# Amplitude Analytics vs Kochava Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Amplitude Analytics excels in user experience, with many praising its intuitive dashboard and the clarity it provides. Users appreciate the AI tools that help streamline web traffic and the effective tracking of user actions, which aids in making informed business decisions.
- **Users say** that Kochava stands out for its exceptional customer service, with many highlighting the helpfulness of their support team. Reviewers mention that Kochava's representatives are always willing to engage in discussions to solve complex problems, which fosters a strong partnership.
- **According to verified reviews** , Amplitude Analytics offers a broader range of features, including user profiles, segmentation, and A/B testing capabilities. Users have noted the effectiveness of these features in conducting geolocation-specific tests and targeting users with dynamic pricing.
- **Reviewers mention** that while Kochava provides valuable insights into the effectiveness of paid media buys, it may not have as extensive a feature set as Amplitude. Some users feel that Kochava's toolset could benefit from additional functionalities to enhance its overall utility.
- **G2 reviewers highlight** that Amplitude Analytics has a quicker implementation process, with many users appreciating the intuitive onboarding experience. This ease of setup allows teams to start leveraging the platform's capabilities without significant delays.
- **Users report** that while Kochava has a solid reputation for problem-solving, they sometimes find that Amplitude's advanced analytics and tracking capabilities provide a more comprehensive view of user behavior, which is crucial for optimizing marketing strategies.



| | Amplitude Analytics | Kochava | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 2,904 | 136 | 
| **Largest Market Segment** | Mid-Market (47.0% of reviews) | Mid-Market (40.0% of reviews) | 
| **Entry Level Price** | Free | Free Trial Per Month | 

---
## Top Pros & Cons

### Amplitude Analytics

Pros:
- Insights (320 reviews)
- Ease of Use (295 reviews)

Cons:
- Learning Curve (136 reviews)
- Steep Learning Curve (132 reviews)

### Kochava

Pros:
- Customer Support (6 reviews)
- Attribution (5 reviews)

Cons:
- Poor UI (6 reviews)
- Complex Features (5 reviews)

---
## Ratings Comparison
| Rating | Amplitude Analytics | Kochava | 
|---|---|---|
  | **Meets Requirements** | 8.5 (2132 reviews) | 8.2 (109 reviews) | 
  | **Ease of Use** | 8.3 (2150 reviews) | 7.4 (108 reviews) | 
  | **Ease of Setup** | 8.0 (977 reviews) | 7.2 (60 reviews) | 
  | **Ease of Admin** | 8.4 (642 reviews) | 7.7 (47 reviews) | 
  | **Quality of Support** | 8.4 (1633 reviews) | 8.6 (102 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (612 reviews) | 8.4 (48 reviews) | 
  | **Product Direction (% positive)** | 8.6 (1950 reviews) | 7.6 (104 reviews) | 

---
## Pricing

### Amplitude Analytics

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

Key Features:
- Starter templates
- Foundational product analytics
- Campaign reporting

[Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing)

#### Free Trial

Yes

### Kochava

#### Entry-Level Pricing

Plan: MMP Services

Price: Free Trial Per Month

Description: Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services.

Key Features:
- Multi-Platform App Analytics for Mobile, CTV, Web & Beyond
- Omnichannel Attribution for Paid & Owned Media
- AI-Powered Ad Fraud Detection & Prevention

[Browse all 3 editions](https://www.g2.com/products/kochava/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.1/10 | 1024 |
| **Kochava** | N/A | N/A |

#### Metrics

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (697 reviews) | Not enough data | 
| **Engagement** | 8.5 (689 reviews) | Not enough data | 
| **Entry and Exit Pages** | 7.9 (640 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.8 (721 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.8 (724 reviews) | Not enough data | 
| **Retention** | 8.2 (667 reviews) | Not enough data | 
| **Return** | 8.1 (627 reviews) | Not enough data | 
| **Conversions** | 8.9 (699 reviews) | Not enough data | 
| **Funnels** | 8.9 (719 reviews) | Not enough data | 

#### Reporting

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Real-Time Reporting** | 8.5 (670 reviews) | Not enough data | 
| **Trending** | 8.3 (614 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.1 (580 reviews) | Not enough data | 
| **Segmentation** | 8.6 (687 reviews) | Not enough data | 
| **Mobile Reporting** | 8.2 (565 reviews) | Not enough data | 
| **Unification Across Devices** | 8.2 (574 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.6 (698 reviews) | Not enough data | 

