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Best Content Curation Software

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Content curation software helps businesses find and share relevant third-party content with their audiences, simplifying their marketing process. Teams in fields like digital marketing, media, and PR use these tools to gather a range of content—news articles, blog posts, infographics, videos, and social media posts—that engages audiences, draws in leads and builds credibility.

Curating content allows teams to keep things fresh without constantly creating everything from scratch. Leading content curation tools help locate industry-specific content, schedule posts, and distribute them across channels like social media, email newsletters, and websites.

Many content curation apps also connect with social media management or email marketing platforms for smoother sharing, and some even support user-generated content, helping to strengthen customer engagement. When used alongside content creation software, marketers can produce quality content, while content analytics tools can provide insights into performance.

To qualify for inclusion in the Content Curation category, a product must:

Provide tools to curate content from sources across the web for marketing purposes
Enable users to share curated content through one or more channels, such as social media or email marketing
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Featured Content Curation Tools At A Glance

Stacklist
Sponsored
Stacklist
Leader:
RELAYTO
RELAYTO
Highest Performer:
Walls.io
Walls.io
Easiest to Use:
ContentStudio
ContentStudio
Top Trending:
Taggbox
Taggbox
Show LessShow More
Highest Performer:
Walls.io
Walls.io
Easiest to Use:
ContentStudio
ContentStudio
Top Trending:
Taggbox
Taggbox

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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46 Listings in Content Curation Available
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    G2 Score
RELAYTO
(460)4.7 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    How do you 100× your content’s impact? RELAYTO is the AI-powered interactive content experience platform that turns every static PDF, PowerPoint, MP4, or image into a choose-your-own-path experience.

    Users
    • Student
    • Executive Assistant
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 61% Small-Business
    • 24% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • RELAYTO is a tool that transforms static content into interactive, engaging presentations and allows users to embed multimedia, track engagements, and personalize content.
    • Reviewers appreciate the user-friendly interface, the ability to create interactive blogs and articles with drag-and-drop features, customizable templates, and the platform's suitability for those with minimal technical skills.
    • Reviewers mentioned that the advanced customization can be tricky, the software can feel slightly overwhelming for new users, and the performance may occasionally slow down when handling very large files or multimedia-heavy projects.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • RELAYTO Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    113
    Features
    68
    Quality
    61
    User Interface
    60
    Easy Creation
    58
    Cons
    Learning Curve
    53
    Learning Difficulty
    46
    Steep Learning Curve
    37
    Initial Difficulty
    31
    Limited Features
    18
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • RELAYTO features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    9.4
    Content Management
    Average: 8.4
    9.3
    Blogs/Websites
    Average: 8.3
    9.2
    Content Suggestions
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Relayto
    Year Founded
    2023
    HQ Location
    San Francisco , California
    Twitter
    @relayter
    2,240 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    43 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

How do you 100× your content’s impact? RELAYTO is the AI-powered interactive content experience platform that turns every static PDF, PowerPoint, MP4, or image into a choose-your-own-path experience.

Users
  • Student
  • Executive Assistant
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 61% Small-Business
  • 24% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • RELAYTO is a tool that transforms static content into interactive, engaging presentations and allows users to embed multimedia, track engagements, and personalize content.
  • Reviewers appreciate the user-friendly interface, the ability to create interactive blogs and articles with drag-and-drop features, customizable templates, and the platform's suitability for those with minimal technical skills.
  • Reviewers mentioned that the advanced customization can be tricky, the software can feel slightly overwhelming for new users, and the performance may occasionally slow down when handling very large files or multimedia-heavy projects.
RELAYTO Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
113
Features
68
Quality
61
User Interface
60
Easy Creation
58
Cons
Learning Curve
53
Learning Difficulty
46
Steep Learning Curve
37
Initial Difficulty
31
Limited Features
18
View All Pros and Cons
RELAYTO features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
9.4
Content Management
Average: 8.4
9.3
Blogs/Websites
Average: 8.3
9.2
Content Suggestions
Average: 8.5
Seller Details
Seller
Relayto
Year Founded
2023
HQ Location
San Francisco , California
Twitter
@relayter
2,240 Twitter followers
LinkedIn® Page
www.linkedin.com
43 employees on LinkedIn®
BuzzSumo
(106)4.5 out of 5
6th Easiest To Use in Content Curation software
Save to My Lists
Entry Level Price:$199.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Faceb

