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At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (45.9% of reviews)
Entry-Level Pricing
Contact Us Per Month
$25.00 1 User Per Month
Adobe Marketo Engage
Star Rating
(3,059)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansSalesforce Sales Cloud
Star Rating
(25,297)4.4 out of 5
Market Segments
Mid-Market (45.9% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 User Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Engage excels in automated emails, receiving a high score of 9.3, which reviewers mention as a standout feature for nurturing leads effectively. In contrast, Salesforce Sales Cloud, while still strong at 8.5, does not match the level of automation that Marketo offers.
- Reviewers mention that Salesforce Sales Cloud provides superior ease of use with a score of 8.2 compared to Adobe Marketo Engage's 7.3. Users appreciate the intuitive interface of Salesforce, which they find more user-friendly for daily tasks.
- G2 users highlight that Salesforce Sales Cloud outperforms Adobe Marketo Engage in CRM integration, scoring 8.8 versus 7.6. Reviewers say that the seamless integration with other Salesforce products enhances their workflow significantly.
- Users on G2 report that Salesforce Sales Cloud offers better task management capabilities, scoring 8.7 compared to Marketo's 7.8. Reviewers mention that the ability to manage tasks efficiently is crucial for their sales processes.
- Reviewers mention that Adobe Marketo Engage has a strong focus on email tracking and automation, scoring 8.2, which is appreciated for its detailed analytics. However, Salesforce Sales Cloud slightly edges out with a score of 8.5, indicating a more comprehensive approach to tracking outreach effectiveness.
- Users say that Salesforce Sales Cloud provides better support quality, scoring 8.1 compared to Marketo's 7.5. Reviewers appreciate the responsiveness and helpfulness of Salesforce's support team, which they find essential for resolving issues quickly.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Salesforce Sales Cloud
Starter Edition
$25.00
1 User Per Month
Out-of-the-box CRM for up to 10 users
- Automatic data capture
- Lead Management
- Opportunity Management
Free Trial
Adobe Marketo Engage
Free Trial is available
Salesforce Sales Cloud
Free Trial is available
Ratings
Meets Requirements
8.3
2,601
8.8
13,791
Ease of Use
7.3
2,656
8.2
17,771
Ease of Setup
6.7
1,307
7.8
8,736
Ease of Admin
7.7
1,169
7.9
4,441
Quality of Support
7.5
2,452
8.1
12,029
Has the product been a good partner in doing business?
7.7
1,162
8.4
4,404
Product Direction (% positive)
8.0
2,570
8.2
13,465
Features by Category
Sales Force Automation
Not enough data
8.8
9451
|
Verified
Not enough data
8.3
6390
|
Verified
Not enough data
8.7
9172
|
Verified
Not enough data
8.3
9430
|
Verified
Not enough data
8.0
7312
|
Verified
Not enough data
8.2
7603
|
Verified
Not enough data
8.0
6751
|
Verified
Not enough data
8.1
6650
|
Verified
Not enough data
8.3
7402
|
Verified
Marketing Automation
Not enough data
8.0
6663
|
Verified
Not enough data
8.1
6985
|
Verified
Not enough data
8.5
8011
|
Verified
Not enough data
7.9
5423
Customer Support
Not enough data
8.3
6808
|
Verified
Not enough data
8.1
6381
|
Verified
Not enough data
8.2
6778
|
Verified
Not enough data
8.0
5494
|
Verified
Not enough data
8.2
5984
|
Verified
Reporting & Analytics
Not enough data
8.5
8930
|
Verified
Not enough data
8.5
9117
|
Verified
Not enough data
8.2
7425
|
Verified
Mobile & Social
Not enough data
7.9
5613
|
Verified
Not enough data
7.8
5245
|
Verified
