Compare Airtable and HubSpot Sales Hub 
At a Glance
Market Segments
Small-Business (61.0% of reviews)
Small-Business (60.8% of reviews)
Entry-Level Pricing
$0.00
$0.00
Airtable
Star Rating
(3,220)4.6 out of 5
Market Segments
Small-Business (61.0% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansHubSpot Sales Hub
Star Rating
(13,595)4.4 out of 5
Market Segments
Small-Business (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Sales Hub excels in customization options, allowing users to tailor unique objects for individualized tracking. This flexibility is particularly appreciated by those managing complex sales processes, as highlighted by a user who noted the ease of onboarding new team members with its automation features.
- Users say Airtable stands out for its intuitive interface and ease of implementation, making it a favorite for daily task tracking. One reviewer mentioned its ability to integrate seamlessly with Google tools and Slack, enhancing data accessibility and workflow efficiency.
- Reviewers mention that HubSpot Sales Hub offers robust reporting features, which are crucial for sales forecasting and pipeline management. Users have praised the AI note taker for recording sales calls, indicating that it significantly enhances their productivity during client interactions.
- According to verified reviews, Airtable is often described as a hybrid between a database and an app builder, which allows users to model real operational workflows. This versatility has been beneficial for tasks like partner onboarding and API-driven processes, as noted by a user who leverages its capabilities for complex projects.
- G2 reviewers highlight that while both platforms have similar entry-level pricing, HubSpot Sales Hub has a larger volume of reviews, suggesting a more established user base. This could indicate a more extensive community for support and shared best practices, which is valuable for new users.
- Users report that Airtable's customer support is highly responsive, which is a significant advantage for teams needing quick assistance. In contrast, while HubSpot Sales Hub also offers solid support, some users feel that the learning curve for its more advanced features can be steep, requiring more time to master.
Pricing
Entry-Level Pricing
Airtable
Free
$0.00
For individuals or very small teams just getting started with Airtable
- Unlimited bases
- 1,000 records per base
- 1 GB of attachments per base
HubSpot Sales Hub
Free HubSpot CRM
$0.00
A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.
- Contact management
- Contact website activity
- Companies
Free Trial
Airtable
Free Trial is available
HubSpot Sales Hub
Free Trial is available
Ratings
Meets Requirements
8.8
2,507
8.6
9,898
Ease of Use
8.7
2,539
8.7
10,787
Ease of Setup
8.4
1,527
8.4
4,753
Ease of Admin
8.7
1,183
8.6
3,156
Quality of Support
8.4
1,891
8.6
8,914
Has the product been a good partner in doing business?
8.9
1,066
8.7
3,108
Product Direction (% positive)
9.0
2,384
8.7
9,474
Features by Category
Sales Force Automation
Not enough data
8.7
6106
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
5976
|
Verified
Not enough data
8.6
6150
|
Verified
Not enough data
7.8
4203
|
Verified
Not enough data
8.5
5075
|
Verified
Not enough data
7.8
3259
|
Verified
Not enough data
7.8
3166
|
Verified
Not enough data
8.2
2459
Marketing Automation
Not enough data
8.7
5399
|
Verified
Not enough data
8.5
5058
|
Verified
Not enough data
8.7
5229
|
Verified
Not enough data
8.1
4445
|
Verified
Customer Support
Not enough data
8.3
3633
|
Verified
Not enough data
8.1
2463