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 61% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • BuzzSumo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Content Creation
    3
    Content Management
    3
    Engagement
    2
    Features
    2
    Analytics
    1
    Cons
    Cost Issue
    1
    Expensive
    1
    Limited Mobile Support
    1
    Not User-Friendly
    1
    Pricing Issues
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • BuzzSumo features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    9.2
    Content Management
    Average: 8.4
    9.0
    Blogs/Websites
    Average: 8.3
    9.2
    Content Suggestions
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Cision
    Year Founded
    1867
    HQ Location
    Chicago, IL
    Twitter
    @Cision
    48,990 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,884 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Faceb

Users
No information available
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 61% Small-Business
  • 36% Mid-Market
BuzzSumo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Content Creation
3
Content Management
3
Engagement
2
Features
2
Analytics
1
Cons
Cost Issue
1
Expensive
1
Limited Mobile Support
1
Not User-Friendly
1
Pricing Issues
1
View All Pros and Cons
BuzzSumo features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
9.2
Content Management
Average: 8.4
9.0
Blogs/Websites
Average: 8.3
9.2
Content Suggestions
Average: 8.5
Seller Details
Seller
Cision
Year Founded
1867
HQ Location
Chicago, IL
Twitter
@Cision
48,990 Twitter followers
LinkedIn® Page
www.linkedin.com
3,884 employees on LinkedIn®

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Walls.io
(103)4.8 out of 5
Optimized for quick response
3rd Easiest To Use in Content Curation software
Save to My Lists
Entry Level Price:Starting at $270.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Walls.io is the only social wall solution built for event engagement. It helps event professionals and marketers showcase content, drive interactions, and create unforgettable experiences. With powerf

    Users
    No information available
    Industries
    • Non-Profit Organization Management
    • Marketing and Advertising
    Market Segment
    • 69% Small-Business
    • 23% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Walls.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    48
    Customization
    19
    Engagement
    18
    Customer Engagement
    17
    Customer Support
    16
    Cons
    Expensive
    7
    Limited Customization
    5
    Missing Features
    4
    Pricing Issues
    4
    Content Issues
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Walls.io features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    Content Management
    Average: 8.4
    7.6
    Blogs/Websites
    Average: 8.3
    8.2
    Content Suggestions
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Walls.io
    Company Website
    Year Founded
    2014
    HQ Location
    Vienna, Vienna
    Twitter
    @walls_io
    1,585 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    25 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Walls.io is the only social wall solution built for event engagement. It helps event professionals and marketers showcase content, drive interactions, and create unforgettable experiences. With powerf

Users
No information available
Industries
  • Non-Profit Organization Management
  • Marketing and Advertising
Market Segment
  • 69% Small-Business
  • 23% Mid-Market
Walls.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
48
Customization
19
Engagement
18
Customer Engagement
17
Customer Support
16
Cons
Expensive
7
Limited Customization
5
Missing Features
4
Pricing Issues
4
Content Issues
3
View All Pros and Cons
Walls.io features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
8.4
Content Management
Average: 8.4
7.6
Blogs/Websites
Average: 8.3
8.2
Content Suggestions
Average: 8.5
Seller Details
Seller
Walls.io
Company Website
Year Founded
2014
HQ Location
Vienna, Vienna
Twitter
@walls_io
1,585 Twitter followers
LinkedIn® Page
www.linkedin.com
25 employees on LinkedIn®
UpContent
(293)4.4 out of 5
Optimized for quick response
9th Easiest To Use in Content Curation software
Save to My Lists
Entry Level Price:$15.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s p

    Users
    • Owner
    • Founder
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 78% Small-Business
    • 15% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • UpContent Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    14
    Customer Support
    13
    Content Management
    12
    Time-saving
    8
    Easy Sharing
    7
    Cons
    Content Issues
    8
    Missing Features
    5
    Learning Difficulty
    4
    Not User-Friendly
    4
    Content Management
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • UpContent features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.0
    8.7
    Content Management
    Average: 8.4
    8.7
    Blogs/Websites
    Average: 8.3
    8.4
    Content Suggestions
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    UpContent
    Company Website
    Year Founded
    2017
    HQ Location
    Pittsburgh, PA
    Twitter
    @getupcontent
    3,661 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    14 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s p

