# Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Iterable Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Iterable excels in user experience, with many praising its **intuitive interface** and ease of use. Users appreciate the minimal coding required for setup, making it accessible for teams without extensive technical expertise.
- **Users say** that Agentforce Marketing (formerly Salesforce Marketing Cloud) offers robust campaign capabilities, with features like **Einstein AI** enhancing its functionality. Reviewers highlight the ease of tracking marketing KPIs, which can be a significant advantage for data-driven marketing teams.
- **According to verified reviews** , Iterable's customer support stands out, with users noting the ease of reaching a human representative and the effectiveness of automated chat responses. This level of support can be crucial for teams needing quick resolutions to issues.
- **Reviewers mention** that while Agentforce Marketing has strong campaign setup features, some users face challenges with configuration, indicating that it may not always align perfectly with specific workflow needs.
- **G2 reviewers highlight** Iterable's organizational features, such as the ability to **organize campaigns in folders** , which helps keep client projects structured and manageable. This can be particularly beneficial for agencies handling multiple clients.
- **Users report** that Agentforce Marketing is a reliable product with solid data extraction capabilities, allowing for further analysis. However, its overall user satisfaction scores suggest that it may not be as well-received as Iterable in terms of day-to-day usability.



| | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 4,462 | 824 | 
| **Largest Market Segment** | Mid-Market (48.1% of reviews) | Mid-Market (55.8% of reviews) | 
| **Entry Level Price** | Starting at $1,250.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

Pros:
- Ease of Use (341 reviews)
- Automation (197 reviews)

Cons:
- Learning Curve (218 reviews)
- Steep Learning Curve (154 reviews)

### Iterable

Pros:
- Ease of Use (128 reviews)
- Intuitive (90 reviews)

Cons:
- Missing Features (68 reviews)
- Learning Curve (54 reviews)

---
## Ratings Comparison
| Rating | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
  | **Meets Requirements** | 8.2 (3292 reviews) | 8.5 (643 reviews) | 
  | **Ease of Use** | 7.6 (3470 reviews) | 8.4 (656 reviews) | 
  | **Ease of Setup** | 7.3 (1959 reviews) | 7.8 (342 reviews) | 
  | **Ease of Admin** | 7.8 (1714 reviews) | 8.4 (232 reviews) | 
  | **Quality of Support** | 7.7 (3106 reviews) | 8.8 (629 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (1680 reviews) | 9.0 (234 reviews) | 
  | **Product Direction (% positive)** | 7.5 (3180 reviews) | 9.1 (633 reviews) | 

---
## Pricing

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $1,250.00 Per Month

Description: Personalized marketing automation with email solutions

Key Features:
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud

[Browse all 3 editions](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing)

#### Free Trial

No

### Iterable

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.4/10 | 1298 |
| **Iterable** | 7.4/10 | 532 |

#### Email Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Building and Personalizing Emails** | 7.9 (1177 reviews) | 9.0 (483 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.4 (1174 reviews) | 9.0 (470 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.1 (1152 reviews) | 8.2 (453 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.2 (1073 reviews) | 8.4 (399 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (1065 reviews) | 6.2 (267 reviews) ✓ Verified | 
| **Dynamic Content** | 7.4 (893 reviews) | 8.3 (406 reviews) ✓ Verified | 
| **A/B Testing** | 7.5 (843 reviews) | 8.4 (449 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.2 (918 reviews) | 8.1 (402 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.3 (854 reviews) | 6.9 (272 reviews) ✓ Verified | 

#### Lead Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (1034 reviews) | 7.3 (304 reviews) ✓ Verified | 
| **Data Quality Management** | 7.6 (995 reviews) | 7.4 (335 reviews) ✓ Verified | 
| **Segmentation** | 8.0 (1047 reviews) | 8.6 (440 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.9 (1025 reviews) | 6.8 (273 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.1 (1027 reviews) | 7.7 (298 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.8 (966 reviews) | 7.1 (290 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.9 (923 reviews) | 7.3 (278 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.3 (1040 reviews) | 7.4 (279 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Program Management** | 7.6 (878 reviews) | 7.7 (296 reviews) | 
| **Event / Webinar Marketing** | 7.6 (771 reviews) | 6.9 (267 reviews) ✓ Verified | 
| **Calendaring** | 7.1 (670 reviews) | 6.6 (243 reviews) | 
| **Budgeting** | 6.7 (201 reviews) | 6.0 (224 reviews) | 

