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Compare Brevo Marketing Platform and Insightly CRM

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At a Glance
Brevo Marketing Platform
Brevo Marketing Platform
Star Rating
(2,482)4.5 out of 5
Market Segments
Small-Business (84.2% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plans
Insightly CRM
Insightly CRM
Star Rating
(931)4.2 out of 5
Market Segments
Small-Business (73.0% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$29/ user, per month (billed annually)
Free Trial is available
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Brevo Marketing Platform excels in user experience, with a clean and intuitive interface that simplifies managing complex email marketing campaigns. Users appreciate its ability to handle multi-language campaigns and audience segmentation effectively, making it a strong choice for businesses operating in diverse markets.
  • Users say that Insightly CRM offers a unique advantage by combining CRM and project management features in one platform. This integration allows users to track customer interactions from lead generation to project delivery, which many find enhances their workflow and productivity.
  • Reviewers mention that Brevo's powerful email marketing capabilities, including automation workflows and transactional email management, are standout features. Users find that these tools help them effectively engage their audience and measure campaign success, contributing to a higher overall satisfaction score.
  • According to verified reviews, Insightly CRM is praised for its ease of use and implementation. New users often highlight the straightforward onboarding process and the platform's clean workflows, which help them get up and running quickly without a steep learning curve.
  • G2 reviewers indicate that while Insightly CRM has a solid performance in contact and account management, Brevo Marketing Platform slightly outperforms it in lead management and marketing ROI analytics. Users find Brevo's analytics tools particularly useful for tracking campaign effectiveness and optimizing marketing strategies.
  • Users report that Brevo Marketing Platform's customer support is highly rated, with many appreciating the responsive assistance and comprehensive knowledge base. In contrast, while Insightly CRM offers decent support, some users feel it could be improved to match the level of service provided by Brevo.
Pricing
Entry-Level Pricing
Brevo Marketing Platform
Brevo Plus
Contact Us
Browse all 4 pricing plans
Insightly CRM
Plus
$29
/ user, per month (billed annually)
Browse all 3 pricing plans
Free Trial
Brevo Marketing Platform
Free Trial is available
Insightly CRM
Free Trial is available
Ratings
Meets Requirements
8.9
1,995
8.3
789
Ease of Use
9.0
2,027
8.4
794
Ease of Setup
8.8
1,336
8.3
351
Ease of Admin
9.0
1,091
8.5
336
Quality of Support
8.8
1,799
8.1
676
Has the product been a good partner in doing business?
8.9
1,044
8.5
321
Product Direction (% positive)
8.8
1,953
8.0
764
Features by Category
Sales Force Automation
8.6
97
8.5
621
|
Verified
8.1
90
Feature Not Available
8.4
90
8.3
595
|
Verified
8.4
89
8.1
623
|
Verified
8.0
85
7.5
350
|
Verified
8.3
86
8.0
452
|
Verified
7.8
84
7.5
339
|
Verified
7.9
77
7.6
349
|
Verified
7.9
77
8.0
423
|
Verified
Marketing Automation
9.4
101
7.6
406
|
Verified
9.4
93
Feature Not Available
8.9
90
8.1
523
|
Verified
8.2
83
7.6
340
|
Verified
Customer Support
8.6
80
7.8
395
8.5
79
7.8
400
8.5
81
7.9
460
7.9
75
7.6
326
|
Verified
8.3
76
7.8
362
Reporting & Analytics
8.4
84
7.9
527
|
Verified
8.7
85
7.9
550
|
Verified
8.3
72
7.6
388
|
Verified
Mobile & Social
7.9
73
7.8
357
|
Verified
8.0
70
7.7
353
|
Verified
7.8
72
7.8
416
|
Verified
Platform
8.4
119
7.9
315
|
Verified
8.6
113
8.1
310
|
Verified
8.7
114
8.4
321
|
Verified
8.3
108
8.0
215
|
Verified
7.9
104
7.3
88
8.3
104
7.6
250
|
Verified
9.1
112
8.3
320
|
Verified
8.3
103
7.6
215
|
Verified
Integration
8.7
96
8.0
288
|
Verified
8.7
89
7.6
237
|
Verified
8.2
87
7.3
224
|
Verified
Generative AI
7.3
62
6.8
28
