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At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Mid-Market (56.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Braze
Star Rating
(1,430)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeVWO Testing
Star Rating
(927)4.4 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that VWO Testing excels in ease of setup, scoring 8.6 compared to Braze's 7.6. Reviewers mention that VWO's intuitive interface and straightforward onboarding process make it easier for teams to get started quickly.
- Reviewers mention that VWO Testing offers superior quality of support, with a score of 9.0 versus Braze's 8.5. Users on G2 highlight VWO's responsive customer service and helpful resources, which enhance the overall user experience.
- Users say that VWO Testing shines in website personalization, scoring 8.5 compared to Braze's 7.0. Reviewers appreciate VWO's robust features for tailoring user experiences, such as its visual editor and targeting capabilities.
- G2 users report that Braze outperforms VWO Testing in triggered messages, with a score of 9.1 against VWO's 7.7. Reviewers mention that Braze's automation and segmentation features allow for highly effective and timely messaging to users.
- Users on G2 highlight that both products score equally in A/B testing at 8.8, but reviewers mention that VWO Testing's user-friendly interface makes it easier to set up and analyze tests, giving it a slight edge in practical use.
- Reviewers mention that while both products have strong behavioral targeting capabilities, VWO Testing scores slightly higher at 8.7 compared to Braze's 8.6. Users appreciate VWO's detailed analytics and reporting features that help refine targeting strategies.
Pricing
Entry-Level Pricing
Braze
No pricing availableVWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Braze
Free Trial is available
VWO Testing
Free Trial is available
Ratings
Meets Requirements
8.5
942
8.5
794
Ease of Use
8.3
1,149
8.3
803
Ease of Setup
7.6
636
8.6
525
Ease of Admin
8.5
349
8.7
363
Quality of Support
8.5
897
9.0
766
Has the product been a good partner in doing business?
8.9
357
8.9
360
Product Direction (% positive)
9.2
908
9.0
790
Features by Category
Email Marketing
8.8
563
Not enough data
8.8
534
Not enough data
8.4
538
Not enough data
8.3
449
Not enough data
Online Marketing
6.9
356
Not enough data
8.4
478
Not enough data
8.7
518
Not enough data
8.4
493
Not enough data
7.3
371
Not enough data
Lead Management
7.5
390
Not enough data
7.5
397
Not enough data
8.6
529
Not enough data
6.8
324
Not enough data
7.4
351
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
381
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Not enough data
Reporting & Analytics
7.8
530
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
443
Not enough data
Feature Not Available
Not enough data
8.5
441
Not enough data
7.7
348
Not enough data
7.7
399
Not enough data
8.5
428
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
Not enough data
8.1
430
Not enough data
7.9
391
Not enough data
Visitor Behavior
Not enough data
8.2
76
Not enough data
8.2
74
Not enough data
7.6
67
Templates
Not enough data
7.5
68
Not enough data
8.0
74
Not enough data
8.4
72
Personalization
Not enough data
7.6
68
Not enough data
7.9
63
Not enough data
7.0
63
Not enough data
6.8
60
Not enough data
7.0
63
Not enough data
6.9
60
Not enough data
9.0
78
Not enough data
7.7
61
Multichannel
Not enough data
7.7
69
Not enough data
5.5
56
Not enough data
7.4
61
Administration
Not enough data
7.5
60
Not enough data
8.2
73
Not enough data
7.5
70
Not enough data
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Campaigns
8.6
447
Not enough data
9.0
483
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
467
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
480
Not enough data
8.3
391
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
8.8
11
8.5
198
7.9
8
Targeting
8.6
192
8.7
10
8.5
177
8.3
10
Triggered Content
7.7
116
8.8
7
9.1
199
Not enough data
9.1
195
7.7
5
Personalized Content
7.4
116
7.7
5
7.1
110
Not enough data
7.0
107
8.5
9
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
129
Not enough data
Edit
7.1
124
Not enough data
8.3
127
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
66
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
109
Not enough data
8.5
105
Not enough data
Platform Data
7.7
107
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Management
Not enough data
7.8
53
Not enough data
7.8
55
Not enough data
8.4
62
Functionality
Not enough data
8.0
57
Not enough data
8.5
65
Not enough data
8.0
62
Computing
Not enough data
8.0
435
Not enough data
6.7
389
Not enough data
7.6
467
Experimental Design
Not enough data
8.4
464
Not enough data
8.6
456
Not enough data
8.2
448
Analytics
Not enough data
8.2
514
Not enough data
7.6
477
Agentic AI - A/B Testing
Not enough data
6.5
79
Not enough data
7.1
78
Not enough data
6.8
78
Not enough data
7.2
78
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
7.2
13
6.2
32
7.2
13
6.4
32
6.9
13
6.2
32
6.9
13
6.2
32
6.7
13
6.2
32
7.4
13
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
472
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
369
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
459
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
437
|
Verified
Not enough data
8.7
452
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.6
41
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Variation Testing
Not enough data
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Reporting
Not enough data
8.6
29
Not enough data
8.6
32
Personalization
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Administration
Not enough data
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Categories
Categories
Shared Categories
Braze and VWO Testing are categorized as Personalization and Personalization Engines
Unique Categories
Braze is categorized as Email Template Builder, Push Notification, Customer Journey Analytics, Mobile Marketing, Marketing Automation, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
VWO Testing is categorized as Feature Management, A/B Testing, Mobile App Optimization, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.8%
Other
62.2%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
58.9%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
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