#### Social

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Social Listening** | 6.3 (376 reviews) | Feature Not Available | 
| **Social Sharing** | 6.6 (566 reviews) | 6.1 (212 reviews) | 
| **Social Campaigns** | 6.9 (216 reviews) | 5.8 (212 reviews) | 
| **Social Media Engagement** | 7.0 (203 reviews) | 5.7 (212 reviews) | 
| **Social Media Advertising** | 6.9 (177 reviews) | 5.9 (223 reviews) | 

#### Reporting & Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Basic Reporting** | 7.4 (1072 reviews) | 7.6 (442 reviews) ✓ Verified | 
| **Web Analytics** | 6.9 (892 reviews) | 6.5 (288 reviews) ✓ Verified | 
| **ROI Analytics** | 6.5 (771 reviews) | 6.6 (277 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.5 (717 reviews) | 6.6 (276 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.5 (703 reviews) | 5.8 (227 reviews) ✓ Verified | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Customization ** | 7.0 (637 reviews) | 8.1 (339 reviews) ✓ Verified | 
| **Workflow Capability** | 7.8 (198 reviews) | 8.5 (342 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.0 (680 reviews) | 8.5 (338 reviews) ✓ Verified | 
| **Internationalization** | 7.4 (169 reviews) | 7.5 (225 reviews) | 
| **Sandbox / Test Environments** | 7.4 (130 reviews) | 8.0 (311 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.0 (671 reviews) | 8.3 (341 reviews) ✓ Verified | 
| **Output Document Generation** | 7.8 (140 reviews) | 7.1 (242 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (11 reviews) | 6.9 (24 reviews) | 
| **Multi-step Planning** | 6.5 (9 reviews) | 7.0 (23 reviews) | 
| **Cross-system Integration** | 7.4 (11 reviews) | 7.4 (26 reviews) | 
| **Adaptive Learning** | 7.0 (10 reviews) | 7.5 (24 reviews) | 
| **Proactive Assistance** | 5.8 (8 reviews) | 7.4 (26 reviews) | 
| **Decision Making** | 7.4 (9 reviews) | 7.5 (25 reviews) | 

#### Integration

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (668 reviews) | 7.8 (344 reviews) ✓ Verified | 
| **Integration APIs** | 7.7 (537 reviews) | 8.1 (341 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.4 (499 reviews) | 7.6 (282 reviews) ✓ Verified | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Iterable** | N/A | N/A |

#### Messenger

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Iterable** | N/A | N/A |

#### Lead Generation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.2/10 | 31 |
| **Iterable** | 8.0/10 | 186 |

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Customize** | 9.3 (29 reviews) | 8.3 (158 reviews) | 
| **Scheduling** | 9.2 (28 reviews) | 8.7 (160 reviews) | 
| **Retarget** | 9.1 (29 reviews) | 8.1 (144 reviews) | 
| **Segmentation** | 9.2 (28 reviews) | 8.7 (168 reviews) | 
| **Triggered Notifications** | 9.2 (30 reviews) | 8.5 (166 reviews) | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Campaign Performance** | 9.2 (28 reviews) | 7.8 (170 reviews) | 
| **Audience Insights** | 9.3 (27 reviews) | 7.5 (160 reviews) | 

#### Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **A/B Testing** | 9.0 (27 reviews) | 8.3 (165 reviews) | 
| **Personalization** | 9.5 (28 reviews) | 8.5 (166 reviews) | 
| **Rich Notifications** | 9.4 (27 reviews) | 7.7 (133 reviews) | 
| **Integrations** | 8.9 (28 reviews) | 7.8 (148 reviews) | 

