# Metrilo Reviews **Vendor:** Metrilo **Category:** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) **Average Rating:** 4.7/5.0 **Total Reviews:** 24 ## About Metrilo Metrilo helps ecommerce brands grow by making marketing and customer data actionable, and focusing on retention and higher CLTV. The tools include real-time reporting, customer database, segmentation, email marketing and automation. Integration for major ecommerce platforms is seamless. Free 14-day trial available. ## Metrilo Reviews ### 1. It has really good insights and analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Divyaraj D. | Digital Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2022 **What do you like best about Metrilo?** It has really detailed analysis and insights for a ecom business. **What do you dislike about Metrilo?** I dislikes their customer service, it not in very timely manner **What problems is Metrilo solving and how is that benefiting you?** Giving details analysis on product level and customer behaviour, which is helping out in getting more revenue. ### 2. A Must-Have Email Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Dion R. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2021 **What do you like best about Metrilo?** Metrilo makes it extremely easy to track, segment and market to customers in more intelligent, targeted ways. **What do you dislike about Metrilo?** The interface sometimes is slow to respond or generate data sets based on queries. **What problems is Metrilo solving and how is that benefiting you?** Metrilo completely automates cart abandonment recovery with ease for us, in addition to allowing us to more intelligently market to customers based on trends, purchase history and LTV. ### 3. AMAZING trigger-based emails. Potent & Easy to use. ♥️ **Rating:** 5.0/5.0 stars **Reviewed by:** Rodrigo R. | Founder / CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2021 **What do you like best about Metrilo?** Bright, potent, intuitive & easy to use, Metrilo offers trigger-based emails depending on users' behavior. I love being able to configure an email for those users that spent a lot of time on a specific page or product, offering them a relevant discount based on their purchase intention. It narrows down the engagement and promotional campaigns to just a few parameters, demanding a very short time. **What do you dislike about Metrilo?** Although it's a great software, the pricing has increased too much in the last few years. **What problems is Metrilo solving and how is that benefiting you?** Metrilo allows you to harness purchase intention with ease. ### 4. A good CRM platform but lacks good email designer **Rating:** 3.0/5.0 stars **Reviewed by:** Gauravv P. | Assistant Manager CRM, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2019 **What do you like best about Metrilo?** It has all the requirements that a basic CRM software would need. The cohorts is very helpful tool **What do you dislike about Metrilo?** very primitive email designer to communicate with customers. Also they are improving with feedback from customers to better their service offerings. Also Campaign tracking is little weak as your values do not usually match up with GA **Recommendations to others considering Metrilo:** Please share your case studies with the Metrilo team to know if your problems are really solved by the platform **What problems is Metrilo solving and how is that benefiting you?** Customer Segregation Selective Marketing Marketing Automations ### 5. Very advanced e-commerce analytics tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2020 **What do you like best about Metrilo?** Extremely detailed analytics around e-commerce conversion funnel and CAC. It would be a lot of work for us to set it up ourselves using GA and similar web analytics tools. **What do you dislike about Metrilo?** It'd be great to have recommendations & insights on how to use the product. **Recommendations to others considering Metrilo:** Great tool! Definitely worth trying out if you run an e-commerce store. **What problems is Metrilo solving and how is that benefiting you?** Primarily to understand customer acquisition channels, marketing ROI and overall CAC for our e-commerce platform. ### 6. Excellent software **Rating:** 5.0/5.0 stars **Reviewed by:** András V. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2020 **What do you like best about Metrilo?** Very easy to use, fast to learn. But still have a lot of useful features. **What do you dislike about Metrilo?** There is no thing we dislike. The guys do a great job! **What problems is Metrilo solving and how is that benefiting you?** CRM issues. We had a lot and now we can easily track to behaviour patterns of our customers. Plus we can reach them at the right time. ### 7. Best Ecommerce Data and Marketing Automation Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Jenny M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2019 **What do you like best about Metrilo?** Metrilo makes eCommerce data analysis simple, with live stream product and sales data, to live action customer data there is nothing like it on the market. The Email Automation increased our sales recovery by 76%. The easy to set up campaigns for different product categories, allows us to target specific products to certain customer profiles. We use this product on the daily to make our marketing decisions, and help our accounts team seek out the lowest hanging fruit sales calls. Its exceptional. **What do you dislike about Metrilo?