#### Other

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **User Data** | 8.5 (666 reviews) | Not enough data | 
| **Site Search Reporting** | 7.7 (489 reviews) | Not enough data | 
| **Load Time Monitoring** | 7.6 (447 reviews) | Not enough data | 
| **Campaign Tracking** | 7.8 (536 reviews) | Not enough data | 
| **E-Commerce** | 7.8 (430 reviews) | Not enough data | 
| **Promotional Messages** | 7.3 (391 reviews) | Not enough data | 
| **Administration Alerts** | 7.6 (402 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (54 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (57 reviews) | Not enough data | 
| **Decision Making** | 7.6 (56 reviews) | Not enough data | 

#### Administration

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **API / Integrations** | 8.1 (601 reviews) | Not enough data | 
| **QA Testing** | 8.0 (539 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (705 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (725 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 899 |
| **Kochava** | 7.8/10 | 69 |

#### User Identification

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Demographics** | 7.8 (612 reviews) | 7.3 (46 reviews) | 
| **User Segmentation** | 8.8 (775 reviews) | 7.9 (51 reviews) | 
| **Geolocation** | 8.3 (663 reviews) | 8.0 (48 reviews) | 

#### Tracking & Reporting

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Custom Event Tracking** | 8.9 (805 reviews) | 8.4 (53 reviews) | 
| **Real-Time Insights** | 8.6 (738 reviews) | 7.9 (52 reviews) | 
| **Attribution** | 7.9 (651 reviews) | 8.2 (58 reviews) | 
| **Dashboard** | 8.6 (794 reviews) | 7.7 (58 reviews) | 
| **User Path Tracking** | 8.1 (777 reviews) | 7.4 (49 reviews) | 
| **User Activity History** | 8.8 (765 reviews) | 7.6 (43 reviews) | 

#### Metrics

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Engagement** | 8.6 (664 reviews) | 8.0 (33 reviews) | 
| **Exit Tracking** | 7.7 (543 reviews) | 7.3 (30 reviews) | 
| **Retention** | 8.4 (641 reviews) | 7.6 (32 reviews) | 
| **Return** | 8.3 (581 reviews) | 7.8 (33 reviews) | 
| **Conversions** | 9.0 (667 reviews) | 8.4 (34 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.0/10 | 1450 |
| **Kochava** | N/A | N/A |

#### Product Analytics

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Account-Level Analytics** | 8.3 (1039 reviews) | Not enough data | 
| **User-Level Analytics** | 8.7 (1248 reviews) | Not enough data | 
| **Segmentation** | 8.5 (1194 reviews) | Not enough data | 
| **Funnels** | 8.8 (1280 reviews) | Not enough data | 
| **Alerts** | 7.1 (832 reviews) | Not enough data | 
| **Multi-Product Analytics** | 8.0 (952 reviews) | Not enough data | 
| **User Scoring** | 7.0 (726 reviews) | Not enough data | 
| **Integrations** | 7.7 (939 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (180 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (173 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (169 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (172 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | 9.9 (14 reviews) | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | 9.6 (12 reviews) | Not enough data | 
| **Funnels** | 9.9 (31 reviews) | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | 8.7 (20 reviews) | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | 7.9 (7 reviews) | Not enough data | 

### App Store Optimization

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Kochava** | N/A | N/A |

#### Optimization

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Icon Testing** | Not enough data | Not enough data | 
| **Screenshot Testing** | Not enough data | Not enough data | 
| **App Store Page Design & Preview** | Not enough data | Not enough data | 
| **Keyword Tools** | Not enough data | Not enough data | 
| **Reviews & Ratings** | Not enough data | Not enough data | 
| **Keyword Localization** | Not enough data | Not enough data | 
| **Conversion Rate Benchmarks** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Reports and Dashboards** | Not enough data | Not enough data | 
| **Traffic Source Reporting** | Not enough data | Not enough data | 
| **Featured App Alerts** | Not enough data | Not enough data | 
| **Alert Delivery** | Not enough data | Not enough data | 

#### Competition Monitoring

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Timeline** | Not enough data | Not enough data | 
| **Store Performance** | Not enough data | Not enough data | 
| **Financial Analysis** | Not enough data | Not enough data | 
| **Category Ranking** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Organic Keyword Protection** | Not enough data | Not enough data | 
| **App Suggestions** | Not enough data | Not enough data | 

