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Compare Guru and Pendo 
Featured Products
At a Glance
Market Segments
Mid-Market (57.6% of reviews)
Mid-Market (62.9% of reviews)
Entry-Level Pricing
Starting at $25.00 1 Seat Per Month
Free
Guru
Star Rating
(2,347)4.7 out of 5
Market Segments
Mid-Market (57.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $25.00 1 Seat Per Month
Browse all 2 pricing plansPendo
Star Rating
(1,560)4.4 out of 5
Market Segments
Mid-Market (62.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansGuru vs Pendo
When assessing the two solutions, reviewers found Guru easier to use, set up, and administer. Reviewers also preferred doing business with Guru overall.
- Reviewers felt that Guru meets the needs of their business better than Pendo.
- When comparing quality of ongoing product support, reviewers felt that Guru is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Guru over Pendo.
Pricing
Entry-Level Pricing
Guru
Team
Starting at $25.00
1 Seat Per Month
Predictable, seat-based pricing for teams getting started with Guru’s AI Source of Truth.
- AI-powered enterprise search
- Verified knowledge base
- AI chat & research
Pendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
Free Trial
Guru
Free Trial is available
Pendo
Free Trial is available
Ratings
Meets Requirements
9.2
1,931
8.5
1,193
Ease of Use
9.2
1,953
8.2
1,207
Ease of Setup
9.3
969
7.9
565
Ease of Admin
9.0
475
8.4
555
Quality of Support
9.3
1,529
8.5
1,042
Has the product been a good partner in doing business?
9.4
428
8.9
531
Product Direction (% positive)
9.2
1,829
8.5
1,108
Features by Category
Metrics
Not enough data
8.7
453
Not enough data
8.7
471
Not enough data
8.4
419
Not enough data
8.8
464
Not enough data
8.5
421
Not enough data
8.2
394
Not enough data
8.2
358
Not enough data
8.2
334
Not enough data
8.3
394
Reporting
Not enough data
8.4
462
Not enough data
8.5
426
Not enough data
8.7
436
Not enough data
8.7
467
Not enough data
7.8
261
Not enough data
8.1
284
Not enough data
8.2
449
Other
Not enough data
8.7
437
Not enough data
8.0
306
Not enough data
7.5
262
Not enough data
7.9
271
Not enough data
7.3
196
Not enough data
8.5
340
Not enough data
8.2
297
Agentic AI - Digital Analytics
Not enough data
6.1
11
Not enough data
6.3
13
Not enough data
6.1
12
Not enough data
6.1
12
Administration
Not enough data
8.1
376
Not enough data
7.9
296
Not enough data
8.8
421
Not enough data
8.5
453
User Identification
Not enough data
7.9
109
Not enough data
8.5
136
Not enough data
8.0
103
Tracking & Reporting
Not enough data
8.5
125
Not enough data
8.5
131
Not enough data
8.3
108
Not enough data
8.5
141
Not enough data
8.6
133
Not enough data
8.7
137
Metrics
Not enough data
8.8
83
Not enough data
8.4
64
Not enough data
8.4
72
Not enough data
8.3
69
Not enough data
8.4
66
User Behavior
Not enough data
9.1
23
Not enough data
8.1
23
Not enough data
8.6
23
A/B Testing
Not enough data
7.5
20
Not enough data
7.2
20
Not enough data
8.8
21
Not enough data
6.9
20
Visitor Information
Not enough data
8.0
22
Not enough data
8.1
20
Agentic AI - Session Replay
Not enough data
7.7
5
Content Management
9.3
122
Not enough data
9.2
119
Not enough data
9.3
121
Not enough data
Content Discovery
9.3
121
Not enough data
9.3
121
Not enough data
9.2
120
Not enough data
8.9
110
Not enough data
9.3
108
Not enough data
9.1
110
Not enough data
Generative AI
9.3
81
Not enough data
9.3
82
Not enough data
Administration
9.2
682
Not enough data
9.2
679
Not enough data
9.1
672
Not enough data
Knowledge Management
9.6
805
Not enough data
9.2
745
Not enough data
9.2
704
Not enough data
Compliance
9.1
700
Not enough data
9.1
668
Not enough data
9.2
661
Not enough data
9.1
639
Not enough data
Customer Support
9.2
774
Not enough data
9.2
732
Not enough data
9.0
652
Not enough data
Data Security
9.2
639
Not enough data
9.2
636
Not enough data
9.3
660
Not enough data
9.1
639
Not enough data
Administration
9.2
690
Not enough data
9.3
713
Not enough data
9.4
782
Not enough data
Generative AI
9.0
497
Not enough data
User Analysis
Not enough data
8.6
343
Not enough data
8.4
389
User Support
Not enough data
8.5
389
Not enough data
7.6
207
Not enough data
8.0
294
Walkthrough Type
Not enough data
8.1
297
Not enough data
8.6
364
Platform Basics - Digital Adoption Platform
Not enough data
8.5
19
Not enough data
8.9
20
Analytics - Digital Adoption Platform
Not enough data
9.0
20
Functions - Digital Adoption Platform
Not enough data
8.6
19
Not enough data
9.0
20
Agentic AI - Digital Adoption Platform
Not enough data
6.5
11
Product Analytics
Not enough data
8.7
580
Not enough data
8.7
613
Not enough data
8.6
590
Not enough data
8.2
502
Not enough data
8.0
410
Not enough data
8.2
442
Not enough data
8.0
402
Not enough data
7.9
444
Agentic AI - Product Analytics
Not enough data
6.6
25
Not enough data
6.9
25
Not enough data
6.9
24
Not enough data
7.5
23
Knowledge Pages
9.0
693
Not enough data
9.1
647
Not enough data
9.0
694
Not enough data
8.8
593
Not enough data
8.9
558
Not enough data
9.0
570
Not enough data
Knowledge Dissemination
8.9
672
Not enough data
9.0
676
Not enough data
9.5
