Compare Google Analytics and Heap
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Mid-Market (54.1% of reviews)
Entry-Level Pricing
No pricing available
Free 10000 Sessions Per Month
Google Analytics
Star Rating
(6,815)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics
Heap
Star Rating
(1,097)4.4 out of 5
Market Segments
Mid-Market (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive view of website performance, with features like audience segmentation that allow users to analyze traffic sources and user behavior effectively. This depth of reporting is often highlighted as a key strength, making it a preferred choice for businesses looking to understand their online presence.
- Users say that Heap stands out for its ease of use and minimal learning curve, allowing teams to quickly adapt and start analyzing data without extensive training. Reviewers appreciate the ability to log in and instantly access event data, which simplifies the analytics process significantly.
- According to verified reviews, Google Analytics has a robust support system, although some users mention that the quality of support could be improved. In contrast, Heap users frequently praise the platform for its collaborative work culture and supportive environment, which fosters teamwork and continuous improvement.
- Reviewers mention that Google Analytics offers a wealth of features for tracking metrics like page views and session length, which are crucial for businesses aiming to optimize their websites. This level of detail is often cited as a reason for its high satisfaction ratings among users.
- Users highlight that while Google Analytics has a higher overall satisfaction score, Heap's ability to connect product and website data seamlessly is a significant advantage for teams focused on user experience. This integration allows for a more holistic view of user interactions, which is particularly beneficial for product teams.
- G2 reviewers report that Google Analytics is favored by small businesses, making it a go-to choice for startups and smaller teams. Conversely, Heap tends to attract mid-market companies, indicating a different target audience and use case, which may influence the choice depending on the size and needs of the organization.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableHeap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Free Trial
Google Analytics
No trial information availableHeap
Free Trial is available
Ratings
Meets Requirements
9.0
5,659
8.6
857
Ease of Use
7.8
5,697
8.1
867
Ease of Setup
8.0
2,904
8.5
315
Ease of Admin
8.3
2,630
8.6
317
Quality of Support
7.5
4,715
8.7
680
Has the product been a good partner in doing business?
8.3
2,408
8.8
299
Product Direction (% positive)
8.5
5,518
8.7
796
Features by Category
Metrics
9.0
4093
8.6
397
8.8
4043
8.4
365
8.7
3956
8.3
327
8.6
3632
9.0
398
8.4
3411
8.8
391
8.4
3600
8.0
305
8.5
3645
8.1
279
8.6
3758
8.7
347
8.2
3322
8.7
368
Reporting
Feature Not Available
8.6
365
8.5
3560
8.0
293
8.2
3260
8.7
330
8.4
3520
8.3
358
8.5
3435
8.2
205
8.3
3112
8.4
225
8.5
3712
8.3
375
Other
8.5
3721
8.4
339
8.5
3496
8.0
185
8.3
3285
7.6
192
8.7
3498
8.2
214
8.5
2704
8.1
149
8.0
2420
8.0
45
8.2
2799
7.9
47
Agentic AI - Digital Analytics
7.8
83
Not enough data
8.1
88
Not enough data
7.8
89
Not enough data
8.4
94
Not enough data
Administration
8.5
2668
8.4
274
8.2
2333
8.6
99
8.9
3483
8.6
412
8.9
3567
8.7
388
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1176
8.1
41
8.8
1132
8.6
94
9.1
1148
8.5
68
Tracking & Reporting
8.6
1017
8.6
102
8.9
1163
8.4
93
8.5
1067
8.1
80
8.9
1177
8.1
97
8.7
1121
8.2
96
8.6
1094
8.4
90
Metrics
8.8
234
8.3
65
8.7
229
7.9
51
8.8
223
8.0
56
8.6
233
8.2
57
8.8
236
8.4
68
User Behavior
Not enough data
9.4
83
Not enough data
9.0
73
Not enough data
9.0
69
A/B Testing
Not enough data
9.1
52
Not enough data
8.9
24
Not enough data
9.3
61
Not enough data
9.3
44
Visitor Information
Not enough data
9.3
66
Not enough data
8.9
61
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
8.3
299
Not enough data
8.7
358
Not enough data
8.5
326
Not enough data
8.7
351
Not enough data
7.9
104
Not enough data
8.4
222
Not enough data
7.8
91
Not enough data
8.3
254
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.6
85
Not enough data
8.4
87
Not enough data
8.6
83
Not enough data
8.2
69
Not enough data
7.8
72
Not enough data
7.3
49
Administration
Not enough data
8.1
69
Not enough data
8.2
50
Not enough data
8.5
65
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
30
Not enough data
9.2
31
Platform Data
Not enough data
9.1
32
Not enough data
8.7
34
Not enough data
9.2
33
Not enough data
8.9
33
Platform Additional Functionality
Not enough data
9.2
33
Not enough data
8.9
31
Not enough data
7.9
15
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.5
14
Not enough data
9.2
14
Not enough data
Management
9.3
14
Not enough data
9.3
14
Not enough data
8.9
14
Not enough data
9.2
14
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Process Management
Not enough data
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
System Management
Not enough data
9.4
20
Not enough data
9.3
14
Tools
8.3
1120
Not enough data
8.9
1496
Not enough data
8.3
1253
Not enough data
Metrics
8.9
1463
Not enough data
8.9
1501
Not enough data
8.9
1498
Not enough data
8.7
1414
Not enough data
8.7
1430
Not enough data
8.4
1365
Not enough data
Agentic AI - Content Analytics
7.6
39
Not enough data
8.2
39
Not enough data
7.7
39
Not enough data
7.9
39
Not enough data
8.0
41
Not enough data
Metrics
8.8
234
8.3
65
8.7
229
7.9
51
8.8
223
8.0
56
8.6
233
8.2
57
8.8
236
8.4
68
Variation Testing
Not enough data
8.5
37
Not enough data
Feature Not Available
Not enough data
8.7
45
Not enough data
8.6
45
Not enough data
8.3
43
Not enough data
8.2
29
Reporting
Not enough data
8.4
64
Not enough data
8.2
65
Personalization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
38
Administration
Not enough data
8.1
52
Not enough data
7.8
15
Not enough data
8.5
62
Not enough data
8.9
63
Categories
Categories
Shared Categories
Google Analytics and Heap are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Heap is categorized as E-Commerce Analytics, Product Analytics, Session Replay, Mobile App Optimization, Enterprise Feedback Management, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.4%
Retail
2.8%
Other
56.8%
Computer Software
16.5%
Information Technology and Services
12.1%
Financial Services
9.0%
Marketing and Advertising
7.6%
Internet
5.4%
Other
49.3%
Discussions
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How would you compare google analytics with something else
4 Comments
WM
There are other alternatives out there but they are more difficult to use and not free. Adobe has a analytics but bang for the buck GA is pretty solid....Read more
What is the best visualization I can use to track the conversion rate from free trial to paid subscription?
1 Comment
GR
You can Integrate CRM's into Heap for a simplistic view but it relies on identifiers to merge correctly.
The ideal way to do this is to centralize Heap...Read more
How do I know the numbers I'm getting are correct
1 Comment
JG
When I am not sure about some number I use to test the event tracking my own session, in the event visualizer you can click debug in Live view it will show...Read more
Do you know of other platforms that provide automatic and retroactive event tracking?
1 Comment
DS
PendoRead more
