# ActiveDEMAND, CTM vs Invoca Comparison

| | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 68 | 758 | 967 | 
| **Largest Market Segment** | Small-Business (80.6% of reviews) | Small-Business (66.2% of reviews) | Small-Business (38.6% of reviews) | 
| **Entry Level Price** | $0.00 Per Month | $79.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### ActiveDEMAND

Pros:
- Analytics (1 reviews)
- Customer Support (1 reviews)

Cons:
- Learning Curve (1 reviews)
- Limited Functionality (1 reviews)

### CTM

Pros:
- Customer Support (49 reviews)
- Ease of Use (48 reviews)

Cons:
- Learning Curve (23 reviews)
- Complexity (15 reviews)

### Invoca

Pros:
- Helpful (28 reviews)
- Ease of Use (25 reviews)

Cons:
- Learning Curve (9 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (57 reviews) | 9.1 (629 reviews) | 8.8 (821 reviews) | 
  | **Ease of Use** | 7.5 (57 reviews) | 8.6 (635 reviews) | 8.4 (821 reviews) | 
  | **Ease of Setup** | 7.7 (41 reviews) | 8.4 (532 reviews) | 8.0 (556 reviews) | 
  | **Ease of Admin** | 8.0 (38 reviews) | 8.7 (529 reviews) | 8.3 (537 reviews) | 
  | **Quality of Support** | 9.3 (57 reviews) | 9.0 (584 reviews) | 9.1 (808 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (39 reviews) | 9.2 (524 reviews) | 9.2 (541 reviews) | 
  | **Product Direction (% positive)** | 9.0 (56 reviews) | 9.1 (628 reviews) | 8.8 (804 reviews) | 

---
## Pricing

### ActiveDEMAND

#### Entry-Level Pricing

Plan: Call Tracking

Price: $0.00 Per Month

Description: ActiveDEMAND Call Tracking doesn't just track your online and offline incoming calls to tell you what is working and what isn't. ActiveDEMAND includes conversation tracking to understand the call itself and give it a lead quality rating.

Key Features:
- Instant Phone Number Setup
- Local/Toll-Free Numbers & Text Messages
- Port Your Existing Phone Numbers

[Browse all 4 editions](https://www.g2.com/products/activedemand/pricing)

#### Free Trial

Yes

### CTM

#### Entry-Level Pricing

Plan: Marketing Lite

Price: $79.00 Per Month

Description: Attribution essentials to measure the impact of your marketing efforts



Key Features:
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing

[Browse all 4 editions](https://www.g2.com/products/ctm-ctm/pricing)

#### Free Trial

Yes

### Invoca

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | 8.3/10 | 40 |
| **CTM** | N/A | N/A |
| **Invoca** | N/A | N/A |

#### Email Marketing

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Building and Personalizing Emails** | 8.4 (33 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Sending Outbound Emails** | 8.6 (35 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Manage Email Deliverability** | 8.3 (31 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Automated Email Responses** | 9.1 (31 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Online Marketing

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Landing Pages and Forms** | 8.4 (35 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Dynamic Content** | 8.5 (31 reviews) ✓ Verified | Not enough data | Not enough data | 
| **A/B Testing** | 7.9 (22 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Mobile Optimized** | 8.5 (27 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Search Tracking and Optimization** | 9.1 (16 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Lead Management

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Marketing Lead Database** | 8.6 (31 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Quality Management** | 8.4 (29 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Segmentation** | 8.8 (27 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Lead Scoring and Grading** | 8.8 (26 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Lead Nurturing** | 8.5 (27 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Online Behavior Tracking** | 9.0 (30 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Automated Alerts and Tasks** | 8.4 (28 reviews) ✓ Verified | Not enough data | Not enough data | 
| **CRM Lead Integration** | 8.2 (22 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Campaign Management

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Program Management** | 8.2 (29 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Event / Webinar Marketing** | 8.4 (21 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Calendaring** | 8.4 (26 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Budgeting** | 6.9 (7 reviews) | Not enough data | Not enough data | 

