Introducing G2.ai, the future of software buying.Try now
Compare ActiveCampaign and User.com 
Featured Products
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Small-Business (79.2% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,577)4.5 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansUser.com
Star Rating
(49)4.3 out of 5
Market Segments
Small-Business (79.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about User.comSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in marketing automation, with users praising its effective functions and the ease of use for those with minimal experience. One user highlighted that the platform provides resources to help understand its features, making it accessible for beginners.
- Users say that User.com stands out for its customer support, which is described as fast, friendly, and reliable. Reviewers appreciate the seamless integration of features like live chat and email marketing, which enhances customer engagement and streamlines workflows.
- According to verified reviews, ActiveCampaign has a significantly higher overall satisfaction score compared to User.com, indicating that users feel more positively about their experience with ActiveCampaign. This is reflected in the feedback about its intuitive onboarding process and the quality of its marketing tools.
- Reviewers mention that while User.com offers a comprehensive all-in-one solution, it sometimes lacks the depth of features found in ActiveCampaign, particularly in areas like email marketing and campaign management. Users noted that ActiveCampaign's email capabilities are particularly robust, allowing for personalized campaigns that drive engagement.
- G2 reviewers highlight that ActiveCampaign's implementation process is generally quicker and more straightforward, with users noting the intuitive setup wizard. In contrast, some User.com users have expressed challenges with configuration, which can lead to a steeper learning curve.
- Users report that while User.com has strong features for automation and CRM integration, ActiveCampaign's overall performance in these areas is more consistent, with users appreciating its ability to manage leads and track marketing ROI effectively.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
User.com
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
User.com
Free Trial is available
Ratings
Meets Requirements
8.8
11,100
8.2
40
Ease of Use
8.2
11,215
8.5
40
Ease of Setup
8.0
7,148
8.5
19
Ease of Admin
8.4
6,325
9.2
17
Quality of Support
8.5
10,275
8.7
38
Has the product been a good partner in doing business?
8.8
6,182
8.3
17
Product Direction (% positive)
8.2
10,507
8.7
36
Features by Category
Sales Force Automation
8.2
2098
|
Verified
6.9
8
|
Verified
7.0
1015
Feature Not Available
7.9
1763
|
Verified
8.1
8
|
Verified
7.7
1675
|
Verified
8.5
8
|
Verified
7.0
1219
|
Verified
Not enough data
7.6
1428
|
Verified
8.6
6
|
Verified
7.0
1204
|
Verified
6.4
6
|
Verified
6.9
1138
|
Verified
6.7
5
|
Verified
7.3
1276
|
Verified
7.2
6
|
Verified
Marketing Automation
9.0
2308
|
Verified
8.6
7
|
Verified
8.8
2199
|
Verified
8.3
8
|
Verified
8.5
2147
|
Verified
9.0
8
|
Verified
7.8
1481
|
Verified
9.7
5
|
Verified
Customer Support
7.6
1467
|
Verified
7.5
8
|
Verified
7.7
1625
|
Verified
9.0
8
|
Verified
7.9
1759
|
Verified
8.3
9
|
Verified
7.0
1322
|
Verified
7.2
6
|
Verified
7.5
1447
|
Verified
7.6
7
|
Verified
Reporting & Analytics
7.7
1948
|
Verified
7.1
8
|
Verified
7.9
2140
|
Verified
7.6
9
|
Verified
7.1
1287
|
Verified
7.4
7
|
Verified
Mobile & Social
7.3
1223
|
Verified
7.8
6
7.3
1327
|
Verified
7.5
6
7.1
1370
|
Verified
Not enough data
Platform
7.8
1976
|
Verified
Not enough data
8.0
1930
|
Verified
9.3
5
|
Verified
8.1
2024
|
Verified
9.4
6
|
Verified
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2095
|
Verified
7.2
6
|
Verified
7.4
1474
|
Verified
Not enough data
Integration
8.1
1927
|
Verified
8.6
6
|
Verified
8.1
1934
|
Verified
7.8
6
|
Verified
7.8
1634
|
Verified
7.2
6
|
Verified
Generative AI
6.1
643
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6466
|
Verified
9.0
10
|
Verified
8.9
6297
|
Verified
8.8
8
|
Verified
8.5
6137
|
Verified
8.5
9
|
Verified
8.8
5757
|
Verified
8.3
8
|
Verified
Online Marketing
7.4
4383
|
Verified
9.2
6
|
Verified
7.9
4076
|
Verified
8.9
6
|
Verified
7.8
3533
|
Verified
8.9
6
|
Verified
8.1
4864
|
Verified
9.2
6
|
Verified
7.8
3467
|
Verified
8.9
6
Lead Management
8.3
4357
|
Verified
9.2
6
|
Verified
8.0
3958