#### Agentic AI - Push Notification

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (6 reviews) | 7.4 (11 reviews) | 
| **Adaptive Learning** | 9.3 (5 reviews) | 8.0 (11 reviews) | 
| **Proactive Assistance** | 9.0 (5 reviews) | 6.8 (12 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.8/10 | 47 |
| **Iterable** | 8.0/10 | 49 |

#### Segmentation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **A/B Testing** | 9.0 (38 reviews) | 8.8 (43 reviews) | 
| **Customer Profiles** | 8.5 (40 reviews) | 8.5 (42 reviews) | 

#### Targeting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Behavioral Targeting** | 9.2 (41 reviews) | 8.1 (44 reviews) | 
| **Contextual Targeting** | 9.0 (40 reviews) | 8.1 (38 reviews) | 

#### Triggered Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Geofencing** | 8.5 (26 reviews) | 6.9 (32 reviews) | 
| **Triggered Emails** | 8.2 (21 reviews) | 9.1 (43 reviews) | 
| **Triggered Messages** | 8.9 (32 reviews) | 9.2 (41 reviews) | 

#### Personalized Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Recommendation Engine** | 8.7 (31 reviews) | 7.7 (35 reviews) | 
| **Personalized Discounts** | 8.9 (24 reviews) | 7.3 (31 reviews) | 
| **Website Personalization** | 8.9 (39 reviews) | 6.3 (28 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Iterable** | 8.0/10 | 17 |

#### Templates

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.8 (16 reviews) | 
| **Stock Images** | Not enough data | 5.6 (14 reviews) | 
| **Proofing** | Not enough data | 8.1 (15 reviews) | 
| **Mobile Responsive** | Not enough data | 8.7 (15 reviews) | 

#### Edit

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Pre-Made** | Not enough data | 7.3 (15 reviews) | 
| **Build** | Not enough data | 8.8 (17 reviews) | 
| **HTML** | Not enough data | 8.8 (16 reviews) | 

#### Logistics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Analytics** | Not enough data | 8.6 (16 reviews) | 
| **Issues** | Not enough data | 7.8 (13 reviews) | 
| **Integrations** | Not enough data | 8.5 (13 reviews) | 
| **Shareable Link** | Not enough data | 7.6 (14 reviews) | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (12 reviews) | 
| **AI Text Summarization** | Not enough data | 7.5 (12 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (10 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.9/10 | 33 |
| **Iterable** | 7.6/10 | 34 |

#### Text Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Bulk SMS** | 9.1 (30 reviews) | 8.4 (31 reviews) | 
| **Two-Way Text Messaging** | 8.8 (28 reviews) | 6.9 (27 reviews) | 
| **Text Scheduler** | 8.8 (27 reviews) | 8.7 (29 reviews) | 
| **Automatic Replies** | 8.6 (28 reviews) | 6.9 (26 reviews) | 
| **Automatic URL Shortening** | 8.9 (28 reviews) | 8.3 (26 reviews) | 
| **MMS Marketing** | 8.6 (29 reviews) | 6.7 (25 reviews) | 
| **Personalization** | 9.1 (30 reviews) | 8.5 (27 reviews) | 
| **Transactional SMS** | 8.9 (29 reviews) | 8.5 (26 reviews) | 

#### SMS Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Reporting** | 9.0 (27 reviews) | 7.9 (29 reviews) | 
| **Automation** | 9.2 (28 reviews) | 8.2 (29 reviews) | 
| **White Label** | 8.4 (29 reviews) | 7.4 (22 reviews) | 
| **Text-to-Landline** | 7.8 (29 reviews) | 6.2 (21 reviews) | 
| **Short Codes** | 8.4 (26 reviews) | 7.2 (24 reviews) | 
| **API Integration** | 8.6 (29 reviews) | 8.6 (25 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.4 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (7 reviews) | 
| **Decision Making** | Not enough data | 7.6 (7 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Iterable** | 8.7/10 | 10 |

#### Data Sourcing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.1 (9 reviews) | 
| **Expandability** | Not enough data | 8.3 (10 reviews) | 
| **Content Marketing** | Not enough data | 8.3 (8 reviews) | 
| **Multiple Devices** | Not enough data | 8.5 (9 reviews) | 

