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At a Glance
Adobe Marketo Engage
Adobe Marketo Engage
Star Rating
(3,070)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plans
Ortto
Ortto
Star Rating
(620)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 4 pricing plans

Adobe Marketo Engage vs Ortto

When assessing the two solutions, reviewers found Ortto easier to use, set up, and administer. Reviewers also preferred doing business with Ortto overall.

  • Reviewers felt that Ortto meets the needs of their business better than Adobe Marketo Engage.
  • When comparing quality of ongoing product support, reviewers felt that Ortto is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Ortto over Adobe Marketo Engage.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Browse all 4 pricing plans
Ortto
Starter
Starting at $199.00
5000 Contacts
Browse all 4 pricing plans
Free Trial
Adobe Marketo Engage
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
8.3
2,609
8.5
559
Ease of Use
7.3
2,664
8.7
564
Ease of Setup
6.7
1,315
8.6
312
Ease of Admin
7.6
1,174
8.8
295
Quality of Support
7.5
2,459
8.9
527
Has the product been a good partner in doing business?
7.7
1,167
8.9
286
Product Direction (% positive)
8.0
2,578
8.9
556
Features by Category
7.8
1,934
7.9
434
Email Marketing
8.3
1753
|
Verified
8.4
397
|
Verified
8.7
1741
|
Verified
8.9
383
|
Verified
8.1
1718
|
Verified
8.3
377
|
Verified
8.5
1652
|
Verified
9.1
344
|
Verified
Online Marketing
7.8
1700
|
Verified
7.0
197
|
Verified
7.8
1520
|
Verified
7.9
202
|
Verified
7.9
1577
|
Verified
8.2
209
|
Verified
7.4
1576
|
Verified
8.3
266
|
Verified
7.4
1341
|
Verified
7.6
166
|
Verified
Lead Management
8.5
1357
|
Verified
8.2
297
|
Verified
7.9
1254
|
Verified
7.8
270
|
Verified
8.2
1628
|
Verified
8.5
324
|
Verified
8.2
1595
|
Verified
7.8
238
|
Verified
8.4
1647
|
Verified
8.8
321
|
Verified
8.0
1537
|
Verified
8.5
288
|
Verified
8.3
1551
|
Verified
8.7
277
|
Verified
8.2
1593
|
Verified
8.3
260
|
Verified
Campaign Management
8.3
1605
|
Verified
7.9
217
|
Verified
8.3
1497
|
Verified
7.6
142
7.3
1194
|
Verified
7.5
62
|
Verified
7.0
949
7.1
51
Social
7.3
752
|
Verified
6.6
115
7.5
803
|
Verified
7.3
96
|
Verified
7.6
791
|
Verified
7.7
62
7.5
758
|
Verified
7.5
55
7.5
720
|
Verified
7.8
102
|
Verified
Reporting & Analytics
7.7
1643
|
Verified
8.2
346
|
Verified
7.2
1418
|
Verified
7.5
246
|
Verified
7.2
1237
|
Verified
7.1
188
|
Verified
7.2
1165
|
Verified
6.8
159
|
Verified
6.9
1016
|
Verified
6.1
122
Platform
7.7
900
|
Verified
8.1
200
|
Verified
8.0
890
|
Verified
8.6
149
|
Verified
8.4
916
|
Verified
8.3
209
|
Verified
7.7
638
|
Verified
7.6
42
7.3
640
|
Verified
6.8
112
|
Verified
7.7
896
|
Verified
8.6
220
|
Verified
7.6
597
7.4
93
|
Verified
Agentic AI - Marketing Automation
7.4
65
8.1
14
7.5
64
8.0
14
7.3
64
7.9
14
7.0
64
7.7
14
7.3
64
8.0
14
7.5
64
8.2
14
Integration
8.0
915
|
Verified
8.5
214
|
Verified
7.9
868
|
Verified
8.4
210
|
Verified
8.1
794
|
Verified
7.9
169
|
Verified
Account Data ManagementHide 20 FeaturesShow 20 Features
8.2
419
Not enough data
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.5
32
Not enough data
Integrated Workflows
7.9
32
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
Not enough data
7.8
117
Templates
Not enough data
8.0
81
|
Verified
Not enough data
6.9
52
|
Verified
Not enough data
7.7
57
|
Verified
Not enough data
8.6
59
Edit
Not enough data
8.4
63
|
Verified
Not enough data
8.5
82
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
8.1
82
|
Verified
Not enough data
7.2
66
|
Verified
Not enough data
7.8
80
|
Verified
Not enough data
7.7
45
Generative AI
Not enough data
6.7
6
Not enough data
8.1
6
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
Not enough data
7.8
45
Data Sourcing
Not enough data
7.7
27
Not enough data
8.1
31
Not enough data
8.6
36
Not enough data
8.3
28
Intelligence
Not enough data
8.2
36
Not enough data
6.6
20
Not enough data
6.7
22
Customer Journey MappingHide 6 FeaturesShow 6 Features
Not enough data
7.7
90
Platform Basics
Not enough data
7.8
72
Not enough data
7.9
61
Not enough data
8.4
63
Not enough data
7.9
47
Not enough data
7.8
51
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Not enough data
8.1
18
Design and Customization
Not enough data
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Campaigns
