Compare Adobe Marketo Engage and Agentforce Sales (formerly Salesforce Sales Cloud) 
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (45.9% of reviews)
Entry-Level Pricing
Contact Us Per Month
$25.00 1 User Per Month
Adobe Marketo Engage
Star Rating
(3,088)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansAgentforce Sales (formerly Salesforce Sales Cloud)
Star Rating
(25,596)4.4 out of 5
Market Segments
Mid-Market (45.9% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 User Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Agentforce Sales excels in automation and real-time insights, making it a powerful tool for managing sales pipelines. Users appreciate its customizable dashboards that streamline the sales process, allowing for efficient tracking of customer relationships and inquiries.
- Users say that Adobe Marketo Engage offers impressive flexibility in campaign management, particularly for complex marketing setups. Reviewers highlight its ability to create detailed workflows and segment audiences effectively, which enhances lead management and nurturing efforts.
- According to verified reviews, Agentforce Sales provides a more user-friendly experience with a higher ease of use rating. Users find the platform intuitive, which helps them quickly adapt and utilize its features without extensive training.
- Reviewers mention that while Adobe Marketo Engage has strong email automation capabilities, it sometimes struggles with integration and setup challenges. Users have noted that the initial configuration can be complex, which may hinder quick deployment for some teams.
- G2 reviewers highlight the superior support quality of Agentforce Sales, with users noting that the platform provides effective assistance for onboarding and ongoing inquiries. This support helps teams maintain a healthy relationship with clients and ensures smooth operations.
- Users report that Adobe Marketo Engage shines in its email tracking and personalization features, allowing for deep insights into customer engagement. However, it faces challenges in outbound call tracking, where Agentforce Sales significantly outperforms it, providing better tools for managing voice interactions.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Agentforce Sales (formerly Salesforce Sales Cloud)
Starter Edition
$25.00
1 User Per Month
Out-of-the-box CRM for up to 10 users
- Automatic data capture
- Lead Management
- Opportunity Management
Free Trial
Adobe Marketo Engage
Free Trial is available
Agentforce Sales (formerly Salesforce Sales Cloud)
Free Trial is available
Ratings
Meets Requirements
8.3
2,619
8.8
14,012
Ease of Use
7.3
2,674
8.2
18,002
Ease of Setup
6.7
1,327
7.8
8,947
Ease of Admin
7.6
1,177
7.9
4,489
Quality of Support
7.5
2,468
8.1
12,226
Has the product been a good partner in doing business?
7.7
1,170
8.4
4,452
Product Direction (% positive)
8.0
2,587
8.3
13,674
Features by Category
Sales Force Automation
Not enough data
8.8
9563
|
Verified
Not enough data
8.3
6401
|
Verified
Not enough data
8.7
9286
|
Verified
Not enough data
8.3
9515
|
Verified
Not enough data
8.0
7326
|
Verified
Not enough data
8.2
7621
|
Verified
Not enough data
8.0
6764
|
Verified
Not enough data
8.1
6666
|
Verified
Not enough data
8.3
7417
|
Verified
Marketing Automation
Not enough data
8.0
6681
|
Verified
Not enough data
8.1
6999
|
Verified
Not enough data
8.5
8092
|
Verified
Not enough data
7.9
5432
Customer Support
Not enough data
8.3
6834
|
Verified
Not enough data
8.1
6390
|
Verified
Not enough data
8.2
6791
|
Verified
Not enough data
8.0
5502
|
Verified
Not enough data
8.2
5995
|
Verified
Reporting & Analytics
Not enough data
8.5
9009
|
Verified
Not enough data
8.5
9172
|
Verified
Not enough data
8.2
