Introducing G2.ai, the future of software buying.Try now
Compare Iterable and Salesforce Marketing Cloud 
At a Glance
Market Segments
Mid-Market (55.5% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $1,250.00 Per Month
Iterable
Star Rating
(762)4.4 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSalesforce Marketing Cloud
Star Rating
(4,438)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across email, social media, and more. This capability is particularly beneficial for businesses looking to implement deep segmentation and personalization in their marketing strategies.
- Users say Iterable stands out for its ease of use and intuitive design, making it a great choice for those new to marketing automation. Reviewers appreciate the platform's well-structured interface, which simplifies the process of creating customer journeys and allows for complex automated workflows without the need for coding.
- According to verified reviews, Salesforce Marketing Cloud is recognized for its robust CRM-driven capabilities, which support powerful data-driven marketing efforts. Users highlight its effectiveness in managing multi-channel journeys, making it a strong contender for businesses focused on leveraging customer data.
- Reviewers mention that Iterable's customer support is exceptional, with many users noting the responsiveness and knowledge of the support team. This level of assistance can be crucial for businesses that require ongoing help as they navigate the complexities of marketing automation.
- G2 reviewers indicate that while Salesforce Marketing Cloud has a strong feature set, some users experience challenges with configuration and setup. This can lead to a steeper learning curve for new users, which may be a consideration for teams looking for a quick onboarding process.
- Users highlight Iterable's comprehensive support for various communication channels, including email, SMS, and push notifications. This versatility allows marketers to build unified campaigns from a single platform, which is a significant advantage for those aiming to streamline their marketing efforts.
Pricing
Entry-Level Pricing
Iterable
No pricing availableSalesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
Iterable
No trial information availableSalesforce Marketing Cloud
No trial information availableRatings
Meets Requirements
8.5
615
8.2
3,276
Ease of Use
8.4
628
7.6
3,453
Ease of Setup
7.7
317
7.3
1,941
Ease of Admin
8.4
232
7.8
1,713
Quality of Support
8.8
599
7.7
3,090
Has the product been a good partner in doing business?
9.0
234
8.0
1,678
Product Direction (% positive)
9.0
608
7.5
3,169
Features by Category
Email Marketing
9.0
470
|
Verified
7.9
1173
9.0
459
|
Verified
8.4
1168
8.2
445
|
Verified
8.1
1150
8.4
396
|
Verified
8.2
1066
Online Marketing
6.2
267
|
Verified
7.4
1062
8.3
401
|
Verified
7.4
889
8.4
440
|
Verified
7.5
841
8.1
399
|
Verified
7.2
917
6.9
271
|
Verified
7.3
854
Lead Management
7.3
303
|
Verified
8.0
1033
7.4
334
|
Verified
7.6
995
8.6
432
|
Verified
8.0
1044
6.8
273
|
Verified
7.9
1025
7.7
297
|
Verified
8.1
1025
7.1
288
|
Verified
7.8
965
7.3
278
|
Verified
7.9
923
7.4
279
|
Verified
8.3
1034
Campaign Management
7.7
294
7.6
874
6.9
266
|
Verified
7.6
771
6.6
243
7.1
669
6.0
224
6.7
201
Social
5.7
206
6.3
376
6.1
212
6.6
566
5.8
212
6.8
215
5.7
212
7.0
203
5.9
223
6.9
177
Reporting & Analytics
7.6
432
|
Verified
7.4
1067
6.6
288
|
Verified
6.9
892
6.6
277
|
Verified
6.5
770
6.5
275
|
Verified
6.5
716
5.8
227
|
Verified
6.5
703
Platform
8.1
331
|
Verified
7.0
632
8.4
331
|
Verified
7.8
189
8.5
336
|
Verified
8.0
676
7.4
224
7.4
168
8.0
310
|
Verified
7.3
128
8.3
336
|
Verified
8.0
669
7.1
241
|
Verified
7.8
139
Agentic AI - Marketing Automation
6.9
24
6.9
8
7.0
23
6.5
9
7.2
24
7.2
10
7.5
24
6.9
9
7.3
25
5.8
8