Users
  • Owner
  • Founder
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 78% Small-Business
  • 15% Mid-Market
UpContent Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
14
Customer Support
13
Content Management
12
Time-saving
8
Easy Sharing
7
Cons
Content Issues
8
Missing Features
5
Learning Difficulty
4
Not User-Friendly
4
Content Management
3
View All Pros and Cons
UpContent features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.0
8.7
Content Management
Average: 8.4
8.7
Blogs/Websites
Average: 8.3
8.4
Content Suggestions
Average: 8.5
Seller Details
Seller
UpContent
Company Website
Year Founded
2017
HQ Location
Pittsburgh, PA
Twitter
@getupcontent
3,661 Twitter followers
LinkedIn® Page
www.linkedin.com
14 employees on LinkedIn®
ContentStudio
(352)4.6 out of 5
1st Easiest To Use in Content Curation software
Save to My Lists
Entry Level Price:$25.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Revamp your social media & content strategy with ContentStudio – the ultimate powerhouse for businesses, agencies, and marketers. Streamline your content creation process and amplify your online p

    Users
    • Owner
    • Founder
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 93% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ContentStudio Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    14
    Content Management
    7
    Social Media Management
    7
    Features
    6
    Post Scheduling
    6
    Cons
    Missing Features
    3
    AI Limitations
    2
    Content Issues
    2
    Learning Curve
    2
    Learning Difficulty
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ContentStudio features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    9.0
    Content Management
    Average: 8.4
    8.7
    Blogs/Websites
    Average: 8.3
    8.4
    Content Suggestions
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ContentStudio Inc
    Year Founded
    2017
    HQ Location
    Claymont, Delaware
    Twitter
    @ContentStudioio
    26,183 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    44 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Revamp your social media & content strategy with ContentStudio – the ultimate powerhouse for businesses, agencies, and marketers. Streamline your content creation process and amplify your online p

Users
  • Owner
  • Founder
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 93% Small-Business
  • 7% Mid-Market
ContentStudio Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
14
Content Management
7
Social Media Management
7
Features
6
Post Scheduling
6
Cons
Missing Features
3
AI Limitations
2
Content Issues
2
Learning Curve
2
Learning Difficulty
2
View All Pros and Cons
ContentStudio features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
9.0
Content Management
Average: 8.4
8.7
Blogs/Websites
Average: 8.3
8.4
Content Suggestions
Average: 8.5
Seller Details
Seller
ContentStudio Inc
Year Founded
2017
HQ Location
Claymont, Delaware
Twitter
@ContentStudioio
26,183 Twitter followers
LinkedIn® Page
www.linkedin.com
44 employees on LinkedIn®
Taggbox
(86)4.8 out of 5
2nd Easiest To Use in Content Curation software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Taggbox enables brands to transform user-generated content (UGC) into high-performing experiences. With a customizable social widget and shoppable gallery, you can showcase real customer content acros

    Users
    No information available
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 65% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Taggbox Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    20
    Customer Support
    17
    Helpful
    12
    User Interface
    11
    Customization
    8
    Cons
    Not User-Friendly
    4
    Limited Customization
    3
    Technical Issues
    3
    Learning Difficulty
    2
    Complexity
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Taggbox features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    Content Management
    Average: 8.4
    8.9
    Blogs/Websites
    Average: 8.3
    8.9
    Content Suggestions
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Taggbox
    Year Founded
    2016
    HQ Location
    Covina, US
    Twitter
    @taggbox
    LinkedIn® Page
    www.linkedin.com
    81 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Taggbox enables brands to transform user-generated content (UGC) into high-performing experiences. With a customizable social widget and shoppable gallery, you can showcase real customer content acros

Users
No information available
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 65% Small-Business
  • 26% Mid-Market
Taggbox Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
20
Customer Support
17
Helpful
12
User Interface
11
Customization
8
Cons
Not User-Friendly
4
Limited Customization
3
Technical Issues
3
Learning Difficulty
2
Complexity
1
View All Pros and Cons
Taggbox features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
8.8
Content Management
Average: 8.4
8.9
Blogs/Websites
Average: 8.3
8.9
Content Suggestions
Average: 8.5
Seller Details
Seller
Taggbox
Year Founded
2016
HQ Location
Covina, US
Twitter
@taggbox
LinkedIn® Page
www.linkedin.com
81 employees on LinkedIn®
Social Walls
(38)4.8 out of 5
5th Easiest To Use in Content Curation software
Save to My Lists
Entry Level Price:$49.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Social Walls by Taggbox is a leading UGC and audience engagement platform that helps brands, event organizers, and marketers turn real-time social media content into interactive digital displays. Show

