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Compare Brevo Marketing Platform and SparkPost 
Featured Products
At a Glance
Market Segments
Small-Business (84.2% of reviews)
Small-Business (49.3% of reviews)
Entry-Level Pricing
Contact Us
$20 per month
Brevo Marketing Platform
Star Rating
(2,479)4.5 out of 5
Market Segments
Small-Business (84.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansSparkPost
Star Rating
(73)4.0 out of 5
Market Segments
Small-Business (49.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$20 per month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that the Brevo Marketing Platform excels in user satisfaction, boasting a significantly higher overall score compared to SparkPost. Users appreciate its intuitive interface, which allows for seamless management of multi-language campaigns and audience segmentation, making it ideal for businesses operating in diverse markets.
- Users say that Brevo's implementation process is notably quick and straightforward, with many highlighting the platform's ability to combine powerful email marketing features in one place. This contrasts with SparkPost, where some users have expressed challenges in configuration and setup.
- Reviewers mention that Brevo offers superior email deliverability and tracking capabilities, with features that allow users to monitor opens, clicks, and unsubscribes effectively. In comparison, while SparkPost also provides tracking features, users have noted that Brevo's analytics are more user-friendly and comprehensive.
- According to verified reviews, Brevo's customer support is highly rated, with users praising the responsiveness and helpfulness of the support team. SparkPost users have also noted quick support, but the overall sentiment leans towards Brevo providing a more robust support experience.
- G2 reviewers highlight that Brevo's template creation and customization options are superior, allowing for a more tailored email marketing experience. Users have commented on the ease of creating and managing templates, while SparkPost's template builder has received mixed feedback regarding its flexibility and usability.
- Users report that Brevo is particularly well-suited for small businesses, with a large percentage of its reviews coming from this segment. This focus on small business needs is reflected in its features and pricing structure, whereas SparkPost, while also catering to small businesses, has a more varied user base that may not align as closely with the needs of smaller enterprises.
Pricing
Entry-Level Pricing
Brevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
SparkPost
STARTER
$20
per month
OVERAGE:
$1.00 / thousand
- 50,000 emails/month
- OVERAGE: $1.00 / thousand
Free Trial
Brevo Marketing Platform
Free Trial is available
SparkPost
Free Trial is available
Ratings
Meets Requirements
8.9
1,991
8.2
63
Ease of Use
9.0
2,023
8.6
62
Ease of Setup
8.8
1,332
8.3
41
Ease of Admin
9.0
1,090
7.9
41
Quality of Support
8.8
1,795
7.7
59
Has the product been a good partner in doing business?
8.9
1,043
7.5
40
Product Direction (% positive)
8.8
1,949
8.1
61
Features by Category
Sales Force Automation
8.6
97
Not enough data
8.1
90
Not enough data
8.4
90
Not enough data
8.4
89
Not enough data
8.0
85
Not enough data
8.3
86
Not enough data
7.8
84
Not enough data
7.9
77
Not enough data
7.9
77
Not enough data
Marketing Automation
9.4
101
Not enough data
9.4
93
Not enough data
8.9
90
Not enough data
8.2
83
Not enough data
Customer Support
8.6
80
Not enough data
8.5
79
Not enough data
8.5
81
Not enough data
7.9
75
Not enough data
8.3
76
Not enough data
Reporting & Analytics
8.4
84
Not enough data
8.7
85
Not enough data
8.3
72
Not enough data
Mobile & Social
7.9
73
Not enough data
8.0
70
Not enough data
7.8
72
Not enough data
Platform
8.4
119
Not enough data
8.6
113
Not enough data
8.7
114
Not enough data
8.3
108
Not enough data
7.9
104
Not enough data
8.3
104
Not enough data
9.1
112
Not enough data
8.3
103
Not enough data
Integration
8.7
96
Not enough data
8.7
89
Not enough data
8.2
87
Not enough data
Generative AI
7.3
62
Not enough data
Agentic AI - CRM
6.8
21
Not enough data
7.0
21
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
6.9
21
Not enough data
6.8
21
Not enough data
7.1
21
Not enough data
Email Marketing
9.0
1169
|
Verified
Not enough data
8.8
1218
|
Verified
Not enough data
8.7
1071
|
Verified
Not enough data
8.9
1202
|
Verified
Not enough data
9.0
1153
|
Verified
Not enough data
8.8
1158
|
Verified
Not enough data
8.5
971
|
Verified
Not enough data
8.3
662
|
Verified
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.3
791
|
Verified
Not enough data
8.8
1124
|
Verified
Not enough data
Generative AI
7.3
370
Not enough data
7.4
363
Not enough data
