Compare ActiveDEMAND and CTM (formerly CallTrackingMetrics) 
At a Glance
Market Segments
Small-Business (80.6% of reviews)
Small-Business (66.3% of reviews)
Entry-Level Pricing
$0.00 Per Month
$79.00 Per Month
ActiveDEMAND
Star Rating
(68)4.4 out of 5
Market Segments
Small-Business (80.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Browse all 4 pricing plansCTM (formerly CallTrackingMetrics)
Star Rating
(760)4.5 out of 5
Market Segments
Small-Business (66.3% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CallTrackingMetrics excels in overall user satisfaction, boasting a significantly higher G2 Score compared to ActiveDEMAND. Users appreciate its adaptability, with one reviewer noting, "CallTrackingMetrics serves as the cornerstone of our attribution mechanics," highlighting its reliability in meeting diverse business needs.
- Users say that CallTrackingMetrics offers a more intuitive user experience, particularly in setup and daily operations. Reviewers have praised its quick implementation process, with one stating, "I like that we were able to personalize the program to fit our business needs," which suggests a smoother onboarding experience.
- According to verified reviews, ActiveDEMAND shines in its comprehensive feature set, particularly in automation and integrated marketing tools. Users have noted, "This platform offers a wide range of features and impressive automation capabilities," making it a strong choice for those looking for an all-in-one marketing solution.
- Reviewers mention that while CallTrackingMetrics has a robust call tracking system, ActiveDEMAND's built-in call tracking is also beneficial for marketing agencies. One user highlighted, "It enables us to integrate tracking of phone calls with other marketing activities," showcasing its effectiveness in campaign analysis.
- Users report that CallTrackingMetrics has superior API integrations, particularly with Google Ads, which enhances its functionality for businesses that rely on these platforms. A user remarked, "I appreciate that the API integrations with CallTrackingMetrics function better overall," indicating a preference for its seamless connectivity.
- G2 reviewers note that while ActiveDEMAND has a slightly higher quality of support rating, CallTrackingMetrics still provides excellent support, with users stating, "CallTrackingMetrics serves as the main," suggesting that its support is reliable and effective in addressing user needs.
Pricing
Entry-Level Pricing
ActiveDEMAND
Call Tracking
$0.00
Per Month
ActiveDEMAND Call Tracking doesn't just track your online and offline incoming calls to tell you what is working and what isn't. ActiveDEMAND includes conversation tracking to understand the call itself and give it a lead quality rating.
- Instant Phone Number Setup
- Local/Toll-Free Numbers & Text Messages
- Port Your Existing Phone Numbers
CTM (formerly CallTrackingMetrics)
Marketing Lite
$79.00
Per Month
Attribution essentials to measure the impact of your marketing efforts
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
Free Trial
ActiveDEMAND
Free Trial is available
CTM (formerly CallTrackingMetrics)
Free Trial is available
Ratings
Meets Requirements
8.5
57
9.1
631
Ease of Use
7.5
57
8.6
637
Ease of Setup
7.7
41
8.4
534
Ease of Admin
8.0
38
8.6
530
Quality of Support
9.3
57
9.0
586
Has the product been a good partner in doing business?
9.3
39
9.2
525
Product Direction (% positive)
9.0
56
9.1
630
Features by Category
Email Marketing
8.4
33
|
Verified
Not enough data
8.6
35
|
Verified
Not enough data
8.3
31
|
Verified
Not enough data
9.1
31
|
Verified
Not enough data
Online Marketing
8.4
35
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.5
27
|
Verified
Not enough data
9.1
16
|
Verified
Not enough data
Lead Management
8.6
31
|
Verified
Not enough data
8.4
29
|
Verified
Not enough data
8.8
27
|
Verified
Not enough data
8.8
26
|
Verified
Not enough data
8.5
27
|
Verified
Not enough data
9.0
30
|
Verified
Not enough data
8.4
28
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
Campaign Management
8.2
29
|
Verified
Not enough data
8.4
21
|
Verified
Not enough data
8.4
26
|
Verified
Not enough data
6.9
7
Not enough data
Social
6.9
7
Not enough data
8.1
22
|
Verified
Not enough data
8.3
20
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
7.5
10
|
Verified
Not enough data
Reporting & Analytics
9.1
30
|
Verified
Not enough data
9.2
30
|
Verified
Not enough data
8.0
10
|
Verified
Not enough data
8.3
15
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
Platform
7.9
22
|
Verified
Not enough data
7.8
22
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Not enough data
Not enough data
8.2
10
|
Verified
Not enough data
8.3
21
|
Verified
Not enough data
8.7
5
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.6
17
|
Verified
Not enough data
7.4
13
|
Verified
Not enough data
6.9
9
|
Verified
Not enough data
Call Analytics
Not enough data
9.6
54
|
Verified
Not enough data
8.4
33
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
45
|
Verified
Artificial Intelligence - Conversation Intelligence
Not enough data
8.7
40
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Not enough data
Generative AI
Not enough data
6.8
11
Agentic AI - Conversation Intelligence
Not enough data
5.8
6
Not enough data
5.3
6
Not enough data
6.1
6
Not enough data
5.6
6
Not enough data
6.7
6
Not enough data
5.8
6
Not enough data
4.7
6
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
9.7
32
|
Verified
Not enough data
8.7
22
Not enough data
9.2
19
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
9.0
21
Generative AI
Not enough data
7.9
7
Functions
Not enough data
9.3
50
|
Verified
