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Compare Facebook for Business and Hootsuite 
Featured Products
At a Glance
Market Segments
Small-Business (66.4% of reviews)
Small-Business (59.4% of reviews)
Entry-Level Pricing
Cost per 1,000 Impressions
$99.00 1 user Per Month
Facebook for Business
Star Rating
(1,422)4.2 out of 5
Market Segments
Small-Business (66.4% of reviews)
Pros & Cons
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plansHootsuite
Star Rating
(6,671)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in user satisfaction, boasting a significantly higher overall score compared to Facebook for Business. Users appreciate the platform's intuitive interface, making it easy for newcomers to manage social media effectively, as one user noted, "I found it easy to get started, quickly learn the system, and smoothly take over social media management."
- Users say that Hootsuite's scheduling capabilities across multiple platforms are a standout feature, with many highlighting the convenience of planning posts efficiently. One user mentioned, "The scheduling tool for nearly all social platforms across multiple clients are all incredibly useful for saving time."
- Reviewers mention that Facebook for Business remains a familiar and easy-to-use platform, particularly for those focused on building fan loyalty and driving sales. Users find it straightforward to implement their strategies, with one stating, "Its very easy to use, and implementing our strategy is very simple."
- According to verified reviews, Hootsuite offers superior support quality, with users rating it significantly higher than Facebook for Business. Many users have praised Hootsuite's customer service, noting that they feel well-supported in their social media efforts.
- Users highlight that while Facebook for Business has robust features for ad management and client communication, it sometimes lacks the advanced scheduling tools that Hootsuite provides. One user remarked on the ease of communication with clients, but others noted that they miss the comprehensive scheduling options available in Hootsuite.
- G2 reviewers indicate that Hootsuite's overall performance and reliability are highly regarded, with users appreciating features like the link shortener and image library. These tools help streamline the posting process, making it easier to optimize content across various channels, which is a key advantage over Facebook for Business.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Free Trial
Facebook for Business
No trial information availableHootsuite
Free Trial is available
Ratings
Meets Requirements
8.6
1,190
8.4
6,013
Ease of Use
8.2
1,194
8.6
6,089
Ease of Setup
8.1
649
8.7
3,878
Ease of Admin
8.3
616
8.6
2,544
Quality of Support
6.6
1,084
8.2
4,504
Has the product been a good partner in doing business?
7.8
603
8.6
2,316
Product Direction (% positive)
7.2
1,160
8.0
5,929
Features by Category
Channel Functionality
8.7
40
Not enough data
Platform Interoperability
8.2
30
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
8.4
670
8.2
948
8.1
664
8.3
990
8.1
656
7.5
803
7.9
663
7.7
762
8.1
660
Feature Not Available
8.4
653
7.6
699
8.2
646
Feature Not Available
7.8
632
Feature Not Available
7.7
634
8.0
862
8.1
627
8.2
794
8.0
620
8.1
403
7.5
620
8.4
420
7.7
614
Targeting
8.7
980
8.1
626
8.6
874
7.8
615
8.8
906
7.9
614
Feature Not Available
7.8
608
Platform
8.0
682
7.7
597
8.0
839
8.3
614
8.5
937
8.5
611
8.4
970
8.6
607
8.3
752
8.3
600
8.0
903
8.2
597
8.0
805
8.3
599
8.3
685
8.0
587
8.4
967
8.1
591
Campaign Management & Optimization
7.7
14
Not enough data
7.6
14
Not enough data
8.1
14
Not enough data
8.2
13
Not enough data
8.1
13
Not enough data
7.6
13
Not enough data
8.5
13
Not enough data
6.4
13
Not enough data
7.1
12
Not enough data
7.6
13
Not enough data
8.1
15
Not enough data
Analytics & Administration
8.5
14
Not enough data
8.4
15
Not enough data
8.6
14
Not enough data
Platform
8.0
14
Not enough data
8.5
14
Not enough data
7.9
14
Not enough data
8.2
15
Not enough data
8.1
14
Not enough data
8.1
13
Not enough data
8.2
14
Not enough data
8.1
14
Not enough data
Social Analytics
Not enough data
7.5(won by default)
2145
Not enough data
7.9(won by default)
2352
Not enough data
8.6(won by default)
2479
Not enough data
7.4(won by default)
1812
Not enough data
7.4(won by default)
2036
Not enough data
7.6(won by default)
1486
Not enough data
7.5(won by default)
1447
Reports & Dashboards
Not enough data
8.1(won by default)
2386
Not enough data
8.3(won by default)
2361
Not enough data
8.4(won by default)
2324
Not enough data
7.1(won by default)
1387
Agentic AI - Social Media Analytics
Not enough data
6.7(won by default)
146
Not enough data
6.6(won by default)
145
Not enough data
6.6(won by default)
144
Not enough data
6.6(won by default)
146
Not enough data
6.7(won by default)
146
Authoring Tools
8.0
24
Not enough data
8.1
19
Not enough data
