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Compare Facebook for Business and Serpstat 
At a Glance
Market Segments
Small-Business (66.4% of reviews)
Small-Business (80.3% of reviews)
Entry-Level Pricing
Cost per 1,000 Impressions
Free Trial
Facebook for Business
Star Rating
(1,422)4.2 out of 5
Market Segments
Small-Business (66.4% of reviews)
Pros & Cons
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plansSerpstat
Star Rating
(463)4.6 out of 5
Market Segments
Small-Business (80.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 5 pricing plansFacebook for Business vs Serpstat
When assessing the two solutions, reviewers found Serpstat easier to use, set up, and administer. Reviewers also preferred doing business with Serpstat overall.
- Reviewers felt that Serpstat meets the needs of their business better than Facebook for Business.
- When comparing quality of ongoing product support, reviewers felt that Serpstat is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Serpstat over Facebook for Business.
Pricing
Entry-Level Pricing
Serpstat
Free Trial
Free Trial
Trying out Serpstat with a free trial is an excellent way to experience it.
- Seats: 1
Free Trial
Facebook for Business
No trial information availableSerpstat
Free Trial is available
Ratings
Meets Requirements
8.6
1,190
9.1
414
Ease of Use
8.2
1,194
8.8
417
Ease of Setup
8.1
649
9.0
198
Ease of Admin
8.3
616
9.0
193
Quality of Support
6.6
1,084
9.4
377
Has the product been a good partner in doing business?
7.8
603
9.5
185
Product Direction (% positive)
7.2
1,160
9.1
401
Features by Category
Channel Functionality
8.7
40
Not enough data
Platform Interoperability
8.2
30
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
Not enough data
8.2
948
Not enough data
8.3
990
Not enough data
7.5
803
Not enough data
7.7
762
Not enough data
Feature Not Available
Not enough data
7.6
699
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
862
Not enough data
8.2
794
Not enough data
8.1
403
Not enough data
8.4
420
Not enough data
Targeting
8.7
980
Not enough data
8.6
874
Not enough data
8.8
906
Not enough data
Feature Not Available
Not enough data
Platform
8.0
682
Not enough data
8.0
839
Not enough data
8.5
937
Not enough data
8.4
970
Not enough data
8.3
752
Not enough data
8.0
903
Not enough data
8.0
805
Not enough data
8.3
685
Not enough data
8.4
967
Not enough data
Campaign Management & Optimization
7.7
14
Not enough data
7.6
14
Not enough data
8.1
14
Not enough data
8.2
13
Not enough data
8.1
13
Not enough data
7.6
13
Not enough data
8.5
13
Not enough data
6.4
13
Not enough data
7.1
12
Not enough data
7.6
13
Not enough data
8.1
15
Not enough data
Analytics & Administration
8.5
14
Not enough data
8.4
15
Not enough data
8.6
14
Not enough data
Platform
8.0
14
Not enough data
8.5
14
Not enough data
7.9
14
Not enough data
8.2
15
Not enough data
8.1
14
Not enough data
8.1
13
Not enough data
8.2
14
Not enough data
8.1
14
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
8.0
24
Not enough data
8.1
19
Not enough data
8.1
21
Not enough data
8.5
21
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
19
Not enough data
8.7
19
Not enough data
Publishing Tools
8.4
20
Not enough data
8.2
19
Not enough data
9.3
21
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Content
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
9.3
5
SEO Auditing & Monitoring
Not enough data
9.0
33
Not enough data
9.0
27
Not enough data
8.8
26
Not enough data
9.1
27
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
8.5
320
Not enough data
9.0
338
Not enough data
8.9
325
Not enough data
8.6
32
Not enough data
8.6
22
SEO Reporting
Not enough data
8.9
321
Not enough data
9.1
35
Not enough data
8.8
32
Not enough data
9.0
23
Generative AI
Not enough data
Not enough data
Not enough data
Feature Not Available
Platform Interoperability
7.2
18
Not enough data
Mobile Functionality
8.1
26
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
Not enough data
8.2
948
Not enough data
8.3
990
Not enough data
7.5
803
Not enough data
7.7
762
Not enough data
Feature Not Available
Not enough data
7.6
699
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
862
Not enough data
8.2
794
Not enough data
8.1
403
Not enough data
8.4
420
Not enough data
Targeting
8.7
980
Not enough data
8.6
874
Not enough data
8.8
906
Not enough data
Feature Not Available
Not enough data
Mobile
7.9
23
Not enough data
8.1
403
Not enough data
8.4
420
Not enough data
Platform
8.0
682
Not enough data
8.0
839
Not enough data
8.5
937
Not enough data
8.4
970
Not enough data
8.3
752
Not enough data
8.0
903
Not enough data
8.0
805
Not enough data
8.3
685
Not enough data
8.4
967
Not enough data
Platform Interoperability
8.2
18
Not enough data
Video Functionality
8.1
25
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
Not enough data
8.2
948
Not enough data
8.3
990
Not enough data
7.5
803