Not enough data
7.7
6093
|
Verified
Platform
Not enough data
8.5
3585
|
Verified
Not enough data
8.5
3592
|
Verified
Not enough data
8.6
3617
|
Verified
Not enough data
8.4
2895
|
Verified
Not enough data
8.5
3168
|
Verified
Not enough data
8.1
3189
|
Verified
Not enough data
8.7
3591
|
Verified
Not enough data
8.1
3023
Integration
Not enough data
8.5
2599
|
Verified
Not enough data
8.5
3051
|
Verified
Not enough data
8.5
2890
|
Verified
Generative AI
Not enough data
7.6
882
Agentic AI - CRM
Not enough data
7.9
244
Not enough data
7.9
244
Not enough data
8.2
241
Not enough data
8.0
238
Not enough data
8.0
236
Not enough data
8.1
238
Not enough data
8.2
240
Email Marketing
8.3
1750
|
Verified
Not enough data
8.7
1739
|
Verified
Not enough data
8.1
1715
|
Verified
Not enough data
8.5
1650
|
Verified
Not enough data
Online Marketing
7.8
1698
|
Verified
Not enough data
7.8
1518
|
Verified
Not enough data
7.9
1574
|
Verified
Not enough data
7.4
1575
|
Verified
Not enough data
7.4
1339
|
Verified
Not enough data
Lead Management
8.5
1354
|
Verified
Not enough data
7.9
1252
|
Verified
Not enough data
8.2
1624
|
Verified
Not enough data
8.2
1590
|
Verified
Not enough data
8.4
1643
|
Verified
Not enough data
8.0
1535
|
Verified
Not enough data
8.3
1548
|
Verified
Not enough data
8.2
1592
|
Verified
Not enough data
Campaign Management
8.3
1603
|
Verified
Not enough data
8.3
1495
|
Verified
Not enough data
7.3
1193
|
Verified
Not enough data
7.0
948
Not enough data
Social
7.3
750
|
Verified
Not enough data
7.5
802
|
Verified
Not enough data
7.6
790
|
Verified
Not enough data
7.5
757
|
Verified
Not enough data
7.5
719
|
Verified
Not enough data
Reporting & Analytics
7.7
1641
|
Verified
Not enough data
7.2
1416
|
Verified
Not enough data
7.2
1235
|
Verified
Not enough data
7.2
1163
|
Verified
Not enough data
6.9
1014
|
Verified
Not enough data
Platform
7.7
896
|
Verified
Not enough data
8.0
886
|
Verified
Not enough data
8.4
913
|
Verified
Not enough data
7.7
636
|
Verified
Not enough data
7.3
639
|
Verified
Not enough data
7.7
895
|
Verified
Not enough data
7.6
595
Not enough data
Agentic AI - Marketing Automation
7.4
63
Not enough data
7.4
61
Not enough data
7.4
62
Not enough data
7.1
62
Not enough data
7.3
63
Not enough data
7.5
63
Not enough data
Integration
8.0
912
|
Verified
Not enough data
7.9
865
|
Verified
Not enough data
8.1
793
|
Verified
Not enough data
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Cartography
Not enough data
8.7
39
Not enough data
8.4
35
Not enough data
8.6
39
Not enough data
8.4
39
Analysis
Not enough data
8.4
32
Not enough data
8.5
38
Not enough data
8.5
35
Not enough data
8.5
34
Reporting
Not enough data
8.7
33
Not enough data
8.5
28
Not enough data
8.7
26
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.6
271
Not enough data
8.8
293
Not enough data
8.8
315
Not enough data
8.6
289
Organization
Not enough data
8.9
350
Not enough data
8.8
341
Not enough data
8.8
335
Performance Analysis
Not enough data
8.4
283
Not enough data
8.8
306
Sales Analysis
Not enough data
8.4
284
Not enough data
8.8
298
Generative AI
Not enough data
8.5
123
Not enough data
8.4
123
Agentic AI - AI Sales Assistant
Not enough data
9.1
26
Not enough data
9.0
26
Not enough data
8.9
25
Not enough data
9.0
24
Not enough data
9.2
25
Not enough data
9.1
25
Not enough data
9.1
25
Integrated Workflows
7.9
31
8.7
519
8.2
31
8.5
511
6.9
25
8.1
467
7.7
25
8.1
462
7.6
30
8.9
521
7.5
24
8.4
470
8.0
24
8.6
483
Repeatability and Reportability
7.6
28
8.4
484
7.7
30
8.7
502
7.7
30
8.7
498
7.2
27
8.4
484
7.6
23
7.8
418
AI and Automation
7.8
24
8.5
463
8.0
25
8.4
470
8.1
24
8.3
