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Compare Insider One and MoEngage 
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Mid-Market (55.5% of reviews)
Entry-Level Pricing
No pricing available
Free Upto 10,000 Monthly Tracked Users (MTUs)
Insider One
Star Rating
(1,262)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneMoEngage
Star Rating
(523)4.5 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to MoEngage. Users appreciate the platform's ability to create tailored experiences, such as designing high-performing WhatsApp journeys that cater to different customer segments.
- Users say that Insider One's implementation process is notably quick and intuitive, with many highlighting the effective onboarding wizard that simplifies setup. In contrast, MoEngage users have mentioned some challenges with configuration, which can slow down the initial setup.
- Reviewers mention that Insider One provides exceptional support, with users praising the guidance and ongoing assistance from account managers. This level of support contrasts with MoEngage, where users have noted that while the dashboard is clean and user-friendly, the support experience could be improved.
- According to verified reviews, Insider One shines in its advanced personalization capabilities, allowing businesses to treat different customer types uniquely. Users have highlighted features like targeted merchandising for specific categories, which enhances user engagement. MoEngage, while effective in event tracking, does not offer the same level of personalized experience.
- G2 reviewers highlight that Insider One's quality of support is superior, with a score of 9.6, compared to MoEngage's 9.0. Users have expressed satisfaction with the responsiveness and technical capabilities of Insider One's support team, which is crucial for businesses relying on timely assistance.
- Users report that while MoEngage offers useful features like real-time segment updates and easy funnel building, Insider One's comprehensive suite of tools for email and SMS marketing, including automated responses and dynamic content, provides a more robust solution for businesses looking to enhance their marketing strategies.
Pricing
Entry-Level Pricing
Insider One
No pricing availableMoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
Insider One
Free Trial is available
MoEngage
Free Trial is available
Ratings
Meets Requirements
9.4
1,141
8.8
411
Ease of Use
9.4
1,153
9.0
442
Ease of Setup
9.0
611
8.8
237
Ease of Admin
9.1
311
8.8
151
Quality of Support
9.6
1,138
9.0
412
Has the product been a good partner in doing business?
9.5
312
9.2
151
Product Direction (% positive)
9.8
1,095
9.6
409
Features by Category
Email Marketing
9.6
512
8.8
157
|
Verified
9.6
491
8.9
154
|
Verified
9.6
494
8.7
158
|
Verified
9.6
435
8.7
130
|
Verified
Online Marketing
Feature Not Available
8.4
98
9.6
531
8.5
137
|
Verified
9.6
546
8.8
158
|
Verified
9.5
535
8.7
140
|
Verified
Feature Not Available
Feature Not Available
Lead Management
9.5
505
8.6
106
9.5
503
8.6
124
9.6
550
9.1
162
Feature Not Available
Feature Not Available
9.5
482
8.3
103
9.5
447
8.6
130
9.5
486
8.6
117
9.6
470
8.4
104
Campaign Management
Feature Not Available
8.5
130
Feature Not Available
Feature Not Available
Feature Not Available
8.4
116
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
9.4
441
Feature Not Available
9.4
452
8.2
107
Feature Not Available
7.9
100
|
Verified
Feature Not Available
8.1
98
|
Verified
Reporting & Analytics
9.4
532
8.7
179
|
Verified
9.4
527
8.5
153
|
Verified
9.4
521
8.4
139
|
Verified
9.4
518
8.4
138
|
Verified
9.2
421
Feature Not Available
Platform
9.5
528
8.6
130
|
Verified
9.5
278
8.5
117
|
Verified
9.6
507
8.9
132
|
Verified
9.5
444
8.3
87
|
Verified
9.4
449
8.5
106
9.5
490
8.9
124
|
Verified
9.4
430
Feature Not Available
Agentic AI - Marketing Automation
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Not enough data
Integration
9.4
499
8.7
143
|
Verified
9.4
498
8.6
130
|
Verified
9.4
460
8.0
98
|
Verified
Administration
Not enough data
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Integrations
Not enough data
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Platform
Not enough data
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
User Identification
Not enough data
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Tracking & Reporting
Not enough data
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Visitor Behavior
9.5
582
9.2
52
9.6
600
9.1