** Exporting email templates in an HTML format so we can upload them into our website is not a feature yet. **Recommendations to others considering Metrilo:** They have a free 14 day trial, set it up, get to know the program, you will not turn back. **What problems is Metrilo solving and how is that benefiting you?** We have been able to easily automate our email marketing and sales marketing by using targeted audience and email automation campaigns. Live stream data and site action, including cart abandonment is very useful for sales recovery. ### 8. A very good Shopify analytic and retention service **Rating:** 3.5/5.0 stars **Reviewed by:** Alex Y. | Founder , Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2019 **What do you like best about Metrilo?** 1. Individual Customer journey 2. Create micro segments for repurchase reminder, or after view a product 3. Report on the effective marketing campaign 4. Built in email services. (Very limited but good for beginners.) **What do you dislike about Metrilo?** 1. I expect email service should be at least as good as mailchimp free version, but it isn’t. 2. Only rely on email marketing, which majority people prefer chatbot pop up/prompt on the website 3. No API to integrate with other services. Very limited potential. 4. Can’t track landing page as content marketing. **Recommendations to others considering Metrilo:** GoSquared.com is only 1/4 of the price but not as robust as Metrilo. **What problems is Metrilo solving and how is that benefiting you?** Know how’s my customers or visitors interact with my product pages ### 9. An excellent tool to help with you with maximising LTV. **Rating:** 4.0/5.0 stars **Reviewed by:** Gus S. | Product Development, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2019 **What do you like best about Metrilo?** It is extremely easy to integrate and get up and running. The dashboard is very intuitive and it's easy to get email sequences up and running. **What do you dislike about Metrilo?** There are some features in Metrilo that I feel should be standard but are not available, such as customer feedback scores for individual products. **Recommendations to others considering Metrilo:** Their integration is so easy that I would recommend everyone give their free trial a go. **What problems is Metrilo solving and how is that benefiting you?** Metrilo has replaced our previous ESP for cheaper, plus it has tonnes of other features. ### 10. Metrilo helps the entire team X up our revenue and customer care! **Rating:** 5.0/5.0 stars **Reviewed by:** Pavel Y. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2018 **What do you like best about Metrilo?** I love how visual Metrilo is. Now the entire team can be involved with minimal training. Compared to Mail Chimp this is a game changer. **What do you dislike about Metrilo?** The setup had some difficulties but our agency managed pretty fast to solve it. **Recommendations to others considering Metrilo:** If you run Magento this is your app! **What problems is Metrilo solving and how is that benefiting you?** We are definately X up our revenue and it is allowing for easy segmentation and a very visual overview of old/new customers, revenue and more. ### 11. Valuable tool for my business **Rating:** 4.5/5.0 stars **Reviewed by:** Jen G. | Founder, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2018 **What do you like best about Metrilo?** Where Metrilo adds the most value for me as a small business is generating reports and revenue possibilities that have been lost in the past. Having to hire a Google analytics expert to get the data I need to make decisions was a laborious process and didn't always hav accurate data. With Metrilo everything is under one roof. **What do you dislike about Metrilo?** I wish they had opt-in/lead gen forms built into their system rather than having to integrate with 3rd party providers. **Recommendations to others considering Metrilo:** If you have an existing shop, install and see the reports it automatically generates from past sales. Pretty cool. **What problems is Metrilo solving and how is that benefiting you?** Getting data on where we lose customers during the checkout process. Having a simple way to identify these lost leads and easily reach out to them to capture that revenue. ### 12. increase retention / optimize customer journey **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Tobacco | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2019 **What do you like best about Metrilo?** The cohorts are my favorite. It allows me to identify coupon shoppers, where my traffic is coming from/how much I can spend to acquire customer, which products encourage repeat buyers. Tons of good stuff going on **What do you dislike about Metrilo?** There is a lot of data. I'd like them to tell me what to do with it. **Recommendations to others considering Metrilo:** If you sell direct to consumer or replenishable goods, I'd check them out **What problems is Metrilo solving and how is that benefiting you?