# Top 10 Facebook for Business Alternatives & Competitors **Average Rating:** 4.2/5 **Total Number of Reviews:** 1,456 The Social Media Advertising Software solutions below are the most common alternatives that users and reviewers compare with Facebook for Business. Social Media Advertising Software is a widely used technology, and many people are seeking user friendly, secure software solutions with campaign optimization, reach, and targeting. Other important factors to consider when researching alternatives to Facebook for Business include marketing campaigns and customer service. The best overall Facebook for Business alternative is AdRoll. Other similar apps like Facebook for Business are Adobe Advertising Cloud, MediaMath by Infillion, Skai, and Roku OneView (formerly Dataxu). Facebook for Business alternatives can be found in [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) but may also be in [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) or [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising). ## Best Paid & Free Alternatives to Facebook for Business - [AdRoll](https://www.g2.com/products/adroll/reviews) - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) - [Skai](https://www.g2.com/products/skai/reviews) - [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) ## Top 10 Alternatives to Facebook for Business Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Facebook for Business stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Information Technology and Services, and Financial Services, and find the best product for your business. ### 1. [AdRoll](https://www.g2.com/products/adroll/reviews) By NextRoll **Average Rating:** 4.1/5 **Total Reviews:** 785 Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually. Reviewers say compared to Facebook for Business, AdRoll is: - Better at support - More expensive - Easier to do business with Categories in common with Facebook for Business: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Display Advertising](https://www.g2.com/categories/display-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising) **Compare:** [Facebook for Business vs AdRoll](https://www.g2.com/compare/adroll-vs-facebook-for-business) **Compare AdRoll with other alternatives:** - [AdRoll vs Adobe Advertising Cloud](https://www.g2.com/compare/adroll-vs-adobe-advertising-cloud) - [AdRoll vs MediaMath by Infillion](https://www.g2.com/compare/adroll-vs-mediamath-by-infillion) - [AdRoll vs Skai](https://www.g2.com/compare/adroll-vs-skai) - [AdRoll vs Roku OneView (formerly Dataxu)](https://www.g2.com/compare/adroll-vs-roku-oneview-formerly-dataxu) - [AdRoll vs Smartly](https://www.g2.com/compare/adroll-vs-smartly) - [AdRoll vs Criteo Commerce Growth](https://www.g2.com/compare/adroll-vs-criteo-commerce-growth) - [AdRoll vs Prisma](https://www.g2.com/compare/adroll-vs-prisma-mediaocean) - [AdRoll vs Google Marketing Platform](https://www.g2.com/compare/adroll-vs-google-marketing-platform) - [AdRoll vs Google Ads](https://www.g2.com/compare/adroll-vs-google-ads) ### 2. [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) By Adobe **Average Rating:** 3.7/5 **Total Reviews:** 97 The days of siloed media are finally over. Welcome to Adobe Advertising Cloud — the only independent ad platform that unifies and automates all media, screens, data, and creativity at scale. Reviewers say compared to Facebook for Business, Adobe Advertising Cloud is: - More expensive - Slower to reach roi - Better at support Categories in common with Facebook for Business: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [Facebook for Business vs Adobe Advertising Cloud](https://www.g2.com/compare/adobe-advertising-cloud-vs-facebook-for-business) **Compare Adobe Advertising Cloud with other alternatives:** - [Adobe Advertising Cloud vs AdRoll](https://www.g2.com/compare/adroll-vs-adobe-advertising-cloud) - [Adobe Advertising Cloud vs MediaMath by Infillion](https://www.g2.com/compare/adobe-advertising-cloud-vs-mediamath-by-infillion) - [Adobe Advertising Cloud vs Skai](https://www.g2.com/compare/adobe-advertising-cloud-vs-skai) - [Adobe Advertising Cloud vs Roku OneView (formerly Dataxu)](https://www.g2.com/compare/adobe-advertising-cloud-vs-roku-oneview-formerly-dataxu) - [Adobe