Link copied to clipboard # Klaviyo vs Metrilo Comparison - What are their main differences? Share [ Export ](/compare/klaviyo/metrilo/export.csv) KlaviyoMetrilo[+ Add Product](#) Pricing **Klaviyo** Free Trial **$20.00** Usage Based Per Month · Email **$35.00** Usage Based Per Month · Email + SMS **Metrilo** **$119.00** Per Feature Per Month · Basic **Pricing Insights** from reviews Perceived Cost **Klaviyo** $$$$$ **Metrilo** $$$$$ Average Discount **Klaviyo** 7% **Metrilo** Not enough reviews yet Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Klaviyo** 6 months Based on 100 responses **Metrilo** 6 months Based on 100 responses Return on Investment **Klaviyo** 6 months Based on 100 responses **Metrilo** 6 months Based on 100 responses ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") ![Metrilo](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_a5d9796cb125a99f1d3a2f05e11ad784/metrilo.png "Metrilo") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Klaviyo** Ease of Use (160) Email Marketing (123) Expensive (69) Missing Features (56) **Metrilo** Not enough data Integrations **Klaviyo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8fec2885c1049899b41ff8e1a0b4a1bd/aftership.png "Product Avatar Image") AfterShip ](https://www.g2.com/products/aftership/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_07f7689e81237b042bbb226e8fa9d9f4/boulevard.png "Product Avatar Image") Boulevard ](https://www.g2.com/products/boulevard/reviews)[ View all ](https://www.g2.com/products/klaviyo/integrations) **Metrilo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_84fd5bd582809f20ff5682d2746ffa82/shopify.png "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_184a1f103b19d6beaa919fcbfb7d3bdc/woocommerce.png "Product Avatar Image") WooCommerce ](https://www.g2.com/products/woocommerce/reviews)[ View all ](https://www.g2.com/products/metrilo/integrations) Screenshots **Klaviyo** ![Klaviyo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1769410/klaviyo-review-site-illustration-01-_2_%282%29.png) **Metrilo** No screenshot available **Ratings** from reviews Meets Requirements **Klaviyo** **9.0** /10 Based on 999 responses **Metrilo** **8.9** /10 Based on 18 responses Ease of Use **Klaviyo** **8.6** /10 Based on 1,009 responses **Metrilo** **9.4** /10 Based on 18 responses Ease of Setup **Klaviyo** **8.5** /10 Based on 657 responses **Metrilo** **9.6** /10 Based on 9 responses Ease of Admin **Klaviyo** **8.9** /10 Based on 526 responses **Metrilo** **9.8** /10 Based on 9 responses Quality of Support **Klaviyo** **8.4** /10 Based on 951 responses **Metrilo** **9.6** /10 Based on 18 responses Has the product been a good partner in doing business? **Klaviyo** **8.9** /10 Based on 530 responses **Metrilo** **9.6** /10 Based on 9 responses Product Direction (% positive) **Klaviyo** **8.9** /10 Based on 945 responses **Metrilo** **9.3** /10 Based on 17 responses **Features** ratings from reviews Marketing Automation **8.2** /10 Based on 691 responses Not enough data Conversational Marketing **7.0** /10 Based on 17 responses Not enough data Email Deliverability **8.3** /10 Based on 41 responses Not enough data Uncover more feature rated insights from real users to improve your shopping experience. See it for free Email Template Builder **8.1** /10 Based on 504 responses Not enough data SMS Marketing **8.0** /10 Based on 173 responses Not enough data Customer Data Platform (CDP) **8.4** /10 Based on 131 responses Not enough data Pop-Up Builder **8.5** /10 Based on 31 responses Not enough data Customer Journey Analytics **7.9** /10 Based on 21 responses Not enough data Review Management **8.6** /10 Based on 10 responses Not enough data Online Form Builder **7.4** /10 Based on 7 responses Not enough data Personalization **6.9** /10 Based on 19 responses Not enough data Marketing Analytics **7.8** /10 Based on 31 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 