Not enough data
8.4
3298
|
Verified
Not enough data
8.0
3279
|
Verified
Not enough data
8.2
3509
|
Verified
Reporting & Analytics
Not enough data
8.2
5801
|
Verified
Not enough data
8.4
6131
|
Verified
Not enough data
8.0
4294
|
Verified
Mobile & Social
Not enough data
8.0
3809
|
Verified
Not enough data
8.1
2460
|
Verified
Not enough data
7.7
4129
|
Verified
Platform
Not enough data
8.1
2924
|
Verified
Not enough data
8.3
2549
|
Verified
Not enough data
8.5
2984
|
Verified
Not enough data
8.1
2282
|
Verified
Not enough data
7.5
1977
Not enough data
8.0
2578
|
Verified
Not enough data
8.6
2987
|
Verified
Not enough data
8.0
1667
Integration
Not enough data
8.4
2264
|
Verified
Not enough data
8.2
2377
|
Verified
Not enough data
8.1
2229
|
Verified
Generative AI
Not enough data
7.4
677
Agentic AI - CRM
Not enough data
7.2
217
Not enough data
7.2
214
Not enough data
7.3
214
Not enough data
7.1
215
Not enough data
7.0
214
Not enough data
7.1
213
Not enough data
7.2
213
Tasks
8.6
1204
|
Verified
Not enough data
8.5
1182
|
Verified
Not enough data
8.4
1180
|
Verified
Not enough data
8.3
1163
|
Verified
Not enough data
7.8
1100
|
Verified
Not enough data
7.7
1075
|
Verified
Not enough data
8.1
1155
|
Verified
Not enough data
7.8
1077
|
Verified
Not enough data
Projects
8.4
1142
|
Verified
Not enough data
8.2
1081
|
Verified
Not enough data
7.7
1006
|
Verified
Not enough data
8.2
1119
|
Verified
Not enough data
9.0
1203
|
Verified
Not enough data
7.3
652
Not enough data
7.6
651
Not enough data
7.9
1094
|
Verified
Not enough data
6.9
617
Not enough data
7.1
637
Not enough data
7.6
967
|
Verified
Not enough data
Resource Management
7.8
978
|
Verified
Not enough data
7.3
631
Not enough data
7.9
1026
|
Verified
Not enough data
Project Monitoring
7.9
956
|
Verified
Not enough data
7.8
966
|
Verified
Not enough data
8.3
1066
|
Verified
Not enough data
Generative AI
5.8
518
Not enough data
5.9
517
Not enough data
Agentic AI - Project Management
7.1
91
Not enough data
7.1
91
Not enough data
7.6
107
Not enough data
7.2
88
Not enough data
7.1
88
Not enough data
7.1
87
Not enough data
7.2
88
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
528
Not enough data
8.6
624
Not enough data
8.8
652
Not enough data
8.9
660
Organization
Not enough data
9.0
681
Not enough data
8.8
667
Not enough data
8.7
605
Performance Analysis
Not enough data
8.3
558
Not enough data
8.8
669
Sales Analysis
Not enough data
Feature Not Available
Not enough data
8.7
620
Generative AI
Not enough data
8.2
157
Not enough data
8.3
157
Agentic AI - AI Sales Assistant
Not enough data
7.8
21
Not enough data
8.0
20
Not enough data
8.0
21
Not enough data
8.0
21
Not enough data
8.1
21
Not enough data
8.1
21
Not enough data
8.3
21
Integrated Workflows
Not enough data
8.8
1635
Not enough data
9.0
1682
Not enough data
8.3
1440
Not enough data
8.2
1336
Not enough data
8.8
1524
Not enough data
8.7
1387
Not enough data
8.5
1303
Repeatability and Reportability
Not enough data
8.6
1478
Not enough data
8.7
1550
Not enough data
8.6
1521
Not enough data
8.1
1394
Not enough data
Feature Not Available
AI and Automation
Not enough data
8.2
1244
Not enough data
8.1
1211
Not enough data
8.1
1202
Not enough data
7.8
1083
Not enough data
7.7
1030
Generative AI
Not enough data
7.3
494
Agentic AI - Sales Engagement
Not enough data
7.0
180
Not enough data
7.1
180
Not enough data
7.1
181
Not enough data
7.3
180
Not enough data
7.1
181
Not enough data
7.2
181
Not enough data
7.1
183
Analytics
8.0
408
Not enough data
Execution
8.9
456
Not enough data
8.9
458
Not enough data
8.9
454
Not enough data
Roadmapping
