Compare Google Analytics, Heap, and Mixpanel

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial Unavailable
Free Trial
Free Trial
Google Analytics
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.0
8.3
8.2
Ease of Use
Ease of Use
7.7
8.0
7.7
Ease of Setup
Ease of Setup
7.8
9.0
7.0
Ease of Admin
Ease of Admin
8.2
8.4
7.6
Quality of Support
Quality of Support
7.4
8.3
7.8
Ease of Doing Business With
Ease of Doing Business With
8.2
8.3
8.1
Product Direction (% positive)
Product Direction (% positive)
8.4
8.7
6.8
Meets Requirements
Google Analytics
9.0
Heap
8.3
Mixpanel
8.2
Ease of Use
Google Analytics
7.7
Heap
8.0
Mixpanel
7.7
Ease of Setup
Google Analytics
7.8
Heap
9.0
Mixpanel
7.0
Ease of Admin
Google Analytics
8.2
Heap
8.4
Mixpanel
7.6
Quality of Support
Google Analytics
7.4
Heap
8.3
Mixpanel
7.8
Ease of Doing Business With
Google Analytics
8.2
Heap
8.3
Mixpanel
8.1
Product Direction (% positive)
Google Analytics
8.4
Heap
8.7
Mixpanel
6.8

Features

Metrics
Sessions - Digital Analytics
Google Analytics
9.0
Heap
8.6
Mixpanel
8.6
Engagement
Google Analytics
8.7
Heap
8.1
Mixpanel
8.5
Entry and Exit Pages
Google Analytics
8.7
Heap
7.9
Mixpanel
7.8
Standard Event Tracking
Google Analytics
8.5
Heap
9.1
Mixpanel
8.6
Custom Event Tracking
Google Analytics
8.3
Heap
8.6
Mixpanel
8.6
Retention
Google Analytics
8.3
Heap
7.7
Mixpanel
7.9
Return
Google Analytics
8.4
Heap
7.9
Mixpanel
8.0
Conversions
Google Analytics
8.6
Heap
8.2
Mixpanel
8.4
Funnels
Google Analytics
8.1
Heap
8.5
Mixpanel
8.8
Reporting
Real-Time Reporting
Google Analytics
8.7
Heap
8.5
Mixpanel
8.4
Trending
Google Analytics
8.5
Heap
7.4
Mixpanel
8.1
Retroactive Reporting
Google Analytics
8.2
Heap
8.7
Mixpanel
7.8
Segmentation
Google Analytics
8.4
Heap
7.9
Mixpanel
8.3
Mobile Reporting
Google Analytics
8.5
Heap
8.0
Mixpanel
7.8
Unification Across Devices
Google Analytics
8.2
Heap
8.3
Mixpanel
7.5
Custom Reports and Dashboards
Google Analytics
8.5
Heap
7.8
Mixpanel
7.5
User Identification
Demographics
Google Analytics
8.9
Heap
Not enough data available
Mixpanel
7.8
User Segmentation
Google Analytics
8.8
Heap
Not enough data available
Mixpanel
8.2
Geolocation
Google Analytics
9.1
Heap
Not enough data available
Mixpanel
7.1
Other
User Data
Google Analytics
8.5
Heap
8.1
Mixpanel
8.3
Site Search Reporting
Google Analytics
8.5
Heap
7.5
Mixpanel
7.5
Load Time Monitoring
Google Analytics
8.3
Heap
7.5
Mixpanel
7.2
Campaign Tracking
Google Analytics
8.7
Heap
8.0
Mixpanel
7.8
E-Commerce
Google Analytics
8.5
Heap
7.4
Mixpanel
7.3
Promotional Messages
Google Analytics
8.1
Heap
Not enough data available
Mixpanel
7.5
Administration Alerts
Google Analytics
8.2
Heap
Not enough data available
Mixpanel
7.6
Tracking & Reporting
Crash Reporting
Google Analytics
8.0
Heap
Not enough data available
Mixpanel
7.0
Custom Event Tracking
Google Analytics
8.4
Heap
Not enough data available
Mixpanel
8.6
Real-Time Insights
Google Analytics
8.8
Heap
Not enough data available
Mixpanel
7.5
Attribution
Google Analytics
8.4
Heap
Not enough data available
Mixpanel
6.7
Dashboard
Google Analytics
8.8
Heap
Not enough data available
Mixpanel
7.8
User Path Tracking
Google Analytics
8.7
Heap
Not enough data available
Mixpanel
7.5
User Activity History
Google Analytics
8.6
Heap
Not enough data available
Mixpanel
8.2
Variation Testing
A/B Testing
Google Analytics
8.5
Heap
Not enough data available
Mixpanel
Not enough data available
Conversion Goal
Google Analytics
8.7
Heap
Not enough data available
Mixpanel
Not enough data available
Percentage of Traffic
Google Analytics
8.8
Heap
Not enough data available
Mixpanel
Not enough data available
Confidence Level
Google Analytics
8.5
Heap
Not enough data available
Mixpanel
Not enough data available
Multivariate Testing
Google Analytics
8.3
Heap
Not enough data available
Mixpanel
Not enough data available
Split URL Testing
Google Analytics
8.4
Heap
Not enough data available
Mixpanel
Not enough data available
Build
WYSIWYG Editor
Google Analytics
8.0
Heap
Not enough data available
Mixpanel
Not enough data available
Landing Pages
Google Analytics
8.6
Heap
Not enough data available
Mixpanel
Not enough data available
Reporting
Segmentation
Google Analytics
8.7
Heap
Not enough data available
Mixpanel
Not enough data available
Reports and Dashboards
Google Analytics
8.8
Heap
Not enough data available
Mixpanel
Not enough data available
Mobile Optimization
Google Analytics
8.5
Heap
Not enough data available
Mixpanel
Not enough data available
Personalization
Standard Targeting
Google Analytics
8.7
Heap
Not enough data available
Mixpanel
Not enough data available
Custom Targeting
Google Analytics
8.6
Heap
Not enough data available
Mixpanel
Not enough data available
Profile Storage Duration
Google Analytics
8.5
Heap
Not enough data available
Mixpanel
Not enough data available
In-Page Analytics
Click Reporting
Google Analytics
8.6
Heap
Not enough data available
Mixpanel
Not enough data available
Heat Maps
Google Analytics
7.9
Heap
Not enough data available
Mixpanel
Not enough data available
Session Replays
Google Analytics
8.1
Heap
Not enough data available
Mixpanel
Not enough data available
Administration
API / Integrations
Google Analytics
8.4
Heap
8.0
Mixpanel
7.9
QA Testing
Google Analytics
8.1
Heap
Not enough data available
Mixpanel
7.7
Performance and Reliability
Google Analytics
8.9
Heap
8.2
Mixpanel
8.2
User, Role, and Access Management
Google Analytics
8.9
Heap
8.1
Mixpanel
8.0
Metrics
Sessions - Mobile App Analytics
Google Analytics
9.0
Heap
8.9
Mixpanel
7.9
Engagement
Google Analytics
8.9
Heap
9.5
Mixpanel
8.0
Exit Tracking
Google Analytics
8.7
Heap
8.2
Mixpanel
6.6
Events
Google Analytics
8.7
Heap
9.0
Mixpanel
8.6
Retention
Google Analytics
8.6
Heap
8.3
Mixpanel
7.6
Return
Google Analytics
8.6
Heap
8.3
Mixpanel
7.0
Conversions
Google Analytics
8.7
Heap
9.0
Mixpanel
7.9
Funnels
Google Analytics
8.5
Heap
8.6
Mixpanel
8.1
Reporting
Real-Time
Google Analytics
8.9
Heap
8.8
Mixpanel
8.3
Trending
Google Analytics
8.7
Heap
8.5
Mixpanel
7.8
Retroactive Reporting
Google Analytics
8.4
Heap
8.2
Mixpanel
7.5
Segmentation
Google Analytics
8.6
Heap
8.9
Mixpanel
8.0
Dashboards
Google Analytics
8.9
Heap
8.9
Mixpanel
7.7
Custom Reports and Dashboards
Google Analytics
8.6
Heap
8.7
Mixpanel
7.6
Other
User Data
Google Analytics
8.7
Heap
9.4
Mixpanel
8.0
Load Time Monitoring
Google Analytics
8.6
Heap
7.9
Mixpanel
6.9
Campaign Tracking
Google Analytics
8.8
Heap
8.7
Mixpanel
7.8
E-Commerce
Google Analytics
8.6
Heap
Not enough data available
Mixpanel
6.9
Tracking
Standard Tracking
Google Analytics
9.0
Heap
9.0
Mixpanel
8.0
Tracking Flexibility
Google Analytics
8.6
Heap
9.3
Mixpanel
7.5
Notifications and Alerts
In-App Notifications
Google Analytics
8.5
Heap
Not enough data available
Mixpanel
7.5
System Notifications
Google Analytics
8.5
Heap
Not enough data available
Mixpanel
7.1
Alerts
Google Analytics
8.4
Heap
Not enough data available
Mixpanel
7.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.6%
55.9%
62.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
34.7%
32.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.7%
9.3%
5.0%
Google Analytics
Small-Business
60.6%
Mid-Market
27.6%
Enterprise
11.7%
Heap
Small-Business
55.9%
Mid-Market
34.7%
Enterprise
9.3%
Mixpanel
Small-Business
62.7%
Mid-Market
32.3%
Enterprise
5.0%