754
Not enough data
9.1
726
Not enough data
9.1
593
Not enough data
9.2
593
Not enough data
9.3
588
Not enough data
9.0
559
Not enough data
9.1
574
Not enough data
Agentic AI - Knowledge Base
8.7
103
Not enough data
9.0
107
Not enough data
8.8
104
Not enough data
Compatibility
9.3
108
Not enough data
8.9
100
Not enough data
8.9
95
Not enough data
Agentic AI - Enterprise Search Software
8.6
53
Not enough data
8.7
44
Not enough data
8.9
49
Not enough data
8.8
44
Not enough data
9.0
50
Not enough data
8.7
44
Not enough data
Search Queries
9.1
99
Not enough data
9.4
101
Not enough data
9.1
94
Not enough data
9.1
89
Not enough data
9.3
105
Not enough data
AI powered search - Enterprise Search Software
8.5
41
Not enough data
8.4
33
Not enough data
9.5
41
Not enough data
Functionality
8.9
99
Not enough data
9.3
102
Not enough data
9.1
101
Not enough data
Compatibility - Enterprise Search Software
8.9
31
Not enough data
9.5
34
Not enough data
8.7
31
Not enough data
Functionality - Enterprise Search Software
8.9
31
Not enough data
9.6
31
Not enough data
9.2
32
Not enough data
Search Queries - Enterprise Search Software
9.0
32
Not enough data
9.2
34
Not enough data
8.5
35
Not enough data
9.3
32
Not enough data
Responses
8.6
61
Not enough data
8.6
69
Not enough data
9.3
74
Not enough data
Automation - AI Agents
8.7
56
Not enough data
8.4
66
Not enough data
8.2
68
Not enough data
8.9
61
Not enough data
9.0
58
Not enough data
Platform
8.7
65
Not enough data
8.8
63
Not enough data
8.5
68
Not enough data
Autonomy - AI Agents
8.9
64
Not enough data
8.9
65
Not enough data
8.7
70
Not enough data
8.9
60
Not enough data
Generative AI
9.1
74
Not enough data
8.9
73
Not enough data
Customization - AI Agent Builders
9.7
11
Not enough data
9.2
8
Not enough data
9.0
5
Not enough data
Functionality - AI Agent Builders
9.3
10
Not enough data
9.2
11
Not enough data
9.7
5
Not enough data
8.3
11
Not enough data
Data and Analytics - AI Agent Builders
9.0
8
Not enough data
9.8
11
Not enough data
Not enough data
Not enough data
Integration - AI Agent Builders
8.3
9
Not enough data
9.7
5
Not enough data
9.2
8
Not enough data
8.8
10
Not enough data
Automation - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
IT Ticket Management - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
IT Support Automation - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
8.1
324
Not enough data
7.9
306
Not enough data
8.1
306
Planning
Not enough data
7.1
230
Not enough data
7.1
222
Not enough data
6.6
197
Not enough data
7.6
234
Not enough data
7.2
209
Workflow Management
Not enough data
7.3
242
Not enough data
7.6
250
Not enough data
6.7
197
Not enough data
7.0
209
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.8
83
Not enough data
8.4
64
Not enough data
8.4
72
Not enough data
8.3
69
Not enough data
8.4
66
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
Not enough data
8.3
54
Not enough data
7.8
55
Not enough data
8.1
59
Not enough data
8.4
66
Not enough data
8.1
63
Not enough data
7.9
56
Reporting
Not enough data
8.6
84
Not enough data
8.6
87
Personalization
Not enough data
8.6
74
Not enough data
8.7
73
Not enough data
8.9
66
Administration
Not enough data
8.0
75
Not enough data
8.1
66
Not enough data
8.5
85
Not enough data
8.6
91
Categories
Categories
Shared Categories
Guru and Pendo share no categories
Unique Categories
Guru is categorized as Knowledge Base, AI Agents For Business Operations, Contact Center Knowledge Base, Insight Engines, Enterprise Search Software, AI Agent Builders, and AI IT Agents
Pendo is categorized as Digital Adoption Platform, Product Analytics, Digital Analytics, Product Management, Mobile App Analytics, Mobile App Optimization, and Session Replay
Reviews
Reviewers' Company Size
Guru
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.9%
Information Technology and Services
11.2%
Consumer Services
8.7%
Internet
6.3%
Financial Services
5.8%
Other
53.1%
Computer Software
33.5%
Information Technology and Services
15.5%
Marketing and Advertising
7.2%
Financial Services
4.2%
Hospital & Health Care
3.0%
Other
36.6%
Discussions
Do we have any mobile app for Guru?
3 Comments
DF
No there is not, however the Web app does scale to phonesRead more
What does Guru do?
3 Comments
LF
Guru is an all-in-one tool that brings everyone on your teams together and puts all your information in one place: right in your workflow.Read more
How did you start your "knowledge council" and what are some of the early hurdles to overcome?
2 Comments
CA
There's lots of advice on starting and engaging a knowledge council here:...Read more
Which integrations does Pendo support?
2 Comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How do I change the badge for the resource center
1 Comment
RD
It depends if you are using the Classic Designer or Visual Design Studio. Here's a reference for both:...Read more
How can I participate remotely in a PUG?
1 Comment
MW
Now, the PUG meetings are done remotely - just join one of the Pendomonium Slack channels as shown in the Community and join some of the PUGs! Read more
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