#### Social

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Social Listening** | 6.9 (7 reviews) | Not enough data | Not enough data | 
| **Social Sharing** | 8.1 (22 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Social Campaigns** | 8.3 (20 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Social Media Engagement** | 7.9 (21 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Social Media Advertising** | 7.5 (10 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Basic Reporting** | 9.1 (30 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Web Analytics** | 9.2 (30 reviews) ✓ Verified | Not enough data | Not enough data | 
| **ROI Analytics** | 8.0 (10 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Revenue Analytics** | 8.3 (15 reviews) ✓ Verified | Not enough data | Not enough data | 
| **SEO / Keyword Analytics** | 8.6 (20 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Platform

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Customization ** | 7.9 (22 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Workflow Capability** | 7.8 (22 reviews) ✓ Verified | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 7.9 (21 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | 8.2 (10 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Performance and Reliability** | 8.3 (21 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Output Document Generation** | 8.7 (5 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Integration

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Data Import & Export Tools** | 7.6 (17 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Integration APIs** | 7.4 (13 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | 6.9 (9 reviews) ✓ Verified | Not enough data | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **CTM** | 7.1/10 | 59 |
| **Invoca** | 7.8/10 | 107 |

#### Call Analytics

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Call Recording** | Not enough data | 9.6 (54 reviews) ✓ Verified | 9.0 (95 reviews) | 
| **Machine Learning** | Not enough data | 8.4 (33 reviews) ✓ Verified | 8.5 (79 reviews) | 
| **Call Analysis** | Not enough data | 9.0 (46 reviews) ✓ Verified | 8.6 (91 reviews) | 
| **Lead Qualification** | Not enough data | 8.9 (45 reviews) ✓ Verified | 8.4 (77 reviews) | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Customer Scoring** | Not enough data | 8.7 (40 reviews) ✓ Verified | 8.4 (72 reviews) | 
| **Speech-to-Text** | Not enough data | 8.5 (39 reviews) ✓ Verified | 8.0 (81 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | 6.8 (11 reviews) | 8.2 (22 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (6 reviews) | 6.8 (12 reviews) | 
| **Multi-step Planning** | Not enough data | 5.3 (6 reviews) | 6.5 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 6.1 (6 reviews) | 7.7 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 5.6 (6 reviews) | 7.6 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (6 reviews) | 7.1 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (6 reviews) | 6.8 (11 reviews) | 
| **Decision Making** | Not enough data | 4.7 (6 reviews) | 7.6 (12 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **CTM** | N/A | N/A |
| **Invoca** | N/A | N/A |

#### Data Sourcing

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | Not enough data | 
| **Expandability** | Not enough data | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | Not enough data | 
| **Multiple Devices** | Not enough data | Not enough data | Not enough data | 

#### Intelligence

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | Not enough data | 

### Contact Center Quality Assurance

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **CTM** | N/A | N/A |
| **Invoca** | 8.8/10 | 48 |

#### Quality Assurance

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Evaluation** | Not enough data | Not enough data | 8.9 (41 reviews) | 
| **Calibration** | Not enough data | Not enough data | 8.7 (39 reviews) | 
| **Reports** | Not enough data | Not enough data | 8.8 (47 reviews) | 

#### Engagement

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Feedback** | Not enough data | Not enough data | 8.9 (43 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 8.7 (46 reviews) | 
| **Training** | Not enough data | Not enough data | 8.9 (43 reviews) | 

#### Performance

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Integrations** | Not enough data | Not enough data | 8.9 (42 reviews) | 
| **Compliance** | Not enough data | Not enough data | 9.1 (41 reviews) | 

#### Generative AI

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 8.2 (18 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 8.6 (18 reviews) | 

### Contact Center

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **CTM** | 9.1/10 | 65 |
| **Invoca** | N/A | N/A |

#### Channels

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Voice** | Not enough data | 9.7 (32 reviews) ✓ Verified | Not enough data | 
| **Social** | Not enough data | 8.7 (22 reviews) | Not enough data | 
| **Web Chat** | Not enough data | 9.2 (19 reviews) ✓ Verified | Not enough data | 
| **Mobile SMS** | Not enough data | 9.0 (29 reviews) ✓ Verified | Not enough data | 
| **Email** | Not enough data | 9.0 (21 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **AI Text-to-Speech** | Not enough data | 7.9 (7 reviews) | Not enough data | 