Not enough data
7.7
762
Not enough data
Feature Not Available
Not enough data
7.6
699
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
862
Not enough data
8.2
794
Not enough data
8.1
403
Not enough data
8.4
420
Not enough data
Targeting
8.7
980
Not enough data
8.6
874
Not enough data
8.8
906
Not enough data
Feature Not Available
Not enough data
Platform
8.0
682
Not enough data
8.0
839
Not enough data
8.5
937
Not enough data
8.4
970
Not enough data
8.3
752
Not enough data
8.0
903
Not enough data
8.0
805
Not enough data
8.3
685
Not enough data
8.4
967
Not enough data
Platform Interoperability
8.3(won by default)
170
Not enough data
Agentic AI - Social Media Advertising
6.9(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.1(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.3(won by default)
963
Not enough data
8.2(won by default)
948
Not enough data
8.3(won by default)
990
Not enough data
7.5(won by default)
803
Not enough data
7.7(won by default)
762
Not enough data
Feature Not Available
Not enough data
7.6(won by default)
699
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0(won by default)
862
Not enough data
8.2(won by default)
794
Not enough data
8.1(won by default)
403
Not enough data
8.4(won by default)
420
Not enough data
Targeting
8.7(won by default)
980
Not enough data
8.6(won by default)
874
Not enough data
8.8(won by default)
906
Not enough data
Feature Not Available
Not enough data
Platform
8.0(won by default)
682
Not enough data
8.0(won by default)
839
Not enough data
8.5(won by default)
937
Not enough data
8.4(won by default)
970
Not enough data
8.3(won by default)
752
Not enough data
8.0(won by default)
903
Not enough data
8.0(won by default)
805
Not enough data
8.3(won by default)
685
Not enough data
8.4(won by default)
967
Not enough data
Data collection
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
10.0
6
Segment Trending
Not enough data
10.0
7
Not enough data
9.7
5
Not enough data
10.0
6
Not enough data
10.0
5
Analysis
Not enough data
10.0
6
Not enough data
9.8
7
Not enough data
9.7
6
Platform
Not enough data
10.0
7
Not enough data
9.2
6
Not enough data
9.3
5
Not enough data
10.0
6
Not enough data
9.3
5
Not enough data
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
Not enough data
8.2
948
Not enough data
8.3
990
Not enough data
7.5
803
Not enough data
7.7
762
Not enough data
Feature Not Available
Not enough data
7.6
699
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
862
Not enough data
8.2
794
Not enough data
8.1
403
Not enough data
8.4
420
Not enough data
Targeting
8.7
980
Not enough data
8.6
874
Not enough data
8.8
906
Not enough data
Feature Not Available
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.0
682
Not enough data
8.0
839
Not enough data
8.5
937
Not enough data
8.4
970
Not enough data
8.3
752
Not enough data
8.0
903
Not enough data
8.0
805
Not enough data
8.3
685
Not enough data
8.4
967
Not enough data
Planning
Not enough data
Not enough data
Publishing
Not enough data
Not enough data
Social Media
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Facebook for Business and Serpstat share no categories
Unique Categories
Facebook for Business is categorized as Social Media Advertising, Creative Management Platforms, Cross-Channel Advertising, Demand Side Platform (DSP), Digital Audio Advertising, Display Advertising, Mobile Advertising, Native Advertising, Paid Search Advertising, and Video Advertising
Serpstat is categorized as Competitive Intelligence, Content Creation, Market Intelligence, Content Analytics, SEO Tools, Local SEO, and Paid Search Intelligence
Reviews
Reviewers' Company Size
Facebook for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Serpstat
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Retail
4.9%
Real Estate
3.7%
Information Technology and Services
3.5%
Internet
3.2%
Other
65.2%
Marketing and Advertising
26.8%
Internet
13.9%
Information Technology and Services
6.6%
Computer Software
6.2%
Consumer Goods
2.7%
Other
43.8%
Alternatives
Discussions
How to promote myself as a professional content writer?
2 Comments
MS
Here an article write me about Personal Brand: https://micaelasabja.com/marketing/5-respuestas-sobre-marca-personal/Read more
What is Facebook for Business used for?
2 Comments
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?
2 Comments
SV
Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders.Read more
What is Serpstat used for?
3 Comments
SS
helps us analyze our competitor ads and perform long-tail keyword research,Read more
Will you have any sales in future?
1 Comment
Official Response from Serpstat
Hi Alex,
We will be happy to have you back and provide you with a personal offer as our recent customer. Please, get in touch via email v.alokhin@serpstat.comRead more
Serpstat has no more discussions with answers
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