# Klaviyo vs Metrilo Comparison --- ## AI Generated Summary - **G2 reviewers report** that Klaviyo excels in its powerful segmentation and automation capabilities, allowing users to send highly personalized email and SMS campaigns based on real customer behavior. This feature is particularly appreciated by those managing multiple brands, as it enables easy creation of segments and flows. - **Users say** Metrilo shines in providing detailed analysis and insights tailored for e-commerce businesses. Reviewers highlight its ability to track and segment customers intelligently, making marketing efforts more targeted and effective. - **According to verified reviews** , Klaviyo's user interface is intuitive, but some users find it slightly challenging to navigate initially. However, many appreciate the robust reporting features that help them visualize campaign performance effectively. - **Reviewers mention** that Metrilo offers a bright and user-friendly dashboard, making it easy for new users to get up to speed quickly. Its trigger-based email functionality is particularly noted for allowing users to engage customers based on specific behaviors, enhancing the relevance of communications. - **G2 reviewers highlight** that while Klaviyo has a strong overall satisfaction score, its implementation process can be a bit more complex compared to Metrilo, which is praised for its straightforward setup and ease of administration. - **Users report** that both platforms provide quality support, but Metrilo tends to receive higher marks for its customer service responsiveness and helpfulness, making it a preferred choice for those who prioritize support in their software selection. | | Klaviyo | Metrilo | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.7 out of 5 | | **Total Reviews** | 1,355 | 24 | | **Largest Market Segment** | Small-Business (82.2% of reviews) | Small-Business (95.7% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Klaviyo Pros: - Ease of Use (167 reviews) - Email Marketing (131 reviews) Cons: - Expensive (73 reviews) - Learning Curve (63 reviews) ### Metrilo **Not enough data** --- ## Ratings Comparison | Rating | Klaviyo | Metrilo | |---|---|---| | **Meets Requirements** | 9.0 (989 reviews) | 8.9 (18 reviews) | | **Ease of Use** | 8.6 (998 reviews) | 9.4 (18 reviews) | | **Ease of Setup** | 8.5 (646 reviews) | 9.6 (9 reviews) | | **Ease of Admin** | 8.9 (522 reviews) | 9.8 (9 reviews) | | **Quality of Support** | 8.4 (941 reviews) | 9.6 (18 reviews) | | **Has the product been a good partner in doing business?** | 8.9 (526 reviews) | 9.6 (9 reviews) | | **Product Direction (% positive)** | 8.9 (937 reviews) | 9.3 (17 reviews) | --- ## Pricing ### Klaviyo #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Metrilo #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### CRM | Product | Score | Reviews | |---|---|---| | **Klaviyo** | N/A | N/A | | **Metrilo** | N/A | N/A | #### Sales Force Automation | Feature | Klaviyo | Metrilo | |---|---|---| | **Contact & Account Management** | Not enough data | Not enough data | | **Partner Relationship Mgmt. (PRM)** | Not enough data | Not enough data | | **Opportunity & Pipeline Mgmt.** | Not enough data | Not enough data | | **Task / Activity Management** | Not enough data | Not enough data | | **Territory & Quota Management** | Not enough data | Not enough data | | **Desktop Integration** | Not enough data | Not enough data | | **Product & Price List Management** | Not enough data | Not enough data | | **Quote & Order Management** | Not enough data | Not enough data | | **Customer Contract Management** | Not enough data | Not enough data | #### Marketing Automation | Feature | Klaviyo | Metrilo | |---|---|---| | **Email Marketing** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Marketing ROI Analytics** | Not enough data | Not enough data | #### Customer Support | Feature | Klaviyo | Metrilo | |---|---|---| | **Case Management** | Not enough data | Not enough data | | **Customer Support Portal** | Not enough data | Not enough data | | **Knowledge Base** | Not enough data | Not enough data | | **Call Center Features** | Not enough data | Not enough data | | **Support Analytics** | Not enough data | Not enough data | #### Reporting & Analytics | Feature | Klaviyo | Metrilo | |---|---|---| | **Reporting** | Not enough data | Not enough data | | **Dashboards** | Not enough data | Not enough data | | **Forecasting** | Not enough data | Not enough data | #### Mobile & Social | Feature | Klaviyo | Metrilo | |---|---|---| | **Social Collaboration Features** | Not enough data | Not enough data | | **Social Network Integration** | Not enough data | Not enough data | | **Mobile User Support** | Not enough data | Not enough data | #### Platform | Feature | Klaviyo | Metrilo | |---|---|---| | **Customization** | Not enough data | Not enough data | | **Workflow Capability** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | | **Document & Content Mgmt.** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Output Document Generation** | Not enough data | Not enough data | #### Integration | Feature | Klaviyo | Metrilo | |---|---|---| | **Data Import & Export Tools** | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | #### Generative AI | Feature | Klaviyo | Metrilo | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - CRM | Feature | Klaviyo | Metrilo | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Klaviyo** | 8.2/10 | 680 | | **Metrilo** | N/A | N/A | #### Email Marketing | Feature | Klaviyo | Metrilo | |---|---|---| | **Building and Personalizing Emails** | 9.0 (571 reviews) ✓ Verified | Not enough data | | **Sending Outbound Emails** | 9.3 (560 reviews) ✓ Verified | Not enough data | | **Manage Email Deliverability** | 8.9 (505 reviews) ✓ Verified | Not enough data | | **Automated Email Responses** | 9.0 (498 reviews) ✓ Verified | Not enough data | #### Online Marketing | Feature | Klaviyo | Metrilo | |---|---|---| | **Landing Pages and Forms** | 7.9 (382 reviews) ✓ Verified | Not enough data | | **Dynamic Content** | 8.3 (406 reviews) ✓ Verified | Not enough data | | **A/B Testing** | 8.7 (440 reviews) ✓ Verified | Not enough data | | **Mobile Optimized** | 8.7 (455 reviews) | Not enough data | | **Search Tracking and Optimization** | 8.2 (253 reviews) | Not enough data | #### Lead Management | Feature | Klaviyo | Metrilo | |---|---|---| | **Marketing Lead Database** | 8.5 (356 reviews) | Not enough data | | **Data Quality Management** | 8.4 (273 reviews) | Not enough data | | **Segmentation** | 9.0 (525 reviews) ✓ Verified | Not enough data | | **Lead Scoring and Grading** | 7.8 (221 reviews) | Not enough data | | **Lead Nurturing** | 8.5 (360 reviews) ✓ Verified | Not enough data | | **Online Behavior Tracking** | 8.5 (402 reviews) ✓ Verified | Not enough data | | **Automated Alerts and Tasks** | 8.4 (333 reviews) ✓ Verified | Not enough data | | **CRM Lead Integration** | 8.3 (289 reviews) ✓ Verified | Not enough data | #### Campaign Management | Feature | Klaviyo | Metrilo | |---|---|---| | **Program Management** | 8.7 (348 reviews) ✓ Verified | Not enough data | | **Event / Webinar Marketing** | 8.0 (200 reviews) | Not enough data | | **Calendaring** | 8.1 (288 reviews) ✓ Verified | Not enough data | | **Budgeting** | 7.6 (198 reviews) | Not enough data | #### Social | Feature | Klaviyo | Metrilo | |---|---|---| | **Social Listening** | Feature Not Available | Not enough data | | **Social Sharing** | 7.8 (196 reviews) | Not enough data | | **Social Campaigns** | 7.8 (189 reviews) | Not enough data | | **Social Media Engagement** | 7.5 (184 reviews) | Not enough data | | **Social Media Advertising** | 7.8 (258 reviews) ✓ Verified | Not enough data | #### Reporting & Analytics | Feature | Klaviyo | Metrilo | |---|---|---| | **Basic Reporting** | 8.5 (497 reviews) ✓ Verified | Not enough data | | **Web Analytics** | 8.3 (416 reviews) ✓ Verified | Not enough data | | **ROI Analytics** | 8.4 (429 reviews) ✓ Verified | Not enough data | | **Revenue Analytics** | 8.4 (443 reviews) ✓ Verified | Not enough data | | **SEO / Keyword Analytics** | 7.6 (200 reviews) | Not enough data | #### Platform | Feature | Klaviyo | Metrilo | |---|---|---| | **Customization ** | 8.5 (338 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 8.7 (330 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 8.9 (318 reviews) ✓ Verified | Not enough data | | **Internationalization** | 8.3 (208 reviews) ✓ Verified | Not enough data | | **Sandbox / Test Environments** | 7.8 (194 reviews) ✓ Verified | Not enough data | | **Performance and Reliability** | 8.9 (326 reviews) ✓ Verified | Not enough data | | **Output Document Generation** | 8.0 (161 reviews) | Not enough data | #### Agentic AI - Marketing Automation | Feature | Klaviyo | Metrilo | |---|---|---| | **Autonomous Task Execution** | 6.8 (27 reviews) | Not enough data | | **Multi-step Planning** | 7.0 (25 reviews) | Not enough data | | **Cross-system Integration** | 7.4 (26 reviews) | Not enough data | | **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | | **Proactive Assistance** | 6.9 (26 reviews) | Not enough data | | **Decision Making** | 7.3 (25 reviews) | Not enough data | #### Integration | Feature | Klaviyo | Metrilo | |---|---|---| | **Data Import & Export Tools** | 8.5 (324 reviews) ✓ Verified | Not enough data | | **Integration APIs** | 8.6 (324 reviews) ✓ Verified | Not enough data | | **Breadth of Partner Applications** | 8.5 (273 reviews) ✓ Verified | Not enough data | ### Conversational Marketing | Product | Score | Reviews | |---|---|---| | **Klaviyo** | 7.0/10 | 17 | | **Metrilo** | N/A | N/A | #### Messenger | Feature | Klaviyo | Metrilo | |---|---|---| | **Sequencing** | 7.6 (14 reviews) | Not enough data | | **AI** | 6.4 (14 reviews) | Not enough data | | **Live Chat** | 6.5 (14 reviews) | Not enough data | | **Customization Interface** | 6.3 (13 reviews) | Not enough data | #### Channels | Feature | Klaviyo | Metrilo | |---|---|---| | **Social Media** | 6.4 (13 reviews) | Not enough data | | **Website** | 7.4 (14 reviews) | Not enough data | | **Text Message (SMS)** | 6.5 (14 reviews) | Not enough data | | **Voice Assistants** | 6.3 (13 reviews) | Not enough data | | **Other** | 6.9 (13 reviews) | Not enough data | #### Customers | Feature | Klaviyo | Metrilo | |---|---|---| | **Targeting** | 8.3 (14 reviews) | Not enough data | | **Profiles** | 7.7 (14 reviews) | Not enough data | | **Analytics** | 7.3 (13 reviews) | Not enough data | | **Lead Gathering** | 6.9 (13 reviews) | Not enough data | | **Sales Conversion** | 6.9 (14 reviews) | Not enough data | #### Agentic AI - Conversational Marketing | Feature | Klaviyo | Metrilo | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Email Deliverability | Product | Score | Reviews | |---|---|---| | **Klaviyo** | 8.3/10 | 41 | | **Metrilo** | N/A | N/A | #### Diagnosis | Feature | Klaviyo | Metrilo | |---|---|---| | **IP Address ** | 8.2 (29 reviews) | Not enough data | | **Domains** | 8.6 (30 reviews) | Not enough data | | **Content ** | 8.4 (33 reviews) | Not enough data | | **Policy Compliance** | 8.5 (31 reviews) | Not enough data | #### Tracking | Feature | Klaviyo | Metrilo | |---|---|---| | **Processing Time** | 8.3 (28 reviews) | Not enough data | | **Placement ** | 7.9 (28 reviews) | Not enough data | | **Open Rate** | 9.0 (36 reviews) | Not enough data | | **Time to Open** | 8.8 (32 reviews) | Not enough data | | **Alerts** | 8.6 (28 reviews) | Not enough data | #### Reporting | Feature | Klaviyo | Metrilo | |---|---|---| | **Campaign Performance** | 9.1 (33 reviews) | Not enough data | | **Domain Reputation** | 8.7 (29 reviews) | Not enough data | | **Brand Reputation** | 8.7 (29 reviews) | Not enough data | | **Blacklist and Whitelist** | 8.4 (27 reviews) | Not enough data | #### Agentic AI - Email Deliverability | Feature | Klaviyo | Metrilo | |---|---|---| | **Autonomous Task Execution** | 8.2 (14 reviews) | Not enough data | | **Cross-system Integration** | 8.1 (15 reviews) | Not enough data | | **Adaptive Learning** | 8.0 (14 reviews) | Not enough data | | **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | | **Decision Making** | 8.0 (14 reviews) | Not enough data | ### E-Commerce Personalization | Product | Score | Reviews | |---|---|---| | **Klaviyo** | N/A | N/A | | **Metrilo** | N/A | N/A | #### Visitor Behavior | Feature | Klaviyo | Metrilo | |---|---|---| | **Monitoring** | Not enough data | Not enough data | | **Targeting** | Not enough data | Not enough data | | **Guided Selling** | Not enough data | Not enough data | #### Templates | Feature | Klaviyo | Metrilo | |---|---|---| | **Library** | Not enough data | Not enough data | | **Customization** | Not enough data | Not enough data | | **Optimization** | Not enough data | Not enough data | #### Personalization | Feature | Klaviyo | Metrilo | |---|---|---| | **Recommendation** | Not enough data | Not enough data | | **Content** | Not enough data | Not enough data | | **Cart Abandonment** | Not enough data | Not enough data | | **Search** | Not enough data | Not enough data | | **Personalization Engine** | Not enough data | Not enough data | | **Product Recommendations** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Feature Not Available | | **Personalized Messaging** | Not enough data | Not enough data | #### Multichannel | Feature | Klaviyo | Metrilo | |---|---|---| | **Web** | Not enough data | Not enough data | | **Email** | Not enough data | Not enough data | | **Mobile** | Not enough data | Not enough data | #### Administration | Feature | Klaviyo | Metrilo | |---|---|---| | **Marketing Campaigns** | Not enough data | Not enough data | | **Reports & Analytics** | Not enough data | Not enough data | | **User Data** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### Agentic AI - E-Commerce Personalization | Feature | Klaviyo | Metrilo | |---|---|---| | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### E-Commerce Analytics | Product | Score | Reviews | |---|---|---| | **Klaviyo** | N/A | N/A | | **Metrilo** | N/A | N/A | #### Analytics | Feature | Klaviyo | Metrilo | |---|---|---| | **Reports** | Not enough data | Not enough data | | **Dashboard** | Not enough data | Not enough data | | **Web Analytics** | Not enough data | Not enough data | | **Campaign Tracking** | Not enough data | Not enough data | | **Customer Demographics** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Feature Not Available | #### Administration | Feature | Klaviyo | Metrilo | |---|---|---| | **Data Storage** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### Generative AI | Feature | Klaviyo | Metrilo | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - E-Commerce Analytics | Feature | Klaviyo | Metrilo | |---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Email Template Builder | Product | Score | Reviews | |---|---|---| | **Klaviyo** | 8.1/10 | 502 | | **Metrilo** | N/A | N/A | #### Templates | Feature | Klaviyo | Metrilo | |---|---|---| | **Text and Themes** | 8.6 (427 reviews) ✓ Verified | Not enough data | | **Stock Images** | Feature Not Available | Not enough data | | **Proofing** | 8.4 (348 reviews) ✓ Verified | Not enough data | | **Mobile Responsive** | 8.8 (259 reviews) | Not enough data | #### Edit | Feature | Klaviyo | Metrilo | |---|---|---| | **Pre-Made** | 8.4 (359 reviews) ✓ Verified | Not enough data | | **Build** | 8.8 (422 reviews) ✓ Verified | Not enough data | | **HTML** | 8.3 (334 reviews) ✓ Verified | Not enough data | #### Logistics | Feature | Klaviyo | Metrilo | |---|---|---| | **Analytics** | 8.7 (428 reviews) ✓ Verified | Not enough data | | **Issues** | 7.9 (340 reviews) ✓ Verified | Not enough data | | **Integrations** | 8.8 (403 reviews) ✓ Verified | Not enough data | | **Shareable Link** | 8.4 (198 reviews) | Not enough data | #### Generative AI | Feature | Klaviyo | Metrilo | |---|---|---| | **AI Text Generation** | 7.5 (66 reviews) | Not enough data | | **AI Text Summarization** | 7.4 (52 reviews) | Not enough data | #### Agentic AI - Email Template Builder | Feature | Klaviyo | Metrilo | |---|---|---| | **Autonomous Task Execution** | 6.4 (19 reviews) | Not enough data | | **Cross-system Integration** | 7.0 (19 reviews) | Not enough data | ### SMS Marketing | Product | Score | Reviews | |---|---|---| | **Klaviyo** | 8.0/10 | 172 | | **Metrilo** | N/A | N/A | #### Text Messaging | Feature | Klaviyo | Metrilo | |---|---|---| | **Bulk SMS** | 8.6 (151 reviews) | Not enough data | | **Two-Way Text Messaging** | 8.1 (101 reviews) | Not enough data | | **Text Scheduler** | 8.8 (133 reviews) ✓ Verified | Not enough data | | **Automatic Replies** | 8.3 (115 reviews) ✓ Verified | Not enough data | | **Automatic URL Shortening** | 8.7 (126 reviews) ✓ Verified | Not enough data | | **MMS Marketing** | 8.5 (107 reviews) | Not enough data | | **Personalization** | 8.9 (135 reviews) ✓ Verified | Not enough data | | **Transactional SMS** | 8.7 (55 reviews) | Not enough data | #### SMS Platform | Feature | Klaviyo | Metrilo | |---|---|---| | **Reporting** | 8.6 (135 reviews) ✓ Verified | Not enough data | | **Automation** | 8.9 (135 reviews) ✓ Verified | Not enough data | | **White Label** | Feature Not Available | Not enough data | | **Text-to-Landline** | Feature Not Available | Not enough data | | **Short Codes** | 8.3 (63 reviews) | Not enough data | | **API Integration** | 8.8 (111 reviews) ✓ Verified | Not enough data | #### Agentic AI - SMS Marketing | Feature | Klaviyo | Metrilo | |---|---|---| | **Autonomous Task Execution** | 6.8 (11 reviews) | Not enough data | | **Multi-step Planning** | 6.7 (10 reviews) | Not enough data | | **Cross-system Integration** | 6.8 (10 reviews) | Not enough data | | **Natural Language Interaction** | 6.7 (10 reviews) | Not enough data | | **Proactive Assistance** | 6.8 (10 reviews) | Not enough data | | **Decision Making** | 7.0 (10 reviews) | Not enough data | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Klaviyo** | 8.4/10 | 131 | | **Metrilo** | N/A | N/A | #### Data Sourcing | Feature | Klaviyo | Metrilo | |---|---|---| | **Data Enrichment** | 8.4 (76 reviews) | Not enough data | | **Expandability** | 8.3 (68 reviews) | Not enough data | | **Content Marketing** | 8.5 (96 reviews) | Not enough data | | **Multiple Devices** | 8.5 (91 reviews) | Not enough data | #### Intelligence | Feature | Klaviyo | Metrilo | |---|---|---| | **Marketing Metrics** | 8.6 (105 reviews) | Not enough data | | **Predictive Modeling** | 8.1 (73 reviews) | Not enough data | | **Recommendation Engine** | 8.0 (68 reviews) | Not enough data | ### Pop-Up Builder | Product | Score | Reviews | |---|---|---| | **Klaviyo** | 8.5/10 | 31 | | **Metrilo** | N/A | N/A | #### Design and Customization | Feature | Klaviyo | Metrilo | |---|---|---| | **Pre-Designed Templates** | 9.0 (24 reviews) | Not enough data | | **Pop-Up Types** | 8.9 (25 reviews) | Not enough data | | **No-Code Customization** | 9.1 (24 reviews) | Not enough data | | **Mobile Optimized** | 8.9 (22 reviews) | Not enough data | #### Campaigns | Feature | Klaviyo | Metrilo | |---|---|---| | **Targeting** | 8.8 (24 reviews) | Not enough data | | **Triggered Campaigns** | 8.9 (22 reviews) | Not enough data | | **A/B Testing** | 8.8 (24 reviews) | Not enough data | | **Analytics** | 8.8 (25 reviews) | Not enough data | #### Integrations | Feature | Klaviyo | Metrilo | |---|---|---| | **CRM/Email Integrations** | 9.1 (23 reviews) | Not enough data | | **WCM Integrations** | 8.1 (19 reviews) | Not enough data | | **E-Commerce Integrations** | 9.1 (25 reviews) | Not enough data | | **Social Media Integrations** | 8.5 (20 reviews) | Not enough data | #### Generative AI | Feature | Klaviyo | Metrilo | |---|---|---| | **AI Text Generation** | 7.5 (20 reviews) | Not enough data | #### Agentic AI - Vulnerability Scanner | Feature | Klaviyo | Metrilo | |---|---|---| | **Autonomous Task Execution** | 6.8 (10 reviews) | Not enough data | | **Proactive Assistance** | 7.5 (10 reviews) | Not enough data | ### Customer Journey Analytics | Product | Score | Reviews | |---|---|---| | **Klaviyo** | 7.9/10 | 21 | | **Metrilo** | N/A | N/A | #### Platform Basics | Feature | Klaviyo | Metrilo | |---|---|---| | **Dynamic Segmentation** | 9.0 (17 reviews) | Not enough data | | **Journey Optimization** | 9.0 (16 reviews) | Not enough data | #### Platform Data | Feature | Klaviyo | Metrilo | |---|---|---| | **Journey Reporting** | 8.5 (16 reviews) | Not enough data | | **Trends Reporting** | 