#### Functions

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Session Routing** | Not enough data | 9.3 (50 reviews) ✓ Verified | Not enough data | 
| **Session Queuing** | Not enough data | 9.4 (47 reviews) ✓ Verified | Not enough data | 
| **Concurrent Calling** | Not enough data | 9.5 (43 reviews) ✓ Verified | Not enough data | 
| **Speech Analytics** | Not enough data | 9.2 (21 reviews) | Not enough data | 
| **Auto Dialer** | Not enough data | 9.4 (18 reviews) ✓ Verified | Not enough data | 
| **IVR** | Not enough data | 9.7 (27 reviews) ✓ Verified | Not enough data | 
| **Inbound Screen Pop** | Not enough data | 9.5 (22 reviews) ✓ Verified | Not enough data | 
| **Persistent Data** | Not enough data | 9.5 (22 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Contact Center

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 9.2 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 7.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.0 (5 reviews) | Not enough data | 

#### Administrative

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Session Summary Notes** | Not enough data | 9.2 (47 reviews) ✓ Verified | Not enough data | 
| **Administrator Access** | Not enough data | 9.7 (47 reviews) ✓ Verified | Not enough data | 
| **Reporting & Dashboards** | Not enough data | 9.2 (50 reviews) ✓ Verified | Not enough data | 
| **Session Recording** | Not enough data | 9.8 (21 reviews) ✓ Verified | Not enough data | 
| **Agent Scheduling and Assignment** | Not enough data | 9.4 (19 reviews) ✓ Verified | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **CTM** | 8.0/10 | 57 |
| **Invoca** | 8.1/10 | 46 |

#### Attribution Modeling

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Single-Touch Attribution** | Not enough data | 8.7 (43 reviews) | 9.0 (34 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 8.1 (38 reviews) | 8.4 (32 reviews) | 
| **Algorithmic Attribution** | Not enough data | Feature Not Available | 8.1 (31 reviews) | 
| **Cross-Device Attribution** | Not enough data | 8.5 (33 reviews) | 7.9 (32 reviews) | 
| **Offline Attribution** | Not enough data | 8.8 (39 reviews) | 8.8 (35 reviews) | 
| **Custom Attribution** | Not enough data | Feature Not Available | 8.2 (35 reviews) | 

#### Agentic AI - Attribution

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (10 reviews) | 6.3 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 7.3 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.8 (10 reviews) | 6.3 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 5.2 (10 reviews) | 6.0 (8 reviews) | 

#### Marketing

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **B2B Attribution** | Not enough data | 8.7 (29 reviews) | 8.9 (26 reviews) | 
| **B2C Attribution** | Not enough data | 9.0 (33 reviews) | 9.2 (27 reviews) | 
| **Marketing Channels** | Not enough data | 9.5 (43 reviews) | 9.2 (36 reviews) | 
| **Integrations** | Not enough data | 9.1 (49 reviews) | 9.0 (38 reviews) | 

#### Reporting

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Dashboards** | Not enough data | 8.8 (48 reviews) | 8.8 (40 reviews) | 
| **Data Visualizations** | Not enough data | 8.6 (46 reviews) | 8.3 (37 reviews) | 
| **Custom Reporting** | Not enough data | 8.8 (43 reviews) | 8.3 (39 reviews) | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **CTM** | N/A | N/A |
| **Invoca** | 8.5/10 | 8 |

#### Generative AI

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 8.5 (8 reviews) | 

### AI Voice Assistants

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **CTM** | N/A | N/A |
| **Invoca** | N/A | N/A |

#### Voice Recognition - AI Voice Assistants

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Voice Recognition** | Not enough data | Not enough data | Not enough data | 

#### Speech Synthesis - AI Voice Assistants

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Speech Synthesis** | Not enough data | Not enough data | Not enough data | 
| **Customizable speech** | Not enough data | Not enough data | Not enough data | 
| **Multiple voice actions** | Not enough data | Not enough data | Not enough data | 

#### Security and privacy - AI Voice Assistants

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Encrypted communication** | Not enough data | Not enough data | Not enough data | 

#### Compatibility - AI Voice Assistants

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Cross platform compatibility** | Not enough data | Not enough data | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **CTM** | 8.8/10 | 18 |
| **Invoca** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (14 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 7.6 (13 reviews) | Not enough data | 

#### Calling

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Record Calls** | Not enough data | 9.8 (18 reviews) | Not enough data | 
| **Generate Location** | Not enough data | 9.2 (17 reviews) | Not enough data | 
| **Call Types** | Not enough data | 9.5 (18 reviews) | Not enough data | 
| **Click-to-Call** | Not enough data | 9.5 (16 reviews) | Not enough data | 
| **Auto Dialer** | Not enough data | 9.2 (17 reviews) | Not enough data | 

