Compare Countly and Iterable 
Featured Products
At a Glance
Market Segments
Small-Business (55.0% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Free forever
No pricing available
Countly
Star Rating
(20)4.1 out of 5
Market Segments
Small-Business (55.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free forever
Browse all 2 pricing plansIterable
Star Rating
(767)4.4 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableCountly vs Iterable
When assessing the two solutions, reviewers found them equally easy to use. However, Countly is easier to set up , while reviewers preferred administration and ease of doing business with Iterable overall.
- Reviewers felt that Iterable meets the needs of their business better than Countly.
- When comparing quality of ongoing product support, reviewers felt that Iterable is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Countly over Iterable.
Pricing
Entry-Level Pricing
Countly
Community Edition
Free forever
Your own analytics server.
Power of open source meets analytics.
- Selection of Countly features
- Self-hosted
- Non-commercial use
Iterable
No pricing availableFree Trial
Countly
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.2
19
8.5
618
Ease of Use
8.4
19
8.4
631
Ease of Setup
8.6
13
7.7
318
Ease of Admin
8.3
12
8.4
232
Quality of Support
8.0
18
8.8
601
Has the product been a good partner in doing business?
7.5
12
9.0
234
Product Direction (% positive)
9.4
18
9.0
611
Features by Category
Email Marketing
Not enough data
9.0
470
|
Verified
Not enough data
9.0
460
|
Verified
Not enough data
8.2
445
|
Verified
Not enough data
8.4
396
|
Verified
Online Marketing
Not enough data
6.2
267
|
Verified
Not enough data
8.3
401
|
Verified
Not enough data
8.4
441
|
Verified
Not enough data
8.1
399
|
Verified
Not enough data
6.9
271
|
Verified
Lead Management
Not enough data
7.3
303
|
Verified
Not enough data
7.4
334
|
Verified
Not enough data
8.6
434
|
Verified
Not enough data
6.8
273
|
Verified
Not enough data
7.7
297
|
Verified
Not enough data
7.1
289
|
Verified
Not enough data
7.3
278
|
Verified
Not enough data
7.4
279
|
Verified
Campaign Management
Not enough data
7.7
295
Not enough data
6.9
266
|
Verified
Not enough data
6.6
243
Not enough data
6.0
224
Social
Not enough data
5.7
206
Not enough data
6.1
212
Not enough data
5.8
212
Not enough data
5.7
212
Not enough data
5.9
223
Reporting & Analytics
Not enough data
7.6
433
|
Verified
Not enough data
6.6
288
|
Verified
Not enough data
6.6
277
|
Verified
Not enough data
6.5
275
|
Verified
Not enough data
5.8
227
|
Verified
Platform
Not enough data
8.1
331
|
Verified
Not enough data
8.4
332
|
Verified
Not enough data
8.5
336
|
Verified
Not enough data
7.4
224
Not enough data
8.0
310
|
Verified
Not enough data
8.3
337
|
Verified
Not enough data
7.1
241
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.9
24
Not enough data
7.0
23
Not enough data
7.3
25
Not enough data
7.5
24
Not enough data
7.3
25
Not enough data
7.5
25
Integration
Not enough data
7.8
340
|
Verified
Not enough data
8.1
338
|
Verified
Not enough data
7.6
281
|
Verified
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking & Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.3
158
Not enough data
8.7
159
Not enough data
8.1
144
Not enough data
8.7
167
Not enough data
8.5
165
Analytics
Not enough data
7.8
169
Not enough data
7.5
160
Optimization
Feature Not Available
8.3
165
Not enough data
8.5
166
Not enough data
7.7
133
Not enough data
7.8
148
Agentic AI - Push Notification
Not enough data
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.8
43
Not enough data
8.5
42
Targeting
Not enough data
8.1
44
Not enough data
8.1
38
Triggered Content
Not enough data
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Personalized Content
Not enough data
7.8
34
Not enough data
7.3
31
Not enough data
6.3
28
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Edit
Not enough data
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Logistics
Not enough data
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Generative AI
Not enough data
8.1
12
Not enough data
7.5
12
Agentic AI - Email Template Builder
Not enough data
8.0
10
Not enough data
7.7
10
Text Messaging
Not enough data
8.6
30
Not enough data
6.9
27
Not enough data
8.7
29
Not enough data
6.9
26
Not enough data
8.3
26
Not enough data
6.7
25
Not enough data
8.5
27
Not enough data
8.5
26
SMS Platform
Not enough data
7.9
29
Not enough data
8.2
29
Not enough data
7.4
22
Not enough data
6.2
21
Not enough data
7.2
24
Not enough data
8.6
25
Agentic AI - SMS Marketing
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Data Sourcing
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Intelligence
Not enough data
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Crash Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Crash Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.1
38
Not enough data
8.2
38
Platform Data
Not enough data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Platform Additional Functionality
Not enough data
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Agentic AI - Customer Journey Analytics
Not enough data
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Analysis
Not enough data
7.3
124
|
Verified
Not enough data
7.7
169
|
Verified
Not enough data
6.5
111
|
Verified
Not enough data
6.9
138
|
Verified
Campaigns
Not enough data
7.0
113
Not enough data
8.3
145
|
Verified
Not enough data
7.7
123
|
Verified
Not enough data
6.0
101
|
Verified
Not enough data
9.2
165
|
Verified
Not enough data
9.1
162
|
Verified
Engagement
Not enough data
7.1
108
|
Verified
Platform
Not enough data
8.2
140
|
Verified
Not enough data
7.7
125
Not enough data
7.2
112
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.3
12
Not enough data
8.3
8
Not enough data
8.6
11
Not enough data
8.5
10
Not enough data
Categories
Categories
Shared Categories
Countly and Iterable are categorized as Push Notification
Unique Categories
Countly is categorized as Mobile Crash Reporting, E-Commerce Analytics, Digital Analytics, Product Analytics, Mobile App Analytics, and Mobile App Optimization
Reviews
Reviewers' Company Size
Countly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
30.0%
Computer Software
15.0%
Internet
10.0%
Utilities
5.0%
Telecommunications
5.0%
Other
35.0%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.5%
Financial Services
7.6%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.7%
Discussions
Countly has no discussions with answers
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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