Advertising Cloud vs Smartly](https://www.g2.com/compare/adobe-advertising-cloud-vs-smartly) - [Adobe Advertising Cloud vs Criteo Commerce Growth](https://www.g2.com/compare/adobe-advertising-cloud-vs-criteo-commerce-growth) - [Adobe Advertising Cloud vs Prisma](https://www.g2.com/compare/adobe-advertising-cloud-vs-prisma-mediaocean) - [Adobe Advertising Cloud vs Google Marketing Platform](https://www.g2.com/compare/adobe-advertising-cloud-vs-google-marketing-platform) - [Adobe Advertising Cloud vs Google Ads](https://www.g2.com/compare/adobe-advertising-cloud-vs-google-ads) ### 3. [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) By Infillion **Average Rating:** 3.9/5 **Total Reviews:** 126 MediaMath is a digital marketing technology company dedicated to reengineering modern marketing to offer transformative results based on tangible goals. Reviewers say compared to Facebook for Business, MediaMath by Infillion is: - More expensive - Better at support - Slower to reach roi Categories in common with Facebook for Business: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Display Advertising](https://www.g2.com/categories/display-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising) **Compare:** [Facebook for Business vs MediaMath by Infillion](https://www.g2.com/compare/facebook-for-business-vs-mediamath-by-infillion) **Compare MediaMath by Infillion with other alternatives:** - [MediaMath by Infillion vs AdRoll](https://www.g2.com/compare/adroll-vs-mediamath-by-infillion) - [MediaMath by Infillion vs Adobe Advertising Cloud](https://www.g2.com/compare/adobe-advertising-cloud-vs-mediamath-by-infillion) - [MediaMath by Infillion vs Skai](https://www.g2.com/compare/mediamath-by-infillion-vs-skai) - [MediaMath by Infillion vs Roku OneView (formerly Dataxu)](https://www.g2.com/compare/mediamath-by-infillion-vs-roku-oneview-formerly-dataxu) - [MediaMath by Infillion vs Smartly](https://www.g2.com/compare/mediamath-by-infillion-vs-smartly) - [MediaMath by Infillion vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-mediamath-by-infillion) - [MediaMath by Infillion vs Prisma](https://www.g2.com/compare/mediamath-by-infillion-vs-prisma-mediaocean) - [MediaMath by Infillion vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-mediamath-by-infillion) - [MediaMath by Infillion vs Google Ads](https://www.g2.com/compare/google-ads-vs-mediamath-by-infillion) ### 4. [Skai](https://www.g2.com/products/skai/reviews) By Skai **Average Rating:** 4.0/5 **Total Reviews:** 297 Skai is a global software platform for brands and agencies looking to manage, automate, and optimize digital advertising at scale across paid search, paid social, retail media, and apps. Reviewers say compared to Facebook for Business, Skai is: - More expensive - Better at support - Easier to do business with Categories in common with Facebook for Business: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising) **Compare:** [Facebook for Business vs Skai](https://www.g2.com/compare/facebook-for-business-vs-skai) **Compare Skai with other alternatives:** - [Skai vs AdRoll](https://www.g2.com/compare/adroll-vs-skai) - [Skai vs Adobe Advertising Cloud](https://www.g2.com/compare/adobe-advertising-cloud-vs-skai) - [Skai vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-skai) - [Skai vs Roku OneView (formerly Dataxu)](https://www.g2.com/compare/roku-oneview-formerly-dataxu-vs-skai) - [Skai vs Smartly](https://www.g2.com/compare/skai-vs-smartly) - [Skai vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-skai) - [Skai vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-skai) - [Skai vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-skai) - [Skai vs Google Ads](https://www.g2.com/compare/google-ads-vs-skai) ### 5. [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) By Roku **Average Rating:** 3.8/5 **Total Reviews:** 86 dataxu helps marketing professionals use data to improve their advertising. Its software empowers you to connect with real people across all channels. Reviewers say compared to Facebook for Business, Roku OneView (formerly Dataxu) is: - Better at support - Slower to reach roi - Easier to do business with Categories in common with Facebook for