57
|
Verified
9.5
545
8.8
42
Templates
9.5
561
9.1
41
|
Verified
9.5
605
9.1
55
|
Verified
9.6
598
9.1
53
|
Verified
Personalization
9.6
590
8.9
51
|
Verified
9.5
577
9.0
46
|
Verified
9.6
587
8.9
50
|
Verified
9.4
521
9.0
43
9.5
571
8.9
46
|
Verified
9.6
573
9.0
46
|
Verified
9.6
598
9.1
55
|
Verified
9.6
586
8.9
55
|
Verified
Multichannel
9.6
590
8.9
50
|
Verified
9.5
526
9.2
56
|
Verified
9.6
588
9.4
52
|
Verified
Administration
9.6
582
9.2
58
|
Verified
9.4
601
9.1
58
|
Verified
9.5
577
9.0
56
|
Verified
9.4
579
8.8
53
|
Verified
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Campaigns
Not enough data
8.9
214
Not enough data
9.2
226
Not enough data
8.9
212
Not enough data
9.1
232
Not enough data
9.2
224
Analytics
Not enough data
8.7
223
Not enough data
8.7
221
Optimization
Not enough data
8.8
212
Not enough data
8.8
220
Not enough data
8.6
208
Not enough data
8.6
190
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.7
602
9.1
27
9.6
582
9.2
31
Targeting
9.6
595
9.1
29
9.6
565
8.8
28
Triggered Content
9.5
503
8.5
24
9.5
500
9.0
30
9.7
554
9.2
28
Personalized Content
9.6
540
8.6
26
9.6
518
8.7
21
9.6
578
8.7
21
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
8.9
29
9.4
80
Feature Not Available
9.5
81
8.9
30
9.4
82
Feature Not Available
9.4
86
8.2
28
9.4
84
6.9
26
9.5
87
9.0
27
9.4
82
8.9
27
SMS Platform
9.4
85
8.7
28
9.5
86
8.9
29
9.3
80
8.5
27
Feature Not Available
8.0
25
9.3
86
8.3
24
9.3
85
8.8
24
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
378
Not enough data
9.5
600
|
Verified
Not enough data
Intelligence
9.4
606
|
Verified
Not enough data
9.5
576
|
Verified
Not enough data
9.6
567
|
Verified
Not enough data
Platform Basics
Not enough data
8.9
116
Not enough data
8.8
120
Not enough data
8.8
108
Not enough data
Feature Not Available
Not enough data
8.9
48
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
9.5
656
|
Verified
9.1
172
|
Verified
9.5
655
|
Verified
8.9
174
|
Verified
Platform Data
9.4
639
|
Verified
8.8
172
|
Verified
9.4
617
|
Verified
8.7
166
|
Verified
9.3
652
|
Verified
8.9
184
|
Verified
9.3
619
8.7
169
|
Verified
Platform Additional Functionality
9.5
623
|
Verified
8.9
176
|
Verified
9.5
618
|
Verified
8.6
169
|
Verified
9.4
606
8.7
164
|
Verified
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Experimental Design
Not enough data
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Analytics
Not enough data
8.9
114
Not enough data
8.3
78
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
9.4
50
9.4
11
9.5
54
9.2
11
9.5
50
8.9
11
9.5
51
8.9
11
9.5
49
9.2
11
9.2
49
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
9.4
11
9.5
49
9.4
11
9.4
48
9.4
11
9.3
47
9.5
11
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Analysis
9.3
625
8.7
115
9.4
697
8.9
137
|
Verified
9.3
558
|
Verified
8.2
122
9.4
603
|
Verified
8.7
126
Campaigns
9.4
581
|
Verified
8.3
94
|
Verified
9.7
700
|
Verified
9.3
141
|
Verified
9.4
487
8.6
84
|
Verified
9.2
487
7.8
66
9.6
574
|
Verified
8.9
122
9.6
660
|
Verified
9.2
142
Engagement
9.6
628
8.3
95
Platform
9.6
676
8.8
122
9.4
627
|
Verified
8.7
114
|
Verified
9.5
548
8.5
81
Agentic AI - Mobile Marketing
9.1
32
6.7
6
9.0
31
7.8
6
9.0
31
7.3
5
9.0
30
7.5
6
9.0
30
7.8
6
9.0
31
8.3
6
Marketing Operations
Not enough data
8.6
115
|
Verified
Not enough data
8.8
135
|
Verified
Not enough data
8.8
142
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.2
99
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.0
164
|
Verified
Not enough data
9.0
165
|
Verified
Not enough data
8.8
144
|
Verified
Not enough data
8.8
139
|
Verified
Not enough data
8.6
128
|
Verified
Not enough data
8.6
124
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Categories
Categories
Shared Categories
Insider One and MoEngage are categorized as Personalization, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Insider One is categorized as E-Commerce Search, Customer Data Platform (CDP), and Conversational Commerce Platforms
MoEngage is categorized as Notification Infrastructure, Customer Journey Mapping, Push Notification, A/B Testing, Marketing Analytics, Mobile App Analytics, Transactional Email, and Proactive Notification
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.3%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Financial Services
12.9%
Online Media
7.3%
Education Management
7.3%
Retail
5.8%
Marketing and Advertising
5.4%
Other
61.3%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
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