#### Agentic AI - App Store Optimization

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Kochava** | N/A | N/A |

#### Trading

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Refund Management** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Threat Detection

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Account Alerts** | Not enough data | Not enough data | 
| **Threat Detection** | Not enough data | Not enough data | 
| **IP Address Monitoring** | Not enough data | Not enough data | 
| **Rules** | Not enough data | Not enough data | 

#### Blocking

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Manual IP Blocking** | Not enough data | Not enough data | 
| **Automated IP Blocking** | Not enough data | Not enough data | 
| **Cross-Campaign Blocking** | Not enough data | Not enough data | 

#### Agentic AI - Click Fraud

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Kochava** | 6.8/10 | 62 |

#### Platform Basics

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Attribution Windows** | Not enough data | 8.1 (54 reviews) | 
| **Retargeting Attribution** | Not enough data | 8.0 (42 reviews) | 
| **Validation Rules** | Not enough data | 7.6 (46 reviews) | 
| **Cross-platform attribution** | Not enough data | 7.7 (52 reviews) | 
| **Fraud Detection** | Not enough data | 7.4 (45 reviews) | 
| **Post-Fraud Attribution** | Not enough data | 7.2 (45 reviews) | 

#### Platform Data

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Uninstall Metrics** | Not enough data | 7.7 (44 reviews) | 
| **Retention Metrics** | Not enough data | 8.0 (49 reviews) | 
| **Analytics Dashboard** | Not enough data | 8.0 (53 reviews) | 
| **Cross-channel insights** | Not enough data | 7.4 (43 reviews) | 
| **Custom Dashboards** | Not enough data | 7.4 (46 reviews) | 
| **Data Segmentation** | Not enough data | 7.6 (44 reviews) | 

#### Agentic AI - Value Selling Tools

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 5.3 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 3.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 4.0 (5 reviews) | 
| **Decision Making** | Not enough data | 5.0 (6 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Kochava** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | 
| **Ad Serving ** | Not enough data | Not enough data | 
| **Streaming Capabilites** | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Creative Assets** | Not enough data | Not enough data | 
| **Campaign Dashboard** | Not enough data | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Kochava** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Kochava** | 6.8/10 | 60 |

#### Analysis

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.3 (53 reviews) | 
| **Campaign Analysis** | Not enough data | 8.1 (53 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 6.8 (46 reviews) | 
| **Custom Dashboards** | Not enough data | 7.0 (47 reviews) | 

#### Campaigns

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 7.2 (38 reviews) ✓ Verified | 
| **Push Notifications** | Not enough data | 5.9 (35 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 5.7 (34 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Email Campaigns** | Not enough data | 5.8 (24 reviews) | 
| **Audience Segmentation** | Not enough data | 7.2 (39 reviews) | 

#### Engagement

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 5.2 (33 reviews) | 

#### Platform

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Optimization** | Not enough data | 7.4 (47 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 7.6 (42 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 6.2 (34 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Kochava** | 9.0/10 | 6 |

#### Marketing Operations

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 
| **Data Collection** | Not enough data | Not enough data | 
| **Customer Insights** | Not enough data | Not enough data | 
| **Multi-User Access** | Not enough data | Not enough data | 
| **Spend Management** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | 9.0 (5 reviews) | 
| **Campaign Stickiness** | Not enough data | Not enough data | 
| **Multichannel Tracking** | Not enough data | Not enough data | 
| **Brand Optimization** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Kochava** | N/A | N/A |

#### Audience Targeting

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Geographic Targeting** | Not enough data | Not enough data | 
| **Device/OS Targeting** | Not enough data | Not enough data | 
| **Retargeting** | Not enough data | Not enough data | 

#### Analytics

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Digital Analytics** | Not enough data | Not enough data | 
| **Attribution** | Not enough data | Not enough data | 
| **Data Sharing and Exporting** | Not enough data | Not enough data | 

#### Agentic AI - Business Continuity Management

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 765 |
| **Kochava** | 7.8/10 | 36 |