#### Intelligence

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.8 (8 reviews) | 
| **Predictive Modeling** | Not enough data | 8.1 (8 reviews) | 
| **Recommendation Engine** | Not enough data | 7.9 (8 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.3/10 | 114 |
| **Iterable** | N/A | N/A |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Templates** | 8.3 (106 reviews) | Not enough data | 
| **Exporting** | 8.3 (106 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 8.4 (103 reviews) | Not enough data | 
| **Multiple Personas** | 8.4 (86 reviews) | Not enough data | 
| **Data Analytics ** | 8.4 (86 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (12 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 47 |
| **Iterable** | N/A | N/A |

#### Attribution Modeling

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Single-Touch Attribution** | 8.4 (31 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 8.9 (29 reviews) | Not enough data | 
| **Algorithmic Attribution** | 8.7 (23 reviews) | Not enough data | 
| **Cross-Device Attribution** | 8.3 (26 reviews) | Not enough data | 
| **Offline Attribution** | 8.7 (27 reviews) | Not enough data | 
| **Custom Attribution** | 8.4 (30 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **B2B Attribution** | 8.5 (39 reviews) | Not enough data | 
| **B2C Attribution** | 8.3 (27 reviews) | Not enough data | 
| **Marketing Channels** | 8.5 (33 reviews) | Not enough data | 
| **Integrations** | 8.2 (37 reviews) | Not enough data | 

#### Reporting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Dashboards** | 7.8 (41 reviews) | Not enough data | 
| **Data Visualizations** | 7.6 (39 reviews) | Not enough data | 
| **Custom Reporting** | 7.5 (41 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.0/10 | 52 |
| **Iterable** | 7.5/10 | 40 |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (42 reviews) | 8.1 (38 reviews) | 
| **Journey Optimization** | 8.0 (44 reviews) | 8.2 (38 reviews) | 

#### Platform Data

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Journey Reporting** | 7.7 (49 reviews) | 7.4 (39 reviews) | 
| **Trends Reporting** | 7.4 (45 reviews) | 7.1 (38 reviews) | 
| **Dashboards** | 7.8 (47 reviews) | 6.8 (38 reviews) | 
| **Advanced Data Filtering** | 7.9 (44 reviews) | 7.1 (37 reviews) | 

#### Platform Additional Functionality

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Journey Mapping** | 8.7 (47 reviews) | 7.3 (35 reviews) | 
| **Integrations** | 8.0 (41 reviews) | 7.4 (33 reviews) | 
| **Automated Alerts** | 8.5 (43 reviews) | 6.9 (35 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (9 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 51 |
| **Iterable** | N/A | N/A |

#### Page Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Drag and Drop** | 7.6 (46 reviews) | Not enough data | 
| **Templates** | 7.8 (47 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (47 reviews) | Not enough data | 
| **Content Library** | 8.0 (43 reviews) | Not enough data | 

#### Page Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **A/B Testing** | 8.0 (42 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (39 reviews) | Not enough data | 
| **Web Analytics** | 7.8 (44 reviews) | Not enough data | 
| **SEO** | 7.4 (36 reviews) | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **E-Commerce Integration** | 7.9 (35 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (46 reviews) | Not enough data | 
| **Domain Integration** | 8.0 (40 reviews) | Not enough data | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **AI Text Generation** | 7.9 (11 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.7/10 | 51 |
| **Iterable** | N/A | N/A |

#### Lead Monitoring

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Features** | 8.2 (47 reviews) | Not enough data | 
| **Performance** | 8.0 (46 reviews) | Not enough data | 
| **Identification** | 7.8 (45 reviews) | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Mobile** | 7.5 (44 reviews) | Not enough data | 
| **Websites** | 7.8 (46 reviews) | Not enough data | 
| **Social Media** | 7.1 (43 reviews) | Not enough data | 
| **Data** | 7.5 (46 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Export/Import** | 7.7 (45 reviews) | Not enough data | 
| **Reporting** | 7.5 (48 reviews) | Not enough data | 

#### Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Forms** | 7.7 (48 reviews) | Not enough data | 
| **Personalization** | 8.0 (47 reviews) | Not enough data | 
| **Templates** | 7.7 (45 reviews) | Not enough data | 
| **Integration** | 8.1 (45 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 15 |
| **Iterable** | N/A | N/A |

#### Loyalty Experience

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Loyalty Engine** | 9.2 (13 reviews) | Not enough data | 
| **Rewards** | 9.4 (12 reviews) | Not enough data | 
| **Membership** | 9.2 (12 reviews) | Not enough data | 
| **Personalization** | 9.7 (13 reviews) | Not enough data | 
| **Gamification** | 8.5 (12 reviews) | Not enough data | 
| **Loyalty Cards** | 9.2 (12 reviews) | Not enough data | 

#### Loyalty Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Communication Tools** | 9.2 (14 reviews) | Not enough data | 
| **Customer Relationship Management (CRM)** | 9.6 (14 reviews) | Not enough data | 
| **Loyalty Analytics** | 9.5 (13 reviews) | Not enough data | 
| **Localization** | 8.8 (13 reviews) | Not enough data | 
| **Integrations** | 9.2 (12 reviews) | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.4 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 10.0 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.3/10 | 8 |
| **Iterable** | N/A | N/A |

#### Computing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **WYSIWYG** | 8.7 (5 reviews) | Not enough data | 
| **AI/Machine Learning** | 8.3 (5 reviews) | Not enough data | 
| **Little to No Coding** | 7.9 (7 reviews) | Not enough data | 

#### Experimental Design

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Multivariate testing capacities** | 8.3 (5 reviews) | Not enough data | 
| **Concurrent Testing** | 8.7 (5 reviews) | Not enough data | 
| **Mobile Testing** | 7.7 (5 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Reporting and Analytics** | 7.7 (5 reviews) | Not enough data | 
| **Heatmaps** | 8.7 (5 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Iterable** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Iterable** | 7.4/10 | 16 |

#### Agentic AI - Personalization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (16 reviews) | 
| **Adaptive Learning** | Not enough data | 7.4 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 
| **Decision Making** | Not enough data | 7.3 (14 reviews) | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Iterable** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Iterable** | N/A | N/A |

#### Marketing Distribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.7/10 | 51 |
| **Iterable** | 7.6/10 | 191 |

#### Analysis

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Application Attribution** | 8.7 (46 reviews) | 7.3 (124 reviews) ✓ Verified | 
| **Campaign Analysis** | 9.1 (46 reviews) | 7.7 (170 reviews) ✓ Verified | 
| **Uninstall Tracking** | 8.3 (39 reviews) | 6.5 (113 reviews) ✓ Verified | 
| **Custom Dashboards** | 9.1 (37 reviews) | 6.9 (139 reviews) ✓ Verified | 

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Proximity Marketing** | 8.7 (44 reviews) | 7.0 (113 reviews) | 
| **Push Notifications** | 9.0 (43 reviews) | 8.3 (146 reviews) ✓ Verified | 
| **Bulk SMS** | 8.8 (44 reviews) | 7.7 (124 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | 8.8 (42 reviews) | 6.0 (101 reviews) ✓ Verified | 
| **Email Campaigns** | 9.4 (37 reviews) | 9.3 (167 reviews) ✓ Verified | 
| **Audience Segmentation** | 9.1 (37 reviews) | 9.1 (165 reviews) ✓ Verified | 

#### Engagement

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Coupons and Promotions** | 8.4 (42 reviews) | 7.1 (109 reviews) ✓ Verified | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Optimization** | 8.9 (42 reviews) | 8.2 (143 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | 8.8 (43 reviews) | 7.8 (126 reviews) | 
| **Internationalization** | 8.6 (43 reviews) | 7.2 (112 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (6 reviews) | Not enough data | 
| **Decision Making** | 8.3 (6 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.2/10 | 131 |
| **Iterable** | N/A | N/A |