8.3 (15 reviews) | Not enough data | | **Dashboards** | 8.8 (15 reviews) | Not enough data | | **Advanced Data Filtering** | 8.2 (15 reviews) | Not enough data | #### Platform Additional Functionality | Feature | Klaviyo | Metrilo | |---|---|---| | **Journey Mapping** | 8.4 (16 reviews) | Not enough data | | **Integrations** | 9.2 (14 reviews) | Not enough data | | **Automated Alerts** | 8.3 (14 reviews) | Not enough data | #### Agentic AI - Customer Journey Analytics | Feature | Klaviyo | Metrilo | |---|---|---| | **Autonomous Task Execution** | 6.0 (5 reviews) | Not enough data | | **Cross-system Integration** | 7.0 (5 reviews) | Not enough data | | **Adaptive Learning** | 6.3 (5 reviews) | Not enough data | | **Proactive Assistance** | 6.9 (6 reviews) | Not enough data | ### Review Management | Product | Score | Reviews | |---|---|---| | **Klaviyo** | 8.6/10 | 10 | | **Metrilo** | N/A | N/A | #### Collection | Feature | Klaviyo | Metrilo | |---|---|---| | **Authentification** | 7.4 (7 reviews) | Not enough data | | **Review Forms** | 8.8 (7 reviews) | Not enough data | | **Personalization** | 8.6 (6 reviews) | Not enough data | | **Engagement** | 8.6 (6 reviews) | Not enough data | | **Community Q&A** | 7.2 (6 reviews) | Not enough data | #### Agentic AI - Review Management | Feature | Klaviyo | Metrilo | |---|---|---| | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | #### Moderation | Feature | Klaviyo | Metrilo | |---|---|---| | **Reviewer Validation** | 9.5 (7 reviews) | Not enough data | | **Response Types** | 9.0 (5 reviews) | Not enough data | | **Legal Agreements** | 9.3 (5 reviews) | Not enough data | #### Use Cases | Feature | Klaviyo | Metrilo | |---|---|---| | **E-commerce** | 9.8 (9 reviews) | Not enough data | | **Retail** | 8.9 (6 reviews) | Not enough data | | **Customer Service** | 9.7 (5 reviews) | Not enough data | #### Administration | Feature | Klaviyo | Metrilo | |---|---|---| | **Incentives** | 9.3 (7 reviews) | Not enough data | | **Syndication** | 8.6 (6 reviews) | Not enough data | | **Insights** | 8.0 (5 reviews) | Not enough data | | **Content** | 8.0 (5 reviews) | Not enough data | | **Sampling** | 8.0 (5 reviews) | Not enough data | #### Display Options | Feature | Klaviyo | Metrilo | |---|---|---| | **Badges** | 8.6 (6 reviews) | Not enough data | | **Widgets** | 8.3 (7 reviews) | Not enough data | | **Integration & APIs** | 8.3 (6 reviews) | Not enough data | | **Marketing** | 8.1 (6 reviews) | Not enough data | #### Generative AI | Feature | Klaviyo | Metrilo | |---|---|---| | **AI Text Generation** | 7.8 (6 reviews) | Not enough data | ### Online Form Builder | Product | Score | Reviews | |---|---|---| | **Klaviyo** | 7.4/10 | 6 | | **Metrilo** | N/A | N/A | #### Customization | Feature | Klaviyo | Metrilo | |---|---|---| | **Custom Fields** | Not enough data | Not enough data | | **Conditional Logic** | 8.6 (6 reviews) | Not enough data | | **Multi-page Forms** | 7.0 (5 reviews) | Not enough data | | **Design** | 6.7 (5 reviews) | Not enough data | #### Additional Functionality | Feature | Klaviyo | Metrilo | |---|---|---| | **Embedded Forms** | 7.0 (5 reviews) | Not enough data | | **Offline Capability** | 7.7 (5 reviews) | Not enough data | | **Notifications** | Not enough data | Not enough data | | **Payments** | Not enough data | Not enough data | | **Mobile Forms** | Not enough data | Not enough data | ### WhatsApp Marketing | Product | Score | Reviews | |---|---|---| | **Klaviyo** | N/A | N/A | | **Metrilo** | N/A | N/A | #### WhatsApp Messaging - WhatsApp Marketing | Feature | Klaviyo | Metrilo | |---|---|---| | **Transactional Messages** | Not enough data | Not enough data | | **Bulk WhatsApp Messaging** | Not enough data | Not enough data | | **Conversational Messaging** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Promotional Messages** | Not enough data | Not enough data | | **Automated Replies** | Not enough data | Not enough data | #### WhatsApp Business Platform - WhatsApp Marketing | Feature | Klaviyo | Metrilo | |---|---|---| | **Segmentation** | Not enough data | Not enough