# What metrics are tracked with call tracking?

I see value in call tracking however simply tracking the number of calls provides limited insight into campaign performance. What data can be collected from call tracking?

##### Post Metadata
- Posted at: over 10 years ago
- Net upvotes: 1


## Comments
### Comment 1

Inbound and outbound calls, duration, who to and from and attribution of the call to a contact.  Calls can be recorded and transcribed and recorded on a contacts timeline.  For management purposes each sales persons calls and call totals are reported

##### Comment Metadata
- Posted at: about 4 years ago
- Author title: Making Sales & Marketing Automation Work



### Comment 2

Call Tracking provides campaign insights like which numbers are called most often or what marketing channels (Source/Medium) are delivering the most calls. In addition Call Forensics is an ActiveDEMAND technology that processes both incoming and outgoing calls on a tracked number. This technology is looking for set keywords or keyword groups that have been set by the client. Call forensics is used in lead scoring, lead routing, and sales call analysis. Keywords can also be used to trigger dynamic content or campaign workflows. https://engage.activedemand.com/hc/en-us/articles/4413000786967-Understanding-CallForensics-and-Setup

##### Comment Metadata
- Posted at: over 4 years ago
- Author title: Digital Marketing Manager at ActiveDEMAND




## Related Product
[ActiveDEMAND](https://www.g2.com/products/activedemand/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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