Compare Braze and Dotdigital 
Featured Products
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Mid-Market (46.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Braze
Star Rating
(1,499)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeDotdigital
Star Rating
(1,179)4.4 out of 5
Market Segments
Mid-Market (46.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in its user-friendly dashboard and email builder, making it easy for marketing teams to create visually appealing email communications. Users appreciate the intuitive navigation that allows them to build templates and journeys effortlessly.
- Users say that Braze stands out for its clean and easy-to-use platform, which is frequently updated. This commitment to continuous improvement is noted by users who value the platform's adaptability and integration capabilities, particularly with tools like Snowflake.
- Reviewers mention that Dotdigital provides excellent customer support, with many highlighting the availability of a dedicated marketing manager who offers valuable insights and solutions. This level of personalized support is a significant advantage for users facing challenges in their email marketing efforts.
- According to verified reviews, Braze's strong global client base and its ability to handle complex marketing needs make it a preferred choice for larger organizations. Users appreciate the platform's robust features that cater to diverse marketing strategies.
- G2 reviewers report that while Dotdigital has a higher score in ease of setup, Braze still offers a smooth onboarding experience, though some users find it slightly less intuitive. This difference can impact how quickly teams can start leveraging the platform's capabilities.
- Users say that both platforms are effective in email campaign management, but Dotdigital receives praise for its superior scheduling and retargeting features, allowing users to execute campaigns with precision and efficiency.
Pricing
Entry-Level Pricing
Braze
No pricing availableDotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Free Trial
Braze
Free Trial is available
Dotdigital
Free Trial is available
Ratings
Meets Requirements
8.5
976
8.5
985
Ease of Use
8.3
1,185
8.7
997
Ease of Setup
7.6
665
8.1
530
Ease of Admin
8.5
361
8.4
389
Quality of Support
8.5
926
8.9
965
Has the product been a good partner in doing business?
8.9
369
8.6
388
Product Direction (% positive)
9.2
939
8.8
972
Features by Category
Email Marketing
Not enough data
8.6
133
Not enough data
8.4
138
Not enough data
9.1
125
Not enough data
8.8
144
Not enough data
9.1
129
Not enough data
8.6
124
Not enough data
8.3
109
Not enough data
9.1
52
Not enough data
8.4
49
Reporting & Analytics
Not enough data
8.3
107
|
Verified
Not enough data
8.6
130
Generative AI
Not enough data
7.1
28
Not enough data
7.0
26
Agentic AI - Email Marketing
Not enough data
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Integration
Not enough data
8.5
88
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Email Marketing
8.8
567
8.9
571
|
Verified
8.8
537
9.1
551
|
Verified
8.4
539
8.8
537
|
Verified
8.3
450
8.6
515
|
Verified
Online Marketing
6.9
355
8.0
451
|
Verified
8.4
478
8.3
493
|
Verified
8.7
520
8.3
480
|
Verified
8.5
492
8.3
498
|
Verified
7.3
370
7.8
403
Lead Management
7.5
390
8.0
380
|
Verified
7.5
397
8.1
411
|
Verified
8.6
536
8.7
506
|
Verified
6.8
324
7.8
349
|
Verified
7.4
353
8.0
362
|
Verified
7.5
381
8.0
385
|
Verified
Feature Not Available
7.8
351
|
Verified
7.8
383
7.8
373
|
Verified
Campaign Management
Feature Not Available
8.3
440
|
Verified
Feature Not Available
8.0
359
|
Verified
Feature Not Available
7.6
325
|
Verified
Feature Not Available
7.4
317
Social
Feature Not Available
7.0
302
6.7
325
7.4
321
|
Verified
Feature Not Available
7.1
314
|
Verified
Feature Not Available
7.2
304
|
Verified
6.6
329
7.1
293
|
Verified
Reporting & Analytics
7.7
533
8.4
513
|
Verified
Feature Not Available
8.1
412
|
Verified
Feature Not Available
7.8
382
|
Verified
6.6
399
7.7
362
|
Verified
Feature Not Available
7.4
329
Platform
8.3
449
8.0
359
|
Verified
Feature Not Available
8.2
317
|
Verified
8.6
445
8.7
371
|
Verified
7.7
350
7.6
280
|
Verified
7.8
400
7.6
306
|
Verified
8.5
430
8.8
354
|
Verified
Feature Not Available
7.8
284
|
Verified
Agentic AI - Marketing Automation
6.5
39
7.7
26
6.6
37
7.9
25
6.7
37
7.5
24
6.5
37
7.7
25
6.4
37
7.6
26
6.4
36
7.4
27
Integration
7.9
451
8.3
366
|
Verified
8.1
433
7.9
353
|
Verified
7.9
393
7.6
313
|
Verified
Administration
Not enough data
8.5
151
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
145
Not enough data
Feature Not Available
Not enough data
7.7
128
Integrations
Not enough data
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Platform
Not enough data
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
138
Not enough data
7.8
114
Not enough data
8.7
137
Diagnosis
Not enough data
