Compare CTM (formerly CallTrackingMetrics) and WhatConverts 
At a Glance
Market Segments
Small-Business (66.2% of reviews)
Small-Business (87.4% of reviews)
Entry-Level Pricing
$79.00 Per Month
$30.00 Per Month
CTM (formerly CallTrackingMetrics)
Star Rating
(759)4.5 out of 5
Market Segments
Small-Business (66.2% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Browse all 4 pricing plansWhatConverts
Star Rating
(296)4.9 out of 5
Market Segments
Small-Business (87.4% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that WhatConverts excels in user experience, particularly with its straightforward setup process. Users appreciate how easy it is to implement conversion tracking, making it a favorite for agencies managing multiple clients.
- Users say that CallTrackingMetrics offers robust API integrations, especially with Google Ads, which enhances its functionality for businesses that rely on these platforms. This adaptability has made it a cornerstone for many users' attribution mechanics.
- Reviewers mention that WhatConverts provides valuable AI-driven call summaries, which help sales teams quickly understand lead origins and improve follow-up strategies. This feature has been highlighted as a significant time-saver in daily operations.
- According to verified reviews, CallTrackingMetrics is praised for its reliability and customization options, allowing businesses to tailor the software to their specific needs. Users have noted that this flexibility is crucial for meeting diverse business requirements.
- G2 reviewers highlight that WhatConverts has a higher overall satisfaction rating, with users frequently noting its effectiveness in simplifying the conversion tracking process. This ease of use is particularly beneficial for teams looking to streamline their workflows.
- Users report that while CallTrackingMetrics has a strong feature set, it sometimes faces challenges in matching specific workflow needs, with some reviewers mentioning configuration difficulties. This can be a consideration for businesses with unique requirements.
Pricing
Entry-Level Pricing
CTM (formerly CallTrackingMetrics)
Marketing Lite
$79.00
Per Month
Attribution essentials to measure the impact of your marketing efforts
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
WhatConverts
Call Tracking Plan
$30.00
Per Month
Track what marketing makes your phone ring.
- Dyanmic Number Insertion
- Call Tracking and Recording
- Instant Call Tracking Numbers
Free Trial
CTM (formerly CallTrackingMetrics)
Free Trial is available
WhatConverts
Free Trial is available
Ratings
Meets Requirements
9.1
630
9.4
264
Ease of Use
8.6
636
9.2
267
Ease of Setup
8.4
533
9.1
234
Ease of Admin
8.6
530
9.4
218
Quality of Support
9.0
585
9.9
259
Has the product been a good partner in doing business?
9.2
525
9.7
218
Product Direction (% positive)
9.1
629
9.7
254
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
9.6
54
|
Verified
9.7
5
8.4
33
|
Verified
Not enough data
9.0
46
|
Verified
9.3
5
8.9
45
|
Verified
9.3
5
Artificial Intelligence - Conversation Intelligence
8.7
40
|
Verified
Not enough data
8.5
39
|
Verified
8.3
5
Not enough data
Not enough data
Generative AI
6.8
11
9.7
5
Agentic AI - Conversation Intelligence
5.8
6
Not enough data
5.3
6
Not enough data
6.1
6
Not enough data
5.6
6
Not enough data
6.7
6
Not enough data
5.8
6
Not enough data
4.7
6
Not enough data
Channels
9.7
32
|
Verified
Not enough data
8.7
22
Not enough data
9.2
19
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
9.0
21
Not enough data
Generative AI
7.9
7
Not enough data
Functions
9.3
50
|
Verified
Not enough data
9.4
47
|
Verified
Not enough data
9.5
43
|
Verified
Not enough data
9.2
21
Not enough data
9.4
18
|
Verified
Not enough data
9.7
27
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
Agentic AI - Contact Center
7.0
5
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
Administrative
9.2
47
|
Verified
Not enough data
9.7
47
|
Verified
Not enough data
9.2
50
|
Verified
Not enough data
9.8
21
|
Verified
Not enough data
9.4
19
|
Verified
Not enough data
Attribution Modeling
8.7
43
9.2
95
8.1
38
8.7
92
Feature Not Available
8.3
83
8.5
33
9.0
87
8.8
39
8.9
90
Feature Not Available
8.6
83
Agentic AI - Attribution
5.8
10
6.4
11
7.0
10
6.4
11
5.8
10
6.5
11
5.2
10
5.8
11
Marketing
8.7
29
8.9
84
9.0
33
9.0
84
9.4
43
9.4
95
9.1
49
9.1
100
Reporting
8.8
48
9.3
108
8.6
46
9.2
101
8.8
43
8.8
99
Lead Intelligence
Not enough data
9.5
19
Not enough data
9.4
18
Not enough data
9.3
18
Not enough data
8.6
18
Not enough data
7.9
17
Agentic AI - Lead Intelligence
Not enough data
8.3
9
Lead Monitoring
Not enough data
8.9
29
Not enough data
8.6
29
Not enough data
8.6
30
Agentic AI - Lead Capture
Not enough data
7.4
18
Not enough data
7.3
18
Data Capture
Not enough data
9.1
30
Not enough data