Business: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Display Advertising](https://www.g2.com/categories/display-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising) **Compare:** [Facebook for Business vs Roku OneView (formerly Dataxu)](https://www.g2.com/compare/facebook-for-business-vs-roku-oneview-formerly-dataxu) **Compare Roku OneView (formerly Dataxu) with other alternatives:** - [Roku OneView (formerly Dataxu) vs AdRoll](https://www.g2.com/compare/adroll-vs-roku-oneview-formerly-dataxu) - [Roku OneView (formerly Dataxu) vs Adobe Advertising Cloud](https://www.g2.com/compare/adobe-advertising-cloud-vs-roku-oneview-formerly-dataxu) - [Roku OneView (formerly Dataxu) vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-roku-oneview-formerly-dataxu) - [Roku OneView (formerly Dataxu) vs Skai](https://www.g2.com/compare/roku-oneview-formerly-dataxu-vs-skai) - [Roku OneView (formerly Dataxu) vs Smartly](https://www.g2.com/compare/roku-oneview-formerly-dataxu-vs-smartly) - [Roku OneView (formerly Dataxu) vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-roku-oneview-formerly-dataxu) - [Roku OneView (formerly Dataxu) vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-roku-oneview-formerly-dataxu) - [Roku OneView (formerly Dataxu) vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-roku-oneview-formerly-dataxu) - [Roku OneView (formerly Dataxu) vs Google Ads](https://www.g2.com/compare/google-ads-vs-roku-oneview-formerly-dataxu) ### 6. [Smartly](https://www.g2.com/products/smartly/reviews) By Smartly.io **Average Rating:** 4.4/5 **Total Reviews:** 473 The best way to automate social media advertising. Reviewers say compared to Facebook for Business, Smartly is: - Better at support - More expensive - Easier to do business with Categories in common with Facebook for Business: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising) **Compare:** [Facebook for Business vs Smartly](https://www.g2.com/compare/facebook-for-business-vs-smartly) **Compare Smartly with other alternatives:** - [Smartly vs AdRoll](https://www.g2.com/compare/adroll-vs-smartly) - [Smartly vs Adobe Advertising Cloud](https://www.g2.com/compare/adobe-advertising-cloud-vs-smartly) - [Smartly vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-smartly) - [Smartly vs Skai](https://www.g2.com/compare/skai-vs-smartly) - [Smartly vs Roku OneView (formerly Dataxu)](https://www.g2.com/compare/roku-oneview-formerly-dataxu-vs-smartly) - [Smartly vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-smartly) - [Smartly vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-smartly) - [Smartly vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-smartly) - [Smartly vs Google Ads](https://www.g2.com/compare/google-ads-vs-smartly) ### 7. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) By Criteo **Average Rating:** 3.8/5 **Total Reviews:** 242 Criteo Commerce Growth drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads. Reviewers say compared to Facebook for Business, Criteo Commerce Growth is: - Better at support - More expensive - Easier to do business with Categories in common with Facebook for Business: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Display Advertising](https://www.g2.com/categories/display-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising) **Compare:** [Facebook for Business vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-facebook-for-business) **Compare Criteo Commerce Growth with other alternatives:** - [Criteo Commerce Growth vs AdRoll](https://www.g2.com/compare/adroll-vs-criteo-commerce-growth) - [Criteo Commerce Growth vs Adobe Advertising Cloud](https://www.g2.com/compare/adobe-advertising-cloud-vs-criteo-commerce-growth) - [Criteo Commerce Growth vs MediaMath by Infillion](https://www.g2.com/compare/criteo-commerce-growth-vs-mediamath-by-infillion) - [Criteo Commerce Growth vs Skai](https://www.g2.com/compare/criteo-commerce-growth-vs-skai) - [Criteo Commerce Growth vs Roku OneView (formerly Dataxu)](https://www.g2.com/compare/criteo-commerce-growth-vs-roku-oneview-formerly-dataxu) - [Criteo Commerce Growth vs Smartly](https://www.g2.com/compare/criteo-commerce-growth-vs-smartly) - [Criteo Commerce Growth vs Prisma](https://www.g2.com/compare/criteo-commerce-growth-vs-prisma-mediaocean) - [Criteo