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Compare Insider One and MoEngage 
Featured Products
At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
No pricing available
Free Upto 10,000 Monthly Tracked Users (MTUs)
Insider One
Star Rating
(1,293)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneMoEngage
Star Rating
(524)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in personalization capabilities, with users highlighting its ability to quickly turn personalization ideas into live, measurable experiences. This versatility allows for a wide range of marketing channels, including mobile apps and web, making it a strong choice for businesses looking to enhance customer engagement.
- Users say that MoEngage provides a user-friendly experience, particularly in segment flows and campaign automation. Reviewers appreciate the platform's ease of use for creating targeted push notification campaigns, which simplifies the process of engaging users during various stages of their journey.
- According to verified reviews, Insider One stands out for its exceptional support quality, with users praising the company's willingness to take feedback and make adjustments tailored to their needs. This partnership approach fosters a collaborative environment that many find beneficial for their marketing strategies.
- Reviewers mention that while MoEngage offers helpful support from its backend team, some users feel that the platform could improve in terms of customization options. Despite its strengths in user segmentation, there are suggestions for enhancing the flexibility of campaign designs to better meet specific business requirements.
- G2 reviewers highlight that Insider One's implementation process is notably quick and intuitive, which is a significant advantage for teams looking to get up and running without extensive delays. This efficiency is often contrasted with MoEngage, where some users have reported challenges in setup that could hinder rapid deployment.
- Users report that both platforms support a variety of channels, but Insider One's integration of powerful AI capabilities for personalization gives it an edge in delivering tailored experiences. In contrast, while MoEngage supports multiple channels, some users feel it lacks the same level of sophistication in its personalization engine.
Pricing
Entry-Level Pricing
Insider One
No pricing availableMoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
Insider One
Free Trial is available
MoEngage
Free Trial is available
Ratings
Meets Requirements
9.4
1,165
8.8
412
Ease of Use
9.4
1,178
9.0
443
Ease of Setup
9.0
628
8.8
238
Ease of Admin
9.1
328
8.8
151
Quality of Support
9.6
1,164
9.0
413
Has the product been a good partner in doing business?
9.5
330
9.2
151
Product Direction (% positive)
9.7
1,117
9.6
410
Features by Category
Email Marketing
9.6
514
8.8
157
|
Verified
9.6
492
8.9
154
|
Verified
9.6
495
8.7
158
|
Verified
9.6
436
8.7
130
|
Verified
Online Marketing
Feature Not Available
8.4
98
9.6
532
8.5
137
|
Verified
9.6
548
8.8
158
|
Verified
9.5
536
8.7
140
|
Verified
Feature Not Available
Feature Not Available
Lead Management
9.5
507
8.6
106
9.5
504
8.6
124
9.6
552
9.1
163
Feature Not Available
Feature Not Available
9.5
483
8.3
103
9.5
448
8.6
130
9.5
487
8.6
117
9.5
471
8.4
104
Campaign Management
Feature Not Available
8.5
130
Feature Not Available
Feature Not Available
Feature Not Available
8.4
116
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
9.4
442
Feature Not Available
9.4
453
8.2
107
Feature Not Available
7.9
100
|
Verified
Feature Not Available
8.1
98
|
Verified
Reporting & Analytics
9.4
533
8.7
179
|
Verified
9.4
528
8.5
153
|
Verified
9.4
522
8.4
139
|
Verified
9.4
519
8.4
138
|
Verified
9.1
422
Feature Not Available
Platform
9.5
530
8.6
130
|
Verified
9.5
278
8.5
117
|
Verified
9.6
508
8.9
132
|
Verified
9.5
445
8.3
87
|
Verified
9.4
450
8.5
106
9.5
491
8.9
124
|
Verified
9.4
431
Feature Not Available
Agentic AI - Marketing Automation
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Not enough data
Integration
9.4
500
8.7
143
|
Verified
9.4
500
8.6
130
|
Verified
9.4
461
8.0
98
|
Verified
Administration
Not enough data
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Integrations
Not enough data
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Platform
Not enough data
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
User Identification
Not enough data
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Tracking & Reporting
Not enough data
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Visitor Behavior
9.5
582
9.2
52