    Users
    No information available
    Industries
    • Events Services
    Market Segment
    • 50% Mid-Market
    • 34% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Social Walls Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    14
    Customer Support
    12
    Helpful
    9
    Social Media Management
    8
    Customization
    7
    Cons
    Technical Issues
    5
    Access Issues
    2
    Initial Difficulty
    2
    Login Issues
    2
    Navigation Difficulty
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Social Walls features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.0
    9.6
    Content Management
    Average: 8.4
    9.2
    Blogs/Websites
    Average: 8.3
    9.3
    Content Suggestions
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Taggbox
    Year Founded
    2016
    HQ Location
    Covina, US
    Twitter
    @taggbox
    LinkedIn® Page
    www.linkedin.com
    81 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Social Walls by Taggbox is a leading UGC and audience engagement platform that helps brands, event organizers, and marketers turn real-time social media content into interactive digital displays. Show

Users
No information available
Industries
  • Events Services
Market Segment
  • 50% Mid-Market
  • 34% Small-Business
Social Walls Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
14
Customer Support
12
Helpful
9
Social Media Management
8
Customization
7
Cons
Technical Issues
5
Access Issues
2
Initial Difficulty
2
Login Issues
2
Navigation Difficulty
2
View All Pros and Cons
Social Walls features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.0
9.6
Content Management
Average: 8.4
9.2
Blogs/Websites
Average: 8.3
9.3
Content Suggestions
Average: 8.5
Seller Details
Seller
Taggbox
Year Founded
2016
HQ Location
Covina, US
Twitter
@taggbox
LinkedIn® Page
www.linkedin.com
81 employees on LinkedIn®
Tagshop.ai
(134)4.9 out of 5
4th Easiest To Use in Content Curation software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Tagshop AI is an AI UGC video generator that helps brands create UGC style videos without the need for real creators, filming, or editing. Designed for modern marketers, Tagshop AI uses advanced AI to

    Users
    • Founder
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 57% Small-Business
    • 35% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Tagshop AI is a tool that allows users to generate user-generated content (UGC) style video ads quickly by uploading a product link or image and letting the AI auto-generate scripts, avatars, and full videos.
    • Reviewers frequently mention the ease of use, the time-saving aspect of the tool, the high-quality results, and the ability to create multiple product demos, UGC-style videos, and social content in minutes, which has led to a significant reduction in ad creative production time and an improvement in click-through rates.
    • Users reported issues with the quality of images, slow rendering times, lip-sync not working according to expectations in some avatars, the need for improvement in AI-recommended scripts, and the need for more platform compatibility and language options.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Tagshop.ai Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    30
    UGC Management
    20
    Features
    18
    Content Creation
    14
    Innovation
    14
    Cons
    Missing Features
    10
    Improvement Needed
    6
    Slow Performance
    6
    Technical Issues
    6
    Content Issues
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Tagshop.ai features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    9.3
    Content Management
    Average: 8.4
    9.3
    Blogs/Websites
    Average: 8.3
    9.3
    Content Suggestions
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Tagshop
    Year Founded
    2018
    HQ Location
    Covina, US
    LinkedIn® Page
    www.linkedin.com
    6 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Tagshop AI is an AI UGC video generator that helps brands create UGC style videos without the need for real creators, filming, or editing. Designed for modern marketers, Tagshop AI uses advanced AI to

Users
  • Founder
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 57% Small-Business
  • 35% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Tagshop AI is a tool that allows users to generate user-generated content (UGC) style video ads quickly by uploading a product link or image and letting the AI auto-generate scripts, avatars, and full videos.
  • Reviewers frequently mention the ease of use, the time-saving aspect of the tool, the high-quality results, and the ability to create multiple product demos, UGC-style videos, and social content in minutes, which has led to a significant reduction in ad creative production time and an improvement in click-through rates.
  • Users reported issues with the quality of images, slow rendering times, lip-sync not working according to expectations in some avatars, the need for improvement in AI-recommended scripts, and the need for more platform compatibility and language options.
Tagshop.ai Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
30
UGC Management
20
Features
18
Content Creation
14
Innovation
14
Cons
Missing Features
10
Improvement Needed
6
Slow Performance
6
Technical Issues
6
Content Issues
5
View All Pros and Cons
Tagshop.ai features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
9.3
Content Management
Average: 8.4
9.3
Blogs/Websites
Average: 8.3
9.3
Content Suggestions
Average: 8.5
Seller Details
Seller
Tagshop
Year Founded
2018
HQ Location
Covina, US
LinkedIn® Page
www.linkedin.com
6 employees on LinkedIn®
Juicer
(36)4.4 out of 5
7th Easiest To Use in Content Curation software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Juicer is the trusted social media aggregator for creators, entrepreneurs, businesses, educators, and agencies helping you effortlessly bring your social content to life on your website. It pulls s