Agentic AI - CRM
6.8
21
7.5
8
7.0
21
8.5
8
7.2
21
7.9
8
7.1
21
8.1
8
6.9
21
7.6
7
6.8
21
7.7
8
7.1
21
7.9
8
7.9
1,372
Not enough data
Email Marketing
9.0
1170
|
Verified
Not enough data
8.8
1219
|
Verified
Not enough data
8.7
1072
|
Verified
Not enough data
8.9
1203
|
Verified
Not enough data
9.0
1154
|
Verified
Not enough data
8.8
1159
|
Verified
Not enough data
8.5
972
|
Verified
Not enough data
8.3
663
|
Verified
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.3
792
|
Verified
Not enough data
8.8
1125
|
Verified
Not enough data
Generative AI
7.3
371
Not enough data
7.4
364
Not enough data
Agentic AI - Email Marketing
6.6
49
Not enough data
6.6
47
Not enough data
6.7
48
Not enough data
7.0
47
Not enough data
6.9
48
Not enough data
Integration
8.7
801
|
Verified
Not enough data
8.1
644
|
Verified
Not enough data
7.8
579
|
Verified
Not enough data
8.0
518
|
Verified
Not enough data
7.9
523
|
Verified
Not enough data
7.9
504
|
Verified
Not enough data
8.6
464
Not enough data
Administration
8.7
413
Not enough data
8.3
399
Not enough data
8.6
384
Not enough data
8.6
379
Not enough data
8.4
319
Not enough data
8.7
361
Not enough data
Integrations
8.6
286
Not enough data
8.6
279
Not enough data
8.8
296
Not enough data
8.2
279
Not enough data
Platform
8.8
295
Not enough data
8.6
259
Not enough data
8.5
247
Not enough data
8.6
316
Not enough data
8.5
299
Not enough data
8.9
373
Not enough data
8.6
272
Not enough data
8.9
361
Not enough data
8.7
784
Not enough data
Diagnosis
8.6
460
Not enough data
8.7
509
Not enough data
8.8
556
Not enough data
8.9
518
Not enough data
Tracking
8.9
628
Not enough data
8.7
553
Not enough data
8.9
649
Not enough data
8.9
613
Not enough data
8.7
554
Not enough data
Reporting
9.0
679
Not enough data
8.7
534
Not enough data
8.8
530
Not enough data
8.8
598
Not enough data
Agentic AI - Email Deliverability
8.2
13
Not enough data
8.5
13
Not enough data
8.3
13
Not enough data
8.5
13
Not enough data
8.2
13
Not enough data
E-Commerce PersonalizationHide 23 FeaturesShow 23 Features
8.5
31
Not enough data
Visitor Behavior
8.3
23
Not enough data
8.5
25
Not enough data
8.4
22
Not enough data
Templates
8.3
22
Not enough data
8.5
24
Not enough data
8.2
22
Not enough data
Personalization
8.4
21
Not enough data
8.3
22
Not enough data
8.4
23
Not enough data
8.2
21
Not enough data
8.0
22
Not enough data
8.3
21
Not enough data
8.0
21
Not enough data
8.8
22
Not enough data
Multichannel
8.6
23
Not enough data
9.0
26
Not enough data
8.4
23
Not enough data
Administration
9.2
23
Not enough data
8.8
26
Not enough data
8.7
26
Not enough data
8.6
22
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
8.6
16
Not enough data
Campaigns
8.6
15
Not enough data
9.4
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.6
15
Not enough data
Analytics
8.0
14
Not enough data
8.2
15
Not enough data
Optimization
8.8
15
Not enough data
9.1
15
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
8.1
247
Not enough data
Templates
8.6
214
Not enough data
7.8
180
Not enough data
8.3
180
Not enough data
8.7
210
Not enough data
Edit
8.6
191
Not enough data
8.9
209
Not enough data
8.5
187
Not enough data
Logistics
8.7
198
Not enough data
8.1
175
Not enough data
8.5
179
Not enough data
8.7
180
Not enough data
Generative AI
7.2
104
Not enough data
7.2
101
Not enough data
Agentic AI - Email Template Builder
6.9
12
Not enough data
6.8
12
Not enough data
8.3
190
Not enough data
Text Messaging
8.5
143
|
Verified
Not enough data
8.5
132
|
Verified
Not enough data
8.6
144
|
Verified
Not enough data
8.4
133
|
Verified
Not enough data
8.4
134
|
Verified
Not enough data
8.2
128
|
Verified
Not enough data
8.6
64
|
Verified
Not enough data
8.5
61
Not enough data
SMS Platform
8.7
150
|
Verified
Not enough data
8.8
150
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
61
|
Verified
Not enough data
Agentic AI - SMS Marketing
8.1
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
7.7
8
Not enough data
8.0
328
Not enough data
Platform Basics
9.0
274
Not enough data
8.6
227
Not enough data
8.8
229
Not enough data
8.8
257
Not enough data
9.0
265
