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Compare Braze and Dotdigital 
Featured Products
At a Glance
Market Segments
Mid-Market (56.6% of reviews)
Mid-Market (46.0% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Braze
Star Rating
(1,482)4.5 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeDotdigital
Star Rating
(1,163)4.4 out of 5
Market Segments
Mid-Market (46.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user-friendliness, with many users highlighting its modular construction for emails and segments, making it easy for teams to get trained quickly. This intuitive design allows for efficient campaign creation and management.
- Users say that Braze stands out for its comprehensive communication capabilities, facilitating interactions through email, SMS, push notifications, and in-app messages. This multi-channel approach is praised for enhancing customer retention and driving growth.
- Reviewers mention that Dotdigital's interface has been simplified, which significantly aids in building marketing campaigns. Users appreciate the pre-built templates and automation features that streamline the process of creating and managing campaigns.
- According to verified reviews, Braze's customer support is a strong point, with users noting the valuable assistance from customer success managers that enhances their overall experience with the product, making it easier to navigate and utilize the platform effectively.
- G2 reviewers highlight that while Dotdigital has a strong focus on email marketing, it also offers robust segmentation and automation features that are well-received, allowing users to tailor their marketing efforts effectively.
- Users report that Braze's liquid logic feature allows for advanced customization of communications, which is particularly beneficial for businesses looking to create personalized marketing experiences. However, some users feel that the learning curve can be steeper compared to Dotdigital's more straightforward setup.
Pricing
Entry-Level Pricing
Braze
No pricing availableDotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Free Trial
Braze
Free Trial is available
Dotdigital
Free Trial is available
Ratings
Meets Requirements
8.5
966
8.5
976
Ease of Use
8.3
1,174
8.7
988
Ease of Setup
7.6
653
8.1
524
Ease of Admin
8.5
358
8.4
386
Quality of Support
8.5
916
8.9
956
Has the product been a good partner in doing business?
8.9
366
8.6
385
Product Direction (% positive)
9.2
930
8.8
963
Features by Category
Email Marketing
Not enough data
8.6
130
Not enough data
8.4
134
Not enough data
9.1
123
Not enough data
8.8
140
Not enough data
9.1
125
Not enough data
8.6
122
Not enough data
8.3
108
Not enough data
9.1
50
Not enough data
8.4
48
Reporting & Analytics
Not enough data
8.3
104
|
Verified
Not enough data
8.6
127
Generative AI
Not enough data
7.1
28
Not enough data
7.0
26
Agentic AI - Email Marketing
Not enough data
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Integration
Not enough data
8.4
87
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Email Marketing
8.8
566
8.9
565
|
Verified
8.8
536
9.1
550
|
Verified
8.4
538
8.8
536
|
Verified
8.3
449
8.6
514
|
Verified
Online Marketing
6.9
355
8.0
450
|
Verified
8.4
478
8.3
492
|
Verified
8.7
520
8.3
480
|
Verified
8.4
492
8.3
497
|
Verified
7.3
370
7.8
403
Lead Management
7.5
390
8.0
380
|
Verified
7.4
396
8.1
411
|
Verified
8.6
535
8.7
502
|
Verified
6.8
323
7.8
349
|
Verified
7.4
352
8.0
362
|
Verified
7.5
380
8.0
385
|
Verified
Feature Not Available
7.8
351
|
Verified
7.8
382
7.8
372
|
Verified
Campaign Management
Feature Not Available
8.3
440
|
Verified
Feature Not Available
8.0
359
|
Verified
Feature Not Available
7.6
325
|
Verified
Feature Not Available
7.4
317
Social
Feature Not Available
7.0
302
6.7
325
7.4
321
|
Verified
Feature Not Available
7.1
314
|
Verified
Feature Not Available
7.2
304
|
Verified
6.6
329
7.1
293
|
Verified
Reporting & Analytics
7.7
532
8.5
511
|
Verified
Feature Not Available
8.1
412
|
Verified
Feature Not Available
7.8
382
|
Verified
6.6
398
7.7
362
|
Verified
Feature Not Available
7.4
329
Platform
8.3
448
8.0
359
|
Verified
Feature Not Available
8.2
317
|
Verified
8.5
444
8.7
370
|
Verified
7.7
349
7.6
279
|
Verified
7.7
400
7.6
306
|
Verified
8.5
430
8.8
354
|
Verified
Feature Not Available