429
8.1
25
8.0
433
7.8
23
7.8
415
Generative AI
7.5
23
7.4
269
Agentic AI - Sales Engagement
6.7
13
8.3
89
7.2
12
8.5
90
6.9
13
8.6
87
7.1
13
8.4
89
7.3
14
8.3
89
7.1
13
8.3
89
6.8
14
8.5
88
Call Analytics
Not enough data
8.7
132
Not enough data
8.6
136
Not enough data
8.7
132
Not enough data
8.9
132
Agent Performance Management
Not enough data
8.7
141
Not enough data
8.7
125
Not enough data
8.7
142
Generative AI
Not enough data
8.2
57
Agentic AI - Conversation Intelligence
Not enough data
8.8
12
Not enough data
9.2
13
Not enough data
9.3
12
Not enough data
9.2
13
Not enough data
8.8
12
Not enough data
9.1
13
Not enough data
9.1
13
Revenue Sourcing and Forecasting
Not enough data
8.6
64
Not enough data
8.4
64
Not enough data
8.8
65
Not enough data
8.5
62
Not enough data
8.4
62
Not enough data
8.3
56
Not enough data
8.2
57
CRM Data Enrichment
Not enough data
8.1
62
Not enough data
8.4
60
Not enough data
8.2
58
Not enough data
8.0
61
Not enough data
8.5
55
Account Management
Not enough data
8.2
62
Not enough data
8.0
62
Not enough data
8.1
59
Not enough data
8.2
58
Not enough data
8.6
54
Not enough data
8.4
55
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
7.7
19
Not enough data
8.1
19
Not enough data
8.2
19
Not enough data
8.1
19
Not enough data
8.0
19
Territory Mapping
Not enough data
8.8
35
Not enough data
8.6
33
Not enough data
8.4
33
Route Planning
Not enough data
9.0
32
Not enough data
9.0
34
Not enough data
9.2
35
Sales Performance Management
Not enough data
8.3
30
Not enough data
8.4
33
Not enough data
9.0
33
Presentation and Forms
Not enough data
8.0
29
Not enough data
8.3
32
Not enough data
8.5
32
Integrations
Not enough data
8.1
156
Not enough data
8.5
157
Not enough data
8.1
157
Not enough data
8.1
156
Not enough data
8.8
157
Branding & Customizatio
Not enough data
8.1
151
Not enough data
8.2
155
Not enough data
8.3
154
Automatic Rules & Configurations
Not enough data
8.4
155
Not enough data
8.3
154
Not enough data
8.0
157
Agentic AI - Business Scheduling
Not enough data
8.5
33
Not enough data
8.3
33
Sales Performance Features - Sales Planning
Not enough data
8.4
175
Not enough data
8.5
165
Not enough data
8.5
170
Not enough data
8.6
171
Not enough data
8.6
169
Not enough data
8.8
168
Not enough data
8.2
165
Territory Management - Sales Planning
Not enough data
8.6
166
Not enough data
8.5
171
Quota & Capacity Management - Sales Planning
Not enough data
8.4
168
Not enough data
8.4
175
Not enough data
8.4
169
Agentic AI - Sales Planning
Not enough data
8.5
57
Not enough data
8.5
56
Agentic AI - Lead Scoring
Not enough data
7.8
52
Not enough data
8.2
52
Not enough data
7.9
52
Not enough data
8.0
53
Attribution
Not enough data
8.9
447
Not enough data
8.9
451
Not enough data
8.6
433
Discovery
Not enough data
8.9
454
Not enough data
8.6
449
Not enough data
8.6
431
Management
Not enough data
8.5
419
Not enough data
8.7
437
Platform
Not enough data
8.6
429
Not enough data
8.6
429
Agentic AI - Sales Performance Management
Not enough data
8.5
74
Not enough data
8.6
74
Not enough data
8.6
75
Incentives
Not enough data
8.2
438
Not enough data
8.4
501
Not enough data
8.0
436
Not enough data
8.6
513
Personalization
Not enough data
8.6
482
Not enough data
8.8
559
Not enough data
8.9
591
Not enough data
8.6
536
Administrative
Not enough data
8.8
564
Not enough data
8.5
527
Not enough data
8.4
508
Agentic AI - Email Tracking
7.2
24
8.2
65
7.2
24
8.4
63
7.4
24
8.4
63
7.1
24
8.3
64
7.0
25
8.4
64
6.7
25
8.3
63
7.3
25
8.4
66
Analytics
8.2
82
8.3
570
8.0
82
8.4
578
7.8
46
8.4
592
Customizations
7.7
81
8.7
622
8.4
78
8.5
590
7.9
45
8.6
626
7.5
46
8.4
571
7.9
82