Not enough data
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Integrations
Not enough data
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.2
40
Lead Monitoring
Not enough data
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Analytics
Not enough data
8.1
27
Not enough data
7.9
32
Customization
Not enough data
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
E-Commerce Data IntegrationHide 8 FeaturesShow 8 Features
Not enough data
7.8
24
Development
Not enough data
6.7
21
Not enough data
7.1
17
Management
Not enough data
8.6
21
Not enough data
7.9
19
Integration Options
Not enough data
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Not enough data
8.5
11
Customization
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.8
8
Additional Functionality
Not enough data
9.3
9
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
8.1
17
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
13
Not enough data
7.4
12
Not enough data
7.4
11
Discovery
Not enough data
7.7
13
Not enough data
8.6
15
Not enough data
8.6
12
Management
Not enough data
7.9
11
Not enough data
8.6
14
Platform
Not enough data
8.6
16
Not enough data
8.3
15
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.5
88
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Outbound Call TrackingHide 16 FeaturesShow 16 Features
7.3
20
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
7.6
13
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Account IntelligenceHide 17 FeaturesShow 17 Features
8.2
366
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Not enough data
Lead Management
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Not enough data
Marketing Campaigns
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Account-Based AnalyticsHide 17 FeaturesShow 17 Features
8.1
333
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
8.3
137
8.5
31
Analysis
8.5
107
|
Verified
8.4
18
|
Verified
8.6
117
9.3
22
|
Verified
8.1
84
|
Verified
8.3
17
|
Verified
8.3
93
|
Verified
7.9
21
|
Verified
Campaigns
8.3
103
7.5
21
8.2
103
|
Verified
8.9
17
8.3
101
8.2
19
8.1
99
|
Verified
8.8
16
|
Verified
8.7
98
|
Verified
9.3
25
|
Verified
8.5
98
|
Verified
8.9
23
|
Verified
Engagement
8.1
94
|
Verified
8.4
18
|
Verified
Platform
8.4
113
|
Verified
8.7
23
|
Verified
8.3
110
|
Verified
8.3
22
|
Verified
8.3
106
|
Verified
8.1
20
|
Verified
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Not enough data
7.7
60
Marketing Operations
Not enough data
7.9
32
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.4
41
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
53
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.1
41
|
Verified
Not enough data
8.3
41
|
Verified
Not enough data
8.1
43
|
Verified
Not enough data
8.5
18
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
22.1%
Mid-Market(51-1000 emp.)
53.5%
Enterprise(> 1000 emp.)
24.4%
Ortto
Ortto
Small-Business(50 or fewer emp.)
70.4%
Mid-Market(51-1000 emp.)
27.1%
Enterprise(> 1000 emp.)
2.5%
Reviewers' Industry
Adobe Marketo Engage
Adobe Marketo Engage
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Ortto
Ortto
Marketing and Advertising
13.6%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.8%
Alternatives
Adobe Marketo Engage
Adobe Marketo Engage Alternatives
Salesforce Sales Cloud
Salesforce Sales Cloud
Add Salesforce Sales Cloud
HubSpot Marketing Hub
HubSpot Marketing Hub
Add HubSpot Marketing Hub
Outreach
Outreach
Add Outreach
Demandbase One
Demandbase One
Add Demandbase One
Ortto
Ortto Alternatives
Klaviyo
Klaviyo
Add Klaviyo
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Iterable
Iterable
Add Iterable
Act-On
Act-On
Add Act-On
Discussions
Adobe Marketo Engage
Adobe Marketo Engage Discussions
How do I gain experience with Marketo?
3 Comments
Scott M.
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
Wasim A.
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
Okikiola B.
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195 More...Read more
Ortto
Ortto Discussions
What is Ortto used for?
1 Comment
Daniel R.
DR
Comment deleted by user.Read more
What Integrations does Ortto have?
1 Comment
James O.
JO
Hi Mark, Thanks for the question! Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Monty the Mongoose crying
Ortto has no more discussions with answers