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
308
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Deliverability
Not enough data
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Campaigns
8.6
449
9.3
5
9.0
485
10.0
5
8.6
443
10.0
5
8.8
493
Not enough data
8.9
469
9.0
5
Analytics
8.2
491
Not enough data
7.7
453
Not enough data
Optimization
8.7
473
Not enough data
8.8
482
Not enough data
8.3
393
Feature Not Available
8.1
391
Not enough data
Agentic AI - Push Notification
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
211
9.3
5
8.5
199
9.0
5
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.8
118
Feature Not Available
9.1
201
9.4
6
9.1
197
9.0
5
Personalized Content
7.4
116
Not enough data
7.2
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
8.1
276
Feature Not Available
Feature Not Available
7.4
125
8.0
250
7.9
131
8.4
270
Edit
7.1
125
7.7
248
8.3
129
8.8
285
7.9
129
8.3
266
Logistics
7.3
128
8.4
290
7.0
123
7.8
250
7.6
123
8.0
258
Feature Not Available
8.2
254
Generative AI
6.7
86
7.3
196
Feature Not Available
7.1
190
Agentic AI - Email Template Builder
5.5
30
7.2
20
5.5
30
7.1
19
Text Messaging
8.6
68
8.8
60
7.9
67
Feature Not Available
8.7
68
8.4
60
8.2
65
8.0
57
8.1
64
8.4
57
8.1
65
7.4
53
8.7
67
8.5
60
8.3
66
8.2
56
SMS Platform
7.9
64
7.9
59
8.5
63
8.4
59
Feature Not Available
7.4
48
Feature Not Available
Feature Not Available
8.4
63
8.0
49
7.9
63
8.5
51
Agentic AI - SMS Marketing
6.3
16
6.3
8
6.5
16
6.5
8
6.5
16
6.9
8
6.8
16
6.5
8
6.6
16
6.7
8
6.4
16
6.5
8
Data Sourcing
Not enough data
8.1
79
Not enough data
8.2
79
Not enough data
8.5
76
Not enough data
8.3
81
Intelligence
Not enough data
8.5
78
Not enough data
7.8
72
Not enough data
7.6
74
Platform Basics
8.3
110
8.7
121
8.5
107
8.6
116
Platform Data
7.6
109
8.3
124
7.4
103
8.0
111
7.6
110
8.2
126
7.5
107
8.1
114
Platform Additional Functionality
7.7
105
8.3
78
7.6
105
8.1
116
Feature Not Available
7.9
107
Agentic AI - Customer Journey Analytics
6.5
31
6.9
13
6.6
31
6.9
13
6.7
30
6.9
13
6.6
30
7.2
13
Functionality
Not enough data
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Support
Not enough data
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Page Customization
Not enough data
8.7
86
Not enough data
8.4
83
Not enough data
8.2
78
Not enough data
8.3
62
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Integrations
Not enough data
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Generative AI
Not enough data
7.4
58
Agentic AI - Landing Page Builders
Not enough data
7.7
8
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
8.1
15
6.2
32
7.6
15
6.4
32
7.7
15
6.2
32
7.3
16
6.2
32
7.4
14
6.2
32
7.9
14
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
8.2
85
|
Verified
7.7
474
|
Verified
8.6
99
7.1
342
|
Verified
8.0
82
|
Verified
6.9
374
|
Verified
7.9
85
|
Verified
Campaigns
7.5
329
|
Verified
8.3
84
9.0
464
|
Verified
7.7
79
|
Verified
7.6
311
7.9
82
6.6
232
7.7
77
|
Verified
8.9
443
|
Verified
9.1
106
|
Verified
8.7
463
|
Verified
8.7
98
|
Verified
Engagement
7.4
267
7.7
79
|
Verified
Platform
8.2
391
8.4
98
|
Verified
8.2
369
|
Verified
8.2
87
|
Verified
7.9
324
8.3
82
|
Verified
Agentic AI - Mobile Marketing
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Dotdigital are categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Braze is categorized as RCS Business Messaging
Dotdigital is categorized as Customer Data Platform (CDP), Email Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Transactional Email, and Landing Page Builders
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.4%
Marketing and Advertising
7.2%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.3%
Retail
11.4%
Non-Profit Organization Management
8.0%
Marketing and Advertising
7.8%
Financial Services
3.7%
Leisure, Travel & Tourism
3.1%
Other
66.1%
Alternatives
Discussions
What is Braze used for?
4 Comments
VR
Braze is a customer engagement platform that enables businesses to create and manage personalized and targeted communication campaigns through paid and owned...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Does anyone else struggle with the lack of autosave and occasional glitches when building canvases and messages?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Totally get this. I started saving each major step as a versioned draft and it’s saved me multiple times from browser...Read more
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What is Dotdigital used for?
1 Comment
Official Response from Dotdigital
Dotdigital is an all-in-one customer experience and data platform. It's used by marketing teams to power dynamic cross-channel customer experiences. It can...Read more
How much does Dotmailer cost?
1 Comment
SG
Varied depends on the amount of customers and some other items that you might want to add. It is cheaper than other solutions but it is not inexpensive. On...Read more
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