8.2
428
Not enough data
8.4
423
Not enough data
Call Analytics
Not enough data
8.2
303
Not enough data
8.0
270
Not enough data
8.0
279
Not enough data
Feature Not Available
Artificial Intelligence - Conversation Intelligence
Not enough data
Feature Not Available
Not enough data
7.5
244
Not enough data
Not enough data
Generative AI
Not enough data
7.7
113
Agentic AI - Conversation Intelligence
Not enough data
7.5
26
Not enough data
7.6
26
Not enough data
7.8
27
Not enough data
7.4
26
Not enough data
7.8
25
Not enough data
7.4
25
Not enough data
7.6
26
Task Creation
8.9
921
Not enough data
8.8
899
Not enough data
8.5
889
Not enough data
8.1
807
Not enough data
Task Management
8.8
896
Not enough data
8.6
880
Not enough data
8.1
816
Not enough data
8.2
814
Not enough data
Generative AI
5.9
404
Not enough data
6.0
403
Not enough data
Responses
9.8
11
8.3
10
9.8
11
8.5
10
9.2
11
7.7
10
Automation - AI Agents
10.0
11
8.9
9
9.8
11
9.1
9
9.8
11
8.7
9
9.8
11
8.5
9
10.0
11
8.8
8
Platform
9.8
11
8.2
10
10.0
12
8.3
10
9.7
12
8.9
9
Autonomy - AI Agents
9.8
11
7.8
9
9.8
11
7.8
9
9.8
11
8.0
9
9.8
11
7.6
9
Generative AI
9.9
12
9.1
9
9.9
12
9.1
9
Integrations
Not enough data
8.3
524
Not enough data
9.0
721
Not enough data
8.3
590
Not enough data
8.4
578
Not enough data
7.7
489
Branding & Customizatio
Not enough data
8.6
630
Not enough data
8.7
650
Not enough data
8.4
571
Automatic Rules & Configurations
Not enough data
8.7
624
Not enough data
8.9
633
Not enough data
8.5
590
Agentic AI - Business Scheduling
Not enough data
7.7
48
Not enough data
7.6
47
Agentic AI - Visitor Identification
Not enough data
6.0
17
Generation and Interpretation - AI App Builder
9.0
16
Not enough data
9.6
16
Not enough data
9.5
16
Not enough data
9.8
16
Not enough data
Generated Application Quality - AI App Builder
9.4
16
Not enough data
9.0
15
Not enough data
9.7
16
Not enough data
9.8
17
Not enough data
Agentic AI - Sales Performance Management
Not enough data
6.6
82
Not enough data
6.8
82
Not enough data
6.6
82
Incentives
Not enough data
7.8
771
Not enough data
8.1
849
|
Verified
Not enough data
7.5
720
|
Verified
Not enough data
8.3
945
Personalization
Not enough data
8.4
968
Not enough data
8.5
1101
|
Verified
Not enough data
8.8
1200
|
Verified
Not enough data
8.5
992
|
Verified
Administrative
Not enough data
8.6
1023
|
Verified
Not enough data
8.4
904
|
Verified
Not enough data
8.3
858
Agentic AI - Email Tracking
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
117
Not enough data
6.8
118
Not enough data
6.9
119
Analytics
Not enough data
8.7
2096
Not enough data
8.8
2083
Not enough data
Feature Not Available
Customizations
Not enough data
8.8
2135
Not enough data
8.9
2135
Not enough data
8.8
2232
Not enough data
Feature Not Available
Not enough data
8.9
2209
Generative AI
Not enough data
7.5
485
Agentic AI - Sales Analytics
Not enough data
7.0
107
Not enough data
7.1
105
Not enough data
7.3
103
Not enough data
7.3
105
Not enough data
7.2
104
Data Sourcing
Not enough data
8.3
1356
Not enough data
8.4
1426
Not enough data
8.2
1292
Not enough data
8.6
1545
Not enough data
8.4
1389
Predictive Analytics
Not enough data
8.1
1347
Not enough data
8.2
1304
Not enough data
7.8
1133
Not enough data
7.9
1265
Sales Management
Not enough data
8.8
1554
Not enough data
7.9
1246
Not enough data
8.4
1409
Not enough data
8.9
1620
Agentic AI - Outbound Call Tracking
Not enough data
7.5
63
Not enough data
7.1
61
Calling
Not enough data
8.6
1192
Not enough data
8.1
984
Not enough data
8.6
1152
Not enough data
8.7
1183
Not enough data
7.9
71
Contacts
Not enough data
8.7
1258
