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At a Glance
Freshmarketer
Freshmarketer
Star Rating
(17)4.1 out of 5
Market Segments
Small-Business (47.1% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$0.00 1 User Per Month
Browse all 2 pricing plans
Hotjar
Hotjar
Star Rating
(335)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plans

Freshmarketer vs Hotjar

  • Reviewers felt that Hotjar meets the needs of their business better than Freshmarketer.
  • When comparing quality of ongoing product support, reviewers felt that Hotjar is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Freshmarketer over Hotjar.
Pricing
Entry-Level Pricing
Freshmarketer
Free
$0.00
1 User Per Month
Browse all 2 pricing plans
Hotjar
Observe Basic
Free
35 Daily sessions
Browse all 12 pricing plans
Free Trial
Freshmarketer
Free Trial is available
Hotjar
Free Trial is available
Ratings
Meets Requirements
8.1
13
8.7
257
Ease of Use
8.8
13
8.9
260
Ease of Setup
8.7
5
9.0
121
Ease of Admin
Not enough data
8.9
111
Quality of Support
7.9
13
8.5
176
Has the product been a good partner in doing business?
Not enough data
8.7
98
Product Direction (% positive)
9.1
13
8.1
253
Features by Category
9.0
8
Not enough data
Email Marketing
7.6
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
Online Marketing
9.2
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.9
6
Not enough data
8.7
5
Not enough data
Lead Management
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
Campaign Management
8.6
6
Not enough data
9.7
5
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
Reporting & Analytics
9.3
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Platform
8.7
5
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
9.3
5
Not enough data
8.1
6
Not enough data
9.2
6
Not enough data
8.7
5
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
9.4
6
Not enough data
10.0
5
Not enough data
9.3
5
Not enough data
Not enough data
8.6
183
Metrics
Not enough data
8.7
25
Not enough data
9.1
27
Not enough data
9.0
24
Not enough data
9.1
23
Not enough data
8.8
20
Not enough data
8.6
19
Not enough data
8.7
17
Not enough data
8.9
20
Not enough data
8.9
25
Reporting
Not enough data
Feature Not Available
Not enough data
8.9
19
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
8.5
19
Not enough data
8.2
17
Not enough data
8.8
21
Other
Not enough data
8.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
17
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.2
70
Not enough data
Feature Not Available
Not enough data
8.9
139
Not enough data
8.8
139
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Conversational MarketingHide 21 FeaturesShow 21 Features
Not enough data
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.6
61
User Response Methods
Not enough data
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Participant Selection
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
36
|
Verified
Not enough data
9.2
15
Insights
Not enough data
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Generative AI
Not enough data
7.7
5
Not enough data
8.7
90
User Behavior
Not enough data
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
51
|
Verified
A/B Testing
Not enough data
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
49
|
Verified
Not enough data
8.8
36
|
Verified
Visitor Information
Not enough data
7.6
45
|
Verified
Not enough data
8.6
40
Agentic AI - Session Replay
Not enough data
8.6
6
Not enough data
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.8
9
Analytics
Not enough data
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Administration
Not enough data
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Digital Experience Monitoring (DEM)Hide 17 FeaturesShow 17 Features
Not enough data
8.9
10
Experience
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Performance
Not enough data
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
15
Feedback Management
Not enough data
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Feedback Analysis
Not enough data
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Feedback Sources
Not enough data
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
8.1
6
Not enough data
8.0
5
Not enough data
8.6
11
Survey Management
Not enough data
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.6
163
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
114
Not enough data
8.2
95
Not enough data
8.6
109
Not enough data
8.1
101
Not enough data
8.9
125
Reporting
Not enough data
9.3
153
Not enough data
9.1
146
Not enough data
8.7
126
Not enough data
7.9
106
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Freshmarketer
Freshmarketer
Hotjar
Hotjar
Freshmarketer and Hotjar are categorized as Heatmap Tools
Reviews
Reviewers' Company Size
Freshmarketer
Freshmarketer
Small-Business(50 or fewer emp.)
47.1%
Mid-Market(51-1000 emp.)
35.3%
Enterprise(> 1000 emp.)
17.6%
Hotjar
Hotjar
Small-Business(50 or fewer emp.)
52.1%
Mid-Market(51-1000 emp.)
38.6%
Enterprise(> 1000 emp.)
9.3%
Reviewers' Industry
Freshmarketer
Freshmarketer
Information Technology and Services
23.5%
Marketing and Advertising
17.6%
Apparel & Fashion
17.6%
Hospitality
11.8%
Computer Software
11.8%
Other
17.6%
Hotjar
Hotjar
Marketing and Advertising
16.0%
Computer Software
15.1%
Information Technology and Services
11.2%
Internet
9.6%
Retail
5.4%
Other
42.6%
Alternatives
Freshmarketer
Freshmarketer Alternatives
Klaviyo
Klaviyo
Add Klaviyo
HubSpot Marketing Hub
HubSpot Marketing Hub
Add HubSpot Marketing Hub
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Omnisend
Omnisend
Add Omnisend
Hotjar
Hotjar Alternatives
Glassbox
Glassbox
Add Glassbox
Fullstory
Fullstory
Add Fullstory
Mouseflow
Mouseflow
Add Mouseflow
Lucky Orange
Lucky Orange
Add Lucky Orange
Discussions
Freshmarketer
Freshmarketer Discussions
Monty the Mongoose crying
Freshmarketer has no discussions with answers
Hotjar
Hotjar Discussions
What is Hotjar?
1 Comment
Mohsin N.
MN
https://boardsontop.com/longboard-size-chart/Read more
How is Hotjar different from Google Analytics?
1 Comment
Alex M.
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
What feedback tools do you offer?
1 Comment
Moon D.
MD
Test Your Mind, Become an Internet marketer? Read more