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At a Glance
Market Segments
Small-Business (84.2% of reviews)
Small-Business (91.4% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Brevo Marketing Platform
Star Rating
(2,480)4.5 out of 5
Market Segments
Small-Business (84.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansKit
Star Rating
(217)4.4 out of 5
Market Segments
Small-Business (91.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about KitSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that the Brevo Marketing Platform excels in user satisfaction, boasting a significantly higher overall score compared to Kit. Users appreciate its intuitive interface that simplifies managing complex email marketing tasks, such as multi-language campaigns and audience segmentation.
- Users say that Brevo's robust features for automation workflows and transactional emails make it a powerful tool for marketers. One reviewer highlighted how it allows them to manage everything in one place, enhancing their efficiency.
- According to verified reviews, Kit shines in its ease of setup and user-friendly design, making it accessible for beginners. Users have noted that the platform helps them stay organized and effectively connect with their audience, which is crucial for small businesses.
- Reviewers mention that while Kit offers solid support and easy-to-read data, it lacks some of the advanced features found in Brevo, such as AI text generation and comprehensive email deliverability management, which are essential for more complex marketing strategies.
- Users appreciate Brevo's strong performance in email and mobile previews, which allows for better campaign optimization. This feature is particularly valued by those managing diverse brands across different markets, as it ensures accuracy in their communications.
- G2 reviewers highlight that while both platforms have their strengths, Brevo's higher volume of recent reviews indicates a more active user base, suggesting that it may be better suited for businesses looking for a reliable and feature-rich email marketing solution.
Pricing
Entry-Level Pricing
Brevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
Kit
No pricing availableFree Trial
Brevo Marketing Platform
Free Trial is available
Kit
Free Trial is available
Ratings
Meets Requirements
8.9
1,992
8.7
160
Ease of Use
9.0
2,024
8.7
161
Ease of Setup
8.8
1,333
9.0
65
Ease of Admin
9.0
1,090
9.0
57
Quality of Support
8.8
1,796
8.6
145
Has the product been a good partner in doing business?
8.9
1,043
9.0
52
Product Direction (% positive)
8.8
1,950
8.4
156
Features by Category
Sales Force Automation
8.6
97
Not enough data
8.1
90
Not enough data
8.4
90
Not enough data
8.4
89
Not enough data
8.0
85
Not enough data
8.3
86
Not enough data
7.8
84
Not enough data
7.9
77
Not enough data
7.9
77
Not enough data
Marketing Automation
9.4
101
Not enough data
9.4
93
Not enough data
8.9
90
Not enough data
8.2
83
Not enough data
Customer Support
8.6
80
Not enough data
8.5
79
Not enough data
8.5
81
Not enough data
7.9
75
Not enough data
8.3
76
Not enough data
Reporting & Analytics
8.4
84
Not enough data
8.7
85
Not enough data
8.3
72
Not enough data
Mobile & Social
7.9
73
Not enough data
8.0
70
Not enough data
7.8
72
Not enough data
Platform
8.4
119
Not enough data
8.6
113
Not enough data
8.7
114
Not enough data
8.3
108
Not enough data
7.9
104
Not enough data
8.3
104
Not enough data
9.1
112
Not enough data
8.3
103
Not enough data
Integration
8.7
96
Not enough data
8.7
89
Not enough data
8.2
87
Not enough data
Generative AI
7.3
62
Not enough data
Agentic AI - CRM
6.8
21
Not enough data
7.0
21
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
6.9
21
Not enough data
6.8
21
Not enough data
7.1
21
Not enough data
Email Marketing
9.0
1168
|
Verified
8.6
64
8.8
1217
|
Verified
8.5
66
8.7
1070
|
Verified
8.8
60
8.9
1200
|
Verified
8.4
64
9.0
1152
|
Verified
8.7
62
8.8
1157
|
Verified
8.5
61
8.5
970
|
Verified
8.6
57
8.3
663
|
Verified
8.3
40
Feature Not Available
8.4
37
Reporting & Analytics
8.3
790
|
Verified
8.2
50
8.8
1123
|
Verified
8.1
63
Generative AI
7.3
371
4.8
11
7.4
364
5.2
11
Agentic AI - Email Marketing
6.6
49
Not enough data
6.6
47
Not enough data
6.7
48
Not enough data
7.0
47
Not enough data
6.9
48
Not enough data
Integration
