Compare CTM (formerly CallTrackingMetrics) and Nextiva 
At a Glance
Market Segments
Small-Business (66.3% of reviews)
Small-Business (78.0% of reviews)
Entry-Level Pricing
$79.00 Per Month
Starting at $15.00 1 User Per Month
CTM (formerly CallTrackingMetrics)
Star Rating
(760)4.5 out of 5
Market Segments
Small-Business (66.3% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Browse all 4 pricing plansNextiva
Star Rating
(3,468)4.5 out of 5
Market Segments
Small-Business (78.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 1 User Per Month
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Nextiva excels in user experience, with many users highlighting its ease of use and straightforward implementation process. One user mentioned that "implementing it for each agent is straightforward," which contributes to a smoother onboarding experience compared to CallTrackingMetrics.
- Users say that CallTrackingMetrics offers exceptional customization options, allowing businesses to tailor the software to their specific needs. A reviewer noted, "I like that we were able to personalize the program to fit our business needs," showcasing its adaptability for various workflows.
- Reviewers mention that Nextiva provides reliable customer support, with one user stating, "the customer support is excellent, and I use it daily." This consistent support can be a significant advantage for businesses that require ongoing assistance, while CallTrackingMetrics also receives positive feedback but may not match the volume of support experiences reported for Nextiva.
- According to verified reviews, CallTrackingMetrics shines in its integration capabilities, particularly with Google Ads. Users appreciate that "the API integrations with CallTrackingMetrics function better overall," making it a preferred choice for businesses that rely heavily on these tools for marketing and attribution.
- G2 reviewers highlight that Nextiva's call recording feature is particularly valuable for small businesses, with one user stating it helps improve communication scripts for better quality assurance. This feature is essential for businesses looking to enhance their customer interactions, while CallTrackingMetrics also offers robust features but may not have the same level of emphasis on call recording.
- Users report that both products have strong performance metrics, but Nextiva's overall G2 Score reflects a higher level of user satisfaction. With a total of 3,404 reviews compared to CallTrackingMetrics' 723, the feedback for Nextiva is more extensive, providing a broader perspective on its reliability and effectiveness in everyday use.
Pricing
Entry-Level Pricing
CTM (formerly CallTrackingMetrics)
Marketing Lite
$79.00
Per Month
Attribution essentials to measure the impact of your marketing efforts
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
Nextiva
Core
Starting at $15.00
1 User Per Month
For small teams! Reliably run your business and communicate with your team and customers through unified voice, video, SMS, and digital channels with instant setup, no hardware, centralized conversations, and built-in tools for productivity, collaboration, and responsiveness.
- Inbound & Outbound Voice
- Business SMS
- Video Meetings
Free Trial
CTM (formerly CallTrackingMetrics)
Free Trial is available
Nextiva
No trial information availableRatings
Meets Requirements
9.1
631
9.0
2,781
Ease of Use
8.6
637
8.7
2,818
Ease of Setup
8.4
534
8.4
2,109
Ease of Admin
8.6
530
8.6
1,988
Quality of Support
9.0
586
9.0
2,767
Has the product been a good partner in doing business?
9.2
525
8.8
1,969
Product Direction (% positive)
9.1
630
8.3
2,665
Features by Category
Call Analytics
9.6
54
|
Verified
Not enough data
8.4
33
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
45
|
Verified
Not enough data
Artificial Intelligence - Conversation Intelligence
8.7
40
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Not enough data
Not enough data
Generative AI
6.8
11
Not enough data
Agentic AI - Conversation Intelligence
5.8
6
Not enough data
5.3
6
Not enough data
6.1
6
Not enough data
5.6
6
Not enough data
6.7
6
Not enough data
5.8
6
Not enough data
4.7
6
Not enough data
Channels
9.7
32
|
Verified
9.4
197
8.7
22
8.0
179
9.2
19
|
Verified
7.7
177
9.0
29
|
Verified
8.2
181
9.0
21
8.2
171
Generative AI
7.9
7
7.6
84
Functions
9.3
50
|
Verified
8.7
176
9.4
47
|
Verified
8.7
176
9.5
43
|
Verified
8.9
177
9.2
21
8.1
174
9.4
18
|
Verified
8.2
172
9.7
27
|
Verified
8.5
179
9.5
22
|
Verified
8.5
172
9.5
22
|
Verified
8.4
168
Agentic AI - Contact Center
7.0
5
8.8
11
9.2
6
9.2
11
7.3
5
9.2
11
8.0
5
9.2
11
Administrative
9.2
47
|
Verified
8.3
170
9.7
47
|
Verified
9.1
178
9.2
50
|
Verified
9.0
178
9.8
21
|
Verified
8.4
168
9.4
19
|
Verified
8.3
163
Attribution Modeling
8.7
43
Not enough data
8.1
38
Not enough data
Feature Not Available
Not enough data
8.5
33
Not enough data
8.8
39
Not enough data
Feature Not Available
Not enough data
Agentic AI - Attribution
5.8
10
Not enough data
7.0
10
Not enough data
5.8
10
Not enough data
5.2
10
Not enough data
Marketing
8.7
29
Not enough data
9.0
33
Not enough data
9.4
43
Not enough data
9.1
49
Not enough data
Reporting
8.8
48
Not enough data
8.6
46
Not enough data
8.8
43
Not enough data
Platform
Not enough data
8.1
469
Not enough data
8.6
669
Not enough data
8.6
587
Not enough data
8.9
695
Not enough data
8.8
609
Not enough data
8.3
505
Not enough data
8.6
606
Generative AI
Not enough data
7.7
295
Workforce Management
Not enough data
