# Is DNI going to hurt my SEO?

I understand with DNI that because the phone number on a website keeps changing that search engines, like Google, will penalize me. Google wants to see a consistent phone number to ensure I am transparent and reputable. Does DNI hurt SEO?

##### Post Metadata
- Posted at: almost 11 years ago
- Net upvotes: 1


## Comments
### Comment 1

DNI does not impact the way search engines index a website. The reason for this is that DNI technology from reputable vendors will not be triggered by “bots” (the calls made to a website by search engines indexing a site). Whenever bots visit a website using DNI technology, the bot will always “serve up” the main phone number for the business – therefore, when search engines use a company’s phone number to help establish legitimacy.  https://engage.activedemand.com/hc/en-us/articles/360046524414-How-do-I-set-up-Dynamic-Number-Insertion-DNI-for-my-website-

##### Comment Metadata
- Posted at: over 4 years ago
- Author title: Digital Marketing Manager at ActiveDEMAND




## Related Product
[ActiveDEMAND](https://www.g2.com/products/activedemand/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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