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Compare ActiveCampaign and Zymplify 
Featured Products
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Small-Business (75.8% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
£600.00 Per Month
ActiveCampaign
Star Rating
(14,577)4.5 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansZymplify
Star Rating
(126)4.2 out of 5
Market Segments
Small-Business (75.8% of reviews)
Pros & Cons
Entry-Level Pricing
£600.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Zymplify. Users appreciate the platform's marketing automation functions, which are noted for their effectiveness and ease of use, making it a preferred choice for small businesses.
- Users say that Zymplify offers a straightforward setup process, allowing users to manage automations without needing constant developer support. This feature is particularly beneficial for teams looking to streamline their workflows and reduce manual tasks, as highlighted by feedback on its Buyer Intent Intelligence and Prospecting Hub.
- Reviewers mention that ActiveCampaign provides excellent customer support, with many users noting that the team is responsive and helpful in resolving issues. This level of support contributes to a positive user experience, especially for those new to email automation.
- According to verified reviews, Zymplify shines in its dynamic content capabilities, which users find effective for personalizing marketing efforts. However, some users feel that while it offers good features, it may not match the overall performance and user satisfaction of ActiveCampaign.
- Users highlight that ActiveCampaign's pricing structure is both affordable and transparent, making it accessible for small businesses. This affordability, combined with its robust features, makes it a strong contender in the marketing automation space.
- Reviewers note that while Zymplify has a solid focus on simplicity and results, it faces challenges in areas like email deliverability and automated email responses compared to ActiveCampaign, which consistently receives higher ratings in these critical functionalities.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Zymplify
Demand Gen
£600.00
Per Month
10 Seats, 1,000 Data Credits
- Contact Search & Lookalike Audiences
- Marketing & Workflows
- Social, Blog, Email Marketing & PPC Reporting
Free Trial
ActiveCampaign
Free Trial is available
Zymplify
Free Trial is available
Ratings
Meets Requirements
8.8
11,100
8.2
98
Ease of Use
8.2
11,215
8.0
99
Ease of Setup
8.0
7,148
8.1
58
Ease of Admin
8.4
6,325
8.2
51
Quality of Support
8.5
10,275
8.8
94
Has the product been a good partner in doing business?
8.8
6,182
9.2
48
Product Direction (% positive)
8.2
10,507
9.3
96
Features by Category
Sales Force Automation
8.2
2098
|
Verified
Not enough data
7.0
1015
Not enough data
7.9
1763
|
Verified
Not enough data
7.7
1675
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1428
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1276
|
Verified
Not enough data
Marketing Automation
9.0
2308
|
Verified
Not enough data
8.8
2199
|
Verified
Not enough data
8.5
2147
|
Verified
Not enough data
7.8
1481
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1625
|
Verified
Not enough data
7.9
1759
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1447
|
Verified
Not enough data
Reporting & Analytics
7.7
1948
|
Verified
Not enough data
7.9
2140
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1976
|
Verified
Not enough data
8.0
1930
|
Verified
Not enough data
8.1
2024
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2095
|
Verified
Not enough data
7.4
1474
|
Verified
Not enough data
Integration
8.1
1927
|
Verified
Not enough data
8.1
1934
|
Verified
Not enough data
7.8
1634
|
Verified
Not enough data
Generative AI
6.1
643
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6466
|
Verified
8.5
62
|
Verified
8.9
6297
|
Verified
8.6
61
|
Verified
8.5
6137
|
Verified
8.1
61
|
Verified
8.8
5757
|
Verified
8.2
58
|
Verified
Online Marketing
7.4
4383
|
Verified
8.6
59
|
Verified
7.9
4076
|
Verified
8.3
59
|
Verified
7.8
3533
|
Verified
8.0
53
|
Verified
8.1
4864
|
Verified
8.0
55
|
Verified
7.8
3467
|
Verified
8.0
56
|
Verified
Lead Management
8.3
4357
|
Verified
8.2
62
|
Verified
8.0
3958
|
Verified
8.2
56
|
Verified
8.5
5099
|
Verified
8.1
57
|
Verified
8.0
3487
|
Verified
8.5
57
|
Verified
8.5
4347
|
Verified
8.7
58
|
Verified
8.1
3993
|
Verified
8.5
55
|
Verified
8.2
3792
|
Verified
8.3
48
|
Verified
8.0
3570
|
Verified
8.1
46
|
Verified
Campaign Management
8.0
3487
|
Verified
8.3
56
|
Verified
7.8
3104
|
Verified
7.9
47
|
Verified
7.2
2634
8.0
53
|
Verified
6.8
2333
