Compare D&B Rev.Up ABX and Demandbase One 
At a Glance
Market Segments
Mid-Market (41.1% of reviews)
Mid-Market (49.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
D&B Rev.Up ABX
Star Rating
(108)4.4 out of 5
Market Segments
Mid-Market (41.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about D&B Rev.Up ABXDemandbase One
Star Rating
(1,937)4.4 out of 5
Market Segments
Mid-Market (49.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Demandbase One excels in providing real-time insights into account engagement, with users highlighting features like site visit intelligence that allow them to see which target accounts are visiting their site and what pages they are viewing. This capability significantly enhances outreach strategies.
- Users say that D&B Rev.Up ABX offers valuable insights through its Sales Activation Module, which surfaces prioritized accounts directly within sales tools. This integration has been noted as a game changer for sales teams, helping them focus on the most promising leads.
- Reviewers mention that Demandbase One's strong account-based marketing capabilities and unified platform help align marketing and sales teams effectively. Users appreciate how this alignment can lead to better targeting and engagement with potential customers.
- According to verified reviews, D&B Rev.Up ABX is praised for its ability to provide granular insights and intelligence on accounts, which has played a major role in the success of account-based marketing projects. Users find this feature crucial for enhancing their B2B marketing strategies.
- G2 reviewers highlight that Demandbase One has a higher overall satisfaction score compared to D&B Rev.Up ABX, indicating a more favorable user experience. Users have noted the intuitive onboarding process and ease of use, which contribute to a smoother implementation.
- Users report that while D&B Rev.Up ABX provides efficient insights, it faces challenges in areas like data accuracy and integration with other systems, which some users feel could be improved to enhance overall effectiveness in their marketing efforts.
Pricing
Entry-Level Pricing
D&B Rev.Up ABX
No pricing availableDemandbase One
No pricing availableFree Trial
D&B Rev.Up ABX
No trial information availableDemandbase One
No trial information availableRatings
Meets Requirements
8.4
101
8.5
1,493
Ease of Use
8.4
105
8.5
1,552
Ease of Setup
8.1
44
8.3
706
Ease of Admin
8.3
35
8.5
444
Quality of Support
8.7
96
8.8
1,303
Has the product been a good partner in doing business?
9.2
34
8.8
441
Product Direction (% positive)
9.1
102
8.2
1,429
Features by Category
Data Availability
8.6
20
7.5
617
8.9
19
8.4
637
9.0
19
8.1
598
8.5
8
7.8
87
Data Accuracy
8.4
19
7.2
616
8.7
18
8.0
628
7.7
8
7.8
83
Agentic AI - Sales Intelligence
Not enough data
7.3
10
Not enough data
7.6
9
Not enough data
7.2
9
Not enough data
8.1
8
Not enough data
8.3
8
Not enough data
8.0
9
Platform
8.8
15
7.4
179
8.5
16
8.2
224
8.9
17
8.5
246
8.9
17
8.3
181
8.3
14
7.1
152
8.1
14
8.1
172
Features
8.7
19
8.2
479
7.9
18
8.7
514
8.8
16
7.7
441
9.0
16
8.1
473
8.9
17
8.5
600
8.9
14
8.1
517
8.9
14
7.9
479
8.7
15
8.0
421
8.6
13
7.3
316
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Platform
Not enough data
8.5
33
Not enough data
8.3
36
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Lead Intelligence
8.9
22
|
Verified
8.8
285
|
Verified
9.0
21
8.9
304
8.9
19
8.7
231
Lead Management
8.6
22
8.7
293
8.3
21
8.3
275
8.6
22
8.5
303
Marketing Campaigns
8.5
19
8.5
260
8.3
18
8.2
243
8.6
19
8.4
249
8.7
19
|
Verified
8.4
266
8.8
18
8.5
272
Campaign Execution
8.9
19
8.4
244
8.8
20
8.8
236
8.9
19
8.7
232
8.8
20
8.4
199
Agentic AI - Account Data Management
Not enough data
8.2
34
Not enough data
8.3
34
Not enough data
8.2
33
Not enough data
8.2
33
Not enough data
8.3
33
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.4
9
|
Verified
Not enough data
8.9
9
|
Verified
Not enough data
9.1
9
Not enough data
8.3
9
|
Verified
Not enough data
Intelligence
9.1
9
|
Verified
Not enough data
8.3
8
|
Verified
Not enough data
9.3
9
|
Verified
Not enough data
Data Availability
Not enough data
7.5
130
Not enough data
8.2
140
Not enough data
7.2
86
Platform Additional Functionality
Not enough data
8.3
127
Not enough data
7.9
98
Not enough data
7.5
88
Not enough data
8.1
110
Not enough data
8.2
110
Attribution Modeling
Not enough data
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Reporting
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Platform Basics
Not enough data
8.6
81
Not enough data
8.8
76
Not enough data
8.4
72
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
8.3
70
Not enough data
8.1
67
Platform Additional Functionality
