Metrilo Reviews & Product Details

Metrilo Overview

What is Metrilo?

Metrilo helps ecommerce brands grow by making marketing and customer data actionable, and focusing on retention and higher CLTV. The tools include real-time reporting, customer database, segmentation, email marketing and automation. Integration for major ecommerce platforms is seamless. Free 14-day trial available.

Metrilo Details
Website
Languages Supported
Bulgarian, English, Russian, Spanish
Product Description

Metrilo helps transform data into sales by combining powerful CRM, instant Analytics, and E-mail Marketing all in one platform, all specially built for eCommerce.


Seller Details
Seller
Metrilo
Company Website
Year Founded
2014
HQ Location
Sofia, Bulgaria
Twitter
@GetMetrilo
405 Twitter followers
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®
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Metrilo Reviews

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Assistant Manager CRM
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

It has all the requirements that a basic CRM software would need. The cohorts is very helpful tool Review collected by and hosted on G2.com.

What do you dislike?

very primitive email designer to communicate with customers. Also they are improving with feedback from customers to better their service offerings.

Also Campaign tracking is little weak as your values do not usually match up with GA Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Please share your case studies with the Metrilo team to know if your problems are really solved by the platform Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Customer Segregation

Selective Marketing

Marketing Automations Review collected by and hosted on G2.com.

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ER
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Extremely detailed analytics around e-commerce conversion funnel and CAC. It would be a lot of work for us to set it up ourselves using GA and similar web analytics tools. Review collected by and hosted on G2.com.

What do you dislike?

It'd be great to have recommendations & insights on how to use the product. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Great tool! Definitely worth trying out if you run an e-commerce store. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Primarily to understand customer acquisition channels, marketing ROI and overall CAC for our e-commerce platform. Review collected by and hosted on G2.com.

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Co-Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Very easy to use, fast to learn. But still have a lot of useful features. Review collected by and hosted on G2.com.

What do you dislike?

There is no thing we dislike. The guys do a great job! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

CRM issues. We had a lot and now we can easily track to behaviour patterns of our customers. Plus we can reach them at the right time. Review collected by and hosted on G2.com.

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CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Metrilo makes eCommerce data analysis simple, with live stream product and sales data, to live action customer data there is nothing like it on the market. The Email Automation increased our sales recovery by 76%. The easy to set up campaigns for different product categories, allows us to target specific products to certain customer profiles. We use this product on the daily to make our marketing decisions, and help our accounts team seek out the lowest hanging fruit sales calls. Its exceptional. Review collected by and hosted on G2.com.

What do you dislike?

Exporting email templates in an HTML format so we can upload them into our website is not a feature yet. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

They have a free 14 day trial, set it up, get to know the program, you will not turn back. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have been able to easily automate our email marketing and sales marketing by using targeted audience and email automation campaigns. Live stream data and site action, including cart abandonment is very useful for sales recovery. Review collected by and hosted on G2.com.

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Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

1. Individual Customer journey

2. Create micro segments for repurchase reminder, or after view a product

3. Report on the effective marketing campaign

4. Built in email services. (Very limited but good for beginners.) Review collected by and hosted on G2.com.

What do you dislike?

1. I expect email service should be at least as good as mailchimp free version, but it isn’t.

2. Only rely on email marketing, which majority people prefer chatbot pop up/prompt on the website

3. No API to integrate with other services. Very limited potential.

4. Can’t track landing page as content marketing. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

GoSquared.com is only 1/4 of the price but not as robust as Metrilo. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Know how’s my customers or visitors interact with my product pages Review collected by and hosted on G2.com.

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Product Development
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

It is extremely easy to integrate and get up and running. The dashboard is very intuitive and it's easy to get email sequences up and running. Review collected by and hosted on G2.com.

What do you dislike?

There are some features in Metrilo that I feel should be standard but are not available, such as customer feedback scores for individual products. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Their integration is so easy that I would recommend everyone give their free trial a go. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Metrilo has replaced our previous ESP for cheaper, plus it has tonnes of other features. Review collected by and hosted on G2.com.

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CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

I love how visual Metrilo is. Now the entire team can be involved with minimal training. Compared to Mail Chimp this is a game changer. Review collected by and hosted on G2.com.

What do you dislike?

The setup had some difficulties but our agency managed pretty fast to solve it. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you run Magento this is your app! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are definately X up our revenue and it is allowing for easy segmentation and a very visual overview of old/new customers, revenue and more. Review collected by and hosted on G2.com.

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Founder
Design
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Where Metrilo adds the most value for me as a small business is generating reports and revenue possibilities that have been lost in the past. Having to hire a Google analytics expert to get the data I need to make decisions was a laborious process and didn't always hav accurate data. With Metrilo everything is under one roof. Review collected by and hosted on G2.com.

What do you dislike?

I wish they had opt-in/lead gen forms built into their system rather than having to integrate with 3rd party providers. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you have an existing shop, install and see the reports it automatically generates from past sales. Pretty cool. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Getting data on where we lose customers during the checkout process. Having a simple way to identify these lost leads and easily reach out to them to capture that revenue. Review collected by and hosted on G2.com.

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UT
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

The cohorts are my favorite. It allows me to identify coupon shoppers, where my traffic is coming from/how much I can spend to acquire customer, which products encourage repeat buyers. Tons of good stuff going on Review collected by and hosted on G2.com.

What do you dislike?

