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Compare Adobe Marketo Engage and Wunderkind 
At a Glance
Market Segments
Mid-Market (53.4% of reviews)
Mid-Market (41.4% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
Adobe Marketo Engage
Star Rating
(3,074)4.1 out of 5
Market Segments
Mid-Market (53.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansWunderkind
Star Rating
(88)4.4 out of 5
Market Segments
Mid-Market (41.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about WunderkindSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its robust segmentation and reporting features. This makes managing campaigns and forecasting significantly easier, especially for mid-market companies looking for scalable solutions.
- Users say that Wunderkind stands out for its identity technology, which helps brands with limited reach drive performance. Reviewers highlight its effectiveness in generating incremental revenue through behavioral triggers and SMS campaigns, making it a valuable partner for businesses aiming to enhance their marketing efforts.
- According to verified reviews, Adobe Marketo Engage faces challenges with its ease of setup, as some users mention that the initial configuration can be complex. In contrast, Wunderkind is praised for its straightforward implementation process, allowing users to get started quickly without extensive training.
- Reviewers mention that while Adobe Marketo Engage has a solid performance rating, it falls short in user support compared to Wunderkind, which boasts a higher satisfaction score. Users appreciate Wunderkind's responsive team, indicating a strong commitment to customer success.
- G2 reviewers highlight that Adobe Marketo Engage offers a comprehensive suite of features, including dynamic content and A/B testing, which are essential for effective marketing campaigns. However, Wunderkind's focus on mobile optimization and automated email responses gives it an edge in engaging users on various platforms.
- Users report that both platforms provide valuable data management capabilities, but Adobe Marketo Engage is noted for its structured approach to keeping campaigns organized. Wunderkind, however, is recognized for its superior performance and reliability, making it a dependable choice for businesses that prioritize consistent results.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Wunderkind
No pricing availableFree Trial
Adobe Marketo Engage
Free Trial is available
Wunderkind
No trial information availableRatings
Meets Requirements
8.3
2,613
8.7
82
Ease of Use
7.3
2,668
8.5
83
Ease of Setup
6.7
1,320
8.0
47
Ease of Admin
7.6
1,175
8.3
34
Quality of Support
7.5
2,463
9.0
83
Has the product been a good partner in doing business?
7.7
1,168
9.2
35
Product Direction (% positive)
8.0
2,582
8.8
85
Features by Category
Email Marketing
8.3
1757
|
Verified
8.7
9
8.7
1742
|
Verified
9.6
9
8.1
1718
|
Verified
8.3
6
8.5
1653
|
Verified
9.5
7
Online Marketing
7.8
1702
|
Verified
Not enough data
7.8
1521
|
Verified
8.3
7
7.9
1577
|
Verified
8.7
5
7.4
1576
|
Verified
9.4
6
7.4
1342
|
Verified
Not enough data
Lead Management
8.5
1358
|
Verified
8.3
5
7.9
1255
|
Verified
8.3
5
8.2
1630
|
Verified
8.8
7
8.2
1596
|
Verified
Not enough data
8.4
1648
|
Verified
8.7
5
8.0
1537
|
Verified
8.9
6
8.3
1552
|
Verified
8.0
5
8.2
1594
|
Verified
Not enough data
Campaign Management
8.3
1607
|
Verified
Not enough data
8.3
1497
|
Verified
Not enough data
7.3
1194
|
Verified
Not enough data
7.0
949
Not enough data
Social
7.3
752
|
Verified
Not enough data
7.5
803
|
Verified
Not enough data
7.6
791
|
Verified
Not enough data
7.5
758
|
Verified
Not enough data
7.5
720
|
Verified
Not enough data
Reporting & Analytics
7.7
1646
|
Verified
8.0
5
7.2
1418
|
Verified
8.3
5
7.2
1237
|
Verified
Not enough data
7.2
1165
|
Verified
Not enough data
6.9
1016
|
Verified
Not enough data
Platform
7.7
900
|
Verified
7.3
5
8.0
891
|
Verified
8.3
5
8.4
916
|
Verified
9.3
5
7.7
638
|
Verified
Not enough data
7.3
640
|
Verified
6.7
5
7.7
896
|
Verified
9.3
5
7.6
598
6.3
5
Agentic AI - Marketing Automation
7.4
65
Not enough data
7.5
64
Not enough data
7.3
64
Not enough data
7.1
65
Not enough data
7.3
64
Not enough data
7.5
64
Not enough data
Integration
8.0
915
|
Verified
6.3
5
7.9
869
|
Verified
8.0
5
8.1
794
|
Verified
8.3
5
Channel Functionality
Not enough data
9.4
6
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.8
7
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
8.6
6
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Feature Not Available
Lead Intelligence
8.3
322
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Visitor Behavior
Not enough data
8.2
16
Not enough data
8.6
17
Not enough data
7.7
15
Templates
Not enough data
7.6
15
Not enough data
8.2
16
Not enough data
8.3
16
Personalization
Not enough data
8.4
17
Not enough data
8.7
17
Not enough data
9.1
17
Not enough data
7.7
14
Not enough data
7.4
15
Not enough data
7.6
16
Not enough data
9.3
16
Not enough data
8.8
16
Multichannel
Not enough data
8.5
16
Not enough data
8.7
18
Not enough data
8.0
16
Administration
Not enough data
8.3
15
Not enough data
7.6
17
Not enough data
7.8
15
Not enough data
7.7
17
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
9.2
20
Not enough data
8.5
20
Not enough data
8.9
20
Not enough data
8.0
20
Not enough data
7.8
19
Not enough data
7.3
18
Not enough data
8.2
19
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.7
20
Not enough data
5.5
13
Not enough data
8.1
21
Not enough data
6.4
20
Not enough data
7.8
20
Not enough data
7.4
21
Not enough data
7.8
20
Not enough data
Feature Not Available
SMS Platform
Not enough data
7.5
21
Not enough data
8.4
20
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
20
Not enough data
8.3
16
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.8
7
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
8.6
6
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Feature Not Available
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.8
7
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
8.6
6
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Feature Not Available
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.2
15
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Not enough data
Lead Management
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Not enough data
Marketing Campaigns
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Wunderkind are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Wunderkind is categorized as Personalization, Personalization Engines, E-Commerce Personalization, Identity Resolution, Mobile Advertising, Display Advertising, Video Advertising, Retargeting, and SMS Marketing
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wunderkind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.3%
Apparel & Fashion
23.0%
Retail
21.8%
Consumer Goods
9.2%
Automotive
8.0%
Marketing and Advertising
3.4%
Other
34.5%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
Wunderkind has no discussions with answers
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