#### Metrics

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Engagement** | 8.6 (664 reviews) | 8.0 (33 reviews) | 
| **Exit Tracking** | 7.7 (543 reviews) | 7.3 (30 reviews) | 
| **Retention** | 8.4 (641 reviews) | 7.6 (32 reviews) | 
| **Return** | 8.3 (581 reviews) | 7.8 (33 reviews) | 
| **Conversions** | 9.0 (667 reviews) | 8.4 (34 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Kochava** | 7.4/10 | 49 |

#### Variation Testing

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **A/B Testing** | Not enough data | 6.3 (25 reviews) | 
| **WYSIWYG Editor** | Not enough data | Feature Not Available | 
| **Conversion Goal** | Not enough data | 7.1 (32 reviews) | 
| **Percentage of Traffic** | Not enough data | 7.7 (28 reviews) | 
| **Confidence Level** | Not enough data | 7.9 (30 reviews) | 
| **Multivariant Testing** | Not enough data | 7.4 (24 reviews) | 

#### Reporting

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Segmentation** | Not enough data | 7.5 (32 reviews) | 
| **Reports and Dashboards** | Not enough data | 7.2 (39 reviews) | 

#### Personalization

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **Standard Targeting** | Not enough data | 7.4 (30 reviews) | 
| **Custom Targeting** | Not enough data | 7.2 (29 reviews) | 
| **Data Segmentation** | Not enough data | 7.7 (29 reviews) | 

#### Administration

| Feature | Amplitude Analytics | Kochava | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.7 (34 reviews) | 
| **QA Testing** | Not enough data | 7.0 (29 reviews) | 
| **Performance and Reliability** | Not enough data | 7.9 (39 reviews) | 
| **User, Role, and Access Management** | Not enough data | 7.7 (36 reviews) | 

---
## Categories
**Shared Categories (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Amplitude Analytics (2):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics)

**Unique to Kochava (9):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Click Fraud Software](https://www.g2.com/categories/click-fraud), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Smart Link Software](https://www.g2.com/categories/smart-link)


---
## Reviewer Demographics

### By Company Size

| Segment | Amplitude Analytics | Kochava | 
|---|---|---|
| **Small-Business** | 31.8% | 28.5% | 
| **Mid-Market** | 47.0% | 40.0% | 
| **Enterprise** | 21.2% | 31.5% | 

### By Industry

#### Amplitude Analytics

- **Computer Software:** 18.5%
- **Information Technology and Services:** 13.9%
- **Financial Services:** 10.1%
- **Internet:** 4.5%
- **Health, Wellness and Fitness:** 3.8%
- **Entertainment:** 3.4%
- **Marketing and Advertising:** 3.2%
- **Computer Games:** 2.7%
- **Leisure, Travel & Tourism:** 2.6%
- **Retail:** 2.4%
- **Other:** 34.9%

#### Kochava

- **Marketing and Advertising:** 29.7%
- **Entertainment:** 14.1%
- **Financial Services:** 7.8%
- **Food & Beverages:** 6.3%
- **Information Technology and Services:** 4.7%
- **Health, Wellness and Fitness:** 3.1%
- **Broadcast Media:** 3.1%
- **Internet:** 2.3%
- **Leisure, Travel & Tourism:** 2.3%
- **Consumer Services:** 2.3%
- **Other:** 24.2%

---
## Alternatives

### Alternatives to Amplitude Analytics

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1790 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1361 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6835 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2361 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)

### Alternatives to Kochava

- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (736 reviews)
- [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (713 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (454 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (654 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6835 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1361 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1682 reviews)

---
## Top Discussions

### Amplitude Analytics

- Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments
  > **Top comment:** "It is a data visualization tool for product analytics."
- Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.

Main uses:
- Track user journeys..."
- Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment
  > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..."
- Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment
  > **Top comment:** "Don't know exactly,as my company founders owns it.
Apologies "
- Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote
  > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well"

### Kochava

- Title: [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) — 1 comment *(includes official response)*
  > **Top comment:** "A mobile attribution platform, also often called a mobile measurement partner (MMP), is an independent, third-party platform that tracks, organizes, and..."
- Title: [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) — 1 comment *(includes official response)*
  > **Top comment:** "As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on..."
- Title: [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) — 1 comment *(includes official response)*
  > **Top comment:** "A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava..."
- Title: [What does kochava mean?](https://www.g2.com/discussions/what-does-kochava-mean) — 1 comment *(includes official response)*
  > **Top comment:** "Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amplitude-analytics-vs-kochava)