9.6
601
9.1
57
|
Verified
9.5
545
8.8
42
Templates
9.5
561
9.1
41
|
Verified
9.5
605
9.1
55
|
Verified
9.6
598
9.1
53
|
Verified
Personalization
9.6
590
8.9
51
|
Verified
9.5
577
9.0
46
|
Verified
9.6
587
8.9
50
|
Verified
9.4
521
9.0
43
9.5
571
8.9
46
|
Verified
9.6
574
9.0
46
|
Verified
9.6
600
9.1
55
|
Verified
9.6
587
8.9
55
|
Verified
Multichannel
9.6
590
8.9
50
|
Verified
9.5
526
9.2
56
|
Verified
9.6
588
9.4
52
|
Verified
Administration
9.6
583
9.2
58
|
Verified
9.4
601
9.1
58
|
Verified
9.5
577
9.0
56
|
Verified
9.4
579
8.8
53
|
Verified
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Campaigns
Not enough data
8.9
214
Not enough data
9.2
226
Not enough data
8.9
212
Not enough data
9.1
232
Not enough data
9.2
224
Analytics
Not enough data
8.7
223
Not enough data
8.7
221
Optimization
Not enough data
8.8
212
Not enough data
8.8
220
Not enough data
8.6
208
Not enough data
8.6
190
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.7
602
9.1
27
9.6
582
9.2
31
Targeting
9.6
595
9.1
29
9.6
565
8.8
28
Triggered Content
9.5
503
8.5
24
9.5
500
9.0
30
9.7
554
9.2
28
Personalized Content
9.6
540
8.6
26
9.6
518
8.7
21
9.6
578
8.7
21
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
8.9
29
9.4
80
Feature Not Available
9.5
81
8.9
30
9.4
82
Feature Not Available
9.4
86
8.2
28
9.4
84
6.9
26
9.5
87
9.0
27
9.4
82
8.9
27
SMS Platform
9.4
85
8.7
28
9.5
86
8.9
29
9.3
80
8.5
27
Feature Not Available
8.0
25
9.3
86
8.3
24
9.3
85
8.8
24
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Not enough data
Intelligence
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Not enough data
Platform Basics
Not enough data
8.9
116
Not enough data
8.8
120
Not enough data
8.8
108
Not enough data
Feature Not Available
Not enough data
8.9
48
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
9.5
656
|
Verified
9.1
173
|
Verified
9.5
655
|
Verified
8.9
174
|
Verified
Platform Data
9.4
639
|
Verified
8.8
172
|
Verified
9.4
617
|
Verified
8.7
166
|
Verified
9.3
652
|
Verified
8.9
184
|
Verified
9.3
619
8.7
169
|
Verified
Platform Additional Functionality
9.5
623
|
Verified
8.9
176
|
Verified
9.5
618
|
Verified
8.6
169
|
Verified
9.4
606
8.7
164
|
Verified
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Experimental Design
Not enough data
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Analytics
Not enough data
8.9
114
Not enough data
8.3
78
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
9.4
51
9.4
11
9.5
55
9.2
11
9.5
51
8.9
11
9.6
52
8.9
11
9.5
50
9.2
11
9.2
50
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
9.6
52
9.4
11
9.5
50
9.4
11
9.5
49
9.4
11
9.3
48
9.5
11
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Analysis
9.3
625
8.7
114
9.4
697
8.9
136
|
Verified
9.3
558
|
Verified
8.2
121
9.4
604
|
Verified
8.7
125
Campaigns
9.4
581
|
Verified
8.3
93
|
Verified
9.7
701
|
Verified
9.3
141
|
Verified
9.4
487
8.6
83
|
Verified
9.2
487
7.7
65
9.6
574
|
Verified
8.9
122
9.6
660
|
Verified
9.2
142
Engagement
9.6
628
8.3
94
Platform
9.6
676
8.8
121
9.4
627
|
Verified
8.7
113
|
Verified
9.5
548
8.4
80
Agentic AI - Mobile Marketing
9.1
32
6.0
5
9.0
31
7.3
5
9.0
31
Not enough data
9.0
30
7.0
5
9.0
30
7.3
5
9.0
31
8.0
5
Marketing Operations
Not enough data
8.6
115
|
Verified
Not enough data
8.8
135
|
Verified
Not enough data
8.8
143
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.2
99
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.0
164
|
Verified
Not enough data
9.0
165
|
Verified
Not enough data
8.8
144
|
Verified
Not enough data
8.8
139
|
Verified
Not enough data
8.6
128
|
Verified
Not enough data
8.6
124
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Categories
Categories
Shared Categories
Insider One and MoEngage are categorized as WhatsApp Marketing, SMS Marketing, Personalization, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, Mobile Marketing, and Marketing Automation
Unique Categories
Insider One is categorized as Conversational Commerce Platforms, E-Commerce Search, Customer Data Platform (CDP), and Bot Platforms
MoEngage is categorized as Notification Infrastructure, Customer Journey Mapping, Push Notification, A/B Testing, Marketing Analytics, Mobile App Analytics, Transactional Email, and Proactive Notification
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
25.7%
Apparel & Fashion
10.1%
Cosmetics
3.9%
Marketing and Advertising
3.7%
Food & Beverages
3.7%
Other
52.9%
Financial Services
13.1%
Online Media
7.3%
Education Management
7.3%
Retail
5.7%
Marketing and Advertising
5.3%
Other
61.2%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
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