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 58% Small-Business
    • 39% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Juicer Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    19
    Helpful
    10
    Content Management
    7
    Customer Support
    7
    Features
    6
    Cons
    Slow Performance
    3
    Limited Customization
    2
    Limited Features
    2
    Technical Issues
    2
    Difficult Navigation
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Juicer features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    9.2
    Content Management
    Average: 8.4
    9.4
    Blogs/Websites
    Average: 8.3
    8.0
    Content Suggestions
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Juicer
    Company Website
    Year Founded
    2014
    HQ Location
    Las Vegas, Nevada
    Twitter
    @juicerio
    794 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Juicer is the trusted social media aggregator for creators, entrepreneurs, businesses, educators, and agencies helping you effortlessly bring your social content to life on your website. It pulls s

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 58% Small-Business
  • 39% Mid-Market
Juicer Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
19
Helpful
10
Content Management
7
Customer Support
7
Features
6
Cons
Slow Performance
3
Limited Customization
2
Limited Features
2
Technical Issues
2
Difficult Navigation
1
View All Pros and Cons
Juicer features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
9.2
Content Management
Average: 8.4
9.4
Blogs/Websites
Average: 8.3
8.0
Content Suggestions
Average: 8.5
Seller Details
Seller
Juicer
Company Website
Year Founded
2014
HQ Location
Las Vegas, Nevada
Twitter
@juicerio
794 Twitter followers
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®
Curata
(42)4.5 out of 5
8th Easiest To Use in Content Curation software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Curata provides two software solutions that have helped 1000s of marketers over the past 10 years to grow leads and revenue with content: Curata CMP (Content Marketing Platform) and Curata CCS (Conte

    Users
    No information available
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 57% Mid-Market
    • 29% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Curata features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Content Management
    Average: 8.4
    9.2
    Blogs/Websites
    Average: 8.3
    9.2
    Content Suggestions
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Curata
    Year Founded
    2007
    HQ Location
    Boston, MA
    Twitter
    @curata
    3,971 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    21 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Curata provides two software solutions that have helped 1000s of marketers over the past 10 years to grow leads and revenue with content: Curata CMP (Content Marketing Platform) and Curata CCS (Conte

Users
No information available
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 57% Mid-Market
  • 29% Small-Business
Curata features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
8.3
Content Management
Average: 8.4
9.2
Blogs/Websites
Average: 8.3
9.2
Content Suggestions
Average: 8.5
Seller Details
Seller
Curata
Year Founded
2007
HQ Location
Boston, MA
Twitter
@curata
3,971 Twitter followers
LinkedIn® Page
www.linkedin.com
21 employees on LinkedIn®
Scoop.it
(28)4.6 out of 5
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Scoop.it provides the software and technology to make content publishing much more time-efficient and impacting for marketing and knowledge sharing within the enterprise. We also help millions of pro

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 61% Small-Business
    • 21% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Scoop.it features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
    10.0
    Content Management
    Average: 8.4
    10.0
    Blogs/Websites
    Average: 8.3
    10.0
    Content Suggestions
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Scoop.it
    Year Founded
    2011
    HQ Location
    San Francisco, California
    Twitter
    @scoopit
    89,600 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    34 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Scoop.it provides the software and technology to make content publishing much more time-efficient and impacting for marketing and knowledge sharing within the enterprise. We also help millions of pro

Users
No information available
Industries
No information available
Market Segment
  • 61% Small-Business
  • 21% Enterprise
Scoop.it features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
10.0
Content Management
Average: 8.4
10.0
Blogs/Websites
Average: 8.3
10.0
Content Suggestions
Average: 8.5
Seller Details
Seller
Scoop.it
Year Founded
2011
HQ Location
San Francisco, California
Twitter
@scoopit
89,600 Twitter followers
LinkedIn® Page
www.linkedin.com
34 employees on LinkedIn®
AdvisorStream
(24)4.8 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdvisorStream is the highest-rated marketing platform to help Financial Advisors drive growth through highly engaging and personalized communications that investors enjoy and trust. Drive growth (rev

    Users
    No information available
    Industries
    • Financial Services
    Market Segment
    • 83% Small-Business
    • 8% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AdvisorStream features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Content Management
    Average: 8.4
    10.0
    Blogs/Websites
    Average: 8.3
    8.8
    Content Suggestions
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Broadridge Financial Solutions
    HQ Location
    New York, NY
    Twitter
    @Broadridge
    6,213 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    16,700 employees on LinkedIn®
    Ownership
    NYSE:BR
    Total Revenue (USD mm)
    $4,362,200
Product Description
How are these determined?Information
This description is provided by the seller.