8.7
801
|
Verified
7.9
38
8.1
644
|
Verified
8.1
34
7.8
579
|
Verified
7.6
33
8.0
518
|
Verified
7.7
31
7.9
523
|
Verified
7.7
32
7.9
504
|
Verified
8.0
30
Administration
8.7
413
Not enough data
8.3
399
Not enough data
8.6
384
Not enough data
8.6
379
Not enough data
8.4
319
Not enough data
8.7
361
Not enough data
Integrations
8.6
286
Not enough data
8.6
279
Not enough data
8.8
296
Not enough data
8.2
279
Not enough data
Platform
8.8
295
Not enough data
8.6
259
Not enough data
8.5
247
Not enough data
8.6
316
Not enough data
8.5
299
Not enough data
8.9
373
Not enough data
8.6
272
Not enough data
8.9
361
Not enough data
Diagnosis
8.6
460
Not enough data
8.7
509
Not enough data
8.8
556
Not enough data
8.9
518
Not enough data
Tracking
8.9
628
Not enough data
8.7
553
Not enough data
8.9
649
Not enough data
8.9
613
Not enough data
8.7
554
Not enough data
Reporting
9.0
679
Not enough data
8.7
534
Not enough data
8.8
530
Not enough data
8.8
598
Not enough data
Agentic AI - Email Deliverability
8.2
13
Not enough data
8.5
13
Not enough data
8.3
13
Not enough data
8.5
13
Not enough data
8.2
13
Not enough data
Visitor Behavior
8.3
23
Not enough data
8.5
25
Not enough data
8.4
22
Not enough data
Templates
8.3
22
Not enough data
8.5
24
Not enough data
8.2
22
Not enough data
Personalization
8.4
21
Not enough data
8.3
22
Not enough data
8.4
23
Not enough data
8.2
21
Not enough data
8.0
22
Not enough data
8.3
21
Not enough data
8.0
21
Not enough data
8.8
22
Not enough data
Multichannel
8.6
23
Not enough data
9.0
26
Not enough data
8.4
23
Not enough data
Administration
9.2
23
Not enough data
8.8
26
Not enough data
8.7
26
Not enough data
8.6
22
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
15
Not enough data
9.4
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.6
15
Not enough data
Analytics
8.0
14
Not enough data
8.2
15
Not enough data
Optimization
8.8
15
Not enough data
9.1
15
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
213
Not enough data
7.8
179
Not enough data
8.3
180
Not enough data
8.7
210
Not enough data
Edit
8.6
191
Not enough data
8.9
209
Not enough data
8.5
187
Not enough data
Logistics
8.7
197
Not enough data
8.1
175
Not enough data
8.5
179
Not enough data
8.7
180
Not enough data
Generative AI
7.2
104
Not enough data
7.2
101
Not enough data
Agentic AI - Email Template Builder
6.9
12
Not enough data
6.8
12
Not enough data
Text Messaging
8.5
143
|
Verified
Not enough data
8.5
132
|
Verified
Not enough data
8.6
144
|
Verified
Not enough data
8.4
133
|
Verified
Not enough data
8.4
134
|
Verified
Not enough data
8.2
128
|
Verified
Not enough data
8.6
64
|
Verified
Not enough data
8.5
61
Not enough data
SMS Platform
8.7
150
|
Verified
Not enough data
8.8
150
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
61
|
Verified
Not enough data
Agentic AI - SMS Marketing
8.1
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
7.7
8
Not enough data
Platform Basics
9.0
274
Not enough data
8.6
227
Not enough data
8.8
228
Not enough data
8.8
257
Not enough data
9.0
265
Not enough data
Platform Data
9.1
284
Not enough data
9.0
291
Not enough data
9.0
284
Not enough data
Agentic AI - Email Testing
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
6.9
7
Not enough data
Platform Interoperability
7.6(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
7
Not enough data
6.4(won by default)
7
Not enough data
6.4(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
6.7(won by default)
6
Not enough data
8.0(won by default)
5
Not enough data
Social Functionality
8.2(won by default)
37
Not enough data
Campaign Management
8.7(won by default)
40
Not enough data
8.5(won by default)
40
Not enough data
8.3(won by default)
39
Not enough data
7.9(won by default)
39
Not enough data
7.9(won by default)
39
Not enough data
8.4(won by default)
40
Not enough data
8.2(won by default)
39
Not enough data
8.0(won by default)
38
Not enough data
7.9(won by default)
38
Not enough data
8.1(won by default)
37
Not enough data
8.0(won by default)
38
Not enough data
7.5(won by default)
37
Not enough data
7.6(won by default)
37
Not enough data
Targeting
8.2(won by default)
37
Not enough data
8.2(won by default)
37
Not enough data
8.0(won by default)
37
Not enough data
8.0(won by default)
36
Not enough data
Platform
7.7(won by default)
36
Not enough data