Commerce Growth vs Google Marketing Platform](https://www.g2.com/compare/criteo-commerce-growth-vs-google-marketing-platform) - [Criteo Commerce Growth vs Google Ads](https://www.g2.com/compare/criteo-commerce-growth-vs-google-ads) ### 8. [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) By Mediaocean **Average Rating:** 4.0/5 **Total Reviews:** 437 Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ <https:></https:> for more information. Reviewers say compared to Facebook for Business, Prisma is: - More expensive - Better at support - Easier to do business with Categories in common with Facebook for Business: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising) **Compare:** [Facebook for Business vs Prisma](https://www.g2.com/compare/facebook-for-business-vs-prisma-mediaocean) **Compare Prisma with other alternatives:** - [Prisma vs AdRoll](https://www.g2.com/compare/adroll-vs-prisma-mediaocean) - [Prisma vs Adobe Advertising Cloud](https://www.g2.com/compare/adobe-advertising-cloud-vs-prisma-mediaocean) - [Prisma vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-prisma-mediaocean) - [Prisma vs Skai](https://www.g2.com/compare/prisma-mediaocean-vs-skai) - [Prisma vs Roku OneView (formerly Dataxu)](https://www.g2.com/compare/prisma-mediaocean-vs-roku-oneview-formerly-dataxu) - [Prisma vs Smartly](https://www.g2.com/compare/prisma-mediaocean-vs-smartly) - [Prisma vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-prisma-mediaocean) - [Prisma vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-prisma-mediaocean) - [Prisma vs Google Ads](https://www.g2.com/compare/google-ads-vs-prisma-mediaocean) ### 9. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) By Google **Average Rating:** 4.1/5 **Total Reviews:** 300 Google Marketing Platform is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. Reviewers say compared to Facebook for Business, Google Marketing Platform is: - More expensive - Better at support Categories in common with Facebook for Business: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Display Advertising](https://www.g2.com/categories/display-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising) **Compare:** [Facebook for Business vs Google Marketing Platform](https://www.g2.com/compare/facebook-for-business-vs-google-marketing-platform) **Compare Google Marketing Platform with other alternatives:** - [Google Marketing Platform vs AdRoll](https://www.g2.com/compare/adroll-vs-google-marketing-platform) - [Google Marketing Platform vs Adobe Advertising Cloud](https://www.g2.com/compare/adobe-advertising-cloud-vs-google-marketing-platform) - [Google Marketing Platform vs MediaMath by Infillion](https://www.g2.com/compare/google-marketing-platform-vs-mediamath-by-infillion) - [Google Marketing Platform vs Skai](https://www.g2.com/compare/google-marketing-platform-vs-skai) - [Google Marketing Platform vs Roku OneView (formerly Dataxu)](https://www.g2.com/compare/google-marketing-platform-vs-roku-oneview-formerly-dataxu) - [Google Marketing Platform vs Smartly](https://www.g2.com/compare/google-marketing-platform-vs-smartly) - [Google Marketing Platform vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-google-marketing-platform) - [Google Marketing Platform vs Prisma](https://www.g2.com/compare/google-marketing-platform-vs-prisma-mediaocean) - [Google Marketing Platform vs Google Ads](https://www.g2.com/compare/google-ads-vs-google-marketing-platform) ### 10. [Google Ads](https://www.g2.com/products/google-ads/reviews) By Google **Average Rating:** 4.3/5 **Total Reviews:** 2,039 Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior. Key Features and Functionality: - Diverse Ad Formats: Offers text ads, image ads, video ads, and shopping ads, allowing businesses to choose the format that best suits their marketing objectives. - Targeting Capabilities: Enables precise targeting through keywords, location, language, device type, and audience interests, ensuring ads reach the most relevant users. - Performance Tracking: Provides detailed analytics and reporting tools to monitor ad performance, measure return on investment (ROI), and optimize campaigns accordingly. - Budget Control: Allows advertisers to set daily budgets