7468
|
Verified
Mobile & Social
Not enough data
7.9
5629
|
Verified
Not enough data
7.8
5253
|
Verified
Not enough data
7.7
6109
|
Verified
Platform
Not enough data
8.5
3633
|
Verified
Not enough data
8.5
3637
|
Verified
Not enough data
8.6
3631
|
Verified
Not enough data
8.4
2901
|
Verified
Not enough data
8.5
3176
|
Verified
Not enough data
8.1
3196
|
Verified
Not enough data
8.7
3623
|
Verified
Not enough data
8.1
3029
Integration
Not enough data
8.5
2603
|
Verified
Not enough data
8.5
3075
|
Verified
Not enough data
8.5
2903
|
Verified
Generative AI
Not enough data
7.6
891
Agentic AI - CRM
Not enough data
7.9
260
Not enough data
7.9
252
Not enough data
8.2
254
Not enough data
8.0
241
Not enough data
8.0
242
Not enough data
8.1
251
Not enough data
8.2
247
Email Marketing
8.3
1757
|
Verified
Not enough data
8.7
1742
|
Verified
Not enough data
8.1
1716
|
Verified
Not enough data
8.5
1654
|
Verified
Not enough data
Online Marketing
7.8
1700
|
Verified
Not enough data
7.8
1519
|
Verified
Not enough data
7.9
1574
|
Verified
Not enough data
7.4
1573
|
Verified
Not enough data
7.4
1339
|
Verified
Not enough data
Lead Management
8.5
1358
|
Verified
Not enough data
7.9
1253
|
Verified
Not enough data
8.2
1631
|
Verified
Not enough data
8.2
1596
|
Verified
Not enough data
8.4
1652
|
Verified
Not enough data
8.0
1536
|
Verified
Not enough data
8.3
1548
|
Verified
Not enough data
8.2
1598
|
Verified
Not enough data
Campaign Management
8.3
1605
|
Verified
Not enough data
8.3
1494
|
Verified
Not enough data
7.3
1190
|
Verified
Not enough data
7.0
945
Not enough data
Social
7.3
748
|
Verified
Not enough data
7.5
799
|
Verified
Not enough data
7.6
787
|
Verified
Not enough data
7.5
754
|
Verified
Not enough data
7.5
716
|
Verified
Not enough data
Reporting & Analytics
7.7
1648
|
Verified
Not enough data
7.2
1415
|
Verified
Not enough data
7.2
1236
|
Verified
Not enough data
7.2
1162
|
Verified
Not enough data
6.9
1012
|
Verified
Not enough data
Platform
7.7
901
|
Verified
Not enough data
8.0
895
|
Verified
Not enough data
8.4
915
|
Verified
Not enough data
7.7
636
|
Verified
Not enough data
7.3
638
|
Verified
Not enough data
7.7
899
|
Verified
Not enough data
7.6
596
Not enough data
Agentic AI - Marketing Automation
7.4
63
Not enough data
7.4
62
Not enough data
7.2
63
Not enough data
6.9
62
Not enough data
7.1
61
Not enough data
7.5
61
Not enough data
Integration
8.0
913
|
Verified
Not enough data
7.9
868
|
Verified
Not enough data
8.1
793
|
Verified
Not enough data
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Cartography
Not enough data
8.8
40
Not enough data
8.5
36
Not enough data
8.6
40
Not enough data
8.5
40
Analysis
Not enough data
8.4
33
Not enough data
8.5
39
Not enough data
8.5
36
Not enough data
8.5
35
Reporting
Not enough data
8.7
34
Not enough data
8.5
29
Not enough data
8.8
27
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.6
272
Not enough data
8.8
296
Not enough data
8.8
316
Not enough data
8.6
291
Organization
Not enough data
9.0
354
Not enough data
8.8
345
Not enough data
8.8
340
Performance Analysis
Not enough data
8.4
284
Not enough data
8.8
308
Sales Analysis
Not enough data
8.4
284
Not enough data
8.8
302
Generative AI
Not enough data
8.5
125
Not enough data
8.4
125
Agentic AI - AI Sales Assistant
Not enough data
9.2
29
Not enough data
9.1
29
Not enough data
8.9
26
Not enough data
8.9
25
Not enough data
9.3
27
Not enough data
9.1
26
Not enough data
9.3
28
Integrated Workflows
7.9
33
8.7
521
8.2
32
8.5
513
6.9
25
8.1
468
7.7
25
8.1
462
7.7
31
8.9
525
7.6
25
8.4
470
8.0
24
8.6
482
Repeatability and Reportability
7.6
29
8.4
484
7.7
31
8.7
502
7.7
30
8.7
499
7.2
27
8.3
484
7.6
23
7.8
416
AI and Automation
7.8
24
8.5
464
8.0
25
8.4
472
8.2
25
8.3
428
8.1
26
8.0