Agentic AI - Email Marketing
6.6
48
Not enough data
6.6
46
Not enough data
6.6
47
Not enough data
6.9
46
Not enough data
6.8
47
Not enough data
Integration
8.7
800
|
Verified
Not enough data
8.1
643
|
Verified
Not enough data
7.8
578
|
Verified
Not enough data
7.9
517
|
Verified
Not enough data
7.9
522
|
Verified
Not enough data
7.9
503
|
Verified
Not enough data
Administration
8.7
413
7.1
23
8.3
399
6.5
18
8.6
384
8.6
20
8.6
379
7.1
18
8.4
319
7.8
28
8.7
361
8.1
30
Integrations
8.6
286
8.5
27
8.6
279
8.5
26
8.8
296
8.9
29
8.2
279
7.7
22
Platform
8.8
295
8.9
27
8.6
259
8.5
26
8.5
247
8.7
26
8.6
316
8.2
30
8.5
299
8.5
29
8.9
373
8.2
30
8.6
272
8.3
25
8.9
361
8.5
32
Diagnosis
8.6
459
6.1
11
8.7
508
6.3
13
8.8
555
6.7
13
8.9
517
7.2
12
Tracking
8.9
627
8.3
14
8.7
552
7.2
10
8.9
648
7.1
11
8.9
612
7.9
11
8.7
553
6.8
13
Reporting
9.0
678
5.7
12
8.7
533
5.6
12
8.8
529
6.1
12
8.8
597
6.0
13
Agentic AI - Email Deliverability
8.1
12
Not enough data
8.3
12
Not enough data
8.2
12
Not enough data
8.3
12
Not enough data
8.1
12
Not enough data
Visitor Behavior
8.3
23
Not enough data
8.5
25
Not enough data
8.4
22
Not enough data
Templates
8.3
22
Not enough data
8.5
24
Not enough data
8.2
22
Not enough data
Personalization
8.4
21
Not enough data
8.3
22
Not enough data
8.4
23
Not enough data
8.2
21
Not enough data
8.0
22
Not enough data
8.3
21
Not enough data
8.0
21
Not enough data
8.8
22
Not enough data
Multichannel
8.6
23
Not enough data
9.0
26
Not enough data
8.4
23
Not enough data
Administration
9.2
23
Not enough data
8.8
26
Not enough data
8.7
26
Not enough data
8.6
22
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
15
Not enough data
9.4
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.6
15
Not enough data
Analytics
8.0
14
Not enough data
8.2
15
Not enough data
Optimization
8.8
15
Not enough data
9.1
15
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
214
Not enough data
7.8
180
Not enough data
8.3
180
Not enough data
8.7
210
Not enough data
Edit
8.6
191
Not enough data
8.9
209
Not enough data
8.5
187
Not enough data
Logistics
8.7
198
Not enough data
8.1
175
Not enough data
8.5
179
Not enough data
8.7
180
Not enough data
Generative AI
7.2
104
Not enough data
7.2
101
Not enough data
Agentic AI - Email Template Builder
6.9
12
Not enough data
6.8
12
Not enough data
Text Messaging
8.5
142
|
Verified
Not enough data
8.5
131
|
Verified
Not enough data
8.6
143
|
Verified
Not enough data
8.4
132
|
Verified
Not enough data
8.4
133
|
Verified
Not enough data
8.2
127
|
Verified
Not enough data
8.5
63
|
Verified
Not enough data
8.5
60
Not enough data
SMS Platform
8.7
149
|
Verified
Not enough data
8.8
149
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
60
|
Verified
Not enough data
Agentic AI - SMS Marketing
7.9
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
7.4
7
Not enough data
Platform Basics
9.0
274
Not enough data
8.6
227
Not enough data
8.8
229
Not enough data
8.8
257
Not enough data
9.0
265
Not enough data
Platform Data
9.1
285
Not enough data
9.0
292
Not enough data
9.0
284
Not enough data
Agentic AI - Email Testing
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
7.3
8
Not enough data
Platform Interoperability
7.5(won by default)
33
Not enough data
Agentic AI - Social Media Advertising
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
6.0(won by default)
5
Not enough data
Not enough data
Not enough data
Social Functionality
8.1(won by default)
36
Not enough data
Campaign Management
8.7(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.3(won by default)
39
Not enough data
7.9(won by default)
38
Not enough data
7.9(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.2(won by default)
38
Not enough data
8.0(won by default)
37
Not enough data
7.8(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
8.0(won by default)
37
Not enough data
7.5(won by default)
36
Not enough data
7.5(won by default)
36
Not enough data
Targeting
8.2(won by default)
37
Not enough data
8.2(won by default)
37
Not enough data
8.0(won by default)
36
Not enough data
7.9(won by default)
35
Not enough data
Platform
7.7(won by default)
35
Not enough data
8.3(won by default)
36
Not enough data
8.4(won by default)
36
Not enough data
8.6(won by default)
35
Not enough data
8.2(won by default)
36
Not enough data
8.3(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
7.8(won by default)
35
Not enough data
8.1(won by default)
35
Not enough data
Responses
8.6
13
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
8.5
13
Not enough data
8.3
12
Not enough data
Platform
8.7
13
Not enough data
7.9
11
Not enough data
8.5
13
Not enough data
9.0
12
Not enough data
8.3
13
Not enough data
7.9
13
Not enough data
8.2
13
Not enough data
Generative AI
6.9
6
Not enough data
6.4
6
Not enough data