8.4(won by default)
37
Not enough data
8.4(won by default)
37
Not enough data
8.7(won by default)
36
Not enough data
8.3(won by default)
37
Not enough data
8.3(won by default)
37
Not enough data
8.2(won by default)
37
Not enough data
7.8(won by default)
36
Not enough data
8.1(won by default)
35
Not enough data
Responses
8.6
13
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
8.5
13
Not enough data
8.3
12
Not enough data
Platform
8.7
13
Not enough data
7.9
11
Not enough data
8.5
13
Not enough data
9.0
12
Not enough data
8.3
13
Not enough data
7.9
13
Not enough data
8.2
13
Not enough data
Generative AI
6.9
6
Not enough data
6.4
6
Not enough data
Page Customization
9.2
80
|
Verified
Not enough data
8.7
82
|
Verified
Not enough data
8.4
75
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
Page Optimization
8.6
66
|
Verified
Not enough data
8.8
70
|
Verified
Not enough data
8.7
67
|
Verified
Not enough data
8.4
61
|
Verified
Not enough data
Integrations
8.4
58
|
Verified
Not enough data
9.0
70
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Calendar View
7.9
18
Not enough data
8.0
18
Not enough data
Shared Calendar
7.9
17
Not enough data
7.8
17
Not enough data
Accessibility
8.1
18
Not enough data
7.8
18
Not enough data
Integration
8.1
18
Not enough data
8.1
18
Not enough data
7.9
17
Not enough data
Notifications
8.8
17
Not enough data
7.5
17
Not enough data
Generative AI
6.6
17
Not enough data
6.6
16
Not enough data
6.7
16
Not enough data
Agentic AI - Calendar
6.9
6
Not enough data
Notifications
9.3
21
Not enough data
9.6
19
Not enough data
9.7
23
Not enough data
Settings
9.3
19
Not enough data
9.2
24
Not enough data
9.2
22
Not enough data
Personalization
9.0
23
Not enough data
9.0
21
Not enough data
Integrations
8.8
16
Not enough data
8.9
19
Not enough data
8.8
14
Not enough data
8.9
18
Not enough data
8.8
20
Not enough data
Generative AI
7.5
14
Not enough data
6.9
14
Not enough data
7.4
14
Not enough data
7.3
13
Not enough data
7.1
13
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
5.9
11
Not enough data
6.1
11
Not enough data
5.9
11
Not enough data
Communication
8.6
23
Not enough data
8.7
24
Not enough data
8.5
24
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
Internal Use
8.7
44
Not enough data
8.0
24
Not enough data
8.2
24
Not enough data
8.8
22
Not enough data
8.4
19
Not enough data
7.9
23
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.1
21
Not enough data
8.6
21
Not enough data
8.2
19
Not enough data
8.7
21
Not enough data
8.5
19
Not enough data
7.3
20
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.0
21
Not enough data
8.3
20
Not enough data
7.8
18
Not enough data
7.8
20
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
6.9
18
Not enough data
7.8
19
Not enough data
7.5
19
Not enough data
7.6
19
Not enough data
7.0
19
Not enough data
7.1
19
Not enough data
7.6
19
Not enough data
Analytics
8.8
126
Not enough data
8.8
125
Not enough data
8.5
119
Not enough data
Customizations
8.7
123
Not enough data
9.2
128
Not enough data
8.7
118
Not enough data
8.8
118
Not enough data
8.9
125
Not enough data
Generative AI
7.3
100
Not enough data
Features
8.5
24
Not enough data
8.3
21
Not enough data
8.0
16
Not enough data
9.2
25
Not enough data
7.3
16
Not enough data
8.6
23
Not enough data
Categories
Categories
Shared Categories
Brevo Marketing Platform and Kit are categorized as Email Marketing
Unique Categories
Brevo Marketing Platform is categorized as Shared Inbox, Email Testing, SMS Marketing, Email Template Builder, Personalization, Push Notification, E-Commerce Personalization, Email Deliverability, Chatbots, Landing Page Builders, Social Media Advertising, Email Tracking, Online Appointment Scheduling, Transactional Email, Live Chat, CRM, Calendar, Appointment Reminder, and WhatsApp Marketing
Kit has no unique categories
Reviews
Reviewers' Company Size
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kit
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.5%
Information Technology and Services
5.6%
Computer Software
4.7%
Retail
3.1%
Health, Wellness and Fitness
2.9%
Other
72.2%
Marketing and Advertising
25.5%
Health, Wellness and Fitness
7.2%
Management Consulting
4.8%
Professional Training & Coaching
3.8%
Writing and Editing
3.4%
Other
55.3%
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