Compare Adobe Marketo Engage and Ortto 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
Contact Us Per Month
Starting at $199.00 5000 Contacts
Adobe Marketo Engage
Star Rating
(3,082)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansOrtto
Star Rating
(622)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in its ability to manage complex marketing campaigns, with users praising its robust features for tracking leads from initial contact through onboarding. This makes it a comprehensive solution for marketing teams looking to streamline their processes.
- Users say Ortto stands out for its user-friendly interface, making it easy to learn and integrate with existing CRM systems. Reviewers appreciate its all-in-one capabilities, which allow for effective audience segmentation and personalized messaging across various channels.
- According to verified reviews, Adobe Marketo Engage is recognized for its scalability, allowing teams to accomplish more as they grow. Users highlight the platform's flexibility in creating diverse campaigns and conducting A/B testing, which enhances their marketing strategies.
- Reviewers mention that Ortto shines in its automation features, particularly in delivering personalized customer journeys. Users find it beneficial for tracking user behavior and automating responses, which contributes to a more tailored marketing approach.
- G2 reviewers indicate that while Adobe Marketo Engage has a solid reputation, some users face challenges with its setup and administration, noting that it can be less intuitive for new users compared to Ortto's straightforward onboarding process.
- Users highlight that Ortto's support quality is notably high, with many praising the responsiveness and helpfulness of the support team. This contrasts with Adobe Marketo Engage, where some users feel that support could be improved to match the platform's complexity.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
Adobe Marketo Engage
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
8.3
2,615
8.5
561
Ease of Use
7.3
2,670
8.7
566
Ease of Setup
6.7
1,323
8.6
314
Ease of Admin
7.6
1,176
8.8
296
Quality of Support
7.5
2,465
8.9
528
Has the product been a good partner in doing business?
7.7
1,169
8.9
287
Product Direction (% positive)
8.0
2,584
8.9
558
Features by Category
Email Marketing
8.3
1756
|
Verified
8.4
398
|
Verified
8.7
1741
|
Verified
8.9
383
|
Verified
8.1
1715
|
Verified
8.3
377
|
Verified
8.5
1651
|
Verified
9.1
344
|
Verified
Online Marketing
7.8
1699
|
Verified
7.0
197
|
Verified
7.8
1518
|
Verified
7.9
202
|
Verified
7.9
1573
|
Verified
8.2
210
|
Verified
7.4
1572
|
Verified
8.3
266
|
Verified
7.4
1338
|
Verified
7.6
166
|
Verified
Lead Management
8.5
1356
|
Verified
8.2
298
|
Verified
7.9
1252
|
Verified
7.8
270
|
Verified
8.2
1630
|
Verified
8.5
324
|
Verified
8.2
1594
|
Verified
7.8
238
|
Verified
8.4
1651
|
Verified
8.8
322
|
Verified
8.0
1534
|
Verified
8.5
288
|
Verified
8.3
1548
|
Verified
8.7
277
|
Verified
8.2
1597
|
Verified
8.3
260
|
Verified
Campaign Management
8.3
1604
|
Verified
7.9
217
|
Verified
8.3
1493
|
Verified
7.6
142
7.3
1190
|
Verified
7.5
62
|
Verified
7.0
945
7.1
51
Social
7.3
748
|
Verified
6.6
115
7.5
799
|
Verified
7.3
96
|
Verified
7.6
787
|
Verified
7.7
62
7.5
754
|
Verified
7.5
55
7.5
716
|
Verified
7.8
102
|
Verified
Reporting & Analytics
7.7
1646
|
Verified
8.2
347
|
Verified
7.2
1414
|
Verified
7.5
246
|
Verified
7.2
1235
|
Verified
7.1
188
|
Verified
7.2
1162
|
Verified
6.8
159
|
Verified
6.9
1012
|
Verified
6.1
122
Platform
7.7
900
|
Verified
8.1
200
|
Verified
8.0
893
|
Verified
8.6
150
|
Verified
8.4
914
|
Verified
8.3
209
|
Verified
7.7
636
|
Verified
7.6
42
7.3
638
|
Verified
6.8
112
|
Verified
7.7
896
|
Verified
8.6
220
|
Verified
7.6
596
7.4
93
|
Verified
Agentic AI - Marketing Automation
7.4
63
8.1
14
7.4
62
8.0
14
7.3
62
7.9
14
6.9
62
7.7
14
7.1
61
8.0
14
7.5
61
8.2
14
Integration
8.0
912
|
Verified
8.5
214
|
Verified
7.9
867
|
Verified
8.4
210
|
Verified
8.1
792
|
Verified
7.9
169
|
Verified
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Templates
Not enough data
8.0
81
|
Verified
Not enough data
6.9
52
|
Verified
Not enough data
7.7
57
|
Verified
Not enough data
8.6
59
Edit
Not enough data
8.4
63
|
Verified
Not enough data
8.5
82
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
8.1
82
|
Verified
Not enough data
7.2
66
|
Verified
Not enough data
7.8
80
|
Verified
Not enough data
7.7
45
Generative AI
Not enough data
6.7
6
Not enough data
8.1
6
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.7
27
Not enough data
8.1
31
Not enough data
8.6
36
Not enough data
8.3
28
Intelligence
Not enough data
8.2
36
Not enough data
6.6
20
Not enough data
6.7
22
Platform Basics
Not enough data
7.8
72
Not enough data
7.9
61
Not enough data
8.4
63
Not enough data
7.9
47
Not enough data
7.8
51
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Campaigns
Not enough data
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Integrations
Not enough data
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Analytics
Not enough data
8.1
27
Not enough data
7.9
32
Customization
Not enough data
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Development
Not enough data
6.7
21
Not enough data
7.1
17
Management
Not enough data
8.6
21
Not enough data
7.9
19
Integration Options
Not enough data
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Customization
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.8
8
Additional Functionality
Not enough data
9.3
9
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
13
Not enough data
7.4
12
Not enough data
7.4
11
Discovery
Not enough data
7.7
13
Not enough data
8.6
15
Not enough data
8.6
12
Management
Not enough data
7.9
11
Not enough data
8.6
14
Platform
Not enough data
8.6
16
Not enough data
8.3
15
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
Not enough data
8.2
290
Not enough data
8.3
311
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
8.4
18
|
Verified
8.6
117
9.3
22
|
Verified
8.1
84
|
Verified
8.3
17
|
Verified
8.3
93
|
Verified
7.9
21
|
Verified
Campaigns
8.3
103
7.5
21
8.2
103
|
Verified
8.9
17
8.3
101
8.2
19
8.1
99
|
Verified
8.8
16
|
Verified
8.7
98
|
Verified
9.3
25
|
Verified
8.5
98
|
Verified
8.9
23
|
Verified
Engagement
8.1
94
|
Verified
8.4
18
|
Verified
Platform
8.4
113
|
Verified
8.7
23
|
Verified
8.3
110
|
Verified
8.3
22
|
Verified
8.3
106
|
Verified
8.1
20
|
Verified
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Marketing Operations
Not enough data
7.9
32
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.4
42
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
53
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.1
41
|
Verified
Not enough data
8.3
41
|
Verified
Not enough data
8.1
43
|
Verified
Not enough data
8.5
18
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Ortto are categorized as Marketing Automation and Mobile Marketing
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Email Tracking, and Sales Engagement
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.4%
Marketing and Advertising
13.5%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.9%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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