** -How to retain my current customers -Which marketing channels to pursue -Which influencers give me the most bang for my buck -Getting them to become 2nd,3rd,4th + buyers ### 13. Valuable tool for email marketing and remarketing **Rating:** 5.0/5.0 stars **Reviewed by:** Lyuben Y. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2019 **What do you like best about Metrilo?** We like the options for filtering the customers **What do you dislike about Metrilo?** There is some features that is needed to expanded a little more **What problems is Metrilo solving and how is that benefiting you?** We use it for building email campaigns based on the customer's segmentation and for some remarketing campaigns. ### 14. One of the best tools I've ever used. It connects valuable data with the tools to make more sales **Rating:** 5.0/5.0 stars **Reviewed by:** Mindaugas . | Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2018 **What do you like best about Metrilo?** Metrilo makes the connection between sales data and ways to use it - email automations, feedback, customer relationship management, tailoring offers, all that can be done from one place. I like that I don't have to look at reports in one tool and use it in another. I make more sales more efficiently. And it's really easy to use **What do you dislike about Metrilo?** I think it will come a little bit later, but I'd like to have more integration with other tools, like optimize press, ect. **Recommendations to others considering Metrilo:** If you have woocommerce shop, have sales and data, just upload everything to Metrilo (it's a couple of buttons away) and I guarantee, you will be amazed, what analytics it will give you back. Just try it on trial for a couple of weeks. You'll have eye opening moments. **What problems is Metrilo solving and how is that benefiting you?** I've always had a problem, how to know exactly which source of traffic converts and which does not. Metrilo gives the answers to this question, and gives sales analysis, of which I was paying thousands of euros to analytical team to do. Numbers, like life time value (LTV), retention (when they stop buying), when, on avarage, they buy the second time ect... I'm getting lots of valuable data and tools to make it better. ### 15. Great website for dat analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Metrilo?** We have been using it for an year now and can get to know consumer behaviour and work on our statergies accordingly **What do you dislike about Metrilo?** they should work on email templates for sending out emails **What problems is Metrilo solving and how is that benefiting you?** We were not able to track why the bounce rate is high on our website Why customers are adding to cart and are not able to buy so with metrilo we are able to track and increase our sales ### 16. Very Nice Services **Rating:** 5.0/5.0 stars **Reviewed by:** Haitham E. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2018 **What do you like best about Metrilo?** Everything, Espicially their customer& technical support. **What do you dislike about Metrilo?** Nothing, but if I need to give an advise, I would recommend them to work more on reports. **What problems is Metrilo solving and how is that benefiting you?** Analystics ### 17. One of the best CRM, Ux friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Eric R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2018 **What do you like best about Metrilo?** Insight well designed, intuitive and powerful. Easy to have a quick RIO. **What do you dislike about Metrilo?** It is not that easy to manage deal for B2B. You cannot either delete a customer. **What problems is Metrilo solving and how is that benefiting you?** All kind of analysis are easy to make, cohorts, revenue, trafic , etc. My first campaign was successful whereas it was much more difficult on the other crm I have tried. ### 18. Most recommended Tool for Shopify Usere **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2018 **What do you like best about Metrilo?** Customer Behaviour, Grouping and funnels is the best part. **What do you dislike about Metrilo?** Price seems to be bit high I would suggest a small plan for all Shopify newbies. **What problems is Metrilo solving and how is that benefiting you?** funnels, segmenting the audience and email marketing for retention. ### 19. Best tool for cohort analysis to increase your repurchase rate **Rating:** 5.0/5.0 stars **Reviewed by:** Diego M. | Co-Founder, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2018 **What do you like best about Metrilo?** Metrilo has a unique cohort analysis that allows you break the behavior of your customers and to create personalize tactics to reach your customers. **What do you dislike about Metrilo?** Tools still on development but the Metrilo team is pretty flexible and willing to invest some resources to allow you to reach your goals **What problems is Metrilo solving and how is that benefiting you?** Recurrency ### 20. Great tool for customer data insights and email automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Photography | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2018 **What do you like best about Metrilo?