data | | **API Integration** | Not enough data | Not enough data | | **WhatsApp Commerce** | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | ### Personalization | Product | Score | Reviews | |---|---|---| | **Klaviyo** | 6.9/10 | 17 | | **Metrilo** | N/A | N/A | #### Agentic AI - Personalization | Feature | Klaviyo | Metrilo | |---|---|---| | **Autonomous Task Execution** | 6.9 (14 reviews) | Not enough data | | **Cross-system Integration** | 7.0 (14 reviews) | Not enough data | | **Adaptive Learning** | 6.9 (15 reviews) | Not enough data | | **Natural Language Interaction** | 6.8 (14 reviews) | Not enough data | | **Proactive Assistance** | 6.3 (14 reviews) | Not enough data | | **Decision Making** | 7.4 (16 reviews) | Not enough data | ### RCS Business Messaging | Product | Score | Reviews | |---|---|---| | **Klaviyo** | N/A | N/A | | **Metrilo** | N/A | N/A | #### Messaging - RCS Business Messaging | Feature | Klaviyo | Metrilo | |---|---|---| | **Personalization** | Not enough data | Not enough data | | **Rich Media** | Not enough data | Not enough data | | **Interactive Messages** | Not enough data | Not enough data | | **Branded Templates** | Not enough data | Not enough data | | **Automation** | Not enough data | Not enough data | | **Conversational RCS** | Not enough data | Not enough data | | **Transactional RCS** | Not enough data | Not enough data | | **Promotional RCS** | Not enough data | Not enough data | #### Security / Verification - RCS Business Messaging | Feature | Klaviyo | Metrilo | |---|---|---| | **Verified Sender** | Not enough data | Not enough data | | **Encryption** | Not enough data | Not enough data | | **Authentification** | Not enough data | Not enough data | #### Analytics / Deliverability - RCS Business Messaging | Feature | Klaviyo | Metrilo | |---|---|---| | **Read Receipts** | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | | **SMS Fallback** | Not enough data | Not enough data | #### AI - RCS Business Messaging | Feature | Klaviyo | Metrilo | |---|---|---| | **AI** | Not enough data | Not enough data | ### AI Marketing Agents | Product | Score | Reviews | |---|---|---| | **Klaviyo** | N/A | N/A | | **Metrilo** | N/A | N/A | #### Performance Optimization & Learning - AI Marketing Agents | Feature | Klaviyo | Metrilo | |---|---|---| | **Send-Time Optimization** | Not enough data | Not enough data | | **Autonomous A/B Testing** | Not enough data | Not enough data | #### Autonomous Campaign Orchestration - AI Marketing Agents | Feature | Klaviyo | Metrilo | |---|---|---| | **End-to-End Campaign Execution** | Not enough data | Not enough data | | **Goal-Based Campaign Planning** | Not enough data | Not enough data | | **Cross-Channel Orchestration** | Not enough data | Not enough data | | **Conversational Campaign Setup** | Not enough data | Not enough data | | **Real-Time Campaign Adaptation** | Not enough data | Not enough data | #### AI Content Generation - AI Marketing Agents | Feature | Klaviyo | Metrilo | |---|---|---| | **Dynamic Content Optimization** | Not enough data | Not enough data | | **AI Copy Generation** | Not enough data | Not enough data | | **Personalized Content Creation** | Not enough data | Not enough data | #### Audience Intelligence & Segmentation - AI Marketing Agents | Feature | Klaviyo | Metrilo | |---|---|---| | **Lookalike Audience Modeling** | Not enough data | Not enough data | | **Behavioral Triggering** | Not enough data | Not enough data | | **Predictive Audience Segmentation** | Not enough data | Not enough data | #### Integrations & Data Connectivity - AI Marketing Agents | Feature | Klaviyo | Metrilo | |---|---|---| | **Event & Data Ingestion** | Not enough data | Not enough data | | **CRM & CDP Integration** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Klaviyo** | 7.8/10 | 28 | | **Metrilo** | N/A | N/A | #### Marketing Operations | Feature | Klaviyo | Metrilo | |---|---|---| | **ROI Tracking** | 8.5 (19 reviews) | Not enough data | | **Data Collection** | 8.5 (19 reviews) | Not enough data | | **Customer Insights** | 8.8 (21 reviews) | Not enough data | | **Multi-User Access** | 8.8 (17 reviews) | Not enough data | | **Spend Management** | 7.3 (16 reviews) | Not enough data | | **White Label** | 7.6 (15 reviews) | Not enough data | #### Campaign Activity | Feature | Klaviyo | Metrilo | |---|---|---| | **Campaign Insights** | 8.1 (18 reviews) | Not enough data | | **Reports and Dashboards** | 8.5 (23 reviews) | Not enough data | | **Campaign Stickiness** | 8.1 (17 reviews) | Not enough data | | **Multichannel Tracking** | 7.5 (17 reviews) | Not enough data | | **Brand Optimization** | 8.1 (17 reviews) | Not enough data | | **Predictive Analytics** | 8.1 (16 reviews) | Not enough data | #### Agentic AI - Marketing Analytics | Feature | Klaviyo | Metrilo | |---|---|---| | **Autonomous Task Execution** | 7.6 (7 reviews) | Not enough data | | **Cross-system Integration** | 7.6 (7 reviews) | Not enough data | | **Proactive Assistance** | 7.9 (8 reviews) | Not enough data | ### AI Agents | Product | Score | Reviews | |---|---|---| | **Klaviyo** | N/A | N/A | | **Metrilo** | N/A | N/A | #### Agentic AI - AI Agents | Feature | Klaviyo | Metrilo | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Personalization Software](https://www.g2.com/categories/personalization) **Unique to Klaviyo (14):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Review Management Software](https://www.g2.com/categories/review-management-software), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging) **Unique to Metrilo (3):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [CRM Software](https://www.g2.com/categories/crm) --- ## Reviewer Demographics ### By Company Size | Segment | Klaviyo | Metrilo | |---|---|---| | **Small-Business** | 82.2% | 95.7% | | **Mid-Market** | 16.1% | 4.3% | | **Enterprise** | 1.7% | 0% | ### By Industry #### Klaviyo - **Retail:** 19.3% - **Marketing and Advertising:** 12.7% - **Apparel & Fashion:** 12.6% - **Consumer Goods:** 11.6% - **Health, Wellness and Fitness:** 7.2% - **Food & Beverages:** 4.6% - **Cosmetics:** 2.8% - **Luxury Goods & Jewelry:** 2.2% - **Sporting Goods:** 1.6% - **Consumer Electronics:** 1.5% - **Other:** 24.0% #### Metrilo - **Retail:** 26.1% - **Health, Wellness and Fitness:** 21.7% - **Food & Beverages:** 8.7% - **Consumer Goods:** 8.7% - **Tobacco:** 4.3% - **Photography:** 4.3% - **Leisure, Travel & Tourism:** 4.3% - **Internet:** 4.3% - **Food Production:** 4.3% - **Design:** 4.3% - **Other:** 8.7% --- ## Alternatives ### Alternatives to Klaviyo - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14703 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1684 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1216 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4628 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (767 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14818 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1383 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (630 reviews) ### Alternatives to Metrilo - [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1193 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14703 reviews) - [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (367 reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (614 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13849 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2571 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews) - [Drip](https://www.g2.com/products/drip/reviews) — 4.4/5 stars (478 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2931 reviews) --- ## Top Discussions ### Klaviyo - Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated." - Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..." - Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments > **Top comment:** "It is a tool for email marketing." - Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments > **Top comment:** "Yes" - Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote > **Top comment:** "You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this." ### Metrilo No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/klaviyo-vs-metrilo)