Not enough data
Platform Data
9.1
285
Not enough data
9.0
292
Not enough data
9.0
284
Not enough data
Agentic AI - Email Testing
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
7.3
8
Not enough data
7.9
15
Not enough data
Productivity Tools
7.5
12
Not enough data
7.7
13
Not enough data
7.3
13
Not enough data
7.8
12
Not enough data
8.1
14
Not enough data
8.3
12
Not enough data
7.4
12
Not enough data
Analytics
7.4
13
Not enough data
8.6
14
Not enough data
9.0
14
Not enough data
Agentic AI - Shared Inbox
Not enough data
Not enough data
Not enough data
Not enough data
Social Media AdvertisingHide 34 FeaturesShow 34 Features
7.9
44
Not enough data
Platform Interoperability
7.6
34
Not enough data
Agentic AI - Social Media Advertising
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.7
6
Not enough data
8.0
5
Not enough data
Social Functionality
8.2
37
Not enough data
Campaign Management
8.7
40
Not enough data
8.5
40
Not enough data
8.4
40
Not enough data
7.9
39
Not enough data
8.0
40
Not enough data
8.4
40
Not enough data
8.2
39
Not enough data
8.0
38
Not enough data
7.9
38
Not enough data
8.1
37
Not enough data
8.0
38
Not enough data
7.5
37
Not enough data
7.6
37
Not enough data
Targeting
8.3
38
Not enough data
8.2
38
Not enough data
8.0
37
Not enough data
8.0
36
Not enough data
Platform
7.7
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.3
37
Not enough data
8.4
38
Not enough data
8.2
37
Not enough data
7.8
36
Not enough data
8.2
36
Not enough data
8.1
16
Not enough data
Responses
8.6
13
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
8.5
13
Not enough data
8.3
12
Not enough data
Platform
8.7
13
Not enough data
7.9
11
Not enough data
8.5
13
Not enough data
9.0
12
Not enough data
8.3
13
Not enough data
7.9
13
Not enough data
8.2
13
Not enough data
Generative AI
6.9
6
Not enough data
6.4
6
Not enough data
8.5
90
Not enough data
Page Customization
9.2
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.4
75
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
Page Optimization
8.6
66
|
Verified
Not enough data
8.8
71
|
Verified
Not enough data
8.7
68
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
Integrations
8.4
58
|
Verified
Not enough data
9.0
70
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
7.6
20
Not enough data
Calendar View
7.9
18
Not enough data
8.0
18
Not enough data
Shared Calendar
7.9
17
Not enough data
7.8
17
Not enough data
Accessibility
8.1
18
Not enough data
7.8
18
Not enough data
Integration
8.1
18
Not enough data
8.1
18
Not enough data
7.9
17
Not enough data
Notifications
8.8
17
Not enough data
7.5
17
Not enough data
Generative AI
6.6
17
Not enough data
6.6
16
Not enough data
6.7
16
Not enough data
Agentic AI - Calendar
6.9
6
Not enough data
Online Appointment SchedulingHide 21 FeaturesShow 21 Features
8.6
28
Not enough data
Notifications
9.3
21
Not enough data
9.6
19
Not enough data
9.7
23
Not enough data
Settings
9.3
19
Not enough data
9.2
24
Not enough data
9.2
22
Not enough data
Personalization
9.0
23
Not enough data
9.0
21
Not enough data
Integrations
8.8
16
Not enough data
8.9
19
Not enough data
8.8
14
Not enough data
8.9
18
Not enough data
8.8
20
Not enough data
Generative AI
7.5
14
Not enough data
6.9
14
Not enough data
7.4
14
Not enough data
7.3
13
Not enough data
7.1
13
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.8
49
Not enough data
Generative AI
5.9
11
Not enough data
6.1
11
Not enough data
5.9
11
Not enough data
Communication
8.6
23
Not enough data
8.7
24
Not enough data
8.5
24
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
Internal Use
8.7
44
Not enough data
8.0
24
Not enough data
8.2
24
Not enough data
8.8
22
Not enough data
8.4
19
Not enough data
7.9
23
Not enough data
8.2
22
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.1
21
Not enough data
8.6
21
Not enough data
8.2
19
Not enough data
8.7
21
Not enough data
8.5
19
Not enough data
7.3
20
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.0
21
Not enough data
8.3
20
Not enough data
7.8
18
Not enough data
7.8
20
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.1
145
