1. [Home](https://www.g2.com/) 2. ... 3. [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) 4. [ActiveDEMAND Discussions](https://www.g2.com/products/activedemand/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3fd25ce50258dbb6706ceb832801404b/activedemand.png "Product Avatar Image") ](/products/activedemand/reviews) [ ActiveDEMAND ](/products/activedemand/reviews) (68)4.4/5 ActiveDEMAND is a flexible marketing automation platform for digital marketing agencies, senior living providers, and marketers. ActiveDEMAND packages range from the full-featured call tracking application, a Reporter package for great analytics, a well-rounded offering for small business marketers, all the way up to powerful Marketing solutions designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Convert leads and prospects into customers using automated marketing to manage nurture campaigns, auto-replies and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions and more. Show More * * * ### 64.0 Nps Score Already have ActiveDEMAND? ### All ActiveDEMAND Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 2 years ago More Options - [ # What is ActiveDEMAND used for? ](/discussions/what-is-activedemand-used-for) What is ActiveDEMAND used for? [ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Inbound Call Tracking Software ](https://www.g2.com/tags/inbound-call-tracking-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+ActiveDEMAND+questions+and+get+answers+from+expert+users+in+our+ActiveDEMAND+Discussions+section.&title=ActiveDEMAND+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=ActiveDEMAND+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=ActiveDEMAND+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss%0aAsk+ActiveDEMAND+questions+and+get+answers+from+expert+users+in+our+ActiveDEMAND+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=ActiveDEMAND+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss%0aAsk+ActiveDEMAND+questions+and+get+answers+from+expert+users+in+our+ActiveDEMAND+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • over 10 years ago More Options - [ # Does ActiveDEMAND support call routing? ](/discussions/does-activedemand-support-call-routing) What are the benefits of call routing? [ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Inbound Call Tracking Software ](https://www.g2.com/tags/inbound-call-tracking-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+ActiveDEMAND+questions+and+get+answers+from+expert+users+in+our+ActiveDEMAND+Discussions+section.&title=ActiveDEMAND+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=ActiveDEMAND+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=ActiveDEMAND+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss%0aAsk+ActiveDEMAND+questions+and+get+answers+from+expert+users+in+our+ActiveDEMAND+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=ActiveDEMAND+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss%0aAsk+ActiveDEMAND+questions+and+get+answers+from+expert+users+in+our+ActiveDEMAND+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • over 10 years ago More Options - [ # What metrics are tracked with call tracking? ](/discussions/what-metrics-are-tracked-with-call-tracking) I see value in call tracking however simply tracking the number of calls provides limited insight into campaign performance. What data can be collected from call tracking? [ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Inbound Call Tracking Software ](https://www.g2.com/tags/inbound-call-tracking-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 2 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+ActiveDEMAND+questions+and+get+answers+from+expert+users+in+our+ActiveDEMAND+Discussions+section.&title=ActiveDEMAND+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=ActiveDEMAND+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=ActiveDEMAND+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss%0aAsk+ActiveDEMAND+questions+and+get+answers+from+expert+users+in+our+ActiveDEMAND+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=ActiveDEMAND+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss%0aAsk+ActiveDEMAND+questions+and+get+answers+from+expert+users+in+our+ActiveDEMAND+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • over 10 years ago More Options - [ # Is DNI going to hurt my SEO? ](/discussions/is-dni-going-to-hurt-my-seo) I understand with DNI that because the phone number on a website keeps changing that search engines, like Google, will penalize me. Google wants to see a consistent phone number to ensure I am transparent and reputable. Does DNI hurt SEO? [ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Inbound Call Tracking Software ](https://www.g2.com/tags/inbound-call-tracking-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+ActiveDEMAND+questions+and+get+answers+from+expert+users+in+our+ActiveDEMAND+Discussions+section.&title=ActiveDEMAND+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=ActiveDEMAND+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=ActiveDEMAND+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss%0aAsk+ActiveDEMAND+questions+and+get+answers+from+expert+users+in+our+ActiveDEMAND+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=ActiveDEMAND+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss%0aAsk+ActiveDEMAND+questions+and+get+answers+from+expert+users+in+our+ActiveDEMAND+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • over 10 years ago More Options - [ # What is conversation tracking and how do I use it? ](/discussions/conversation-tracking) Conversation Tracking [ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Inbound Call Tracking Software ](https://www.g2.com/tags/inbound-call-tracking-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+ActiveDEMAND+questions+and+get+answers+from+expert+users+in+our+ActiveDEMAND+Discussions+section.&title=ActiveDEMAND+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=ActiveDEMAND+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=ActiveDEMAND+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss%0aAsk+ActiveDEMAND+questions+and+get+answers+from+expert+users+in+our+ActiveDEMAND+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=ActiveDEMAND+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss%0aAsk+ActiveDEMAND+questions+and+get+answers+from+expert+users+in+our+ActiveDEMAND+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • over 10 years ago More Options - [ # What is DNI and why would a marketer want to use it? ](/discussions/1312-dni-dynamic-number-insertion) DNI (Dynamic Number Insertion) [ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Inbound Call Tracking Software ](https://www.g2.com/tags/inbound-call-tracking-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+ActiveDEMAND+questions+and+get+answers+from+expert+users+in+our+ActiveDEMAND+Discussions+section.&title=ActiveDEMAND+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=ActiveDEMAND+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=ActiveDEMAND+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss%0aAsk+ActiveDEMAND+questions+and+get+answers+from+expert+users+in+our+ActiveDEMAND+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=ActiveDEMAND+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss%0aAsk+ActiveDEMAND+questions+and+get+answers+from+expert+users+in+our+ActiveDEMAND+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/activedemand/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/1487565956/activedemand.svg "Product Avatar Image") ### Have you used ActiveDEMAND before? Answer a few questions to help the ActiveDEMAND community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Factivedemand%2Fdiscuss%3Fsmall_ask%3Dactivedemand) No ## Top Contributors in ActiveDEMAND 1 ![Eric M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eric M.") EM Loading... ### [Eric M.](https://www.g2.com/users/c3da918e-6996-4bf1-8454-a1be50ef2e3a "Eric M.") Digital Marketing Manager 4 pts