Not enough data
8.5
74
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
8.7
5
Not enough data
Not enough data
Platform Basics
8.8
8
8.1
46
9.2
8
8.1
40
Platform Reporting
9.3
9
8.5
55
9.4
9
8.3
55
Platform Basics
8.9
18
8.4
144
Platform Data
8.7
18
8.4
148
8.9
18
8.1
138
Platform Additional Functionality
8.1
18
7.6
126
8.8
18
8.2
143
Agentic AI - Account-Based Advertising
Not enough data
6.4
6
Not enough data
6.7
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.4
6
Not enough data
6.1
6
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.2
22
Not enough data
8.2
22
Not enough data
8.1
23
Not enough data
8.1
23
Not enough data
7.4
21
Agentic AI - Lead Intelligence
Not enough data
7.8
6
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
7.8
62
Not enough data
8.3
65
Not enough data
8.0
70
Not enough data
8.4
66
Not enough data
8.4
66
Segment Trending
Not enough data
Feature Not Available
Not enough data
7.9
51
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analysis
Not enough data
8.5
59
Not enough data
8.8
60
Not enough data
8.9
59
Platform
Not enough data
8.3
67
Not enough data
8.6
57
Not enough data
7.9
51
Not enough data
8.4
61
Not enough data
8.5
55
Not enough data
8.8
56
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Matching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.5
28
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Demand Side Platforms
Not enough data
7.3
27
Not enough data
8.3
29
Not enough data
8.2
29
Platform
Not enough data
8.5
33
Not enough data
8.3
36
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.8
17
|
Verified
8.2
10
8.6
14
|
Verified
7.4
9
8.9
17
|
Verified
8.0
10
Discovery
9.0
15
|
Verified
8.0
9
8.5
21
|
Verified
8.6
11
8.5
17
|
Verified
8.7
9
Management
8.2
16
|
Verified
8.5
9
8.9
17
|
Verified
8.0
10
Platform
7.6
18
|
Verified
8.0
11
9.0
17
|
Verified
8.5
10
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
7.0
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.5
10
Lead Intelligence
9.0
22
8.4
238
9.1
17
8.6
243
9.1
23
8.2
208
Lead Management
8.4
20
8.3
215
9.2
22
8.0
110
9.2
23
8.7
240
Marketing Campaigns
8.0
18
8.1
162
7.9
18
7.6
148
8.3
16
7.9
163
8.1
17
8.0
158
9.1
17
8.2
163
Data Availability - Marketing Account Intelligence
9.0
5
7.9
42
Data Accuracy - Marketing Account Intelligence
8.3
5
8.0
40
Agentic AI - Account-Based Analytics
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.7
8
Lead Intelligence
8.5
24
8.3
257
8.4
24
8.9
287
8.0
23
8.3
256
Lead Management
8.1
24
8.4
258
8.3
24
8.0
168
8.3
24
8.7
274
Marketing Campaigns
8.4
24
8.3
217
7.8
23
7.2
139
8.3
24
7.8
212
8.0
22
8.0
226
8.3
23
8.2
224
8.3
23
8.4
185
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.7
19
Not enough data
8.3
19
Not enough data
8.4
18
Not enough data
8.3
18
Not enough data
8.8
19
Management
Not enough data
8.8
18
Not enough data
9.0
17
Not enough data
8.3
16
Not enough data
9.0
18
Not enough data
9.0
16
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
D&B Rev.Up ABX and Demandbase One are categorized as Buyer Intent Data Providers, Account Data Management, Lead Scoring, Visitor Identification, Marketing Account Intelligence, Account-Based Analytics, Account-Based Web and Content Experiences, Account-Based Advertising, Account-Based Orchestration Platforms, and Sales Intelligence
Unique Categories
D&B Rev.Up ABX is categorized as Lead-to-Account Matching and Routing, Customer Data Platform (CDP), and Personalization
Demandbase One is categorized as AI Agents For Business Operations, Lead Capture, Customer Journey Analytics, Demand Side Platform (DSP), Market Intelligence, AI Sales Assistant, Lead Mining, Audience Intelligence Platforms, Predictive Analytics, Machine Learning, Marketing Analytics, Attribution, Display Advertising, Digital Advertising Intelligence, Data Quality, Lead Intelligence, and Paid Search Intelligence
Reviews
Reviewers' Company Size
D&B Rev.Up ABX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
25.0%
Computer Software
14.8%
Marketing and Advertising
9.3%
Accounting
4.6%
Telecommunications
4.6%
Other
41.7%
Computer Software
26.9%
Information Technology and Services
18.3%
Financial Services
7.0%
Marketing and Advertising
6.5%
Consumer Services
5.7%
Other
35.7%
Alternatives
Discussions
D&B Rev.Up ABX has no discussions with answers
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
KR
Comment deleted by user.Read more
Is there anything I can do to help identify SMB visitors?
1 Comment
MM
In my experience IP resolution for SMB (especially under 50 EE's) is not that useful. Your best bet is to cookie and progressive profile via your MAS.Read more
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