Compare Klaviyo and Optimove 
At a Glance
Market Segments
Small-Business (82.0% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Klaviyo
Star Rating
(1,308)4.6 out of 5
Market Segments
Small-Business (82.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoOptimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user-friendliness, making it accessible for teams without dedicated email marketing specialists. Users appreciate its intuitive design, which allows social media managers to effectively manage email campaigns alongside their other responsibilities.
- Users say that Optimove stands out for its robust segmentation capabilities, which many find to be a significant advantage for CRM campaigns. Reviewers highlight the ease of use in handling complex segmentation, allowing for tailored marketing strategies that resonate with their audience.
- According to verified reviews, Klaviyo's integration of email and SMS marketing under one platform is a major plus, streamlining communication efforts for eCommerce businesses. Users find this feature particularly beneficial for managing their marketing campaigns cohesively.
- Reviewers mention that Optimove's customer support is highly rated, with many users praising the professionalism and helpfulness of their Customer Success Managers. This level of support can be crucial for businesses looking to maximize their marketing efforts.
- G2 reviewers highlight that while both platforms offer strong features, Klaviyo has a broader market presence, particularly among small businesses. This wider adoption may provide users with more community support and shared resources for troubleshooting and best practices.
- Users report that Klaviyo's proactive solutions help prevent issues before they arise, enhancing the overall user experience. This forward-thinking approach is appreciated by users who value a platform that anticipates their needs and simplifies their marketing processes.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableOptimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Klaviyo
Free Trial is available
Optimove
No trial information availableRatings
Meets Requirements
9.0
954
8.7
198
Ease of Use
8.6
961
8.6
199
Ease of Setup
8.5
609
8.0
115
Ease of Admin
8.9
521
8.8
66
Quality of Support
8.4
909
9.3
197
Has the product been a good partner in doing business?
8.9
525
9.1
67
Product Direction (% positive)
8.9
905
9.3
193
Features by Category
Email Marketing
9.0
557
|
Verified
9.2
130
|
Verified
9.3
544
|
Verified
9.3
138
|
Verified
8.9
502
|
Verified
8.9
132
|
Verified
8.9
483
|
Verified
8.7
124
|
Verified
Online Marketing
7.8
380
|
Verified
7.6
94
8.3
403
|
Verified
8.1
113
|
Verified
8.7
436
|
Verified
9.2
137
|
Verified
8.7
452
8.6
116
|
Verified
8.2
252
8.2
96
Lead Management
8.5
354
8.4
106
|
Verified
8.4
273
8.6
111
9.0
509
|
Verified
9.3
135
|
Verified
7.8
221
8.3
101
|
Verified
8.5
358
|
Verified
8.3
102
|
Verified
8.5
399
|
Verified
8.3
103
|
Verified
8.4
333
|
Verified
8.3
103
|
Verified
8.2
286
|
Verified
8.6
113
|
Verified
Campaign Management
8.7
348
|
Verified
8.8
119
|
Verified
8.0
199
8.1
96
8.1
288
|
Verified
8.5
118
|
Verified
7.6
198
7.5
93
Social
Feature Not Available
7.2
84
7.8
196
7.4
88
7.8
189
7.4
91
7.5
184
7.2
85
7.8
258
|
Verified
7.2
88
Reporting & Analytics
8.5
487
|
Verified
8.9
127
|
Verified
8.3
416
|
Verified
8.1
100
|
Verified
8.4
427
|
Verified
8.4
114
|
Verified
8.4
442
|
Verified
8.5
125
|
Verified
7.6
200
7.2
86
Platform
8.5
334
|
Verified
8.4
106
|
Verified
8.7
315
|
Verified
8.4
96
8.9
317
|
Verified
9.0
104
|
Verified
8.3
208
|
Verified
8.3
86
7.8
194
|
Verified
7.9
89
|
Verified
8.9
320
|
Verified
8.5
101
|
Verified
8.0
160
8.4
88
|
Verified
Agentic AI - Marketing Automation
6.9
26
6.5
8
7.0
25
6.9
8
7.5
25
6.7
8
7.0
23
6.7
8
6.7
25
6.5
8
7.3
25
6.7
9
Integration
8.5
323
|
Verified
8.2
105
|
Verified
8.6
318
|
Verified
8.0
102
|
Verified
8.4
264
|
Verified
8.0
91
|
Verified
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Not enough data
Tracking
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Not enough data
Reporting
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Templates
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Not enough data
Edit
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
Logistics
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Not enough data
Generative AI
7.5
66
Not enough data
7.4
52
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
8.5
71
|
Verified
8.3
68
8.5
72
|
Verified
8.5
96
8.2
63
8.5
91
8.5
78
|
Verified
Intelligence
8.6
105
8.7
82
|
Verified
8.1
73
8.7
85
|
Verified
8.0
68
8.3
78
|
Verified
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
9.2
95
|
Verified
9.0
16
9.2
99
|
Verified
Platform Data
8.5
16
8.9
93
|
Verified
8.3
15
8.6
99
|
Verified
8.8
15
8.9
101
|
Verified
8.2
15
9.0
97
|
Verified
Platform Additional Functionality
8.4
16
8.9
89
|
Verified
9.2
14
8.4
92
|
Verified
8.3
14
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
6.0
5
6.0
7
7.0
5
8.1
7
6.3
5
7.5
6
6.9
6
8.1
6
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
5.0
8
7.0
14
6.4
7
6.9
15
6.7
7
6.8
14
6.0
7
6.3
14
6.2
7
7.4
16
6.4
7
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.5
19
8.6
92
|
Verified
8.4
18
8.9
98
|
Verified
8.8
20
9.1
98
|
Verified
8.8
17
9.0
92
|
Verified
7.3
16
Feature Not Available
7.6
15
Feature Not Available
Campaign Activity
8.1
18
9.1
102
|
Verified
8.5
23
9.1
99
|
Verified
8.1
17
8.7
91
|
Verified
7.5
17
8.9
95
|
Verified
8.1
17
8.3
83
|
Verified
8.1
16
8.7
81
|
Verified
Agentic AI - Marketing Analytics
7.6
7
6.1
6
7.6
7
8.0
5
7.9
8
7.7
5
Categories
Categories
Shared Categories
Klaviyo and Optimove are categorized as Personalization, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, and Marketing Automation
Unique Categories
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Email Deliverability, Conversational Marketing, Review Management, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Optimove has no unique categories
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.2%
Apparel & Fashion
12.6%
Marketing and Advertising
12.5%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Other
36.6%
Gambling & Casinos
69.3%
Marketing and Advertising
5.3%
Entertainment
4.4%
Financial Services
3.1%
Telecommunications
1.8%
Other
16.2%
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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