8.4
599
Generative AI
6.7
41
7.5
292
Agentic AI - Sales Analytics
Not enough data
8.3
80
Not enough data
8.6
79
Not enough data
8.3
79
Not enough data
8.3
79
Not enough data
8.3
79
Data Sourcing
Not enough data
8.5
965
Not enough data
8.7
996
Not enough data
8.3
900
Not enough data
8.7
1027
Not enough data
8.6
960
Predictive Analytics
Not enough data
8.4
942
Not enough data
8.6
955
Not enough data
8.1
853
Not enough data
8.3
893
Sales Management
Not enough data
8.7
982
Not enough data
8.1
856
Not enough data
8.6
977
Not enough data
8.8
1045
Agentic AI - Outbound Call Tracking
7.3
5
8.5
38
8.0
5
8.5
39
Calling
6.9
18
8.5
186
6.9
18
8.4
177
6.7
17
8.7
186
7.0
19
8.7
183
7.7
5
8.8
43
Contacts
7.9
20
8.8
177
7.0
19
8.7
180
7.4
17
8.7
182
Insights
6.9
17
9.1
187
6.9
18
8.9
183
7.3
8
8.3
179
9.2
8
8.5
189
6.3
18
8.4
183
8.0
5
8.6
39
Agentic AI - Sales Coaching
Not enough data
9.1
22
Not enough data
9.0
22
Not enough data
9.1
22
Not enough data
9.2
22
Training
Not enough data
8.8
259
Not enough data
8.8
251
Not enough data
8.5
211
Not enough data
8.5
246
Feedback
Not enough data
8.8
239
Not enough data
8.6
236
Not enough data
8.6
216
Not enough data
8.6
204
Not enough data
8.9
228
Not enough data
8.9
229
Not enough data
8.7
202
Generative AI
Not enough data
7.7
73
Agentic AI - Sales Enablement
Not enough data
8.1
32
8.7
5
8.2
32
Not enough data
8.3
32
Content Management
6.7
11
8.3
352
6.9
12
8.2
343
8.2
11
8.2
328
6.9
12
8.5
319
6.8
11
8.3
336
Analytics
7.9
12
8.7
343
8.1
12
8.4
342
8.1
13
8.5
224
7.2
12
8.3
351
Learning Management - Sales Enablement
Not enough data
8.6
25
Not enough data
8.7
25
Not enough data
8.6
25
Revenue Enablement - Sales Enablement
Not enough data
8.5
25
Not enough data
8.5
26
Not enough data
9.1
25
Agentic AI - Marketing Account Intelligence
8.3
8
Not enough data
8.1
8
Not enough data
7.7
8
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
311
Not enough data
Lead Management
8.6
309
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
231
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Salesforce Sales Cloud are categorized as Sales Enablement, Outbound Call Tracking, Email Tracking, and Sales Engagement
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, and Mobile Marketing
Salesforce Sales Cloud is categorized as Business Scheduling, Field Sales, Conversation Intelligence, AI Sales Assistant, Sales Coaching, Sales Planning, Sales Analytics, Lead Scoring, Sales Performance Management, CRM, Revenue Operations & Intelligence (RO&I), and Location Intelligence
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Sales Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Computer Software
13.5%
Information Technology and Services
11.7%
Financial Services
6.8%
Marketing and Advertising
4.9%
Internet
3.2%
Other
59.7%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 Comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
When do you need a CRM?
11 Comments
MA
Your writing is really informative, especially because it's so meaningful and updated. Thanks for sharing this wonderful post!
Your writing is really...Read more
How can total cost of ownership (TCO) be made better using Salesforce?
11 Comments
AS
When planning for a Salesforce implementation and creating your budget you’ll want to consider the total cost of ownership (TCO). Figuring this out will help...Read more
What are the features of CRM software?
8 Comments
MM
1. Customer Management,
2. Employee Day to Day Activity tracking,
3. Make your business process smooth
4. Automated workflow
5. Validated workflow...Read more
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