|
Verified
9.3
5
|
Verified
8.5
5099
|
Verified
8.1
7
|
Verified
8.0
3487
|
Verified
8.1
6
|
Verified
8.5
4347
|
Verified
8.5
8
|
Verified
8.1
3993
|
Verified
9.2
6
|
Verified
8.2
3792
|
Verified
9.7
5
|
Verified
8.0
3570
|
Verified
9.2
8
|
Verified
Campaign Management
8.0
3487
|
Verified
8.1
8
|
Verified
7.8
3104
|
Verified
7.1
7
7.2
2634
7.9
8
|
Verified
6.8
2333
|
Verified
6.7
6
Social
6.9
2321
|
Verified
8.6
7
7.3
2674
|
Verified
8.3
8
|
Verified
7.3
2546
|
Verified
9.2
8
|
Verified
7.1
2439
|
Verified
8.8
8
|
Verified
7.0
2397
|
Verified
8.8
7
Reporting & Analytics
8.1
5183
|
Verified
7.7
8
|
Verified
7.6
3587
|
Verified
9.0
8
|
Verified
7.2
2915
|
Verified
9.4
6
|
Verified
7.1
2721
|
Verified
9.4
6
|
Verified
6.9
2440
|
Verified
8.7
5
Platform
7.9
3718
|
Verified
Not enough data
8.2
3512
|
Verified
9.0
5
|
Verified
8.3
3703
|
Verified
9.3
5
|
Verified
7.5
2400
|
Verified
Not enough data
7.0
2132
|
Verified
Not enough data
8.4
3711
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
218
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.4
221
Not enough data
Integration
8.1
3754
|
Verified
7.8
6
|
Verified
8.1
3648
|
Verified
7.5
6
|
Verified
7.8
3126
|
Verified
8.0
5
|
Verified
Messenger
7.4
1123
Not enough data
5.9
976
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
602
Not enough data
8.6
780
Not enough data
6.3
497
Not enough data
6.8
524
Not enough data
7.6
630
Not enough data
6.9
542
Not enough data
6.9
514
Not enough data
Repeatability and Reportability
7.5
621
Not enough data
7.5
619
Not enough data
7.4
582
Not enough data
6.7
514
Not enough data
6.0
470
Not enough data
AI and Automation
7.1
555
Not enough data
7.1
557
Not enough data
7.2
563
Not enough data
6.6
496
Not enough data
6.4
474
Not enough data
Generative AI
6.1
413
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
2017
Not enough data
6.3
1513
Not enough data
7.0
1613
Not enough data
7.6
1677
Not enough data
Edit
7.4
1752
Not enough data
8.0
1965
Not enough data
7.4
1659
Not enough data
Logistics
7.8
1814
Not enough data
7.0
1578
Not enough data
7.8
1772
Not enough data
7.8
1542
Not enough data
Generative AI
6.0
837
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
202
Not enough data
7.6
197
Not enough data
8.1
179
Not enough data
8.0
189
Not enough data
Campaigns
7.9
168
Not enough data
8.3
179
Not enough data
7.9
146
Not enough data
7.8
180
Not enough data
Integrations
8.1
172
Not enough data
6.7
115
Not enough data
7.9
130
Not enough data
7.3
143
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.8
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
198
Not enough data
7.2
193
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
584
Not enough data
7.9
610
Not enough data
7.8
528
Not enough data
7.6
550
Not enough data
Page Optimization
7.6
423
Not enough data
7.8
527
Not enough data
7.5
470
Not enough data
7.2
411
Not enough data
Integrations
7.5
403
Not enough data
8.5
540
Not enough data
8.2
513
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
9.4
6
|
Verified
8.1
113
9.4
6
|
Verified
8.4
118
8.6
7
|
Verified
7.7
94
9.7
5
|
Verified
7.8
78
Not enough data
Internal Use
7.9
166
9.3
5
|
Verified
7.8
98
8.9
6
|
Verified
8.2
103
8.1
6
|
Verified
8.1
99
7.9
7
|
Verified
7.7
87
7.5
8
|
Verified
8.1
100
7.6
7
|
Verified
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
431
Not enough data
8.2
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
449
Not enough data
8.0
398
Not enough data
Management
8.0
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and User.com are categorized as Marketing Automation, CRM, and Live Chat
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
User.com is categorized as Visitor Identification and Push Notification
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
User.com
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
20.8%
Information Technology and Services
12.5%
Computer Software
12.5%
Internet
8.3%
Hospitality
6.3%
Other
39.6%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Can you help me with the setup?
1 Comment
Official Response from User.com
Each new client receives 1 free Onboarding call from our support team. You can ask for help on our chat as well. If you need some extra support, check our...Read more
Is User com good?
1 Comment
NN
User.com is a customer communication and marketing automation platform with a variety of features to help businesses engage with customers, manage leads, and...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
