact data, intent signals, and unified sales execution platform. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) is recommended for its all-in-one marketing automation, ease of use, and strong CRM integration. [Clearbit](https://www.g2.com/products/clearbit/reviews) is noted for its real-time data enrichment and seamless CRM integrations that enhance lead qualification. [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) is valued for its AI-powered go-to-market canvas and data quality. [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) is recognized for its marketing automation at scale and multi-channel engagement. Lastly, [Apollo.io](https://www.g2.com/products/apollo-io/reviews) is appreciated for its extensive B2B database, integrated outreach tools, and user-friendly interface. These tools are recommended as strong account-based advertising alternatives to Metadata.io, each offering unique strengths in data intelligence, automation, and user experience. ### How does Metadata.io compare to Demandbase One? According to G2 data, [Metadata.io](https://www.g2.com/products/metadata-io/reviews) holds a higher average rating of 4.6/5 across 299 reviews compared to [Demandbase One](https://www.g2.com/products/demandbase-one/reviews)'s 4.4/5 from 1,953 reviews. Metadata.io scores 0.4 points higher in meeting requirements (8.9 vs 8.5), 0.1 points higher in usability (8.6 vs 8.5), 0.2 points higher in ease of setup (8.5 vs 8.3), 0.2 points higher in ease of administration (8.7 vs 8.5), 0.7 points higher in support quality (9.5 vs 8.8), and 0.6 points higher in ease of doing business (9.4 vs 8.8). Users praise Metadata.io for its efficiency, automation, time-saving capabilities, ease of use, audience targeting, and campaign management, with 12 mentions each for efficiency and automation, and 10 for ease of use. Demandbase One is recognized for ease of use (211 mentions), lead generation (190 mentions), insights (184 mentions), and intent data (159 mentions). Demandbase One offers unique features such as Lead-to-Account Matching, Account-Based Orchestration, Market Insights, and Revenue Planning, which Metadata.io does not provide. Both platforms integrate well with CRMs and ad platforms, but Metadata.io users highlight superior customer support and faster onboarding, while Demandbase One users note a steeper learning curve and more complex setup. Demandbase One is favored for comprehensive account intelligence and intent data, whereas Metadata.io excels in campaign automation and multi-channel ad management. ### Why do users choose Demandbase One over Metadata.io? Users choose [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) over Metadata.io primarily for its comprehensive account-based marketing capabilities, including Lead-to-Account Matching, Account-Based Orchestration, Market Insights, and Revenue Planning, which are not available in Metadata.io. Demandbase One's strength in delivering deep intent data and account insights helps prioritize high-value accounts effectively, with 159 mentions of intent data and 184 mentions of insights. Demandbase One is preferred for aligning marketing and sales teams through unified account intelligence, enabling smarter outreach and personalized engagement. Its integration with Salesforce, HubSpot, and other platforms supports seamless data flow and campaign orchestration. Users appreciate its ability to identify buying groups and provide real-time intent signals, which enhance targeting precision and reduce wasted spend. Despite a steeper learning curve and higher complexity noted by 86 and 72 users respectively, Demandbase One's robust feature set and strong customer support make it the choice for enterprise teams seeking a powerful, all-in-one ABM platform that drives pipeline growth and sales alignment effectively. ## Explore Articles - [What are the top grant management platforms for improving team operational efficiency and reducing manual administrative work?](https://www.g2.com/discussions/what-are-the-top-grant-management-platforms-for-improving-team-operational-efficiency-and-reducing-manual-administrative-work) - [What application shielding solutions can secure mobile apps without requiring code rewrites or causing performance degradation for end users?](https://www.g2.com/discussions/what-application-shielding-solutions-can-secure-mobile-apps-without-requiring-code-rewrites-or-causing-performance-degradation-for-end-users) - [How to pick the best social media management tool](https://www.g2.com/discussions/how-do-i-pick-one-from-the-available-best-social-media-management-tools) - [AgencyBloc AMS+ vs NextAgency for an independent agency comparing life and health insurance agency management software: which gives the better combination of commission tracking, client management, and compliance reporting without requiring a dedicated IT team?](https://www.g2.com/discussions/agencybloc-ams-vs-nextagency-for-an-independent-agency-comparing-life-and-health-insurance-agency-management-software-which-gives-the-better-combination-of-commission-tracking-client-management-and-compliance-reporting-without-requiring-a-dedicated-it-tea) - [What HR service delivery platforms genuinely improve the employee experience for a company where HR requests are still handled mostly by email and Slack messages?](https://www.g2.com/discussions/what-hr-service-delivery-platforms-genuinely-improve-the-employee-experience-for-a-company-where-hr-requests-are-still-handled-mostly-by-email-and-slack-messages) - [What are the best lead-to-account matching and routing platforms for marketing operations managers automating lead assignment?](https://www.g2.com/discussions/lead-to-account-matching-and-routing-what-are-the-best-lead-to-account-matching-and-routing-platforms-for-marketing-operations-managers-au) ## Spotlight Categories - [Product Lifecycle Management (PLM) Software](https://www.g2.com/categories/product-lifecycle-management-plm) - [User Research Tools](https://www.g2.com/categories/user-research) - [Accounts Payable Automation Software](https://www.g2.com/categories/ap-automation)