Reviewers' Industry

 
Marketing and Advertising
21.0%
Internet
22.0%
Computer Software
24.0%
 
Information Technology and Services
6.9%
Computer Software
16.1%
Internet
17.6%
 
Computer Software
6.4%
Marketing and Advertising
12.7%
Information Technology and Services
13.1%
 
Internet
6.0%
Information Technology and Services
12.7%
Marketing and Advertising
7.7%
 
Higher Education
2.8%
Insurance
2.5%
Financial Services
6.3%
 
Other
56.9%
Other
33.9%
Other
31.2%
Google Analytics
Marketing and Advertising
21.0%
Information Technology and Services
6.9%
Computer Software
6.4%
Internet
6.0%
Higher Education
2.8%
Other
56.9%
Heap
Internet
22.0%
Computer Software
16.1%
Marketing and Advertising
12.7%
Information Technology and Services
12.7%
Insurance
2.5%
Other
33.9%
Mixpanel
Computer Software
24.0%
Internet
17.6%
Information Technology and Services
13.1%
Marketing and Advertising
7.7%
Financial Services
6.3%
Other
31.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Charlie C.
Administrator

Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Heap
Most Helpful Favorable Review
Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
Charlie C.
Administrator

Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Videos

 No videos provided


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Google Analytics
No videos provided
Heap


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

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