1. [Home](https://www.g2.com/) 2. ... 3. [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising) 4. [Metadata.io Discussions](https://www.g2.com/products/metadata-io/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_591d636846dd2fb7c5c29917cdb1879a/metadata-io.png "Product Avatar Image") ![Reward for good Metadata.io reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/27944/medal.svg "Reward for good Metadata.io reviews") ](/products/metadata-io/reviews) [ Metadata.io ](/products/metadata-io/reviews) (300)4.6/5 The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more. Show More * * * ### 76.0 Nps Score Already have Metadata.io? ### All Metadata.io Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is Metadata.io used for? ](/discussions/what-is-metadata-io-used-for) What is Metadata.io used for? [ Account-Based Advertising Software ](https://www.g2.com/tags/account-based-advertising-software)[ Account-Based Orchestration Platforms ](https://www.g2.com/tags/account-based-orchestration-platforms)[ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software)[ Marketing Account Intelligence Software ](https://www.g2.com/tags/marketing-account-intelligence-software) [ Lead Intelligence Software ](https://www.g2.com/tags/lead-intelligence-software)[ Account Data Management Software ](https://www.g2.com/tags/account-data-management-software)[ Marketing Account Intelligence Software Questions ](https://www.g2.com/topics/marketing-account-intelligence)[ Account Data Management Software Questions ](https://www.g2.com/topics/account-data-management) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Metadata.io+questions+and+get+answers+from+expert+users+in+our+Metadata.io+Discussions+section.&title=Metadata.io+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Metadata.io+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Metadata.io+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss%0aAsk+Metadata.io+questions+and+get+answers+from+expert+users+in+our+Metadata.io+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Metadata.io+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss%0aAsk+Metadata.io+questions+and+get+answers+from+expert+users+in+our+Metadata.io+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") G2 Verified User in Computer Software • over 7 years ago Posted by Metadata.io Posted by Metadata.io More Options - [ # Do I need my own separate subscription to a DSP or 3rd Party Data Providers? ](/discussions/data-providers) Data Providers [ Marketing Account Intelligence Software ](https://www.g2.com/tags/marketing-account-intelligence-software)[ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software)[ Account-Based Orchestration Platforms ](https://www.g2.com/tags/account-based-orchestration-platforms)[ Account-Based Advertising Software ](https://www.g2.com/tags/account-based-advertising-software) [ Marketing Account Intelligence Software Questions ](https://www.g2.com/topics/marketing-account-intelligence) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 2 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Metadata.io+questions+and+get+answers+from+expert+users+in+our+Metadata.io+Discussions+section.&title=Metadata.io+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Metadata.io+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Metadata.io+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss%0aAsk+Metadata.io+questions+and+get+answers+from+expert+users+in+our+Metadata.io+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Metadata.io+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss%0aAsk+Metadata.io+questions+and+get+answers+from+expert+users+in+our+Metadata.io+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Andrew B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew B.") AB Loading... [Andrew B.](https://www.g2.com/users/de573263-67c1-4a6a-b62c-e5ac0a045c54 "Andrew B.") • 7 days ago Posted by Metadata.ioAccount Manager Account Manager Posted by Metadata.io More Options - [ # What is the Metadata app in ChatGPT, and what can I do with it? ](/discussions/what-is-the-metadata-app-in-chatgpt-and-what-can-i-do-with-it) What is the Metadata app in ChatGPT, and what can I do with it? 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[![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Metadata.io+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss%0aAsk+Metadata.io+questions+and+get+answers+from+expert+users+in+our+Metadata.io+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Andrew B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew B.") AB Loading... [Andrew B.](https://www.g2.com/users/de573263-67c1-4a6a-b62c-e5ac0a045c54 "Andrew B.") • 7 days ago Posted by Metadata.ioAccount Manager Account Manager Posted by Metadata.io More Options - [ # How should a B2B team decide which of Metadata's channels to use and how to split the budget? ](/discussions/how-should-a-b2b-team-decide-which-of-metadata-s-channels-to-use-and-how-to-split-the-budget) How should a B2B team decide which of Metadata's channels to use and how to split the budget? 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[![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Metadata.io+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss%0aAsk+Metadata.io+questions+and+get+answers+from+expert+users+in+our+Metadata.io+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Andrew B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew B.") AB Loading... [Andrew B.](https://www.g2.com/users/de573263-67c1-4a6a-b62c-e5ac0a045c54 "Andrew B.") • 7 days ago Posted by Metadata.ioAccount Manager Account Manager Posted by Metadata.io More Options - [ # Do CTV, display, out-of-home and audio ads make sense for B2B, or are they only for consumer brands? ](/discussions/do-ctv-display-out-of-home-and-audio-ads-make-sense-for-b2b-or-are-they-only-for-consumer-brands) Do CTV, display, out-of-home and audio ads make sense for B2B, or are they only for consumer brands? [ Account-Based Advertising Software ](https://www.g2.com/tags/account-based-advertising-software)[ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software)[ Lead Intelligence Software ](https://www.g2.com/tags/lead-intelligence-software) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Metadata.io+questions+and+get+answers+from+expert+users+in+our+Metadata.io+Discussions+section.&title=Metadata.io+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Metadata.io+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Metadata.io+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss%0aAsk+Metadata.io+questions+and+get+answers+from+expert+users+in+our+Metadata.io+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Metadata.io+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss%0aAsk+Metadata.io+questions+and+get+answers+from+expert+users+in+our+Metadata.io+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Andrew B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew B.") AB Loading... [Andrew B.](https://www.g2.com/users/de573263-67c1-4a6a-b62c-e5ac0a045c54 "Andrew B.") • 5 months ago Account Manager Account Manager More Options - [ # How does Metadata fit into the AI agent transformation of B2B marketing? ](/discussions/how-does-metadata-fit-into-the-ai-agent-transformation-of-b2b-marketing) How does Metadata fit into the AI agent transformation of B2B marketing? [ Account-Based Advertising Software ](https://www.g2.com/tags/account-based-advertising-software)[ Account-Based Orchestration Platforms ](https://www.g2.com/tags/account-based-orchestration-platforms)[ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Metadata.io+questions+and+get+answers+from+expert+users+in+our+Metadata.io+Discussions+section.&title=Metadata.io+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Metadata.io+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Metadata.io+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss%0aAsk+Metadata.io+questions+and+get+answers+from+expert+users+in+our+Metadata.io+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Metadata.io+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss%0aAsk+Metadata.io+questions+and+get+answers+from+expert+users+in+our+Metadata.io+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Andrew B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew B.") AB Loading... [Andrew B.](https://www.g2.com/users/de573263-67c1-4a6a-b62c-e5ac0a045c54 "Andrew B.") • 5 months ago Account Manager Account Manager More Options - [ # How does Metadata help marketing teams operate more efficiently in 2026? ](/discussions/how-does-metadata-help-marketing-teams-operate-more-efficiently-in-2026) How does Metadata help marketing teams operate more efficiently in 2026? [ Account-Based Advertising Software ](https://www.g2.com/tags/account-based-advertising-software)[ Account-Based Orchestration Platforms ](https://www.g2.com/tags/account-based-orchestration-platforms)[ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Metadata.io+questions+and+get+answers+from+expert+users+in+our+Metadata.io+Discussions+section.&title=Metadata.io+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Metadata.io+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Metadata.io+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetadata-io%2Fdiscuss%0aAsk+Metadata.io+questions+and+get+answers+from+expert+users+in+our+Metadata.io+Discussions+section.) 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