432
7.8
23
7.8
415
Generative AI
7.5
23
7.4
270
Agentic AI - Sales Engagement
6.7
13
8.3
89
7.2
13
8.5
90
6.9
13
8.6
87
7.1
13
8.4
90
7.3
14
8.3
89
7.0
14
8.2
90
6.8
14
8.5
90
Call Analytics
Not enough data
8.7
131
Not enough data
8.5
135
Not enough data
8.7
131
Not enough data
8.9
132
Artificial Intelligence - Conversation Intelligence
Not enough data
8.7
141
Not enough data
8.6
125
Not enough data
Not enough data
Generative AI
Not enough data
8.2
58
Agentic AI - Conversation Intelligence
Not enough data
8.6
12
Not enough data
9.2
14
Not enough data
9.2
13
Not enough data
9.2
14
Not enough data
8.6
12
Not enough data
8.8
12
Not enough data
9.0
13
Revenue Sourcing and Forecasting
Not enough data
8.6
65
Not enough data
8.5
66
Not enough data
8.8
66
Not enough data
8.5
63
Not enough data
8.4
63
Not enough data
8.3
57
Not enough data
8.2
58
CRM Data Enrichment
Not enough data
8.1
63
Not enough data
8.4
61
Not enough data
8.2
59
Not enough data
8.0
62
Not enough data
8.5
56
Account Management
Not enough data
8.2
63
Not enough data
8.0
63
Not enough data
8.1
60
Not enough data
8.2
59
Not enough data
8.6
55
Not enough data
8.4
56
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
7.8
20
Not enough data
8.1
20
Not enough data
8.3
20
Not enough data
8.1
20
Not enough data
8.0
20
Territory Mapping
Not enough data
8.8
36
Not enough data
8.7
34
Not enough data
8.5
34
Route Planning
Not enough data
9.0
33
Not enough data
9.0
35
Not enough data
9.3
36
Sales Performance Management
Not enough data
8.4
31
Not enough data
8.6
34
Not enough data
9.1
34
Presentation and Forms
Not enough data
8.1
30
Not enough data
8.4
33
Not enough data
8.6
33
Integrations
Not enough data
8.1
156
Not enough data
8.5
157
Not enough data
8.1
156
Not enough data
8.1
155
Not enough data
8.8
158
Branding & Customizatio
Not enough data
8.1
151
Not enough data
8.2
154
Not enough data
8.3
154
Automatic Rules & Configurations
Not enough data
8.4
155
Not enough data
8.3
155
Not enough data
8.0
156
Agentic AI - Business Scheduling
Not enough data
8.3
32
Not enough data
8.4
34
Sales Performance Features - Sales Planning
Not enough data
8.4
175
Not enough data
8.5
164
Not enough data
8.5
169
Not enough data
8.6
171
Not enough data
8.6
170
Not enough data
8.8
167
Not enough data
8.2
164
Territory Management - Sales Planning
Not enough data
8.6
166
Not enough data
8.5
172
Quota & Capacity Management - Sales Planning
Not enough data
8.4
169
Not enough data
8.4
176
Not enough data
8.4
168
Agentic AI - Sales Planning
Not enough data
8.5
57
Not enough data
8.5
56
Agentic AI - Lead Scoring
Not enough data
7.8
56
Not enough data
8.2
55
Not enough data
7.9
57
Not enough data
8.1
58
Attribution
Not enough data
8.9
454
Not enough data
8.9
458
Not enough data
8.6
436
Discovery
Not enough data
8.9
462
Not enough data
8.6
455
Not enough data
8.6
433
Management
Not enough data
8.5
421
Not enough data
8.6
443
Platform
Not enough data
8.6
433
Not enough data
8.6
432
Agentic AI - Sales Performance Management
Not enough data
8.5
75
Not enough data
8.7
75
Not enough data
8.5
76
Incentives
Not enough data
8.2
439
Not enough data
8.4
504
Not enough data
8.0
437
Not enough data
8.6
514
Personalization
Not enough data
8.6
485
Not enough data
8.8
561
Not enough data
8.9
594
Not enough data
8.6
537
Administrative
Not enough data
8.7
567
Not enough data
8.5
528
Not enough data
8.4
510
Agentic AI - Email Tracking
7.2
24
8.1
62
7.2
24
8.4
60
7.4
24
8.4
60
7.1
24
8.2
61
7.0
25
8.4
61
6.7
25
8.3
60
7.4
26
8.3
63
Analytics
8.2
85
8.3
568
8.0
84
8.4
577
7.8
47
8.3
591
Customizations
7.7
82
8.7
622
8.5
80
8.5
592
7.9
46
8.5
625
7.6
48
8.3
570
8.0
84
8.4
597
Generative AI
6.7
41
7.5
290
Agentic AI - Sales Analytics
Not enough data
8.3
79
Not enough data