There is a lot of data. I'd like them to tell me what to do with it. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you sell direct to consumer or replenishable goods, I'd check them out Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

-How to retain my current customers

-Which marketing channels to pursue

-Which influencers give me the most bang for my buck

-Getting them to become 2nd,3rd,4th + buyers Review collected by and hosted on G2.com.

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Product Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

We like the options for filtering the customers Review collected by and hosted on G2.com.

What do you dislike?

There is some features that is needed to expanded a little more Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use it for building email campaigns based on the customer's segmentation and for some remarketing campaigns. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Metrilo makes the connection between sales data and ways to use it - email automations, feedback, customer relationship management, tailoring offers, all that can be done from one place. I like that I don't have to look at reports in one tool and use it in another. I make more sales more efficiently. And it's really easy to use Review collected by and hosted on G2.com.

What do you dislike?

I think it will come a little bit later, but I'd like to have more integration with other tools, like optimize press, ect. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you have woocommerce shop, have sales and data, just upload everything to Metrilo (it's a couple of buttons away) and I guarantee, you will be amazed, what analytics it will give you back. Just try it on trial for a couple of weeks. You'll have eye opening moments. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I've always had a problem, how to know exactly which source of traffic converts and which does not. Metrilo gives the answers to this question, and gives sales analysis, of which I was paying thousands of euros to analytical team to do. Numbers, like life time value (LTV), retention (when they stop buying), when, on avarage, they buy the second time ect... I'm getting lots of valuable data and tools to make it better. Review collected by and hosted on G2.com.

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UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

We have been using it for an year now and can get to know consumer behaviour and work on our statergies accordingly Review collected by and hosted on G2.com.

What do you dislike?

they should work on email templates for sending out emails Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We were not able to track why the bounce rate is high on our website

Why customers are adding to cart and are not able to buy

so with metrilo we are able to track and increase our sales Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Everything, Espicially their customer& technical support. Review collected by and hosted on G2.com.

What do you dislike?

Nothing, but if I need to give an advise, I would recommend them to work more on reports. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Analystics Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Insight well designed, intuitive and powerful. Easy to have a quick RIO. Review collected by and hosted on G2.com.

What do you dislike?

It is not that easy to manage deal for B2B. You cannot either delete a customer. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

All kind of analysis are easy to make, cohorts, revenue, trafic , etc. My first campaign was successful whereas it was much more difficult on the other crm I have tried. Review collected by and hosted on G2.com.

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AH
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

Customer Behaviour, Grouping and funnels is the best part. Review collected by and hosted on G2.com.

What do you dislike?

Price seems to be bit high I would suggest a small plan for all Shopify newbies. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

funnels, segmenting the audience and email marketing for retention. Review collected by and hosted on G2.com.

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Co-Founder
Retail
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Metrilo has a unique cohort analysis that allows you break the behavior of your customers and to create personalize tactics to reach your customers. Review collected by and hosted on G2.com.

What do you dislike?

Tools still on development but the Metrilo team is pretty flexible and willing to invest some resources to allow you to reach your goals Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Recurrency Review collected by and hosted on G2.com.

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AP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Metrilo gives you advanced insights in customer purchasing behaviour. It is very useful and actionable data. Combined with customer behaviour in your website (also included in Metrilo) you are able to send very targeted emails to (potential) customers at the right time. Review collected by and hosted on G2.com.

What do you dislike?

Nothing so far. I really like Metrilo and it is something every Woocommerce or Magento webshops needs. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you want to get more insights in customer lifetime value, repeating orders, most loyal customers and the top potential customers/leads. Go for Metrilo, you will make many extra sales. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

- Analysing data much faster

- Target customers with better emails

- Observe when a visitor (potential customer) is really interested Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Metrilo provides you with all the data and customer behavior you need to run your website. The data they provide will help understand better your customers and eventually increase your revenue. It really makes data work for you.

Review collected by and hosted on G2.com.

What do you dislike?

Nothing. I like everything. They will implement more features in the next 3 months,so I look forward to that. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Analyzing Data

Customer Behavior

Revenue Tracking

Top performing products

Funnel Reports Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

Metrilo makes even our historical data from before we had it usable. We now reactivate very old customers, have automation to react to certain actions, gather feedback automatically. We also monitor our customer retention because we see how people buy on our site and when they're ready to buy again. Review collected by and hosted on G2.com.

What do you dislike?

Would like an export option for some key reporting but I've been told this is on it;s way very soon. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Very user friendly present key data in a format that's easily digested. The interface for targeted email is extremely easy to use. Review collected by and hosted on G2.com.

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Founder & CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The system is providing very good Tips & Tricks regarding analytics and metrics data to improve my business. Very userfriendly inteface. Easy to use. Nice trigger based email automation. Review collected by and hosted on G2.com.

What do you dislike?

Unable to customize dashboard. Also can not create automation or email automating based on additional customers fields. I like the service, but if you want to make it better as competitors, give your customers more flexibility and try to automatize everything, all fileds which customers can create in the Metrilo. Make please also a Night Mode.) Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

save time to data analytics. Better working with my customer database Review collected by and hosted on G2.com.

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AI
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Metrilo shows what people do on my site - how they browse and buy, what, how often and so on. I use this info to send them tailored emails and give them the best experience possible. This drives my ad spend down because I get sales from my customer base regularly and don't need to pump traffic all the time. Review collected by and hosted on G2.com.

What do you dislike?

For small businesses with low income the plan above small can be seem overwhelming budget to invest Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Newsletters and CRM Review collected by and hosted on G2.com.

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