8.8
610
Not enough data
8.7
568
Call Center Infrastructure (CCI)
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
8.8
8
Administrative
Not enough data
8.7
597
Not enough data
8.7
627
Generative AI
Not enough data
Not enough data
Basic Communication - Cloud PBX
Not enough data
9.4
30
Not enough data
9.1
29
Not enough data
9.4
29
Not enough data
8.5
24
Not enough data
8.5
28
Not enough data
9.0
27
Advanced Features - Cloud PBX
Not enough data
9.1
26
Not enough data
9.2
28
Not enough data
9.1
30
Not enough data
9.1
27
Platform Basics - VoIP Providers
Not enough data
8.6
60
Not enough data
8.7
66
Not enough data
8.2
59
Not enough data
8.0
61
Not enough data
8.0
55
Not enough data
7.8
55
Basic Communication
Not enough data
9.2
1651
|
Verified
Not enough data
7.9
904
|
Verified
Not enough data
8.3
1050
|
Verified
Not enough data
7.7
835
Not enough data
8.6
1163
|
Verified
Not enough data
9.1
1341
|
Verified
Agentic AI - VoIP Providers
Not enough data
7.7
41
Not enough data
7.8
41
Not enough data
7.7
41
Not enough data
7.7
42
Access
Not enough data
8.0
909
Not enough data
8.2
903
Not enough data
8.5
1039
|
Verified
Advanced Features
Not enough data
8.3
1176
|
Verified
Not enough data
8.6
1242
|
Verified
Not enough data
9.1
1480
Voice Recognition - AI Voice Assistants
Not enough data
Not enough data
Speech Synthesis - AI Voice Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and privacy - AI Voice Assistants
Not enough data
Not enough data
Compatibility - AI Voice Assistants
Not enough data
Not enough data
Agentic AI - Outbound Call Tracking
6.9
14
Not enough data
7.6
13
Not enough data
Calling
9.8
18
Not enough data
9.2
17
Not enough data
9.5
18
Not enough data
9.5
16
Not enough data
9.2
17
Not enough data
Contacts
9.5
16
Not enough data
9.4
16
Not enough data
9.4
16
Not enough data
Insights
8.2
17
Not enough data
8.9
17
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
7.3
16
Not enough data
8.6
15
Not enough data
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
5.7
5
Not enough data
Not enough data
Not enough data
Training
8.8
8
Not enough data
8.5
8
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Feedback
8.1
8
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
8.8
8
Not enough data
7.9
8
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - UCaaS Platforms
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.3
8
Not enough data
8.6
7
Extensions
9.6
13
|
Verified
8.5
151
|
Verified
9.4
12
|
Verified
9.1
159
|
Verified
9.3
10
|
Verified
8.8
149
|
Verified
Features
9.5
13
9.2
183
|
Verified
9.4
9
8.5
154
8.9
11
|
Verified
8.3
144
|
Verified
9.5
11
|
Verified
9.0
157
|
Verified
Feature Not Available
8.5
148
|
Verified
9.8
9
Feature Not Available
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.2
294
Not enough data
9.1
249
Not enough data
8.8
180
Not enough data
Tracking
8.9
268
Not enough data
9.0
228
Not enough data
8.9
231
Not enough data
Analytics
9.0
296
Not enough data
9.3
300
Not enough data
8.7
271
Not enough data
8.4
102
Not enough data
Call Routing
8.9
169
Not enough data
8.9
150
Not enough data
8.6
137
Not enough data
Administration
8.5
85
Not enough data
9.2
131
Not enough data
9.1
150
Not enough data
Agentic AI - Inbound Call Tracking
6.2
22
Not enough data
7.0
22
Not enough data
6.1
22
Not enough data
Marketing Operations
8.4
45
Not enough data
9.1
58
Not enough data
8.8
47
Not enough data
9.1
58
Not enough data
8.3
45
Not enough data
8.5
42
Not enough data
Campaign Activity
8.8
51
Not enough data
8.7
62
Not enough data
8.0
44
Not enough data
8.9
55
Not enough data
8.3
40
Not enough data
7.5
35
Not enough data
Agentic AI - Marketing Analytics
6.1
11
Not enough data
7.3
11
Not enough data
6.7
11
Not enough data
Categories
Categories
Shared Categories
CTM (formerly CallTrackingMetrics) and Nextiva are categorized as Contact Center, AI Voice Assistants, and UCaaS Platforms
Unique Categories
CTM (formerly CallTrackingMetrics) is categorized as Speech Analytics, Conversation Intelligence, Sales Coaching, Outbound Call Tracking, Inbound Call Tracking, Marketing Analytics, and Attribution
Reviews
Reviewers' Company Size
CTM (formerly CallTrackingMetrics)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Nextiva
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.2%
Internet
6.2%
Construction
4.1%
Consumer Services
3.8%
Hospital & Health Care
3.8%
Other
43.8%
Hospital & Health Care
6.0%
Insurance
5.7%
Construction
5.2%
Financial Services
4.7%
Real Estate
4.0%
Other
74.4%
Discussions
What do you think is the best thing about Call Tracking Metrics
2 Comments
LB
I also think that it is very convenient, especially for parents. When I started letting my son go to school on his own, I realized the importance of such...Read more
Where can I forward my calls to?
1 Comment
AF
You can forward your calls within the CTM numbers you currently have or forward to an external answering service.Read more
Can I change plans after I sign up?
1 Comment
AF
Yes you can, there are several plans you can upgrade to.Read more
What is VoIP feature?
3 Comments
JB
Voice over Internet Protocol or VoIP is basically phone service using internet connection instead of a regular phone line connectionRead more
Do you think you will be able to implement a "Face Time" feature through your app?
2 Comments
JB
Hi Vicky,
Thanks for reaching out. Great Question!
Currently, Nextiva does not integrate with Facetime. We do offer a variety of video calling...Read more
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