Compare Google Analytics vs Heap

See this
comparison of Google Analytics vs. Heap
based on data from user reviews. Google Analytics rates 4.5/5 stars with 3,953 reviews. Heap rates 4.3/5 stars with 118 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial Unavailable
Free Trial
Google Analytics
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.0
8.3
Ease of Use
Ease of Use
7.7
8.0
Ease of Setup
Ease of Setup
7.8
9.0
Ease of Admin
Ease of Admin
8.1
8.4
Quality of Support
Quality of Support
7.4
8.3
Ease of Doing Business With
Ease of Doing Business With
8.2
8.3
Product Direction (% positive)
Product Direction (% positive)
8.4
8.7
Meets Requirements
Google Analytics
9.0
Heap
8.3
Ease of Use
Google Analytics
7.7
Heap
8.0
Ease of Setup
Google Analytics
7.8
Heap
9.0
Ease of Admin
Google Analytics
8.1
Heap
8.4
Quality of Support
Google Analytics
7.4
Heap
8.3
Ease of Doing Business With
Google Analytics
8.2
Heap
8.3
Product Direction (% positive)
Google Analytics
8.4
Heap
8.7

Features

Metrics
Sessions - Digital Analytics
Google Analytics
9.0
Heap
8.6
Engagement
Google Analytics
8.7
Heap
8.1
Entry and Exit Pages
Google Analytics
8.7
Heap
7.9
Standard Event Tracking
Google Analytics
8.5
Heap
9.1
Custom Event Tracking
Google Analytics
8.3
Heap
8.6
Retention
Google Analytics
8.3
Heap
7.7
Return
Google Analytics
8.4
Heap
7.9
Conversions
Google Analytics
8.6
Heap
8.2
Funnels
Google Analytics
8.1
Heap
8.5
Reporting
Real-Time Reporting
Google Analytics
8.7
Heap
8.5
Trending
Google Analytics
8.5
Heap
7.4
Retroactive Reporting
Google Analytics
8.2
Heap
8.7
Segmentation
Google Analytics
8.4
Heap
7.9
Mobile Reporting
Google Analytics
8.5
Heap
8.0
Unification Across Devices
Google Analytics
8.2
Heap
8.3
Custom Reports and Dashboards
Google Analytics
8.5
Heap
7.8
User Identification
Demographics
Google Analytics
8.9
Heap
Not enough data available
User Segmentation
Google Analytics
8.8
Heap
Not enough data available
Geolocation
Google Analytics
9.1
Heap
Not enough data available
Other
User Data
Google Analytics
8.5
Heap
8.1
Site Search Reporting
Google Analytics
8.5
Heap
7.5
Load Time Monitoring
Google Analytics
8.3
Heap
7.5
Campaign Tracking
Google Analytics
8.7
Heap
8.0
E-Commerce
Google Analytics
8.5
Heap
7.4
Promotional Messages
Google Analytics
8.1
Heap
Not enough data available
Administration Alerts
Google Analytics
8.2
Heap
Not enough data available
Tracking & Reporting
Crash Reporting
Google Analytics
8.0
Heap
Not enough data available
Custom Event Tracking
Google Analytics
8.4
Heap
Not enough data available
Real-Time Insights
Google Analytics
8.8
Heap
Not enough data available
Attribution
Google Analytics
8.4
Heap
Not enough data available
Dashboard
Google Analytics
8.8
Heap
Not enough data available
User Path Tracking
Google Analytics
8.7
Heap
Not enough data available
User Activity History
Google Analytics
8.6
Heap
Not enough data available
Variation Testing
A/B Testing
Google Analytics
8.5
Heap
Not enough data available
Conversion Goal
Google Analytics
8.7
Heap
Not enough data available
Percentage of Traffic
Google Analytics
8.8
Heap
Not enough data available
Confidence Level
Google Analytics
8.5
Heap
Not enough data available
Multivariate Testing
Google Analytics
8.3
Heap
Not enough data available
Split URL Testing
Google Analytics
8.4
Heap
Not enough data available
Build
WYSIWYG Editor
Google Analytics
8.0
Heap
Not enough data available
Landing Pages
Google Analytics
8.6
Heap
Not enough data available
Reporting
Segmentation
Google Analytics
8.7
Heap
Not enough data available
Reports and Dashboards
Google Analytics
8.8
Heap
Not enough data available
Mobile Optimization
Google Analytics
8.5
Heap
Not enough data available
Personalization
Standard Targeting
Google Analytics
8.7
Heap
Not enough data available
Custom Targeting
Google Analytics
8.6
Heap
Not enough data available
Profile Storage Duration
Google Analytics
8.5
Heap
Not enough data available
In-Page Analytics
Click Reporting
Google Analytics
8.6
Heap
Not enough data available
Heat Maps
Google Analytics
7.9
Heap
Not enough data available
Session Replays
Google Analytics
8.1
Heap
Not enough data available
Administration
API / Integrations
Google Analytics
8.4
Heap
8.0
QA Testing
Google Analytics
8.1
Heap
Not enough data available
Performance and Reliability
Google Analytics
8.9
Heap
8.2
User, Role, and Access Management
Google Analytics
8.9
Heap
8.1
Metrics
Sessions - Mobile App Analytics
Google Analytics
9.0
Heap
8.9
Engagement
Google Analytics
8.9
Heap
9.5
Exit Tracking
Google Analytics
8.7
Heap
8.2
Events
Google Analytics
8.7
Heap
9.0
Retention
Google Analytics
8.6
Heap
8.3
Return
Google Analytics
8.6
Heap
8.3
Conversions
Google Analytics
8.7
Heap
9.0
Funnels
Google Analytics
8.5
Heap
8.6
Reporting
Real-Time
Google Analytics
8.9
Heap
8.8
Trending
Google Analytics
8.7
Heap
8.5
Retroactive Reporting
Google Analytics
8.5
Heap
8.2
Segmentation
Google Analytics
8.6
Heap
8.9
Dashboards
Google Analytics
8.9
Heap
8.9
Custom Reports and Dashboards
Google Analytics
8.6
Heap
8.7
Other
User Data
Google Analytics
8.7
Heap
9.4
Load Time Monitoring
Google Analytics
8.6
Heap
7.9
Campaign Tracking
Google Analytics
8.8
Heap
8.7
E-Commerce
Google Analytics
8.6
Heap
Not enough data available
Tracking
Standard Tracking
Google Analytics
9.0
Heap
9.0
Tracking Flexibility
Google Analytics
8.6
Heap
9.3
Notifications and Alerts
In-App Notifications
Google Analytics
8.5
Heap
Not enough data available
System Notifications
Google Analytics
8.5
Heap
Not enough data available
Alerts
Google Analytics
8.4
Heap
Not enough data available
Administration
API / Integrations
Google Analytics
8.7
Heap
8.7
QA Testing
Google Analytics
8.5
Heap
Not enough data available
Performance and Reliability
Google Analytics
8.9
Heap
9.2
User, Role, and Access Management
Google Analytics
9.0
Heap
8.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.7%
55.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
34.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.7%
9.3%
Google Analytics
Small-Business
60.7%
Mid-Market
27.6%
Enterprise
11.7%
Heap
Small-Business
55.9%
Mid-Market
34.7%
Enterprise
9.3%