Page Customization
9.2
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.4
75
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
Page Optimization
8.6
66
|
Verified
Not enough data
8.8
71
|
Verified
Not enough data
8.7
68
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
Integrations
8.4
58
|
Verified
Not enough data
9.0
70
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Calendar View
7.9
18
Not enough data
8.0
18
Not enough data
Shared Calendar
7.9
17
Not enough data
7.8
17
Not enough data
Accessibility
8.1
18
Not enough data
7.8
18
Not enough data
Integration
8.1
18
Not enough data
8.1
18
Not enough data
7.9
17
Not enough data
Notifications
8.8
17
Not enough data
7.5
17
Not enough data
Generative AI
6.6
17
Not enough data
6.6
16
Not enough data
6.7
16
Not enough data
Agentic AI - Calendar
6.9
6
Not enough data
Notifications
9.3
21
Not enough data
9.6
19
Not enough data
9.7
23
Not enough data
Settings
9.3
19
Not enough data
9.2
24
Not enough data
9.2
22
Not enough data
Personalization
9.0
23
Not enough data
9.0
21
Not enough data
Integrations
8.8
16
Not enough data
8.9
19
Not enough data
8.8
14
Not enough data
8.9
18
Not enough data
8.8
20
Not enough data
Generative AI
7.5
14
Not enough data
6.9
14
Not enough data
7.4
14
Not enough data
7.3
13
Not enough data
7.1
13
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
5.9
11
Not enough data
6.1
11
Not enough data
5.9
11
Not enough data
Communication
8.6
23
Not enough data
8.7
24
Not enough data
8.5
24
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
Internal Use
8.7
44
Not enough data
8.0
24
Not enough data
8.2
24
Not enough data
8.8
22
Not enough data
8.4
19
Not enough data
7.9
23
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.1
21
Not enough data
8.6
21
Not enough data
8.2
19
Not enough data
8.7
21
Not enough data
8.5
19
Not enough data
7.3
20
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.0
21
Not enough data
8.3
20
Not enough data
7.8
18
Not enough data
7.8
20
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
6.8
17
Not enough data
7.7
18
Not enough data
7.3
18
Not enough data
7.5
18
Not enough data
6.9
18
Not enough data
6.9
18
Not enough data
7.5
18
Not enough data
Analytics
8.8
127
8.4
17
8.8
125
8.4
17
8.5
118
8.5
12
Customizations
8.7
122
8.1
16
9.2
128
8.3
13
8.7
117
8.1
14
8.7
117
7.8
13
8.9
125
8.2
11
Generative AI
7.2
99
Not enough data
Features
8.5
24
Not enough data
8.3
21
Not enough data
8.0
16
Not enough data
9.2
25
Not enough data
7.3
16
Not enough data
8.6
23
Not enough data
Categories
Categories
Shared Categories
Brevo Marketing Platform and SparkPost are categorized as Email Deliverability, Email Tracking, and Transactional Email
Unique Categories
Brevo Marketing Platform is categorized as Shared Inbox, Email Testing, SMS Marketing, Email Template Builder, Personalization, Push Notification, E-Commerce Personalization, Chatbots, Landing Page Builders, Social Media Advertising, Online Appointment Scheduling, Live Chat, CRM, Calendar, Email Marketing, Appointment Reminder, and WhatsApp Marketing
SparkPost has no unique categories
Reviews
Reviewers' Company Size
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SparkPost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.5%
Information Technology and Services
5.5%
Computer Software
4.7%
Retail
3.1%
Health, Wellness and Fitness
2.9%
Other
72.2%
Internet
19.7%
Information Technology and Services
11.3%
Computer Software
9.9%
Financial Services
8.5%
Higher Education
4.2%
Other
46.5%
Alternatives
Discussions
Is Sendinblue free?
6 Comments
AD
Yes, Sendinblue offers a free plan. The free plan includes:
-> Up to 300 emails per day
-> Unlimited contacts
-> Access to core email marketing...Read more
How do you know where an email were opened?
4 Comments
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 Comments
KG
It is possible to import the opt in data, as I imported one list and then had errors when sending mail as there wasn't evidence of opt in. My other list is...Read more
How much does SparkPost cost?
1 Comment
Official Response from SparkPost
SparkPost offers a free test account and a variety of plans to fit sending needs based on volume, starting at $20 / month.Read more
How can I stay aware of outages?
1 Comment
Official Response from SparkPost
We’re proud of SparkPost’s uptime and reliability. We’ve built a fully cloud-based system that scales instantly—and with full elasticity and redundancy. That...Read more
How do I find out what happened to my messages?
1 Comment
Official Response from SparkPost
Detailed information on message delivery and engagement is available through real-time webhooks. In addition, information is available on a pull-basis...Read more
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