Not enough data
Agentic AI - Email Tracking
6.9
18
Not enough data
7.8
19
Not enough data
7.5
19
Not enough data
7.6
19
Not enough data
7.0
19
Not enough data
7.1
19
Not enough data
7.6
19
Not enough data
Analytics
8.8
128
Not enough data
8.8
126
Not enough data
8.5
119
Not enough data
Customizations
8.7
123
Not enough data
9.2
129
Not enough data
8.7
118
Not enough data
8.8
118
Not enough data
8.9
126
Not enough data
Generative AI
7.3
100
Not enough data
Not enough data
8.3
46
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.2
35
Not enough data
8.6
43
Not enough data
8.3
35
Not enough data
8.7
40
Not enough data
8.0
36
Predictive Analytics
Not enough data
7.9
37
Not enough data
7.9
38
Not enough data
7.8
33
Not enough data
7.8
35
Sales Management
Not enough data
8.5
37
Not enough data
8.1
30
Not enough data
8.7
32
Not enough data
8.8
39
Appointment ReminderHide 6 FeaturesShow 6 Features
8.2
29
Not enough data
Features
8.5
24
Not enough data
8.3
21
Not enough data
8.0
16
Not enough data
9.2
25
Not enough data
7.3
16
Not enough data
8.6
23
Not enough data
Categories
Categories
Shared Categories
Brevo Marketing Platform
Brevo Marketing Platform
Insightly CRM
Insightly CRM
Brevo Marketing Platform and Insightly CRM are categorized as CRM
Reviews
Reviewers' Company Size
Brevo Marketing Platform
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
84.2%
Mid-Market(51-1000 emp.)
12.3%
Enterprise(> 1000 emp.)
3.5%
Insightly CRM
Insightly CRM
Small-Business(50 or fewer emp.)
73.0%
Mid-Market(51-1000 emp.)
20.3%
Enterprise(> 1000 emp.)
6.7%
Reviewers' Industry
Brevo Marketing Platform
Brevo Marketing Platform
Marketing and Advertising
11.5%
Information Technology and Services
5.5%
Computer Software
4.8%
Retail
3.1%
Health, Wellness and Fitness
2.9%
Other
72.2%
Insightly CRM
Insightly CRM
Marketing and Advertising
10.1%
Information Technology and Services
6.0%
Construction
4.8%
Computer Software
4.1%
Financial Services
4.0%
Other
71.0%
Alternatives
Brevo Marketing Platform
Brevo Marketing Platform Alternatives
SendPulse
SendPulse
Add SendPulse
Dotdigital
Dotdigital
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ActiveCampaign
ActiveCampaign
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Campaign Monitor by Marigold
Campaign Monitor by Marigold
Add Campaign Monitor by Marigold
Insightly CRM
Insightly CRM Alternatives
Salesforce Sales Cloud
Salesforce Sales Cloud
Add Salesforce Sales Cloud
HubSpot Sales Hub
HubSpot Sales Hub
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Zoho CRM
Zoho
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Pipedrive
Pipedrive
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Discussions
Brevo Marketing Platform
Brevo Marketing Platform Discussions
Is Sendinblue free?
6 Comments
Arzan D.
AD
Yes, Sendinblue offers a free plan. The free plan includes: -> Up to 300 emails per day -> Unlimited contacts -> Access to core email marketing...Read more
How do you know where an email were opened?
4 Comments
Michel P.
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 Comments
KG
It is possible to import the opt in data, as I imported one list and then had errors when sending mail as there wasn't evidence of opt in. My other list is...Read more
Insightly CRM
Insightly CRM Discussions
What is the best of linking email to insightly?
2 Comments
Matthijs K.
MK
We connect our exchange account but gmail work too - pretty simple. Alternative is to bcc Insightly on outgoing mail and capture them that way. Read more
What is Insightly CRM used for?
2 Comments
Dinesh B.
DB
Insightly includes project management capabilities that allow users to plan, execute, and monitor projects from within the CRM platformRead more
Will you’re software link with mailchimp
1 Comment
CL
Yes, Insightly integrates with MailChimp. Learn more details here: https://www.insightly.com/product/connect-to-apps/mailchimp-crm/Read more
Brevo Marketing Platform
Brevo Marketing Platform
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Insightly CRM
Insightly CRM
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