and adjust bids, offering flexibility to manage advertising expenses effectively. - Integration with Google Services: Seamlessly integrates with other Google services like Google Analytics and Google Merchant Center, enhancing campaign management and performance insights. Primary Value and User Solutions: Google Ads empowers businesses to increase their online visibility, attract potential customers, and drive sales by placing their offerings in front of users actively searching for related products or services. By leveraging Google's extensive network and advanced targeting options, advertisers can reach a broad yet relevant audience, leading to higher engagement and conversion rates. The platform's comprehensive analytics enable continuous optimization, ensuring marketing efforts are both effective and cost-efficient. Reviewers say compared to Facebook for Business, Google Ads is: - More expensive - Better at support - Easier to do business with Categories in common with Facebook for Business: [Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising) **Compare:** [Facebook for Business vs Google Ads](https://www.g2.com/compare/facebook-for-business-vs-google-ads) **Compare Google Ads with other alternatives:** - [Google Ads vs AdRoll](https://www.g2.com/compare/adroll-vs-google-ads) - [Google Ads vs Adobe Advertising Cloud](https://www.g2.com/compare/adobe-advertising-cloud-vs-google-ads) - [Google Ads vs MediaMath by Infillion](https://www.g2.com/compare/google-ads-vs-mediamath-by-infillion) - [Google Ads vs Skai](https://www.g2.com/compare/google-ads-vs-skai) - [Google Ads vs Roku OneView (formerly Dataxu)](https://www.g2.com/compare/google-ads-vs-roku-oneview-formerly-dataxu) - [Google Ads vs Smartly](https://www.g2.com/compare/google-ads-vs-smartly) - [Google Ads vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-google-ads) - [Google Ads vs Prisma](https://www.g2.com/compare/google-ads-vs-prisma-mediaocean) - [Google Ads vs Google Marketing Platform](https://www.g2.com/compare/google-ads-vs-google-marketing-platform) --- ## Facebook for Business Alternatives FAQs ### Why do users choose AdRoll over Facebook? Users choose [AdRoll](https://www.g2.com/products/adroll/reviews) over Facebook primarily for its superior customer support and ease of use. AdRoll scores 8.0 in support compared to Facebook's 6.5, reflecting 55 mentions of helpful customer service versus Facebook's 15 mentions of poor support. AdRoll's straightforward interface and easy setup (8.3 vs 8.1) enable faster campaign launches, with 56 mentions praising its initial setup ease. Its specialized retargeting capabilities and multichannel campaign management from a single dashboard are frequently highlighted, with users appreciating the platform's ability to manage campaigns across web, social, and email channels efficiently. Additionally, AdRoll offers unique features like Brand Safety, Budget Pacing, and Contextual Targeting, which enhance campaign control and effectiveness. Users also value AdRoll's integration with CRMs such as HubSpot and Salesforce, facilitating precise audience segmentation. While some note higher costs and limited reporting customization, the overall sentiment favors AdRoll for businesses seeking strong support, simplified campaign management, and effective retargeting solutions, especially when compared to Facebook's more complex interface and less responsive support system. ### What are the best alternatives to Facebook? Top alternatives to Facebook include [AdRoll](https://www.g2.com/products/adroll/reviews) (4.1/5 stars, 776 reviews), [Marin Software](https://www.g2.com/products/marin-software/reviews) (3.8/5 stars, 453 reviews), [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) (3.7/5 stars, 97 reviews), [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) (3.9/5 stars, 126 reviews), [Skai](https://www.g2.com/products/skai/reviews) (4.0/5 stars, 297 reviews), [Smartly](https://www.g2.com/products/smartly/reviews) (4.4/5 stars, 468 reviews), and [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) (4.1/5 stars, 300 reviews). These platforms are recognized for their ease of use, better customer support, and advanced automation capabilities compared to Facebook. ### What features do