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Compare Braze and Tealium Customer Data Hub 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Enterprise (51.1% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Braze
Star Rating
(1,446)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeTealium Customer Data Hub
Star Rating
(408)4.3 out of 5
Market Segments
Enterprise (51.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Tealium Customer Data HubSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in user satisfaction, boasting a significantly higher overall score compared to Tealium Customer Data Hub. Users appreciate its powerful capabilities for executing personalized customer journeys, highlighting features like robust segmentation and event-based triggering.
- Users say that Braze's ease of use is a standout feature, with many praising its intuitive interface and quality documentation. This contrasts with Tealium, where some users find the interface less user-friendly, impacting their day-to-day efficiency.
- According to verified reviews, Braze's implementation process is often described as quick and straightforward, allowing teams to get up and running efficiently. In comparison, while Tealium offers extensive integrations, some users note that the setup can be more complex, potentially leading to longer onboarding times.
- Reviewers mention that Braze's technical capabilities, including webhook integrations, enable more complex audience paths, making it a preferred choice for teams looking to enhance their marketing strategies. Tealium, while strong in data integration, may not provide the same level of flexibility in audience engagement.
- Users highlight that Tealium shines in its ability to consolidate data from various sources into a single customer profile, which is crucial for businesses needing a comprehensive view of their customers. However, some users feel that this strength comes at the cost of usability compared to Braze's more streamlined approach.
- G2 reviewers note that both platforms offer solid support, but Braze's quality of support is slightly lower than Tealium's, which has received higher ratings in this area. Nonetheless, Braze's proactive assistance and commitment to product direction are frequently praised, indicating a strong partnership with users.
Pricing
Entry-Level Pricing
Braze
No pricing availableTealium Customer Data Hub
Custom
Contact Us
Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.
Free Trial
Braze
Free Trial is available
Tealium Customer Data Hub
No trial information availableRatings
Meets Requirements
8.5
953
8.7
323
Ease of Use
8.3
1,161
7.7
321
Ease of Setup
7.6
645
7.6
215
Ease of Admin
8.5
354
7.9
180
Quality of Support
8.5
906
8.9
308
Has the product been a good partner in doing business?
8.9
362
8.9
176
Product Direction (% positive)
9.2
918
8.8
316
Features by Category
Email Marketing
8.8
564
Not enough data
8.8
536
Not enough data
8.4
539
Not enough data
8.3
449
Not enough data
Online Marketing
6.9
356
Not enough data
8.4
478
Not enough data
8.7
519
Not enough data
8.4
493
Not enough data
7.3
371
Not enough data
Lead Management
7.5
390
Not enough data
7.5
397
Not enough data
8.6
533
Not enough data
6.8
324
Not enough data
7.4
352
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
381
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Not enough data
Reporting & Analytics
7.8
530
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
445
Not enough data
Feature Not Available
Not enough data
8.5
442
Not enough data
7.7
349
Not enough data
7.7
400
Not enough data
8.5
430
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
Not enough data
8.1
430
Not enough data
7.9
391
Not enough data
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
468
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Administration
Not enough data
7.3
17
Not enough data
7.5
16
Not enough data
6.8
16
Not enough data
6.8
17
Management
Not enough data
7.3
14
Not enough data
7.0
15
Not enough data
7.3
15
Not enough data
6.7
15
Not enough data
7.8
15
Compliance
Not enough data
8.4
17
Not enough data
6.9
17
Not enough data
7.7
17
Not enough data
7.2
17
Security
Not enough data
7.8
15
Not enough data
8.3
15
Not enough data
7.7
15
Data Quality
Not enough data
7.7
16
Not enough data
7.2
15
Not enough data
8.0
15
Maintainence
Not enough data
8.1
15
Not enough data
8.2
15
Generative AI
Not enough data
5.3
10
Not enough data
5.5
10
Agentic AI - Data Governance
Not enough data
7.4
7
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
7.1
7
Not enough data
7.4
7
Not enough data
7.1
7
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Data Sourcing
Not enough data
8.3
118
|
Verified
Not enough data
8.5
116
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
114
|
Verified
Intelligence
Not enough data
7.6
104
|
Verified
Not enough data
7.0
85
|
Verified
Not enough data
7.1
88
|
Verified
Functionality
Not enough data
7.3
16
Not enough data
7.7
16
Not enough data
8.1
17
Not enough data
8.2
16
Not enough data
7.9
16
Not enough data
7.5
16
Not enough data
7.0
16
Not enough data
7.1
16
Not enough data
7.9
15
Platform Basics
8.3
110
8.1
30
8.5
106
7.8
30
Platform Data
7.6
108
8.0
31
7.4
103
8.3
31
7.6
107
8.2
31
7.5
107
7.8
31
Platform Additional Functionality
7.7
105
7.7
31
7.6
104
7.8
31
Feature Not Available
7.8
31
Agentic AI - Customer Journey Analytics
6.5
31
8.4
21
6.4
30
7.8
20
6.7
30
7.8
20
6.6
30
8.1
20
Development
Not enough data
8.0
17
Not enough data
7.6
16
Management
Not enough data
8.8
16
Not enough data
8.1
16
Integration Options
Not enough data
8.4
16
Not enough data
7.7
16
Not enough data
8.3
16
Not enough data
8.2
15
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
8.3
9
Functionality
Not enough data
7.8
9
Not enough data
7.6
9
Not enough data
8.7
9
Not enough data
7.8
9
Security
Not enough data
8.7
9
Not enough data
8.5
9
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
462
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
441
|
Verified
Not enough data
8.7
454
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Tealium Customer Data Hub are categorized as Customer Journey Analytics
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Mobile Marketing, Marketing Automation, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Tealium Customer Data Hub is categorized as Consent Management Platform (CMP), Data Governance, Identity Resolution, Tag Management Systems, Customer Data Platform (CDP), Stream Analytics, E-Commerce Data Integration, and Master Data Management (MDM)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tealium Customer Data Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Financial Services
8.2%
Retail
7.1%
Information Technology and Services
6.0%
Marketing and Advertising
4.9%
Insurance
4.9%
Other
68.9%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
Can you supply any details about the deployment process?
1 Comment
Official Response from Tealium Customer Data Hub
Our standard net new deployment of our Universal Data Hub is 90 days. Deployment of AudienceStream alone may be shorter depending on steps already completed...Read more
How many product partnerships do you have?
1 Comment
Official Response from Tealium Customer Data Hub
We have over one thousand integration points with close to nine hundred different technologies, covering both client-side and server-side data management...Read more
What constitutes the primary key for your CDP solution?
1 Comment
Official Response from Tealium Customer Data Hub
Tealium supports more than one unique ID, and you can declare as many as necessary. In Tealium’s system, there is not one unique or master ID, but rather the...Read more
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