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At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Small-Business (83.0% of reviews)
Entry-Level Pricing
No pricing available
Free Per Month
Iterable
Star Rating
(758)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableOptiMonk
Star Rating
(157)4.8 out of 5
Market Segments
Small-Business (83.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansIterable vs OptiMonk
When assessing the two solutions, reviewers found OptiMonk easier to use, set up, and administer. Reviewers also preferred doing business with OptiMonk overall.
- Reviewers felt that OptiMonk meets the needs of their business better than Iterable.
- When comparing quality of ongoing product support, reviewers felt that OptiMonk is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of OptiMonk over Iterable.
Pricing
Entry-Level Pricing
Iterable
No pricing availableOptiMonk
Free
Free
Per Month
- Max 10,000 pageviews / month
- Max 1 domain
- All features
Free Trial
Iterable
No trial information availableOptiMonk
Free Trial is available
Ratings
Meets Requirements
8.5
609
9.2
102
Ease of Use
8.4
622
8.9
107
Ease of Setup
7.7
311
8.9
52
Ease of Admin
8.4
231
9.1
48
Quality of Support
8.8
593
9.7
104
Has the product been a good partner in doing business?
9.0
233
9.5
48
Product Direction (% positive)
9.1
602
9.4
95
Features by Category
Email Marketing
8.9
466
|
Verified
Not enough data
9.0
456
|
Verified
Not enough data
8.2
442
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
Online Marketing
6.2
265
|
Verified
Not enough data
8.3
399
|
Verified
Not enough data
8.4
436
|
Verified
Not enough data
8.1
397
|
Verified
Not enough data
6.9
269
|
Verified
Not enough data
Lead Management
7.3
301
|
Verified
Not enough data
7.4
332
|
Verified
Not enough data
8.6
427
|
Verified
Not enough data
6.8
271
|
Verified
Not enough data
7.7
295
|
Verified
Not enough data
7.1
286
|
Verified
Not enough data
7.3
275
|
Verified
Not enough data
7.4
277
|
Verified
Not enough data
Campaign Management
7.7
292
Not enough data
6.9
264
|
Verified
Not enough data
6.6
241
Not enough data
6.0
222
Not enough data
Social
5.7
204
Not enough data
6.1
210
Not enough data
5.8
210
Not enough data
5.7
210
Not enough data
5.8
220
Not enough data
Reporting & Analytics
7.6
428
|
Verified
Not enough data
6.5
286
|
Verified
Not enough data
6.6
275
|
Verified
Not enough data
6.5
273
|
Verified
Not enough data
5.7
225
|
Verified
Not enough data
Platform
8.0
329
|
Verified
Not enough data
8.4
330
|
Verified
Not enough data
8.5
336
|
Verified
Not enough data
7.4
224
Not enough data
8.0
310
|
Verified
Not enough data
8.3
335
|
Verified
Not enough data
7.1
241
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
22
Not enough data
7.3
23
Not enough data
7.4
22
Not enough data
Integration
7.7
339
|
Verified
Not enough data
8.1
336
|
Verified
Not enough data
7.6
280
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.1
8
Not enough data
9.2
8
Not enough data
9.2
8
Templates
Not enough data
9.5
7
Not enough data
9.4
9
Not enough data
9.3
9
Personalization
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.4
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
9.4
8
Not enough data
9.5
7
Multichannel
Not enough data
9.4
9
Not enough data
Feature Not Available
Not enough data
9.0
8
Administration
Not enough data
9.4
6
Not enough data
7.9
7
Not enough data
9.4
6
Not enough data
8.1
7
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Not enough data
Analytics
7.8
166
Not enough data
7.4
158
Not enough data
Optimization
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Not enough data
Agentic AI - Push Notification
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Not enough data
Segmentation
8.7
41
Not enough data
8.5
41
Not enough data
Targeting
8.0
42
Not enough data
8.0
36
Not enough data
Triggered Content
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Not enough data
Personalized Content
7.7
33
Not enough data
7.1
29
Feature Not Available
6.2
27
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
9.2
20
Not enough data
8.9
22
Not enough data
9.6
18
Not enough data
8.8
23
Not enough data
9.1
17
Not enough data
8.4
17
Not enough data
9.0
22
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Not enough data
Edit
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Not enough data
Logistics
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Not enough data
Generative AI
7.9
11
Not enough data
7.3
11
Not enough data
Agentic AI - Email Template Builder
7.8
9
Not enough data
7.4
9
Not enough data
Text Messaging
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.5
24
Not enough data
8.5
23
Not enough data
SMS Platform
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Not enough data
Agentic AI - SMS Marketing
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Data Sourcing
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Not enough data
Intelligence
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
Design and Customization
Not enough data
8.7
51
Not enough data
8.5
54
Not enough data
9.0
50
Not enough data
8.7
51
Campaigns
Not enough data
8.9
45
Not enough data
8.9
44
Not enough data
9.0
36
Not enough data
8.5
43
Integrations
Not enough data
8.6
34
Not enough data
8.6
24
Not enough data
8.8
32
Not enough data
8.9
25
Generative AI
Not enough data
Feature Not Available
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
37
Not enough data
8.1
37
Not enough data
Platform Data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Not enough data
Platform Additional Functionality
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Not enough data
Agentic AI - Customer Journey Analytics
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
Lead Monitoring
Not enough data
9.0
23
|
Verified
Not enough data
9.0
25
|
Verified
Not enough data
8.9
22
|
Verified
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
9.5
23
|
Verified
Not enough data
9.6
27
|
Verified
Not enough data
8.8
18
|
Verified
Not enough data
8.9
20
|
Verified
Analytics
Not enough data
9.5
18
|
Verified
Not enough data
9.1
19
|
Verified
Customization
Not enough data
9.5
20
|
Verified
Not enough data
9.5
24
|
Verified
Not enough data
9.6
26
|
Verified
Not enough data
9.3
25
|
Verified
Computing
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
8.1
6
Experimental Design
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.7
5
Not enough data
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
Analysis
7.3
123
|
Verified
Not enough data
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
Not enough data
Campaigns
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
Engagement
7.0
107
|
Verified
Not enough data
Platform
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and OptiMonk are categorized as Personalization Engines
Unique Categories
Iterable is categorized as Marketing Automation, Personalization, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
OptiMonk is categorized as Pop-Up Builder, Retargeting, Lead Capture, A/B Testing, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OptiMonk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.7%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Marketing and Advertising
13.7%
Retail
10.5%
Health, Wellness and Fitness
7.2%
Consumer Goods
6.5%
Information Technology and Services
4.6%
Other
57.5%
Alternatives
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
What’s required to use OptiMonk?
1 Comment
Official Response from OptiMonk
OptiMonk is compatible with any kind of sites, you will only need to insert a short Javascript to the source code of your site. For Shopify, Shopify Plus,...Read more
How does the Free plan work?
1 Comment
Official Response from OptiMonk
With the Free plan you are going to have an OptiMonk account in which you can manage all your campaigns. Pro features and A/B testing are not available in...Read more
What if I reach my monthly quota of unique visitors?
1 Comment
Official Response from OptiMonk
First of all, we’ll send you a notification via e-mail when you reach 80% of your limit, so you’ll be noticed in time (we’ll send you another one when you...Read more
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