** Metrilo gives you advanced insights in customer purchasing behaviour. It is very useful and actionable data. Combined with customer behaviour in your website (also included in Metrilo) you are able to send very targeted emails to (potential) customers at the right time. **What do you dislike about Metrilo?** Nothing so far. I really like Metrilo and it is something every Woocommerce or Magento webshops needs. **Recommendations to others considering Metrilo:** If you want to get more insights in customer lifetime value, repeating orders, most loyal customers and the top potential customers/leads. Go for Metrilo, you will make many extra sales. **What problems is Metrilo solving and how is that benefiting you?** - Analysing data much faster - Target customers with better emails - Observe when a visitor (potential customer) is really interested ### 21. All the data you need and more **Rating:** 5.0/5.0 stars **Reviewed by:** Gaston O. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2018 **What do you like best about Metrilo?** Metrilo provides you with all the data and customer behavior you need to run your website. The data they provide will help understand better your customers and eventually increase your revenue. It really makes data work for you. **What do you dislike about Metrilo?** Nothing. I like everything. They will implement more features in the next 3 months,so I look forward to that. **What problems is Metrilo solving and how is that benefiting you?** Analyzing Data Customer Behavior Revenue Tracking Top performing products Funnel Reports ### 22. Makes daily life a lot easier, core data at your fingertips **Rating:** 5.0/5.0 stars **Reviewed by:** Darren S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2018 **What do you like best about Metrilo?** Metrilo makes even our historical data from before we had it usable. We now reactivate very old customers, have automation to react to certain actions, gather feedback automatically. We also monitor our customer retention because we see how people buy on our site and when they're ready to buy again. **What do you dislike about Metrilo?** Would like an export option for some key reporting but I've been told this is on it;s way very soon. **What problems is Metrilo solving and how is that benefiting you?** Very user friendly present key data in a format that's easily digested. The interface for targeted email is extremely easy to use. ### 23. Amazing CRM & analytic service **Rating:** 4.0/5.0 stars **Reviewed by:** Alexander K. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2018 **What do you like best about Metrilo?** The system is providing very good Tips & Tricks regarding analytics and metrics data to improve my business. Very userfriendly inteface. Easy to use. Nice trigger based email automation. **What do you dislike about Metrilo?** Unable to customize dashboard. Also can not create automation or email automating based on additional customers fields. I like the service, but if you want to make it better as competitors, give your customers more flexibility and try to automatize everything, all fileds which customers can create in the Metrilo. Make please also a Night Mode.) **What problems is Metrilo solving and how is that benefiting you?** save time to data analytics. Better working with my customer database ### 24. Best automated newsletter software and crm **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2018 **What do you like best about Metrilo?** Metrilo shows what people do on my site - how they browse and buy, what, how often and so on. I use this info to send them tailored emails and give them the best experience possible. This drives my ad spend down because I get sales from my customer base regularly and don't need to pump traffic all the time. **What do you dislike about Metrilo?** For small businesses with low income the plan above small can be seem overwhelming budget to invest **What problems is Metrilo solving and how is that benefiting you?** Newsletters and CRM ## Metrilo Discussions - [What is Metrilo used for?](https://www.g2.com/discussions/what-is-metrilo-used-for) - [View Metrilo pricing details and edition comparison](https://www.g2.com/products/metrilo/reviews?directory=true§ion=pricing&secure%5Bexpires_at%5D=2026-05-13+17%3A48%3A27+-0500&secure%5Bsession_id%5D=e5a39b88-4757-4656-be87-243fa12c1200&secure%5Btoken%5D=ee985ecd78b9b1921980d119cae7fddff44a876c784b82ed93c8cd85f8beb64e&format=llm_user) ## Metrilo Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Templates** - Library - Customization - Optimization **Administration** - Data Storage - A/B Testing - Integrations **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - Personalized Messaging **Generative AI** - AI Text Generation **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Multichannel** - Web - Email - Mobile **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Document & Content Mgmt. - Performance and Reliability - Output Document Generation **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Generative AI** - AI Text Generation **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Metrilo Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,300 reviews) - [Omnisend](https://www.g2.com/products/omnisend/reviews) - 4.6/5.0 (1,139 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,137 reviews)