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Compare Amplitude Analytics and Kochava 
Featured Products
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Mid-Market (39.5% of reviews)
Entry-Level Pricing
Free
Free Trial Per Month
Amplitude Analytics
Star Rating
(2,664)4.5 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansKochava
Star Rating
(129)4.1 out of 5
Market Segments
Mid-Market (39.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Amplitude Analytics excels in user experience, with many praising its intuitive interface that simplifies the process of building charts and tracking user activity. Users appreciate the AI features that enhance usability, making it accessible even for those without a technical background.
- Users say Kochava provides a clean and easy-to-understand dashboard, which is particularly beneficial for non-technical users. Reviewers highlight its effectiveness in visualizing campaign performance and user acquisition sources, making it a solid choice for teams looking for straightforward analytics.
- According to verified reviews, Amplitude Analytics stands out for its comprehensive data slicing capabilities, allowing users to gain deep insights into user behavior without needing extensive SQL knowledge. This flexibility is a significant advantage for teams that rely on detailed analytics to inform product decisions.
- Reviewers mention that Kochava's dedicated support team is a key strength, with users noting the hands-on assistance provided during onboarding and integration processes. This level of support can be crucial for businesses that require tailored solutions and quick responses to their needs.
- G2 reviewers highlight that Amplitude Analytics has a much larger user base, reflected in its substantial number of reviews. This indicates a higher level of trust and satisfaction among users, which can be reassuring for potential buyers considering long-term use of the platform.
- Users report that while Kochava has strong features for attribution, particularly across CTV devices, it faces challenges in overall usability compared to Amplitude. Some users find Kochava's interface less intuitive, which can hinder quick data analysis and decision-making.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Kochava
MMP Services
Free Trial
Per Month
Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services.
- Multi-Platform App Analytics for Mobile, CTV, Web & Beyond
- Omnichannel Attribution for Paid & Owned Media
- AI-Powered Ad Fraud Detection & Prevention
Free Trial
Amplitude Analytics
Free Trial is available
Kochava
Free Trial is available
Ratings
Meets Requirements
8.5
2,012
8.2
105
Ease of Use
8.3
2,030
7.3
104
Ease of Setup
7.9
875
7.2
56
Ease of Admin
8.4
623
7.7
45
Quality of Support
8.4
1,547
8.6
99
Has the product been a good partner in doing business?
8.7
595
8.4
46
Product Direction (% positive)
8.6
1,849
7.6
100
Features by Category
Metrics
8.5
690
Not enough data
8.5
681
Not enough data
7.9
634
Not enough data
8.8
712
Not enough data
8.8
717
Not enough data
8.2
662
Not enough data
8.1
626
Not enough data
8.9
690
Not enough data
8.9
712
Not enough data
Reporting
8.5
667
Not enough data
8.3
614
Not enough data
8.1
581
Not enough data
8.6
682
Not enough data
8.2
563
Not enough data
8.2
572
Not enough data
8.6
693
Not enough data
Other
8.5
661
Not enough data
7.7
490
Not enough data
7.6
448
Not enough data
7.8
536
Not enough data
7.8
431
Not enough data
7.3
391
Not enough data
7.6
403
Not enough data
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
57
Not enough data
6.8
57
Not enough data
7.6
57
Not enough data
Administration
8.1
600
Not enough data
8.0
540
Not enough data
8.5
704
Not enough data
8.6
725
Not enough data
User Identification
7.8
610
7.3
46
8.8
769
7.9
51
8.3
664
8.0
48
Tracking & Reporting
8.9
797
8.4
53
8.6
734
7.9
52
7.9
650
8.2
58
8.6
789
7.7
58
8.1
771
7.4
49
8.8
761
7.6
43
Metrics
8.6
662
8.0
33
7.7
542
7.3
30
8.4
639
7.6
32
8.3
578
7.8
32
9.0
660
8.4
34
Product Analytics
8.3
1037
Not enough data
8.7
1212
Not enough data
8.5
1171
Not enough data
8.8
1230
Not enough data
7.1
828
Not enough data
8.0
950
Not enough data
7.0
728
Not enough data
7.7
916
Not enough data
Agentic AI - Product Analytics
6.2
171
Not enough data
6.7
170
Not enough data
6.3
170
Not enough data
6.3
170
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Blocking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.1
53
Not enough data
8.0
42
Not enough data
7.6
46
Not enough data
7.7
51
Not enough data
7.4
45
Not enough data
7.2
45
Platform Data
Not enough data
7.7
44
Not enough data
8.0
48
Not enough data
7.9
52
Not enough data
7.4
43
Not enough data
7.4
46
Not enough data
7.6
44
Agentic AI - Value Selling Tools
Not enough data
6.0
5
Not enough data
5.3
5
Not enough data
6.0
5
Not enough data
3.7
5
Not enough data
4.0
5
Not enough data
4.0
5
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.3
53
Not enough data
8.1
53
|
Verified
Not enough data
6.8
46
Not enough data
7.0
47
Campaigns
Not enough data
7.2
38
|
Verified
Not enough data
5.9
35
|
Verified
Not enough data
5.7
34
Not enough data
Feature Not Available
Not enough data
5.8
24
Not enough data
7.2
39
Engagement
Not enough data
5.2
33
Platform
Not enough data
7.4
47
Not enough data
7.6
42
|
Verified
Not enough data
6.2
34
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
662
8.0
33
7.7
542
7.3
30
8.4
639
7.6
32
8.3
578
7.8
32
9.0
660
8.4
34
Variation Testing
Not enough data
6.2
24
Not enough data
Feature Not Available
Not enough data
7.0
31
Not enough data
7.6
27
Not enough data
7.9
29
Not enough data
7.2
23
Reporting
Not enough data
7.4
31
Not enough data
7.0
36
Personalization
Not enough data
7.4
29
Not enough data
7.2
29
Not enough data
7.7
29
Administration
Not enough data
7.6
32
Not enough data
6.9
27
Not enough data
7.9
38
Not enough data
7.7
36
Categories
Categories
Shared Categories
Amplitude Analytics and Kochava are categorized as Mobile App Analytics
Unique Categories
Amplitude Analytics is categorized as Digital Analytics and Product Analytics
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kochava
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.4%
Information Technology and Services
13.9%
Financial Services
10.2%
Internet
4.6%
Health, Wellness and Fitness
3.9%
Other
49.1%
Marketing and Advertising
29.8%
Entertainment
12.9%
Financial Services
8.1%
Food & Beverages
6.5%
Information Technology and Services
4.0%
Other
38.7%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
What does kochava mean?
1 Comment
Official Response from Kochava
Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about...Read more
What is kochava tracker?
1 Comment
Official Response from Kochava
A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava...Read more
How do you use kochava?
1 Comment
Official Response from Kochava
As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on...Read more
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