81.9% Mid-Market(51-1000 emp.) 16.4% Enterprise(\> 1000 emp.) 1.7% Small-Business(50 or fewer emp.) 81.9% Mid-Market(51-1000 emp.) 16.4% Enterprise(\> 1000 emp.) 1.7% Small-Business(50 or fewer emp.) 91.7% Mid-Market(51-1000 emp.) 8.3% Enterprise(\> 1000 emp.) 0% Small-Business(50 or fewer emp.) 91.7% Mid-Market(51-1000 emp.) 8.3% Enterprise(\> 1000 emp.) 0% **Reviewers' Industry** [![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")](https://www.g2.com/products/klaviyo/reviews) Klaviyo Retail 19.1% Marketing and Advertising 12.9% Apparel & Fashion 12.5% Consumer Goods 11.5% Health, Wellness and Fitness 7.1% Other 37.0% [![Metrilo](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_a5d9796cb125a99f1d3a2f05e11ad784/metrilo.png "Metrilo")](https://www.g2.com/products/metrilo/reviews) Metrilo Retail 26.1% Health, Wellness and Fitness 21.7% Food & Beverages 8.7% Consumer Goods 8.7% Tobacco 4.3% Other 30.4% Alternatives **Klaviyo Alternatives** ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") [ MoEngage ](/products/moengage/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) **Metrilo Alternatives** ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Adobe Commerce (formerly Magento Commerce)](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-commerce-formerly-magento-commerce.svg "Adobe Commerce (formerly Magento Commerce)") [ Adobe Commerce (formerly... ](/products/adobe-commerce-formerly-magento-commerce/reviews) ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub") [ HubSpot Sales Hub ](/products/hubspot-sales-hub/reviews) ![Agile CRM](https://images.g2crowd.com/uploads/product/hd_favicon/1520576931/agile-crm.svg "Agile CRM") [ Agile CRM ](/products/agile-crm/reviews) ## Klaviyo vs Metrilo FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Klaviyo vs Metrilo? Klaviyo and Metrilo differ most clearly in reviewer volume, with Klaviyo commanding a much larger user base and Metrilo leading on satisfaction scores for setup and support. | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | [Metrilo](https://www.g2.com/products/metrilo/reviews) | | --- | --- | | 4.6/5 (1,360 reviews) | 4.7/5 (25 reviews) | | Small-Business | Small-Business | | 8.5 | 9.6 | | 8.4 | 9.6 | | Ease of Use (160 all-time mentions) | — | ### How do the pricing models of Klaviyo and Metrilo compare? Metrilo is rated higher for value, with a superior Price/Cost satisfaction score compared to Klaviyo. - **Klaviyo:** In recent reviews, many cite that pricing increases quickly as contact lists grow, and several mention the cost as a key trade-off for growing teams. - **Metrilo:** Reviewers note that while pricing has increased over the years, they still find the value strong for the analytics and automation provided. - **Switching reasons:** Recent Klaviyo reviewers mention switching due to aggressive pricing as their lists scale, while Metrilo reviewers highlight value for e-commerce analytics as a reason to stay. ### What are the best alternatives to Klaviyo and Metrilo? The top three alternatives to Klaviyo and Metrilo are ActiveCampaign, Braze, and Dotdigital. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1,360 reviews) | Small-Business | Pricing increases quickly with list growth | Ease of Use (160 all-time mentions) | | [Metrilo](https://www.g2.com/products/metrilo/reviews) | 4.7/5 (25 reviews) | Small-Business | Pricing has increased but value remains strong | Detailed analytics and automation | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | — | — | | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5 (1,689 reviews) | Mid-Market | — | — | | [Dotdigital](https://www.g2.com/products/dotdigital/reviews) | 4.4/5 (1,237 reviews) | Mid-Market | — | — | ### Which Marketing Automation features should I prioritize when comparing Klaviyo and Metrilo? Buyers comparing Klaviyo and Metrilo should prioritize Email Marketing, Automation, Segmentation, Analytics, and Ease of Setup. - **Email