9.0
31
Not enough data
8.1
31
Not enough data
9.0
31
Analytics
Not enough data
8.8
31
Not enough data
8.6
33
Customization
Not enough data
8.2
30
Not enough data
7.7
30
Not enough data
7.9
29
Not enough data
8.7
30
Generative AI
Not enough data
Not enough data
Voice Recognition - AI Voice Assistants
Not enough data
Not enough data
Speech Synthesis - AI Voice Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and privacy - AI Voice Assistants
Not enough data
Not enough data
Compatibility - AI Voice Assistants
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.6
6
Attribution
Not enough data
9.0
15
Not enough data
8.2
14
Not enough data
8.5
14
Discovery
Not enough data
9.4
14
Not enough data
8.8
14
Not enough data
9.1
15
Management
Not enough data
9.2
13
Not enough data
9.0
13
Platform
Not enough data
8.8
13
Not enough data
8.9
14
Agentic AI - Outbound Call Tracking
6.9
14
Not enough data
7.6
13
Not enough data
Calling
9.8
18
Not enough data
9.2
17
Not enough data
9.5
18
Not enough data
9.5
16
Not enough data
9.2
17
Not enough data
Contacts
9.5
16
Not enough data
9.4
16
Not enough data
9.4
16
Not enough data
Insights
8.2
17
Not enough data
8.9
17
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
7.3
16
Not enough data
8.6
15
Not enough data
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
5.7
5
Not enough data
Not enough data
Not enough data
Training
8.8
8
Not enough data
8.5
8
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Feedback
8.1
8
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
8.8
8
Not enough data
7.9
8
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - UCaaS Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Extensions
9.6
13
|
Verified
Not enough data
9.4
12
|
Verified
Not enough data
9.3
10
|
Verified
Not enough data
Features
9.5
13
Not enough data
9.4
9
Not enough data
8.9
11
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
Feature Not Available
Not enough data
9.8
9
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.2
294
9.4
175
9.1
249
9.2
153
8.8
180
9.0
137
Tracking
8.9
267
9.3
171
9.0
228
9.5
169
8.9
231
9.0
160
Analytics
9.0
295
9.4
164
9.3
300
9.6
167
8.7
270
9.2
159
8.3
101
9.0
127
Call Routing
8.9
169
8.7
124
8.9
150
8.2
121
8.6
137
8.4
116
Administration
8.5
85
8.6
127
9.2
131
9.3
136
9.1
149
9.4
156
Agentic AI - Inbound Call Tracking
6.2
22
7.1
24
7.0
22
7.6
24
6.1
22
7.8
23
Marketing Operations
8.3
44
9.2
120
9.1
57
9.2
122
8.8
47
9.0
106
9.1
58
9.3
119
8.3
45
8.4
98
8.5
42
8.6
101
Campaign Activity
8.8
51
8.9
120
8.7
62
9.1
133
8.0
44
8.6
107
8.9
55
9.2
118
8.3
40
8.6
98
7.5
35
7.9
93
Agentic AI - Marketing Analytics
6.1
11
5.5
11
7.3
11
5.3
11
6.7
11
5.3
11
Categories
Categories
Shared Categories
CTM (formerly CallTrackingMetrics) and WhatConverts are categorized as Speech Analytics, Conversation Intelligence, Inbound Call Tracking, Marketing Analytics, and Attribution
Unique Categories
CTM (formerly CallTrackingMetrics) is categorized as Sales Coaching, Outbound Call Tracking, Contact Center, AI Voice Assistants, and UCaaS Platforms
WhatConverts is categorized as AI Sales Assistant, Lead Capture, Lead Intelligence, and Lead Scoring
Reviews
Reviewers' Company Size
CTM (formerly CallTrackingMetrics)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WhatConverts
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.3%
Internet
6.2%
Construction
4.1%
Consumer Services
3.8%
Hospital & Health Care
3.8%
Other
43.7%
Marketing and Advertising
68.3%
Construction
5.1%
Health, Wellness and Fitness
3.4%
Automotive
2.0%
Consumer Services
2.0%
Other
19.1%
Discussions
What do you think is the best thing about Call Tracking Metrics
2 Comments
SC
very convenientRead more
Need referral for creative Implementation Consultant
1 Comment
DC
Try Blue Pig Media. I’ve heard they’re quite good. Read more
Why is texting difficult on the platform
1 Comment
TG
Do you mean to the receiving user of a response? Read more
Is there any way to record the calls made by our marketing team?
2 Comments
MC
WhatConverts is built to track all inbound leads with full marketing attribution including phonecalls. However, recording outbound phonecalls is normally a...Read more
Would it be possible, when integrating with Google Ads, to make 2 integrations? One for each form?
2 Comments
Official Response from WhatConverts
It is possible to separate using Google Analytics Integration to pass the two forms to Google Analytics. Then you create the "Goals" for the two different...Read more
Does this provide Google Shopping Search Term Conversion Info
1 Comment
Official Response from WhatConverts
Hi Rob,
Unfortunately, Google does not pass over a search term/keyword for Shopping Ads, so there's no way to track that (see this article:...Read more
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