Reviewers' Industry

 
Marketing and Advertising
21.0%
Internet
22.0%
 
Information Technology and Services
6.9%
Computer Software
16.1%
 
Computer Software
6.4%
Marketing and Advertising
12.7%
 
Internet
6.0%
Information Technology and Services
12.7%
 
Higher Education
2.8%
Insurance
2.5%
 
Other
56.9%
Other
33.9%
Google Analytics
Marketing and Advertising
21.0%
Information Technology and Services
6.9%
Computer Software
6.4%
Internet
6.0%
Higher Education
2.8%
Other
56.9%
Heap
Internet
22.0%
Computer Software
16.1%
Marketing and Advertising
12.7%
Information Technology and Services
12.7%
Insurance
2.5%
Other
33.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

sofia c.
User

Its learning curve can be quite complex to handle, since the system can be very confusing when you do not have any knowledge about it, but after a few days managing the tool becomes a little more understandable and practical

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Heap
Most Helpful Favorable Review
Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
sofia c.
User

Its learning curve can be quite complex to handle, since the system can be very confusing when you do not have any knowledge about it, but after a few days managing the tool becomes a little more understandable and practical

Screenshots

 
1 of 4
2 of 4
3 of 4
4 of 4
1 of 6
2 of 6
3 of 6
4 of 6
5 of 6
6 of 6

Videos

 No videos provided


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

Google Analytics
No videos provided
Heap


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

Ask Google Analytics a QuestionContact Google AnalyticsAsk Heap a QuestionContact Heap
Add Product
Google Analytics
Google Analytics
Heap
Heap
Optimized for quick response