Compare Freshmarketer and Hotjar 
At a Glance
Market Segments
Small-Business (47.1% of reviews)
Small-Business (52.1% of reviews)
Entry-Level Pricing
$0.00 1 User Per Month
Free 35 Daily sessions
Freshmarketer
Star Rating
(17)4.1 out of 5
Market Segments
Small-Business (47.1% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 1 User Per Month
Browse all 2 pricing plansHotjar
Star Rating
(340)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hotjar excels in providing intuitive tools for understanding user behavior, with features like heatmaps and session recordings that help identify where users hesitate or drop off. This practical approach to UX improvements is frequently highlighted as a time-saver for teams looking to enhance their website experience.
- Users say Freshmarketer stands out for its robust automation capabilities and user-friendly interface, making it a smart choice for marketers. Reviewers appreciate the customizable workflows and dashboards, which allow for effective visualization of marketing analytics and stats, enhancing overall productivity.
- According to verified reviews, Hotjar's implementation process is praised for its quick setup, allowing users to start analyzing data almost immediately. This ease of onboarding is a significant advantage for teams that need to hit the ground running without extensive training.
- Reviewers mention that while Freshmarketer offers strong customer support, some users feel that it could improve in areas like ease of use compared to Hotjar. The feedback indicates that while Freshmarketer is effective, it may require a bit more effort to navigate its features seamlessly.
- G2 reviewers highlight that Hotjar's quality of support is a strong point, with many users noting responsive assistance that helps resolve issues quickly. This level of support contributes to a more satisfying user experience, especially for those new to heatmap tools.
- Users report that Freshmarketer's customer scoring feature is particularly useful for sales teams, enabling them to connect with leads based on their engagement levels. This feature, along with multi-currency support, makes it a versatile tool for businesses operating in diverse markets.
Pricing
Entry-Level Pricing
Freshmarketer
Free
$0.00
1 User Per Month
Perfect for getting started and trying out the marketing platform
- Reach upto 500 monthly email sends
- Contact and list management
- Basic segmentation
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Free Trial
Freshmarketer
Free Trial is available
Hotjar
Free Trial is available
Ratings
Meets Requirements
8.1
13
8.6
263
Ease of Use
8.8
13
8.9
266
Ease of Setup
8.7
5
9.0
127
Ease of Admin
Not enough data
8.9
117
Quality of Support
7.9
13
8.5
181
Has the product been a good partner in doing business?
Not enough data
8.7
104
Product Direction (% positive)
9.1
13
8.2
259
Features by Category
Email Marketing
7.6
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
Online Marketing
9.2
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.9
6
Not enough data
8.7
5
Not enough data
Lead Management
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
Campaign Management
8.6
6
Not enough data
9.7
5
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
Reporting & Analytics
9.3
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Platform
8.7
5
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
9.3
5
Not enough data
8.1
6
Not enough data
9.2
6
Not enough data
8.7
5
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
9.4
6
Not enough data
10.0
5
Not enough data
9.3
5
Not enough data
Metrics
Not enough data
8.7
26
Not enough data
9.1
28
Not enough data
9.0
25
Not enough data
9.1
24
Not enough data
8.8
20
Not enough data
8.6
19
Not enough data
8.8
18
Not enough data
9.0
21
Not enough data
9.0
26
Reporting
Not enough data
Feature Not Available
Not enough data
9.0
20
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
8.6
20
Not enough data
8.2
17
Not enough data
8.9
22
Other
Not enough data
8.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
18
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.2
70
Not enough data
Feature Not Available
Not enough data
8.9
140
Not enough data
8.9
140
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Response Methods
Not enough data
8.9
48
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
31
|
Verified
Participant Selection
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
37
|
Verified
Not enough data
9.3
16
Insights
Not enough data
8.8
52
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
40
|
Verified
Generative AI
Not enough data
7.7
5
User Behavior
Not enough data
9.0
71
|
Verified
Not enough data
8.9
72
|
Verified
Not enough data
8.6
53
|
Verified
A/B Testing
Not enough data
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
53
|
Verified
Not enough data
8.8
36
|
Verified
Visitor Information
Not enough data
7.6
46
|
Verified
Not enough data
8.7
41
Agentic AI - Session Replay
Not enough data
8.8
7
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Administration
Not enough data
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Performance
Not enough data
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Feedback Management
Not enough data
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Feedback Analysis
Not enough data
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Feedback Sources
Not enough data
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
8.1
6
Not enough data
8.0
5
Survey Management
Not enough data
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
114
Not enough data
8.2
96
Not enough data
8.6
110
Not enough data
8.1
102
Not enough data
8.9
126
Reporting
Not enough data
9.3
154
Not enough data
9.0
148
Not enough data
8.7
128
Not enough data
7.9
106
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Freshmarketer and Hotjar are categorized as Heatmap Tools
Unique Categories
Freshmarketer is categorized as Email Template Builder, Personalization, Conversational Marketing, Transactional Email, Marketing Automation, and SMS Marketing
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Product Analytics, Session Replay, User Research, Software Testing, Survey, Digital Analytics, and E-Commerce Analytics
Reviews
Reviewers' Company Size
Freshmarketer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
23.5%
Marketing and Advertising
17.6%
Apparel & Fashion
17.6%
Hospitality
11.8%
Computer Software
11.8%
Other
17.6%
Marketing and Advertising
15.7%
Computer Software
14.8%
Information Technology and Services
11.0%
Internet
9.4%
Retail
5.7%
Other
43.4%
Alternatives
Discussions
Freshmarketer has no discussions with answers
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1 Comment
AG
Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself...Read more
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