#### Contacts

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Personalization** | Not enough data | 9.5 (16 reviews) | Not enough data | 
| **Information Locater** | Not enough data | 9.4 (16 reviews) | Not enough data | 
| **Record Prospect Data** | Not enough data | 9.4 (16 reviews) | Not enough data | 

#### Insights

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Notes** | Not enough data | 8.2 (17 reviews) | Not enough data | 
| **Daily Summary** | Not enough data | 8.9 (17 reviews) | Not enough data | 
| **Automated Voicemails** | Not enough data | 8.9 (17 reviews) | Not enough data | 
| **Automated Emails** | Not enough data | Feature Not Available | Not enough data | 
| **Sorts Prospects** | Not enough data | 7.3 (16 reviews) | Not enough data | 
| **Automated Note Taking** | Not enough data | 8.6 (15 reviews) | Not enough data | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **CTM** | 7.8/10 | 8 |
| **Invoca** | N/A | N/A |

#### Agentic AI - Sales Coaching

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | 5.7 (5 reviews) | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Training

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Knowledge Base** | Not enough data | 8.8 (8 reviews) | Not enough data | 
| **Coaching Materials** | Not enough data | 8.5 (8 reviews) | Not enough data | 
| **Playbook Creation** | Not enough data | 7.6 (7 reviews) | Not enough data | 
| **Video Record** | Not enough data | 7.9 (8 reviews) | Not enough data | 

#### Feedback

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Review** | Not enough data | 8.1 (8 reviews) | Not enough data | 
| **Scorecard** | Not enough data | 7.4 (7 reviews) | Not enough data | 
| **Coaching Card** | Not enough data | 7.4 (7 reviews) | Not enough data | 
| **Leaderboard** | Not enough data | 7.4 (7 reviews) | Not enough data | 
| **Real-Time Updates** | Not enough data | 8.8 (8 reviews) | Not enough data | 
| **Notifications** | Not enough data | 7.9 (8 reviews) | Not enough data | 
| **Competition** | Not enough data | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### UCaaS Platforms

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **CTM** | 9.4/10 | 21 |
| **Invoca** | N/A | N/A |

#### Agentic AI - UCaaS Platforms

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 

#### Extensions

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Tenancy Flexibility** | Not enough data | 9.6 (13 reviews) ✓ Verified | Not enough data | 
| **Native VoIP** | Not enough data | 9.4 (12 reviews) ✓ Verified | Not enough data | 
| **CCaaS Option** | Not enough data | 9.3 (10 reviews) ✓ Verified | Not enough data | 

#### Features

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Voicemail to Email** | Not enough data | 9.5 (13 reviews) | Not enough data | 
| **Voicemail to SMS** | Not enough data | 9.4 (9 reviews) | Not enough data | 
| **File Sharing** | Not enough data | 8.9 (11 reviews) ✓ Verified | Not enough data | 
| **Voice Conferencing** | Not enough data | 9.5 (11 reviews) ✓ Verified | Not enough data | 
| **Video Conferencing** | Not enough data | Feature Not Available | Not enough data | 
| **Conference Transcripts** | Not enough data | 9.8 (9 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **CTM** | N/A | N/A |
| **Invoca** | N/A | N/A |

#### Marketing Distribution

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | 8.3/10 | 8 |
| **CTM** | 8.5/10 | 333 |
| **Invoca** | 8.7/10 | 400 |

#### Phone Number Management

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Local Phone Numbers** | 8.8 (7 reviews) | 9.2 (293 reviews) | 8.8 (303 reviews) | 
| **Toll-Free Numbers** | 9.0 (5 reviews) | 9.1 (248 reviews) | 9.2 (330 reviews) | 
| **Port Existing Numbers** | Not enough data | 8.8 (179 reviews) | 8.5 (200 reviews) | 

#### Tracking

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Visitor & Keyword Tracking** | 7.8 (6 reviews) | 8.9 (266 reviews) | 8.7 (311 reviews) | 
| **Dynamic Number Insertion** | 8.0 (5 reviews) | 9.1 (227 reviews) | 8.9 (320 reviews) | 
| **Multi-Channel Call Attribution** | 8.3 (5 reviews) | 8.9 (230 reviews) | 8.7 (283 reviews) | 