Marketing:** Klaviyo has 123 all-time mentions for email marketing; Metrilo is frequently cited for built-in email services and automation. - **Automation:** Klaviyo has 92 all-time mentions for automation and 75 for automation efficiency; Metrilo reviewers highlight trigger-based emails and automated cart recovery. - **Segmentation:** Klaviyo has 58 all-time mentions for segmentation analysis and 57 for market segmentation; Metrilo reviewers cite micro-segmentation and cohort analysis. - **Analytics:** Klaviyo has 48 all-time mentions for analytics; Metrilo is praised for detailed analytics and actionable insights. - **Ease of Setup:** Klaviyo scores 8.5, Metrilo scores 9.6 on Ease of Setup. ### What are the pros and cons of Klaviyo vs Metrilo? Klaviyo's headline strength is ease of use and automation, while Metrilo stands out for analytics and setup simplicity. - **Klaviyo strengths:** Ease of Use (160 all-time mentions), Email Marketing (123), Automation (92), Segmentation Analysis (58), Customization (49), Analytics (48), Templates Availability (35). - **Klaviyo trade-offs:** Learning Curve (63 all-time mentions), Not Intuitive (28), Pricing increases with contact list size, reporting complexity, and limited template variety. - **Metrilo strengths:** Detailed analytics, trigger-based emails, micro-segmentation, cohort analysis, and high Ease of Setup and Admin scores (9.6 and 9.8). - **Metrilo trade-offs:** Limited native integrations, manual data syncing for some workflows, and basic email template options compared to competitors. ### Is Klaviyo or Metrilo better for small businesses? Metrilo is the better fit for small businesses, with higher satisfaction scores and strong small-business reviewer sentiment. - **Klaviyo:** Largest segment is Small-Business; reviewers appreciate its automation and segmentation but note a learning curve and pricing as the business grows. - **Metrilo:** Largest segment is Small-Business; reviewers highlight ease of setup, intuitive analytics, and actionable insights as key benefits for small teams. ### Which Marketing Automation platform has better integrations? Klaviyo is favored for integrations, especially with Shopify, according to G2 reviewers. - **Klaviyo:** Shopify integration is cited in 255 all-time reviews, with many reviewers highlighting its importance for e-commerce workflows. - **Metrilo:** Reviewers mention integration with WooCommerce and Magento, but note limited native integrations and manual syncing for some tools. ### How do Klaviyo and Metrilo compare on customer support? Metrilo leads Klaviyo on Quality of Support by a material margin, with a 1.2-point advantage (9.6 vs 8.4). - **Klaviyo:** Reviewers describe support as generally helpful, though some note slow response times and limited onboarding for smaller businesses. - **Metrilo:** Reviewers consistently praise support for responsiveness and helpfulness, with several citing technical and customer support as standout features. ### Which is easier to implement, Klaviyo or Metrilo? Metrilo is easier to implement than Klaviyo, with a 1.1-point higher Ease of Setup score (9.6 vs 8.5). - **Klaviyo:** Reviewers report that setup is straightforward for basic flows, especially with Shopify, but advanced features and reporting require a learning curve. - **Metrilo:** Reviewers highlight fast onboarding, intuitive dashboards, and minimal training required, with high marks for ease of setup and administration. ### Which product has better Email? Klaviyo is the stronger product for Email, with more reviewer-cited strengths and higher all-time mention counts. - **Klaviyo:** Email Marketing (123 all-time mentions), Templates Availability (35), Segmentation (42), and Automation (92) are frequently cited as strengths. - **Metrilo:** Reviewers note built-in email services and automation, but also mention limited template options and basic email features compared to competitors.