|
Verified
7.7
48
Social
6.9
2321
|
Verified
7.8
34
7.3
2674
|
Verified
8.4
54
|
Verified
7.3
2546
|
Verified
8.3
57
|
Verified
7.1
2439
|
Verified
8.0
54
|
Verified
7.0
2397
|
Verified
7.8
51
|
Verified
Reporting & Analytics
8.1
5183
|
Verified
8.4
61
|
Verified
7.6
3587
|
Verified
8.3
60
|
Verified
7.2
2915
|
Verified
8.1
49
|
Verified
7.1
2721
|
Verified
7.8
46
|
Verified
6.9
2440
|
Verified
7.6
45
|
Verified
Platform
7.9
3718
|
Verified
8.0
36
|
Verified
8.2
3512
|
Verified
8.3
35
|
Verified
8.3
3703
|
Verified
8.5
35
|
Verified
7.5
2400
|
Verified
7.6
24
|
Verified
7.0
2132
|
Verified
6.7
11
8.4
3711
|
Verified
8.1
34
|
Verified
7.5
2423
|
Verified
8.0
24
|
Verified
Agentic AI - Marketing Automation
6.3
218
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.4
221
Not enough data
Integration
8.1
3754
|
Verified
8.3
36
|
Verified
8.1
3648
|
Verified
8.1
31
|
Verified
7.8
3126
|
Verified
7.7
29
|
Verified
Data Availability
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.3
5
Not enough data
Not enough data
Data Accuracy
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
7.4
1123
Not enough data
5.9
976
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
602
Not enough data
8.6
780
Not enough data
6.3
497
Not enough data
6.8
524
Not enough data
7.6
630
Not enough data
6.9
542
Not enough data
6.9
514
Not enough data
Repeatability and Reportability
7.5
621
Not enough data
7.5
619
Not enough data
7.4
582
Not enough data
6.7
514
Not enough data
6.0
470
Not enough data
AI and Automation
7.1
555
Not enough data
7.1
557
Not enough data
7.2
563
Not enough data
6.6
496
Not enough data
6.4
474
Not enough data
Generative AI
6.1
413
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2017
Not enough data
6.3
1513
Not enough data
7.0
1613
Not enough data
7.6
1677
Not enough data
Edit
7.4
1752
Not enough data
8.0
1965
Not enough data
7.4
1659
Not enough data
Logistics
7.8
1814
Not enough data
7.0
1578
Not enough data
7.8
1772
Not enough data
7.8
1542
Not enough data
Generative AI
6.0
837
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Data Availability
Not enough data
7.5
16
Not enough data
7.7
14
Not enough data
6.8
11
Platform Additional Functionality
Not enough data
6.7
13
Not enough data
6.8
13
Not enough data
8.0
11
Not enough data
6.9
13
Not enough data
7.5
14
Design and Customization
7.7
202
Not enough data
7.6
197
Not enough data
8.1
179
Not enough data
8.0
189
Not enough data
Campaigns
7.9
168
Not enough data
8.3
179
Not enough data
7.9
146
Not enough data
7.8
180
Not enough data
Integrations
8.1
172
Not enough data
6.7
115
Not enough data
7.9
130
Not enough data
7.3
143
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.8
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
198
Not enough data
7.2
193
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
584
Not enough data
7.9
610
Not enough data
7.8
528
Not enough data
7.6
550
Not enough data
Page Optimization
7.6
423
Not enough data
7.8
527
Not enough data
7.5
470
Not enough data
7.2
411
Not enough data
Integrations
7.5
403
Not enough data
8.5
540
Not enough data
8.2
513
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
Not enough data
8.1
113
Not enough data
8.4
118
Not enough data
7.7
94
Not enough data
7.8
78
Not enough data
Internal Use
7.9
166
Not enough data
7.8
98
Not enough data
8.2
103
Not enough data
8.1
99
Not enough data
7.7
87
Not enough data
8.1
100
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
431
Not enough data
8.2
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
449
Not enough data
8.0
398
Not enough data
Management
8.0
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Zymplify are categorized as Marketing Automation
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Zymplify is categorized as Buyer Intent Data Providers, Marketing Account Intelligence, and Sales Intelligence
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zymplify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
19.2%
Computer Software
11.7%
Information Technology and Services
10.0%
Financial Services
5.0%
Professional Training & Coaching
4.2%
Other
50.0%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Who is Zymplify for?
1 Comment
Official Response from Zymplify
Businesses, marketing agencies or any organisations that utilise digital marketing. We want your business to thrive with our easy-to-use, enterprise-level...Read more
Do you integrate with CRMs?
1 Comment
Official Response from Zymplify
Yes, we have built native integration to Salesforce and and will continue with other integrations based upon our clients’ requirements. We have an...Read more
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