#### Analytics

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Call Data** | 8.9 (6 reviews) | 9.0 (294 reviews) | 9.0 (339 reviews) | 
| **Call Recording** | 8.3 (6 reviews) | 9.3 (299 reviews) | 9.2 (315 reviews) | 
| **Advanced Reporting** | 7.5 (6 reviews) | 8.7 (269 reviews) | 8.6 (317 reviews) | 
| **Conversation Intelligence** | Not enough data | 8.4 (100 reviews) | 8.6 (162 reviews) | 

#### Call Routing

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **IVR** | Not enough data | 8.9 (168 reviews) | 8.7 (254 reviews) | 
| **Call Scheduling** | Not enough data | 8.9 (149 reviews) | 8.7 (195 reviews) | 
| **Geo-Routing** | Not enough data | 8.6 (136 reviews) | 8.3 (164 reviews) | 

#### Administration

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Martech Integrations** | Not enough data | 8.6 (85 reviews) | 8.5 (140 reviews) | 
| **Privacy, Security, and Compliance** | Not enough data | 9.2 (130 reviews) | 9.1 (165 reviews) | 
| **Performance and Reliability** | Not enough data | 9.1 (148 reviews) | 9.2 (192 reviews) | 

#### Agentic AI - Inbound Call Tracking

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (22 reviews) | 7.8 (20 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (22 reviews) | 8.5 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 6.1 (22 reviews) | 7.6 (20 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **CTM** | 8.2/10 | 68 |
| **Invoca** | 8.2/10 | 66 |

#### Marketing Operations

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | 8.3 (44 reviews) | 8.4 (50 reviews) | 
| **Data Collection** | Not enough data | 9.1 (57 reviews) | 9.1 (58 reviews) | 
| **Customer Insights** | Not enough data | 8.8 (47 reviews) | 8.8 (52 reviews) | 
| **Multi-User Access** | Not enough data | 9.1 (58 reviews) | 9.1 (58 reviews) | 
| **Spend Management** | Not enough data | 8.3 (45 reviews) | 8.1 (47 reviews) | 
| **White Label** | Not enough data | 8.5 (42 reviews) | 7.8 (45 reviews) | 

#### Campaign Activity

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | 8.8 (51 reviews) | 8.8 (60 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.7 (62 reviews) | 8.7 (65 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.0 (44 reviews) | 8.5 (53 reviews) | 
| **Multichannel Tracking** | Not enough data | 8.9 (55 reviews) | 8.7 (57 reviews) | 
| **Brand Optimization** | Not enough data | 8.3 (40 reviews) | 8.8 (51 reviews) | 
| **Predictive Analytics** | Not enough data | 7.5 (35 reviews) | 7.9 (49 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.1 (11 reviews) | 6.5 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (11 reviews) | 7.4 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (11 reviews) | 6.7 (13 reviews) | 

---
## Categories
**Shared Categories (1):** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking)

**Unique to ActiveDEMAND (2):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to CTM (9):** [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Contact Center Software](https://www.g2.com/categories/contact-center), [AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants), [UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)

**Unique to Invoca (5):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance)


---
## Reviewer Demographics

### By Company Size

| Segment | ActiveDEMAND | CTM | Invoca | 
|---|---|---|---|
| **Small-Business** | 80.6% | 66.2% | 38.6% | 
| **Mid-Market** | 13.4% | 30.3% | 33.7% | 
| **Enterprise** | 6.0% | 3.6% | 27.7% | 

### By Industry

#### ActiveDEMAND

- **Marketing and Advertising:** 35.8%
- **Information Technology and Services:** 9.0%
- **Industrial Automation:** 7.5%
- **Computer Software:** 6.0%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 4.5%
- **Construction:** 3.0%
- **Facilities Services:** 3.0%
- **Arts and Crafts:** 1.5%
- **Computer Networking:** 1.5%
- **Other:** 22.4%

#### CTM

- **Marketing and Advertising:** 38.4%
- **Internet:** 6.3%
- **Construction:** 4.1%
- **Consumer Services:** 3.8%
- **Hospital & Health Care:** 3.8%
- **Health, Wellness and Fitness:** 3.7%
- **Information Technology and Services:** 2.7%
- **Real Estate:** 2.7%
- **Computer Software:** 2.1%
- **Mental Health Care:** 1.8%
- **Other:** 30.5%

