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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Mid-Market (54.0% of reviews)
Entry-Level Pricing
No pricing available
Free 10000 Sessions Per Month
Google Analytics
Star Rating
(6,601)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsHeap
Star Rating
(1,095)4.4 out of 5
Market Segments
Mid-Market (54.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in "Standard Event Tracking," with a score of 8.6, allowing for detailed tracking of user interactions, while Heap shines in "Custom Event Tracking" with a score of 8.8, enabling users to define and track unique events without needing to modify code.
- Reviewers mention that Google Analytics provides robust "Session" metrics with a score of 9.0, which helps businesses understand user engagement over time, whereas Heap's "Engagement" metrics, scoring 8.4, focus more on user interactions within specific sessions.
- G2 users highlight that Heap's "Quality of Support" is rated at 8.7, indicating a strong customer service experience, while Google Analytics falls behind with a score of 7.5, suggesting that users may face challenges in getting timely assistance.
- Users on G2 appreciate Google Analytics for its "Real-Time Reporting" capabilities, scoring 8.8, which allows businesses to monitor user activity as it happens, while Heap's real-time insights score lower at 8.4, indicating a potential lag in immediate data availability.
- Reviewers say that Google Analytics offers a more comprehensive "Campaign Tracking" feature with a score of 8.7, which is crucial for marketing efforts, while Heap's score of 8.3 suggests it may not provide the same depth in tracking marketing campaigns.
- Users report that Google Analytics has a strong "User Segmentation" feature with a score of 8.8, allowing for detailed analysis of different user groups, while Heap's score of 8.6 indicates it also offers segmentation but may not be as robust in comparison.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableHeap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Free Trial
Google Analytics
No trial information availableHeap
Free Trial is available
Ratings
Meets Requirements
9.0
5,494
8.6
857
Ease of Use
7.8
5,524
8.1
866
Ease of Setup
7.9
2,728
8.5
314
Ease of Admin
8.2
2,598
8.6
317
Quality of Support
7.5
4,571
8.7
680
Has the product been a good partner in doing business?
8.3
2,380
8.8
299
Product Direction (% positive)
8.5
5,371
8.7
795
Features by Category
Metrics
9.0
4003
8.6
397
8.7
3985
8.4
365
8.7
3925
8.3
327
8.6
3607
9.0
398
8.4
3377
8.8
391
8.4
3585
8.0
305
8.5
3632
8.1
279
8.6
3697
8.7
347
8.2
3288
8.7
368
Reporting
Feature Not Available
8.6
365
8.5
3532
8.0
293
8.2
3244
8.7
330
8.4
3486
8.3
358
8.5
3426
8.2
205
8.3
3104
8.4
225
8.5
3648
8.3
375
Other
8.5
3672
8.4
339
8.5
3489
8.0
185
8.3
3280
7.6
192
8.7
3419
8.2
214
8.5
2690
8.1
149
8.0
2417
8.0
45
8.2
2792
7.9
47
Agentic AI - Digital Analytics
7.7
78
Not enough data
8.0
79
Not enough data
7.6
78
Not enough data
8.4
82
Not enough data
Administration
8.5
2612
8.4
274
8.2
2323
8.6
99
8.9
3449
8.6
412
8.9
3557
8.7
388
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1173
8.1
41
8.8
1132
8.6
94
9.1
1145
8.5
68
Tracking & Reporting
8.6
1017
8.6
102
8.9
1161
8.4
93
8.5
1066
8.1
80
8.9
1175
8.1
97
8.7
1119
8.2
96
8.6
1094
8.4
90
Metrics
8.8
232
8.3
65
8.6
228
7.9
51
8.7
221
8.0
56
8.6
231
8.2
57
8.8
235
8.4
68
User Behavior
Not enough data
9.4
83
Not enough data
9.0
73
Not enough data
9.0
69
A/B Testing
Not enough data
9.1
52
Not enough data
8.9
24
Not enough data
9.3
61
Not enough data
9.3
44
Visitor Information
Not enough data
9.3
66
Not enough data
8.9
61
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
8.3
301
Not enough data
8.7
359
Not enough data
8.5
328
Not enough data
8.7
352
Not enough data
7.9
106
Not enough data
8.4
224
Not enough data
7.8
93
Not enough data
8.3
255
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.6
85
Not enough data
8.4
87
Not enough data
8.6
83
Not enough data
8.2
69
Not enough data
7.8
72
Not enough data
7.3
49
Administration
Not enough data
8.1
69
Not enough data
8.2
50
Not enough data
8.5
65
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
30
Not enough data
9.2
31
Platform Data
Not enough data
9.1
32
Not enough data
8.7
34
Not enough data
9.2
33
Not enough data
8.9
33
Platform Additional Functionality
Not enough data
9.2
33
Not enough data
8.9
31
Not enough data
7.9
15
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.1
11
Not enough data
9.1
11
Not enough data
Data as a Service
9.2
11
Not enough data
8.8
11
Not enough data
9.4
11
Not enough data
8.9
11
Not enough data
Management
9.1
11
Not enough data
9.1
11
Not enough data
8.6
11
Not enough data
8.9
11
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Process Management
Not enough data
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
System Management
Not enough data
9.4
20
Not enough data
9.3
14
Tools
8.3
1121
Not enough data
8.9
1490
Not enough data
8.3
1254
Not enough data
Metrics
8.9
1462
Not enough data
8.9
1495
Not enough data
8.9
1496
Not enough data
8.7
1415
Not enough data
8.7
1429
Not enough data
8.4
1365
Not enough data
Agentic AI - Content Analytics
7.5
38
Not enough data
8.1
38
Not enough data
7.7
38
Not enough data
7.7
38
Not enough data
7.8
40
Not enough data
Metrics
8.8
232
8.3
65
8.6
228
7.9
51
8.7
221
8.0
56
8.6
231
8.2
57
8.8
235
8.4
68
Variation Testing
Not enough data
8.5
37
Not enough data
Feature Not Available
Not enough data
8.7
45
Not enough data
8.6
45
Not enough data
8.3
43
Not enough data
8.2
29
Reporting
Not enough data
8.4
64
Not enough data
8.2
65
Personalization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
38
Administration
Not enough data
8.1
52
Not enough data
7.8
15
Not enough data
8.5
62
Not enough data
8.9
63
Categories
Categories
Shared Categories
Google Analytics and Heap are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Heap is categorized as E-Commerce Analytics, Product Analytics, Session Replay, Mobile App Optimization, Enterprise Feedback Management, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Computer Software
16.5%
Information Technology and Services
12.0%
Financial Services
9.0%
Marketing and Advertising
7.6%
Internet
5.4%
Other
49.3%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Does Heap work with multiple domains or websites?
1 Comment
MM
yes it supports, for instance we have 5 different websites, and you can create each project for each websites and do you analysis, all you need is to just...Read more
Does Heap support multiple projects on the same account?
1 Comment
MM
yes it supports multiple projects, Under the menu accounts, settings u can add multi projects. Read more
Does Heap work well with single-page web apps built on Backbone, Angular, and other frameworks?
1 Comment
MM
It should work for sure, heap will look for user visit on the page, and event actions triggered on the components on the object the present in your page. Read more
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