8.6
79
Not enough data
8.3
79
Not enough data
8.3
78
Not enough data
8.3
79
Data Sourcing
Not enough data
8.5
968
Not enough data
8.7
999
Not enough data
8.3
902
Not enough data
8.7
1030
Not enough data
8.6
962
Predictive Analytics
Not enough data
8.4
946
Not enough data
8.6
960
Not enough data
8.1
855
Not enough data
8.3
896
Sales Management
Not enough data
8.7
985
Not enough data
8.1
858
Not enough data
8.6
982
Not enough data
8.8
1051
Agentic AI - Outbound Call Tracking
7.3
5
8.6
39
8.0
5
8.6
40
Calling
6.9
18
8.5
186
6.9
18
8.4
177
6.7
17
8.7
186
7.0
19
8.7
184
7.7
5
8.6
45
Contacts
7.9
20
8.8
177
7.0
19
8.7
180
7.4
17
8.7
182
Insights
6.9
17
9.1
189
6.9
18
8.9
183
7.3
8
8.3
179
9.2
8
8.5
189
6.3
18
8.4
183
8.0
5
8.7
39
Agentic AI - Sales Coaching
Not enough data
9.0
21
Not enough data
9.0
21
Not enough data
9.2
22
Not enough data
9.2
22
Training
Not enough data
8.8
258
Not enough data
8.8
250
Not enough data
8.5
209
Not enough data
8.5
244
Feedback
Not enough data
8.8
239
Not enough data
8.6
234
Not enough data
8.6
215
Not enough data
8.6
202
Not enough data
8.8
226
Not enough data
8.9
229
Not enough data
8.7
200
Generative AI
Not enough data
7.6
72
Agentic AI - Sales Enablement
Not enough data
8.0
34
8.7
5
8.0
33
Not enough data
8.2
34
Content Management
6.7
11
8.3
353
6.9
12
8.1
344
8.3
12
8.2
330
6.9
12
8.5
319
6.8
11
8.3
337
Analytics
8.1
13
8.7
347
8.1
12
8.4
345
8.1
14
8.5
226
7.2
12
8.3
352
Learning Management - Sales Enablement
Not enough data
8.3
27
Not enough data
8.4
27
Not enough data
8.5
27
Revenue Enablement - Sales Enablement
Not enough data
8.3
26
Not enough data
8.3
29
Not enough data
8.8
28
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
Not enough data
8.2
290
Not enough data
8.3
311
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
99
|
Verified
Not enough data
8.5
99
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Agentforce Sales (formerly Salesforce Sales Cloud) are categorized as Sales Enablement, Outbound Call Tracking, Email Tracking, and Sales Engagement
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, and Mobile Marketing
Agentforce Sales (formerly Salesforce Sales Cloud) is categorized as Sales Planning, Business Scheduling, Revenue Operations & Intelligence (RO&I), Conversation Intelligence, AI Sales Assistant, Location Intelligence, Field Sales, Sales Coaching, Sales Analytics, Lead Scoring, Sales Performance Management, CRM, and Revenue AI Platforms
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Agentforce Sales (formerly Salesforce Sales Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.5%
Computer Software
13.6%
Information Technology and Services
11.8%
Financial Services
6.8%
Marketing and Advertising
4.9%
Internet
3.2%
Other
59.7%
Alternatives
Discussions
Is marketo a CRM?
3 Comments
PG
doesn't provide a built-in CRMRead more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
What is Adobe Marketo Engage used for?
2 Comments
NS
Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and...Read more
When do you need a CRM?
11 Comments
TF
Hi there! It's best to start with a CRM as soon as you can so you can start to track all your customer interactions and revenue. Salesforce offers editions...Read more
How can total cost of ownership (TCO) be made better using Salesforce?
11 Comments
MD
TCO can be reduced by hiring the right salesforce admin so that the data which is entered inside the CRM is maintained and used to the fullest Read more
What are the features of CRM software?
8 Comments
AP
1. Workflow automation , Customization , Third-party integration , Customer service , Employee tracking , Lead management , Real-time data , CRM analytics ,...Read more
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