AdvisorStream is the highest-rated marketing platform to help Financial Advisors drive growth through highly engaging and personalized communications that investors enjoy and trust. Drive growth (rev

Users
No information available
Industries
  • Financial Services
Market Segment
  • 83% Small-Business
  • 8% Enterprise
AdvisorStream features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
8.3
Content Management
Average: 8.4
10.0
Blogs/Websites
Average: 8.3
8.8
Content Suggestions
Average: 8.5
Seller Details
Seller
Broadridge Financial Solutions
HQ Location
New York, NY
Twitter
@Broadridge
6,213 Twitter followers
LinkedIn® Page
www.linkedin.com
16,700 employees on LinkedIn®
Ownership
NYSE:BR
Total Revenue (USD mm)
$4,362,200
StoryStream
(70)4.5 out of 5
10th Easiest To Use in Content Curation software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StoryStream is the all-in-one User Generated and Social Shopping Experience platform for global brands and retailers. We solve the challenge of engaging modern consumers who seek authentic and person

    Users
    No information available
    Industries
    • Automotive
    • Retail
    Market Segment
    • 49% Enterprise
    • 34% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • StoryStream features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    Content Management
    Average: 8.4
    9.7
    Blogs/Websites
    Average: 8.3
    8.2
    Content Suggestions
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    StoryStream
    Year Founded
    2011
    HQ Location
    London, London
    Twitter
    @StoryStreamAI
    1,005 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    50 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StoryStream is the all-in-one User Generated and Social Shopping Experience platform for global brands and retailers. We solve the challenge of engaging modern consumers who seek authentic and person

Users
No information available
Industries
  • Automotive
  • Retail
Market Segment
  • 49% Enterprise
  • 34% Mid-Market
StoryStream features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.0
8.8
Content Management
Average: 8.4
9.7
Blogs/Websites
Average: 8.3
8.2
Content Suggestions
Average: 8.5
Seller Details
Seller
StoryStream
Year Founded
2011
HQ Location
London, London
Twitter
@StoryStreamAI
1,005 Twitter followers
LinkedIn® Page
www.linkedin.com
50 employees on LinkedIn®
Feedly News Reader
(79)4.3 out of 5
Save to My Lists
Entry Level Price:$8.25 per month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Feedly is a content aggregator and RSS reader for busy professionals and curious minds. It includes Leo, an AI research assistant that can help you track topics you care about across the web, includin

    Users
    No information available
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 59% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Feedly News Reader Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Content Management
    1
    Ease of Use
    1
    Cons
    Expensive
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Feedly News Reader features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    6.7
    Content Management
    Average: 8.4
    7.7
    Blogs/Websites
    Average: 8.3
    6.7
    Content Suggestions
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Feedly
    HQ Location
    Palo Alto, CA
    Twitter
    @feedly
    104,372 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    63 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Feedly is a content aggregator and RSS reader for busy professionals and curious minds. It includes Leo, an AI research assistant that can help you track topics you care about across the web, includin

Users
No information available
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 59% Small-Business
  • 30% Mid-Market
Feedly News Reader Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Content Management
1
Ease of Use
1
Cons
Expensive
1
View All Pros and Cons
Feedly News Reader features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
6.7
Content Management
Average: 8.4
7.7
Blogs/Websites
Average: 8.3
6.7
Content Suggestions
Average: 8.5
Seller Details
Seller
Feedly
HQ Location
Palo Alto, CA
Twitter
@feedly
104,372 Twitter followers
LinkedIn® Page
www.linkedin.com
63 employees on LinkedIn®
Quuu
(12)4.2 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quuu is the number one source of quality content for you to share on social media, on auto-pilot. Content curation makes you stand out from the masses on social media. It’s a way of providing value a

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 92% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Quuu Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1
    Engagement
    1
    Cons
    Content Issues
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Quuu features and usability ratings that predict user satisfaction
    6.7
    Has the product been a good partner in doing business?
    Average: 9.0
    7.5
    Content Management
    Average: 8.4
    7.5
    Blogs/Websites
    Average: 8.3
    7.1
    Content Suggestions
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Quuu
    Year Founded
    2015
    HQ Location
    Romford, Essex
    Twitter
    @quuu
    34 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    7 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quuu is the number one source of quality content for you to share on social media, on auto-pilot. Content curation makes you stand out from the masses on social media. It’s a way of providing value a

Users
No information available
Industries
No information available
Market Segment
  • 92% Small-Business
Quuu Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1
Engagement
1
Cons
Content Issues
1
View All Pros and Cons
Quuu features and usability ratings that predict user satisfaction
6.7
Has the product been a good partner in doing business?
Average: 9.0
7.5
Content Management
Average: 8.4
7.5
Blogs/Websites
Average: 8.3
7.1
Content Suggestions
Average: 8.5
Seller Details
Seller
Quuu
Year Founded
2015
HQ Location
Romford, Essex
Twitter
@quuu
34 Twitter followers
LinkedIn® Page
www.linkedin.com
7 employees on LinkedIn®
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Content Curation Topics

Expand/Collapse

Learn More About Content Curation Tools

What is content curation software?