8.1
21
Not enough data
8.5
21
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
19
Not enough data
8.7
19
Not enough data
Publishing Tools
8.4
20
Not enough data
8.2
19
Not enough data
9.3
21
Not enough data
Content & Collaboration
Not enough data
9.0
2747
Not enough data
8.0
2571
Not enough data
8.0
2512
Not enough data
7.8
2394
Not enough data
8.2
2526
Not enough data
8.1
2517
Social Management
Not enough data
8.1
4467
Not enough data
8.9
4951
Not enough data
8.2
4471
Not enough data
8.4
4785
Not enough data
7.1
3467
Not enough data
8.0
2526
Not enough data
7.9
2144
Agentic AI - Social Media Management
Not enough data
6.8
278
Not enough data
7.1
277
Not enough data
7.1
277
Not enough data
7.1
275
Not enough data
7.1
271
Not enough data
7.0
271
Not enough data
7.1
267
Platform Interoperability
7.2
18
Not enough data
Mobile Functionality
8.1
26
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
8.4
670
8.2
948
8.1
664
8.3
990
8.1
656
7.5
803
7.9
663
7.7
762
8.1
660
Feature Not Available
8.4
653
7.6
699
8.2
646
Feature Not Available
7.8
632
Feature Not Available
7.7
634
8.0
862
8.1
627
8.2
794
8.0
620
8.1
403
7.5
620
8.4
420
7.7
614
Targeting
8.7
980
8.1
626
8.6
874
7.8
615
8.8
906
7.9
614
Feature Not Available
7.8
608
Mobile
7.9
23
Not enough data
8.1
403
7.5
620
8.4
420
7.7
614
Platform
8.0
682
7.7
597
8.0
839
8.3
614
8.5
937
8.5
611
8.4
970
8.6
607
8.3
752
8.3
600
8.0
903
8.2
597
8.0
805
8.3
599
8.3
685
8.0
587
8.4
967
8.1
591
Platform Interoperability
8.2
18
Not enough data
Video Functionality
8.1
25
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
8.4
670
8.2
948
8.1
664
8.3
990
8.1
656
7.5
803
7.9
663
7.7
762
8.1
660
Feature Not Available
8.4
653
7.6
699
8.2
646
Feature Not Available
7.8
632
Feature Not Available
7.7
634
8.0
862
8.1
627
8.2
794
8.0
620
8.1
403
7.5
620
8.4
420
7.7
614
Targeting
8.7
980
8.1
626
8.6
874
7.8
615
8.8
906
7.9
614
Feature Not Available
7.8
608
Platform
8.0
682
7.7
597
8.0
839
8.3
614
8.5
937
8.5
611
8.4
970
8.6
607
8.3
752
8.3
600
8.0
903
8.2
597
8.0
805
8.3
599
8.3
685
8.0
587
8.4
967
8.1
591
Platform Interoperability
8.3
170
7.7
562
Agentic AI - Social Media Advertising
6.9
12
7.4
58
7.2
12
7.2
57
7.5
12
7.4
58
7.5
12
7.3
59
7.1
12
7.6
58
7.2
12
7.7
59
Social Functionality
Feature Not Available
8.4
666
Campaign Management
8.3
963
8.4
670
8.2
948
8.1
664
8.3
990
8.1
656
7.5
803
7.9
663
7.7
762
8.1
660
Feature Not Available
8.4
653
7.6
699
8.2
646
Feature Not Available
7.8
632
Feature Not Available
7.7
634
8.0
862
8.1
627
8.2
794
8.0
620
8.1
403
7.5
620
8.4
420
7.7
614
Targeting
8.7
980
8.1
626
8.6
874
7.8
615
8.8
906
7.9
614
Feature Not Available
7.8
608
Platform
8.0
682
7.7
597
8.0
839
8.3
614
8.5
937
8.5
611
8.4
970
8.6
607
8.3
752
8.3
600
8.0
903
8.2
597
8.0
805
8.3
599
8.3
685
8.0
587
8.4
967
8.1
591
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
Not enough data
8.1
1910
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Agentic AI - Social Media Listening Tools
Not enough data
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Data Management & Analysis
Not enough data
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
8.4
670
8.2
948
8.1
664
8.3
990
8.1
656
7.5
803
7.9
663
7.7
762
8.1
660
Feature Not Available
8.4
653
7.6
699
8.2
646
Feature Not Available
7.8
632
Feature Not Available
7.7
634
8.0
862
8.1
627
8.2
794
8.0
620
8.1
403
7.5
620
8.4
420
7.7
614
Targeting
8.7
980
8.1
626
8.6
874
7.8
615
8.8
906
7.9
614
Feature Not Available
7.8
608
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.0
682
7.7
597
8.0
839
8.3
614
8.5
937
8.5
611
8.4
970
8.6
607
8.3
752
8.3
600
8.0
903
8.2
597
8.0
805
8.3
599
8.3
685
8.0
587
8.4
967
8.1
591
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Facebook for Business and Hootsuite are categorized as Social Media Advertising
Unique Categories
Facebook for Business is categorized as Creative Management Platforms, Cross-Channel Advertising, Demand Side Platform (DSP), Digital Audio Advertising, Display Advertising, Mobile Advertising, Native Advertising, Paid Search Advertising, and Video Advertising
Hootsuite is categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Reviews
Reviewers' Company Size
Facebook for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Retail
4.9%
Real Estate
3.7%
Information Technology and Services
3.5%
Internet
3.2%
Other
65.2%
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Alternatives
Discussions
How to promote myself as a professional content writer?
2 Comments
MS
Here an article write me about Personal Brand: https://micaelasabja.com/marketing/5-respuestas-sobre-marca-personal/Read more
What is Facebook for Business used for?
2 Comments
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?
2 Comments
SV
Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders.Read more
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
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