Not enough data
9.4
47
|
Verified
Not enough data
9.5
43
|
Verified
Not enough data
9.2
21
Not enough data
9.4
18
|
Verified
Not enough data
9.7
27
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
9.5
22
|
Verified
Agentic AI - Contact Center
Not enough data
7.0
5
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
8.0
5
Administrative
Not enough data
9.2
47
|
Verified
Not enough data
9.7
47
|
Verified
Not enough data
9.2
50
|
Verified
Not enough data
9.8
21
|
Verified
Not enough data
9.4
19
|
Verified
Attribution Modeling
Not enough data
8.7
43
Not enough data
8.1
38
Not enough data
Feature Not Available
Not enough data
8.5
33
Not enough data
8.8
39
Not enough data
Feature Not Available
Agentic AI - Attribution
Not enough data
5.8
10
Not enough data
7.0
10
Not enough data
5.8
10
Not enough data
5.2
10
Marketing
Not enough data
8.7
29
Not enough data
9.0
33
Not enough data
9.4
43
Not enough data
9.1
49
Reporting
Not enough data
8.8
48
Not enough data
8.6
46
Not enough data
8.8
43
Generative AI
Not enough data
Not enough data
Voice Recognition - AI Voice Assistants
Not enough data
Not enough data
Speech Synthesis - AI Voice Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and privacy - AI Voice Assistants
Not enough data
Not enough data
Compatibility - AI Voice Assistants
Not enough data
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
6.9
14
Not enough data
7.6
13
Calling
Not enough data
9.8
18
Not enough data
9.2
17
Not enough data
9.5
18
Not enough data
9.5
16
Not enough data
9.2
17
Contacts
Not enough data
9.5
16
Not enough data
9.4
16
Not enough data
9.4
16
Insights
Not enough data
8.2
17
Not enough data
8.9
17
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
7.3
16
Not enough data
8.6
15
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
5.7
5
Not enough data
Not enough data
Training
Not enough data
8.8
8
Not enough data
8.5
8
Not enough data
7.6
7
Not enough data
7.9
8
Feedback
Not enough data
8.1
8
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
8.8
8
Not enough data
7.9
8
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Agentic AI - UCaaS Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Extensions
Not enough data
9.6
13
|
Verified
Not enough data
9.4
12
|
Verified
Not enough data
9.3
10
|
Verified
Features
Not enough data
9.5
13
Not enough data
9.4
9
Not enough data
8.9
11
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
Feature Not Available
Not enough data
9.8
9
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
8.8
7
9.2
294
9.0
5
9.1
249
Not enough data
8.8
180
Tracking
7.8
6
8.9
268
8.0
5
9.0
228
8.3
5
8.9
231
Analytics
8.9
6
9.0
296
8.3
6
9.3
300
7.5
6
8.7
271
Not enough data
8.4
102
Call Routing
Not enough data
8.9
169
Not enough data
8.9
150
Not enough data
8.6
137
Administration
Not enough data
8.5
85
Not enough data
9.2
131
Not enough data
9.1
150
Agentic AI - Inbound Call Tracking
Not enough data
6.2
22
Not enough data
7.0
22
Not enough data
6.1
22
Marketing Operations
Not enough data
8.4
45
Not enough data
9.1
58
Not enough data
8.8
47
Not enough data
9.1
58
Not enough data
8.3
45
Not enough data
8.5
42
Campaign Activity
Not enough data
8.8
51
Not enough data
8.7
62
Not enough data
8.0
44
Not enough data
8.9
55
Not enough data
8.3
40
Not enough data
7.5
35
Agentic AI - Marketing Analytics
Not enough data
6.1
11
Not enough data
7.3
11
Not enough data
6.7
11
Categories
Categories
Shared Categories
ActiveDEMAND and CTM (formerly CallTrackingMetrics) are categorized as Inbound Call Tracking
Unique Categories
ActiveDEMAND is categorized as Marketing Automation and Customer Data Platform (CDP)
CTM (formerly CallTrackingMetrics) is categorized as Speech Analytics, Conversation Intelligence, Sales Coaching, Outbound Call Tracking, Marketing Analytics, Attribution, Contact Center, AI Voice Assistants, and UCaaS Platforms
Reviews
Reviewers' Company Size
ActiveDEMAND
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CTM (formerly CallTrackingMetrics)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.8%
Information Technology and Services
9.0%
Industrial Automation
7.5%
Computer Software
6.0%
Health, Wellness and Fitness
6.0%
Other
35.8%
Marketing and Advertising
38.2%
Internet
6.2%
Construction
4.1%
Consumer Services
3.8%
Hospital & Health Care
3.8%
Other
43.8%
Alternatives
Discussions
What metrics are tracked with call tracking?
2 Comments
Official Response from ActiveDEMAND
Call Tracking provides campaign insights like which numbers are called most often or what marketing channels (Source/Medium) are delivering the most calls....Read more
What is DNI and why would a marketer want to use it?
1 Comment
Official Response from ActiveDEMAND
With Dynamic Number Insertion, when a user visits your website, the telephone number on your website will dynamically change and be associated with their...Read more
Is DNI going to hurt my SEO?
1 Comment
Official Response from ActiveDEMAND
DNI does not impact the way search engines index a website. The reason for this is that DNI technology from reputable vendors will not be triggered by “bots”...Read more
What do you think is the best thing about Call Tracking Metrics
2 Comments
LB
I also think that it is very convenient, especially for parents. When I started letting my son go to school on his own, I realized the importance of such...Read more
Where can I forward my calls to?
1 Comment
AF
You can forward your calls within the CTM numbers you currently have or forward to an external answering service.Read more
Can I change plans after I sign up?
1 Comment
AF
Yes you can, there are several plans you can upgrade to.Read more
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