#### Invoca

- **Marketing and Advertising:** 27.0%
- **Hospital & Health Care:** 9.0%
- **Financial Services:** 5.6%
- **Telecommunications:** 5.4%
- **Internet:** 5.3%
- **Insurance:** 4.8%
- **Automotive:** 3.1%
- **Consumer Services:** 3.0%
- **Retail:** 3.0%
- **Real Estate:** 2.9%
- **Other:** 30.8%

---
## Alternatives

### Alternatives to ActiveDEMAND

- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews)
- [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) — 4.4/5 stars (234 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3133 reviews)
- [BenchmarkONE](https://www.g2.com/products/benchmarkone/reviews) — 4.5/5 stars (188 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)

### Alternatives to CTM

- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (305 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2504 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1583 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (611 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1547 reviews)
- [NiCE CXone](https://www.g2.com/products/nice-cxone/reviews) — 4.3/5 stars (1730 reviews)

### Alternatives to Invoca

- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (305 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews) — 4.6/5 stars (157 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6640 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (611 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2504 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1547 reviews)

---
## Top Discussions

### ActiveDEMAND

- Title: [What metrics are tracked with call tracking?](https://www.g2.com/discussions/what-metrics-are-tracked-with-call-tracking) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "When it comes to call tracking, many marketers think that counting the number of incoming calls is all that matters. Simply counting the number of calls..."
- Title: [Does ActiveDEMAND support call routing?](https://www.g2.com/discussions/does-activedemand-support-call-routing) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "The myriad of benefits associated with the call routing tactic include, but are certainly not limited to:

Callers spending less time navigating systems..."
- Title: [Is DNI going to hurt my SEO?](https://www.g2.com/discussions/is-dni-going-to-hurt-my-seo) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "DNI helps marketers track the web activity that leads to a phone call into a business. Phone calls, typically, are considered “higher-quality” leads than,..."
- Title: [What is DNI and why would a marketer want to use it?](https://www.g2.com/discussions/1312-dni-dynamic-number-insertion) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "DNI is a capability that enables marketers to display a unique phone number of a website for every concurrent web session they have. When someone visits a..."

### CTM

- Title: [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) — 2 comments, 1 upvote
  > **Top comment:** "very convenient"
- Title: [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) — 1 comment, 1 upvote
  > **Top comment:** "Try Blue Pig Media. I’ve heard they’re quite good. "
- Title: [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) — 1 comment, 1 upvote
  > **Top comment:** "Do you mean to the receiving user of a response? "
- Title: [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) — 1 comment, 1 upvote
  > **Top comment:** "Hey Adrian! Good question. Both Reporting Tags and Call Tags can be customized, so the answer would depend on which you're referring to. 

Reporting Tags:..."
- Title: [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No problem, this is a process called porting. We will gladly port over your already existing number into our system for no additional cost. (USA and Canada..."

### Invoca

- Title: [How do you insure your customers data safety from your employees at invoca ?](https://www.g2.com/discussions/how-do-you-insure-your-customers-data-safety-from-your-employees-at-invoca) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Comment deleted by user."
- Title: [How granular are call attribution analytics?](https://www.g2.com/discussions/call-attribution-analytics-7f41ba2a-23e2-437c-8c54-78f28ffdcce1) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the..."
- Title: [Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?](https://www.g2.com/discussions/cloud-security-infrastructure-d6fec16b-7380-4997-9668-4508c53de250) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Invoca supports HIPAA for healthcare and PCI DSS for financial services. Additionally, Invoca is GDRP compliant, Privacy Shield and TRUSTe certified,..."
- Title: [Is there a suggestion or a tip you can share when it comes to integrating data with google search or othrs?](https://www.g2.com/discussions/32733-is-there-a-suggestion-or-a-tip-you-can-share-when-it-comes-to-integrating-data-with-google-search-or-othrs) — 1 comment, 1 upvote
  > **Top comment:** "Hi Luis, Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if..."
- Title: [How does the solution track call conversions?](https://www.g2.com/discussions/call-tracking-d657c453-a3fa-4f2f-a68a-4b4f72680e4e) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "There are a variety of call conversion types that you might want to measure, such as purchases made, appointments set, or quotes given. In order to make the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activedemand-vs-ctm-ctm-vs-invoca)