7.8
284
|
Verified
Agentic AI - Marketing Automation
6.5
39
7.7
26
6.6
37
7.9
25
6.7
37
7.5
24
6.5
37
7.7
25
6.4
37
7.6
26
6.4
36
7.4
27
Integration
7.9
450
8.3
366
|
Verified
8.1
432
7.9
353
|
Verified
7.9
392
7.6
312
|
Verified
Administration
Not enough data
8.5
150
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
144
Not enough data
Feature Not Available
Not enough data
7.7
128
Integrations
Not enough data
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Platform
Not enough data
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
138
Not enough data
7.8
114
Not enough data
8.7
137
Diagnosis
Not enough data
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
308
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Deliverability
Not enough data
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Campaigns
8.6
447
9.3
5
9.0
483
10.0
5
8.6
442
10.0
5
8.8
491
Not enough data
8.9
468
9.0
5
Analytics
8.2
489
Not enough data
7.7
451
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Feature Not Available
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
9.3
5
8.5
198
9.0
5
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Feature Not Available
9.1
199
9.3
5
9.1
195
9.0
5
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.7
128
8.1
276
Feature Not Available
Feature Not Available
7.4
124
8.0
250
7.9
130
8.4
269
Edit
7.1
124
7.7
248
8.3
128
8.8
284
7.9
127
8.3
266
Logistics
7.3
127
8.4
288
7.0
122
7.8
250
7.6
122
8.0
258
Feature Not Available
8.2
254
Generative AI
6.7
85
7.3
196
Feature Not Available
7.1
190
Agentic AI - Email Template Builder
5.5
30
7.2
20
5.5
30
7.1
19
Text Messaging
8.6
67
8.8
60
8.0
66
Feature Not Available
8.7
67
8.4
59
8.2
64
8.0
57
8.1
63
8.4
57
8.1
65
7.3
52
8.7
66
8.5
60
8.3
66
8.2
56
SMS Platform
7.9
64
7.9
59
8.5
63
8.4
59
Feature Not Available
7.4
48
Feature Not Available
Feature Not Available
8.4
63
8.0
49
7.9
63
8.5
51
Agentic AI - SMS Marketing
6.3
16
6.3
8
6.5
16
6.5
8
6.5
16
6.9
8
6.8
16
6.5
8
6.6
16
6.7
8
6.4
16
6.5
8
Data Sourcing
Not enough data
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Not enough data
8.3
81
Intelligence
Not enough data
8.5
78
Not enough data
7.8
72
Not enough data
7.6
74
Platform Basics
8.3
110
8.7
121
8.5
106
8.6
116
Platform Data
7.6
109
8.3
124
7.4
103
8.0
111
7.6
109
8.2
126
7.5
107
8.1
114
Platform Additional Functionality
7.7
105
8.3
78
7.6
104
8.1
116
Feature Not Available
7.9
107
Agentic AI - Customer Journey Analytics
6.5
31
6.9
13
6.6
31
6.9
13
6.7
30
6.9
13
6.6
30
7.2
13
Functionality
Not enough data
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Support
Not enough data
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Page Customization
Not enough data
8.7
86
Not enough data
8.4
83
Not enough data
8.2
78
Not enough data
8.3
62
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Integrations
Not enough data
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Generative AI
Not enough data
7.4
58
Agentic AI - Landing Page Builders
Not enough data
7.7
8
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
8.1
15
6.2
32
7.6
15
6.4
32
7.7
15
6.2
32
7.3
16
6.2
32
7.4
14
6.2
32
7.9
14
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
8.2
85
|
Verified
7.7
473
|
Verified
8.6
99
7.0
342
|
Verified
8.0
82
|
Verified
6.9
370
|
Verified
7.9
85
|
Verified
Campaigns
7.5
329
|
Verified
8.3
84
9.0
464
|
Verified
7.7
79
|
Verified
7.6
311
8.0
81
6.6
232
7.7
77
|
Verified
8.9
443
|
Verified
9.1
106
|
Verified
8.7
459
|
Verified
8.7
98
|
Verified
Engagement
7.4
266
7.8
78
|
Verified
Platform
8.3
390
8.4
98
|
Verified
8.2
364
|
Verified
8.2
87
|
Verified
7.9
321
8.3
82
|
Verified
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Dotdigital are categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Braze is categorized as RCS Business Messaging
Dotdigital is categorized as Customer Data Platform (CDP), Email Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Transactional Email, and Landing Page Builders
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.6%
Retail
11.4%
Non-Profit Organization Management
7.9%
Marketing and Advertising
7.8%
Financial Services
3.7%
Leisure, Travel & Tourism
3.1%
Other
66.2%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
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