7.5
25
7.1
8
Integration
7.8
340
|
Verified
8.0
667
8.1
338
|
Verified
7.7
533
7.6
280
|
Verified
7.4
496
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.3
158
9.3
29
8.7
159
9.2
28
8.1
144
9.1
29
8.7
167
9.2
28
8.5
165
9.2
30
Analytics
7.8
169
9.2
28
7.5
160
9.3
27
Optimization
8.3
165
9.0
27
8.5
166
9.5
28
7.7
133
9.4
27
7.8
148
8.9
28
Agentic AI - Push Notification
7.4
11
8.6
6
8.0
11
9.3
5
6.8
12
9.0
5
Segmentation
8.8
43
9.0
37
8.5
42
8.5
40
Targeting
8.1
44
9.2
41
8.1
38
9.0
40
Triggered Content
6.9
32
8.5
26
9.1
43
8.2
21
9.2
41
8.9
32
Personalized Content
7.8
34
8.7
31
7.3
31
8.9
24
6.3
28
8.9
39
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Not enough data
Edit
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Not enough data
Logistics
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Not enough data
Generative AI
8.1
12
Not enough data
7.5
12
Not enough data
Agentic AI - Email Template Builder
8.0
10
Not enough data
7.7
10
Not enough data
Text Messaging
8.6
30
9.0
29
6.9
27
8.8
28
8.7
29
8.8
27
6.9
26
8.6
28
8.3
26
8.9
28
6.7
25
8.6
29
8.5
27
9.1
29
8.5
26
8.9
29
SMS Platform
7.9
29
9.0
27
8.2
29
9.2
28
7.4
22
8.4
29
6.2
21
7.8
29
7.2
24
8.4
26
8.6
25
8.6
29
Agentic AI - SMS Marketing
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Not enough data
Data Sourcing
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Not enough data
Intelligence
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
Platform Basics
Not enough data
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Agentic AI - Customer Journey Mapping
Not enough data
7.9
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
8.1
38
7.9
42
8.2
38
8.0
44
Platform Data
7.4
39
7.7
49
7.1
38
7.4
45
6.8
38
7.8
47
7.1
37
7.9
44
Platform Additional Functionality
7.3
35
8.7
47
7.4
33
8.0
41
6.9
35
8.5
43
Agentic AI - Customer Journey Analytics
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
Not enough data
Page Customization
Not enough data
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Page Optimization
Not enough data
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Integrations
Not enough data
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Generative AI
Not enough data
7.9
11
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Loyalty Experience
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Loyalty Platform
Not enough data
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
7.3
124
|
Verified
8.7
46
7.7
169
|
Verified
9.1
46
6.5
111
|
Verified
8.3
39
6.9
138
|
Verified
9.1
37
Campaigns
7.0
113
8.7
44
8.3
145
|
Verified
9.0
43
7.7
123
|
Verified
8.8
44
6.0
101
|
Verified
8.8
42
9.2
165
|
Verified
9.4
37
9.1
162
|
Verified
9.1
37
Engagement
7.1
108
|
Verified
8.4
42
Platform
8.2
140
|
Verified
8.9
42
7.7
125
8.8
43
7.2
112
|
Verified
8.6
43
Agentic AI - Mobile Marketing
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Marketing Operations
Not enough data
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Campaign Activity
Not enough data
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Agentic AI - Marketing Analytics
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Categories
Categories
Shared Categories
Iterable and Salesforce Marketing Cloud are categorized as Marketing Automation, Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, and Customer Journey Analytics
Unique Categories
Iterable is categorized as WhatsApp Marketing, Email Template Builder, and Customer Data Platform (CDP)
Salesforce Marketing Cloud is categorized as A/B Testing, Customer Journey Mapping, Attribution, Conversational Marketing, Landing Page Builders, Lead Capture, Loyalty Management, and Marketing Analytics
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.6%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