Content curation involves gathering, organizing, and sharing relevant content from various sources to provide value and insights without creating new material. However, finding high-quality content and organizing it can be time-consuming. 

Content curation tools simplify this process by helping users discover, filter, and organize content from across the web, social media, and industry sources. They allow marketers to build authority, keep audiences informed, and increase engagement without producing new content from scratch.

Content creation tools focus on producing original material, such as articles, graphics, and videos, that is unique to the brand or creator. In contrast, content curation tools emphasize finding and organizing existing content from various sources. While creation tools require ideation and production, curation tools are about selecting and sharing, which helps brands stay relevant and connected with minimal original production.

Why use content curation tools? 

Using content curation tools is important for anyone looking to manage their online presence and engage their audience. 

Without a content curation tool, individuals and businesses struggle to sift through the overwhelming amount of information available online. They help users easily identify and filter relevant content, saving time and effort.

The manual process of curating content can be labor-intensive, often leading to inconsistencies in quality and messaging. These tools automate parts of the curation process, streamlining content discovery and organization, which helps maintain consistent quality.

Without a structured approach to curation, businesses may miss opportunities to share timely and impactful content, affecting their connection with audiences. Content curation tools provide a systematic way to organize and schedule content, ensuring timely delivery that enhances audience engagement and supports brand credibility.

Common features of content curation software

Understanding the common features of content curation software can help individuals and organizations select the right tool to meet their specific needs.

  • Content sourcing: This feature helps users find new content from industry-specific content curation sites. It uses keywords or artificial intelligence (AI) to filter out irrelevant or low-engagement pieces and helps users focus on more relevant options.
  • Content planning: Many content curation tools include features for planning, such as an interactive calendar for scheduling posts. They also allow users to post across multiple networks and organize content distribution among teams.
  • Content organization: Curation tools typically offer ways to categorize and tag curated content. This makes it easier to manage and find content based on specific topics, improving efficiency.
  • Analytics and reporting: Most platforms, including free content curation platforms, come with analytics tools to track the performance of shared content. Users can view engagement metrics and audience interactions to help refine future curation efforts.
  • Collaboration features: Content curation software often includes tools that support teamwork. Users can share curated content, get feedback, and collaborate on planning and strategies, making the content process more cohesive.

Benefits of content curation software

The benefits of using content curation software for marketing teams and social media practitioners:

  • Eliminate mindless searching: Content curation tools save marketers from wasting time searching for the wrong content. It streamlines the process of finding relevant web content or blogs, making it easier to identify suitable materials for their campaigns.
  • Search and publish with one product: After identifying relevant content, tools often include integrated publishing features that help users seamlessly push content to the correct channels. 
  • Gain insights on content performance: Many curation tools come with analytical capabilities that monitor the performance of published content. It helps marketers understand what works best and allows for better segmentation and targeting in future campaigns.
  • Save time and money: Content curation software solutions streamline the content discovery and publication process, allowing marketing teams to focus on executing successful campaigns and ultimately reducing costs associated with content creation.
  • Hone content for specific audiences: Curation solutions help marketers to better understand the types of content that resonate with particular audiences, helping them to segment campaigns more effectively.

Who uses content curation software?

Content curation software is unique in that while it can be used by multiple stakeholders, its purpose is incredibly specific. 

  • Marketing practitioners: Creating one-of-a-kind content can be daunting. Most marketers have content planning and campaign expectations that can prevent successful content creation. That's where content curation software comes in, a perfect solution that offers time back to the user.
  • Social media managers: Content marketing and social media often go hand in hand since similar audiences consume the content. Due to high consumption rates on social channels, social media managers usually have the additional responsibility of pushing out more content than usual.