Not enough data
8.4
1100
Not enough data
8.6
1160
Insights
Not enough data
9.0
1347
Not enough data
8.7
1188
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
1092
Not enough data
7.6
67
Agentic AI - Sales Enablement
Not enough data
7.0
63
Not enough data
7.0
62
Not enough data
6.9
61
Content Management
Not enough data
8.4
805
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
813
Not enough data
8.3
800
Analytics
Not enough data
8.4
885
Not enough data
8.5
885
Not enough data
8.4
828
Not enough data
8.3
802
Learning Management - Sales Enablement
Not enough data
7.5
40
Not enough data
7.5
40
Not enough data
7.8
41
Revenue Enablement - Sales Enablement
Not enough data
7.4
39
Not enough data
7.3
40
Not enough data
7.5
40
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
User Interface Design
8.3
315
Not enough data
7.6
453
|
Verified
Not enough data
7.8
467
|
Verified
Not enough data
8.4
489
|
Verified
Not enough data
Data Control
8.5
474
|
Verified
Not enough data
8.6
485
|
Verified
Not enough data
8.5
460
|
Verified
Not enough data
Publishing
8.2
448
|
Verified
Not enough data
8.3
465
|
Verified
Not enough data
8.4
428
|
Verified
Not enough data
Agentic AI - No-Code Development Platforms
7.9
26
Not enough data
8.0
27
Not enough data
7.9
25
Not enough data
Communication
7.1
214
Not enough data
7.2
213
Not enough data
7.3
211
Not enough data
Planning
7.3
205
Not enough data
8.0
210
Not enough data
7.9
207
Not enough data
8.2
213
Not enough data
7.1
194
Not enough data
Workflow Management
7.1
205
Not enough data
8.2
209
Not enough data
7.3
202
Not enough data
7.1
198
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Airtable and HubSpot Sales Hub are categorized as AI Agents For Business Operations
Unique Categories
Airtable is categorized as Strategy and Innovation Roadmapping Tools, Product Management, No-Code Development Platforms, Task Management, Project Management, and AI App Builder
HubSpot Sales Hub is categorized as Conversation Intelligence, Business Scheduling, Sales Engagement, AI Sales Assistant, Sales Enablement, Outbound Call Tracking, Sales Analytics, Visitor Identification, Email Tracking, Sales Performance Management, CRM, and Insurance CRM
Reviews
Reviewers' Company Size
Airtable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Sales Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
9.2%
Marketing and Advertising
8.6%
Computer Software
6.8%
Information Technology and Services
6.1%
Higher Education
5.7%
Other
63.6%
Computer Software
15.9%
Information Technology and Services
12.2%
Marketing and Advertising
9.9%
Financial Services
4.3%
Education Management
3.2%
Other
54.6%
Discussions
What is Airtable used for?
7 Comments
DR
Airtable is a general-purpose database, automation, and internal app platform. As a general purpose tool it is very flexible for a wide variety of purposes....Read more
How much does Airtable enterprise cost?
4 Comments
EL
Minimum $8k per conversations circa 2021-2022. Pricing may be subject to change since that time.Read more
Can I automate multiple scheduled sales email sends based on the suggested optimized send times?
6 Comments
JF
Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences.Read more
Will Hubspot connect well with variety of accounting softwares?
5 Comments
CM
There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant...Read more
Is there any way to email and add a call task on the same day in sequences?
4 Comments
KH
yes you can use sequences for email and then make a workflow for adding task same day .Read more
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