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Compare Dotdigital and ShipStation 
Featured Products
At a Glance
Market Segments
Mid-Market (45.7% of reviews)
Small-Business (90.5% of reviews)
Entry-Level Pricing
Contact Us
$0.00 10 Shipments Per Month
Dotdigital
Star Rating
(1,130)4.4 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansShipStation
Star Rating
(551)4.3 out of 5
Market Segments
Small-Business (90.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 10 Shipments Per Month
Free Trial is available
Browse all 4 pricing plansDotdigital vs ShipStation
When assessing the two solutions, reviewers found them equally easy to use. However, ShipStation is easier to set up and administer. While Dotdigital is easier to do business with overall.
- Dotdigital and ShipStation both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Dotdigital is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Dotdigital over ShipStation.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
ShipStation
Free
$0.00
10 Shipments Per Month
Ideal for quick label printing and basic shipping.
- 1 user
- 1 store connection
- Discounted carrier rates
Free Trial
Dotdigital
Free Trial is available
ShipStation
Free Trial is available
Ratings
Meets Requirements
8.6
953
8.6
422
Ease of Use
8.7
964
8.7
428
Ease of Setup
8.1
507
8.4
217
Ease of Admin
8.4
379
8.6
209
Quality of Support
8.9
933
8.0
385
Has the product been a good partner in doing business?
8.7
378
8.5
206
Product Direction (% positive)
8.9
939
7.7
401
Features by Category
Email Marketing
8.6
124
Not enough data
8.4
127
Not enough data
9.1
119
Not enough data
8.7
130
Not enough data
9.1
120
Not enough data
8.6
120
Not enough data
8.2
104
Not enough data
9.0
47
Not enough data
8.3
47
Not enough data
Reporting & Analytics
8.2
102
|
Verified
Not enough data
8.5
122
Not enough data
Generative AI
7.1
28
Not enough data
7.0
26
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
84
Not enough data
7.8
72
Not enough data
7.5
68
Not enough data
7.7
48
Not enough data
7.0
44
Not enough data
7.5
44
Not enough data
Email Marketing
8.9
556
|
Verified
Not enough data
9.1
546
|
Verified
Not enough data
8.8
534
|
Verified
Not enough data
8.6
507
|
Verified
Not enough data
Online Marketing
8.0
448
|
Verified
Not enough data
8.3
487
|
Verified
Not enough data
8.3
478
|
Verified
Not enough data
8.3
496
|
Verified
Not enough data
7.8
402
Not enough data
Lead Management
8.1
379
|
Verified
Not enough data
8.1
411
|
Verified
Not enough data
8.7
495
|
Verified
Not enough data
7.8
349
|
Verified
Not enough data
8.0
360
|
Verified
Not enough data
8.0
385
|
Verified
Not enough data
7.8
351
|
Verified
Not enough data
7.8
371
|
Verified
Not enough data
Campaign Management
8.3
440
|
Verified
Not enough data
8.0
359
|
Verified
Not enough data
7.6
324
|
Verified
Not enough data
7.4
317
Not enough data
Social
7.0
302
Not enough data
7.4
321
|
Verified
Not enough data
7.1
314
|
Verified
Not enough data
7.2
304
|
Verified
Not enough data
7.1
293
|
Verified
Not enough data
Reporting & Analytics
8.4
507
|
Verified
Not enough data
8.1
412
|
Verified
Not enough data
7.8
382
|
Verified
Not enough data
7.7
362
|
Verified
Not enough data
7.4
329
Not enough data
Platform
8.0
358
|
Verified
Not enough data
8.2
316
|
Verified
Not enough data
8.7
370
|
Verified
Not enough data
7.6
279
|
Verified
Not enough data
7.6
305
|
Verified
Not enough data
8.8
354
|
Verified
Not enough data
7.8
284
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
366
|
Verified
Not enough data
7.9
352
|
Verified
Not enough data
7.6
312
|
Verified
Not enough data
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
142
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
275
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Not enough data
Edit
7.7
248
Not enough data
8.8
284
Not enough data
8.3
264
Not enough data
Logistics
8.4
287
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
Not enough data
SMS Platform
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Product Sales
Not enough data
8.3
39
Not enough data
7.4
33
Not enough data
8.1
38
Not enough data
7.7
33
Administration
Not enough data
8.2
48
Not enough data
9.1
49
Not enough data
7.9
42
Not enough data
8.8
48
Not enough data
8.7
44
Data Sourcing
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
72
Not enough data
Labels
Not enough data
9.0
272
Not enough data
8.5
245
Not enough data
8.5
196
Order management
Not enough data
8.9
257
Not enough data
8.7
257
Not enough data
8.9
257
Not enough data
8.8
256
Carrier and rate management
Not enough data
8.5
245
Not enough data
8.1
212
Not enough data
8.4
226
Inventory management
Not enough data
7.0
171
Not enough data
7.2
174
Not enough data
7.2
164
Reports
Not enough data
8.5
229
Not enough data
7.5
187
Not enough data
8.3
209
Platform Basics
8.7
120
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.0
105
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.8
78
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and ShipStation share no categories
Unique Categories
Dotdigital is categorized as SMS Marketing, Marketing Automation, Customer Data Platform (CDP), Personalization, Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
ShipStation is categorized as Shipping and Drop Shipping
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ShipStation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.6%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.1%
Other
66.3%
Retail
23.3%
Consumer Goods
9.3%
Apparel & Fashion
6.5%
Health, Wellness and Fitness
5.6%
Food & Beverages
4.1%
Other
51.1%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
Should I use ShipStation?
3 Comments
AS
Absolutely. It makes fulfilling product orders simple.Read more
What is ShipStation used for?
2 Comments
EP
Shipstation consolidates all your shipping channels into one online source. UPS FEDEX and USPS ship from all of them using Shipstation. They also offer...Read more
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