#### Marketing Operations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **ROI Tracking** | 8.0 (92 reviews) | Not enough data | 
| **Data Collection** | 8.5 (107 reviews) | Not enough data | 
| **Customer Insights** | 8.0 (100 reviews) | Not enough data | 
| **Multi-User Access** | 8.7 (106 reviews) | Not enough data | 
| **Spend Management** | 7.5 (76 reviews) | Not enough data | 
| **White Label** | 7.9 (69 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Campaign Insights** | 8.6 (100 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (116 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.3 (89 reviews) | Not enough data | 
| **Multichannel Tracking** | 8.4 (102 reviews) | Not enough data | 
| **Brand Optimization** | 8.1 (92 reviews) | Not enough data | 
| **Predictive Analytics** | 7.9 (73 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (5 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Iterable** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (7):** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines)

**Unique to Agentforce Marketing (formerly Salesforce Marketing Cloud) (9):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Attribution Software](https://www.g2.com/categories/attribution), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Iterable (3):** [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)


---
## Reviewer Demographics

### By Company Size

| Segment | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Iterable | 
|---|---|---|
| **Small-Business** | 28.7% | 26.9% | 
| **Mid-Market** | 48.1% | 55.8% | 
| **Enterprise** | 23.2% | 17.2% | 

### By Industry

#### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- **Computer Software:** 13.5%
- **Marketing and Advertising:** 12.7%
- **Information Technology and Services:** 10.3%
- **Financial Services:** 4.6%
- **Internet:** 3.5%
- **Retail:** 2.9%
- **Non-Profit Organization Management:** 2.7%
- **Hospital & Health Care:** 2.6%
- **Education Management:** 2.3%
- **Insurance:** 1.7%
- **Other:** 43.1%

#### Iterable

- **Marketing and Advertising:** 11.2%
- **Health, Wellness and Fitness:** 8.7%
- **Financial Services:** 7.6%
- **Information Technology and Services:** 5.5%
- **Computer Software:** 4.4%
- **Internet:** 4.0%
- **Consumer Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.7%
- **Real Estate:** 3.6%
- **Retail:** 3.3%
- **Other:** 44.2%

---
## Alternatives

### Alternatives to Agentforce Marketing (formerly Salesforce Marketing Cloud)

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1352 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)

### Alternatives to Iterable

- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1352 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (828 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (654 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Blueshift](https://www.g2.com/products/blueshift/reviews) — 4.4/5 stars (285 reviews)

---
## Top Discussions

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- Title: [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) — 3 comments
  > **Top comment:** "Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to..."
- Title: [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) — 3 comments
  > **Top comment:** "yes"
- Title: [What does Salesforce software do?](https://www.g2.com/discussions/salesforce-email-studio-what-does-salesforce-software-do) — 3 comments
  > **Top comment:** "This is tool for Email Marketing "
- Title: [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](https://www.g2.com/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) — 3 comments, 1 upvote
  > **Top comment:** "Create a Pardot form (Marketing > Forms > Forms > Add Form)

Once complete, on the top right select the dropdown arrow next to "View Report". Click "View..."
- Title: [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) — 2 comments
  > **Top comment:** "What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed."

### Iterable

- Title: [How did you learn to use handlebars?](https://www.g2.com/discussions/27253-how-did-you-learn-to-use-handlebars) — 3 comments, 3 upvotes
  > **Top comment:** "Trial and error so far, I wish they had a catalog of video courses to take that drill down into specific features like this with examples. It looks like..."
- Title: [What is Iterable?](https://www.g2.com/discussions/what-is-iterable) — 2 comments
  > **Top comment:** "sddfgdfgdfgdfg"
- Title: [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) — 1 comment
  > **Top comment:** "Hi there, here is a link with more information on this. 
https://download.java.net/java/early_access/loom/docs/api/java.base/java/lang/Iterable.html"
- Title: [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) — 1 comment
  > **Top comment:** "Hi there, please send your question using the "Contact Iterable" form button on our G2 profile and someone from our team will be in touch with you shortly on..."
- Title: [Has anyone used the "abbreviate" handlebar helper in Iterable? I keep getting an error.](https://www.g2.com/discussions/26628-has-anyone-used-the-abbreviate-handlebar-helper-in-iterable-i-keep-getting-an-error) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Following"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-iterable)