alternatives offer that Facebook does not? Alternatives to Facebook offer features such as Brand Safety, Budget Pacing, Contextual Targeting, Frequency Capping, and enhanced Social Functionality that Facebook does not natively provide. ### Which Social Media Advertising tools do reviewers recommend instead of Facebook? Reviewers recommend [AdRoll](https://www.g2.com/products/adroll/reviews) for its user-friendly interface and strong retargeting tools, praised in 107 reviews for ease of use and setup. [Marin Software](https://www.g2.com/products/marin-software/reviews) is favored for its robust cross-channel campaign management and automation features. [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) is noted for its comprehensive multi-channel management and integration with Adobe Analytics. [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) is valued for its flexibility, transparency, and strong customer support. [Skai](https://www.g2.com/products/skai/reviews) is appreciated for its unified platform managing paid search, social, and retail media with automation and reporting. [Smartly](https://www.g2.com/products/smartly/reviews) stands out for its automation, creative optimization, and excellent customer support. Lastly, [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) is recommended for its ease of use, extensive features, and seamless integration across Google products. These tools provide superior support and advanced features that address common Facebook limitations such as customer service and campaign management complexity. ### How does Facebook compare to AdRoll? According to G2 data, [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) holds a slightly higher average rating of 4.2/5 across 1,455 reviews compared to AdRoll's 4.1/5 from 776 reviews. Facebook scores higher in meeting requirements by 0.4 points (8.6 vs 8.2) and ease of administration by 0.2 points (8.3 vs 8.1), while AdRoll leads in usability by 0.2 points (8.3 vs 8.1), ease of setup by 0.2 points (8.3 vs 8.1), support by 1.5 points (8.0 vs 6.5), and ease of doing business with by 0.3 points (8.1 vs 7.8). Feature-wise, AdRoll offers unique capabilities such as Brand Safety, Budget Pacing, Contextual Targeting, Frequency Capping, and Social Functionality, which Facebook does not provide. User sentiment highlights Facebook's strengths in audience targeting (26 mentions), ease of use (26 mentions), and advertising management (22 mentions), but also notes cons like ad issues (16 mentions) and poor customer support (15 mentions). Conversely, AdRoll is praised for ease of use (107 mentions), ad management (68 mentions), and customer support (55 mentions), though it faces critiques on limited features (25 mentions) and reporting limitations (21 mentions). Overall, Facebook excels in audience reach and targeting precision, while AdRoll offers stronger support and specialized retargeting features, making each platform suitable for different marketing needs. ## Explore Articles - [Top-rated tools for automated bug detection](https://www.g2.com/discussions/top-rated-tools-for-automated-bug-detection) - [Top rated Product Information Management apps](https://www.g2.com/discussions/top-rated-product-information-management-apps) - [Which audience intelligence platforms provide enough panel size and demographic depth for accurate market comparison across different regions?](https://www.g2.com/discussions/which-audience-intelligence-platforms-provide-enough-panel-size-and-demographic-depth-for-accurate-market-comparison-across-different-regions ) - [Top tools for fingerprint-based authentication](https://www.g2.com/discussions/top-tools-for-fingerprint-based-authentication) - [Where can I find the best influencer marketing platform](https://www.g2.com/discussions/where-can-i-find-the-best-influencer-marketing-platform) - [Top-rated supplier risk management tools](https://www.g2.com/discussions/top-rated-supplier-risk-management-tools) ## Spotlight Categories - [Application Performance Monitoring (APM) Tools](https://www.g2.com/categories/application-performance-monitoring-apm) - [HCM Software](https://www.g2.com/categories/hcm-software) - [Voice Recognition Software](https://www.g2.com/categories/voice-recognition)