# What is DNI and why would a marketer want to use it?

DNI (Dynamic Number Insertion)

##### Post Metadata
- Posted at: almost 11 years ago
- Net upvotes: 1


## Comments
### Comment 1

With Dynamic Number Insertion, when a user visits your website, the telephone number on your website will dynamically change and be associated with their session. This allows marketers to track and collect specific data such as pages visited, caller name, location, and other data. More details can be found here: https://www.activedemand.com/features/dynamic-number-insertion/

##### Comment Metadata
- Posted at: over 4 years ago
- Author title: Digital Marketing Manager at ActiveDEMAND




## Related Product
[ActiveDEMAND](https://www.g2.com/products/activedemand/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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