Cost of content curation tools

The cost of content curation tools can vary widely based on features, functionality, and the size of the organization using them. Here are some key factors that influence the pricing:

  • Subscription plans: Many content curation tools offer tiered subscription plans, ranging from basic to premium options. Basic plans may start at around $10 to $50 per month, while premium plans with advanced features can range from $100 to $500 per month or more.
  • User licenses: Costs can increase with the number of users. Some tools charge per user, which can add to overall expenses, especially for larger teams.
  • Features and integrations: The price may also depend on the features offered. Tools that include analytics, social media integration, or advanced content discovery capabilities typically cost more.
  • Custom solutions: Some businesses may require custom solutions tailored to their specific needs, which can lead to higher costs. These bespoke tools may involve additional setup fees and ongoing maintenance charges.
  • Free trials and freemium models: Many content curation tools offer free trials or freemium models that allow users to access basic features at no cost. This can be beneficial for smaller businesses or teams looking to test the software before committing to a paid plan.

Software related to content curation tools

Here are some software categories related to content curation tools:

  • Content management systems (CMS) help users create, manage, and publish digital content. They often include features for content curation, such as integration with social media and analytics tools.
  • Social media management tools allow users to schedule, publish, and analyze social media posts. Many offer content curation features that enable users to find and share relevant content across different platforms.
  • Digital asset management (DAM) tools help organizations store, organize, and manage their digital assets, including curated content. They usually provide tagging and categorization options for easier retrieval.
  • Email marketing platforms include content curation features that allow users to add curated content to newsletters or campaigns, helping engage their audience.
  • Search engine optimization (SEO) tools include features for content curation by suggesting relevant articles and resources that can enhance a brand's content strategy and improve search engine rankings.
  • Content discovery tools focus on helping users find and gather relevant content from various sources based on specific topics or keywords.

Challenges with content curation software

Here are the top challenges of using content curation software:

  • Diversifying content: Finding unique and campaign-specific content for different initiatives can be challenging. It's essential to ensure that the content chosen is relevant and has the potential to drive high conversions.
  • Limited search capabilities: The effectiveness of curation software often depends on its search features. Relevant keywords and specific search criteria can narrow down results, but they may also lead to options that are too niche or not suitable for publishing. Users should be aware of this limitation when utilizing the software.

Which companies should buy content curation software?

Here are the types of companies that should consider purchasing content curation software:

  • Marketing agencies and firms face content blocks or may not have enough time to create original content. Content curation software can help them quickly find relevant material for various markets and campaigns.
  • Small business owners typically have 50 or fewer employees, which means that individuals often juggle multiple responsibilities. Content curation software can save time and resources, allowing small business owners to focus on budget management and decision-making.
  • Freelancers and solopreneurs work independently and often need to manage multiple tasks, including content creation. Content curation software can save time and provide them with relevant materials to share with their audience or use in their projects.
  • E-commerce businesses can use content curation tools to gather relevant articles, product reviews, and customer testimonials. This can enhance their marketing efforts and improve customer engagement.

 How to choose the best content curation tools 

Selecting the right content curation tool is essential for enhancing content marketing efforts. A systematic approach ensures the evaluation of all relevant options:

  • Identify needs and goals: Begin by clearly defining content curation objectives. Consider what types of content to curate and how this content will support the overall marketing strategy.
  • Compile a list of potential tools: Research and compile a list of top content curation tools that meet basic needs. Look for tools that aggregate content from various reliable sources relevant to a target audience.
  • Prioritize user-friendly interfaces: A user-friendly interface is crucial for efficient navigation and usability. Choose a tool with an intuitive design that makes it easy to find, organize, and share content.
  • Evaluate integration capabilities: Check if the tool integrates seamlessly with the systems currently in use, such as social media platforms and social media analytics tools. Effective integration can streamline the content-sharing process and improve performance tracking.
  • Look for SEO features: Consider tools that include built-in SEO features to enhance content's visibility in search results. Features like keyword suggestions and readability analysis can significantly boost the effectiveness of content marketing efforts.
  • Assess content organization features: Investigate how well the tool organizes curated content. Features like tagging and categorization can help maintain order and make it easier to retrieve content when needed.
  • Review pricing structures: Ensure that the pricing fits within the budget while considering the tool's features and value. Research user feedback to gauge the company's reputation and the perceived value for money.
  • Conduct product demos and trials: Take advantage of free trials or demos. Define objectives beforehand and identify key features to evaluate. Involve team members who will be using the tool to gather diverse feedback. During the trial, simulate real-world scenarios to assess the tool’s functionality in daily operations.
  • Negotiate terms with vendors: Once the options are narrowed down, discuss pricing structures with vendors. Inquire about potential discounts for annual commitments or multi-user licenses. Leverage competitive pricing from similar tools to negotiate better terms.
  • Aim for long-term growth: Choose a tool that not only meets current operational needs but also positions the organization for sustained growth. Investing in the right content curation tool can optimize workflows, enhance content engagement, and support an evolving content strategy.


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