Compare ActiveCampaign and User.com 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (78.0% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,678)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansUser.com
Star Rating
(50)4.3 out of 5
Market Segments
Small-Business (78.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about User.comSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly enhances the ability to send targeted emails automatically, saving time and effort.
- Users say that User.com stands out for its all-in-one platform that integrates CRM, marketing automation, and GDPR-compliant data management. Reviewers appreciate how it simplifies user segmentation based on in-game behavior, making it particularly useful for gaming studios.
- According to verified reviews, ActiveCampaign has a higher overall satisfaction score, reflecting its strong performance in personalization and engagement. Users highlight the platform's ability to create tailored experiences, making complex marketing automation feel approachable.
- Reviewers mention that User.com offers a user-friendly interface, which is beneficial for those transitioning from technical backgrounds. Its ability to bridge data and communication effectively is noted as a key advantage, allowing for seamless integration of customer data and campaigns.
- G2 reviewers indicate that while ActiveCampaign has a robust feature set, some users find it challenging to navigate certain aspects of the platform, particularly during the initial setup. In contrast, User.com receives positive feedback for its intuitive setup process, making it easier for new users to get started.
- Users report that ActiveCampaign's advanced segmentation and integrated CRM capabilities are highly valued, enabling businesses to track customer journeys and analyze engagement effectively. However, User.com is recognized for its strong performance in lead management and automated alerts, which some users find more effective for their specific needs.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
User.com
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
User.com
Free Trial is available
Ratings
Meets Requirements
8.8
11,199
8.2
40
Ease of Use
8.2
11,315
8.5
40
Ease of Setup
8.0
7,250
8.5
19
Ease of Admin
8.4
6,346
9.2
17
Quality of Support
8.5
10,361
8.7
38
Has the product been a good partner in doing business?
8.8
6,204
8.3
17
Product Direction (% positive)
8.2
10,592
8.7
36
Features by Category
Sales Force Automation
8.2
2110
|
Verified
6.9
8
|
Verified
7.0
1020
Feature Not Available
7.9
1769
|
Verified
8.1
8
|
Verified
7.7
1685
|
Verified
8.5
8
|
Verified
7.0
1222
|
Verified
Not enough data
7.6
1434
|
Verified
8.6
6
|
Verified
7.0
1208
|
Verified
6.4
6
|
Verified
6.9
1140
|
Verified
6.7
5
|
Verified
7.3
1283
|
Verified
7.2
6
|
Verified
Marketing Automation
9.0
2323
|
Verified
8.6
7
|
Verified
8.8
2210
|
Verified
8.3
8
|
Verified
8.5
2154
|
Verified
9.0
8
|
Verified
7.8
1485
|
Verified
9.7
5
|
Verified
Customer Support
7.6
1472
|
Verified
7.5
8
|
Verified
7.7
1630
|
Verified
9.0
8
|
Verified
7.9
1764
|
Verified
8.3
9
|
Verified
7.0
1325
|
Verified
7.2
6
|
Verified
7.5
1453
|
Verified
7.6
7
|
Verified
Reporting & Analytics
7.7
1956
|
Verified
7.1
8
|
Verified
7.9
2147
|
Verified
7.6
9
|
Verified
7.1
1291
|
Verified
7.4
7
|
Verified
Mobile & Social
7.3
1225
|
Verified
7.8
6
7.3
1329
|
Verified
7.5
6
7.1
1372
|
Verified
Not enough data
Platform
7.8
1993
|
Verified
Not enough data
8.0
1944
|
Verified
9.3
5
|
Verified
8.1
2033
|
Verified
9.4
6
|
Verified
7.3
1453
|
Verified
Not enough data
7.0
1350
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
2105
|
Verified
7.2
6
|
Verified
7.4
1476
|
Verified
Not enough data
Integration
8.1
1932
|
Verified
8.6
6
|
Verified
8.1
1936
|
Verified
7.8
6
|
Verified
7.8
1637
|
Verified
7.2
6
|
Verified
Generative AI
6.1
646
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6492
|
Verified
9.0
10
|
Verified
8.9
6330
|
Verified
8.8
8
|
Verified
8.5
6142
|
Verified
8.5
9
|
Verified
8.8
5787
|
Verified
8.3
8
|
Verified
Online Marketing
7.4
4393
|
Verified
9.2
6
|
Verified
7.9
4075
|
Verified
8.9
6
|
Verified
7.8
3535
|
Verified
8.9
6
|
Verified
8.1
4865
|
Verified
9.2
6
|
Verified
7.8
3468
|
Verified
8.9
6
Lead Management
8.3
4369
|
Verified
9.2
6
|
Verified
8.0
3962
|
Verified
9.3
5
|
Verified
8.5
5120
|
Verified
8.1
7
|
Verified
8.0
3489
|
Verified
8.1
6
|
Verified
8.5
4359
|
Verified
8.5
8
|
Verified
8.1
4001
|
Verified
9.2
6
|
Verified
8.2
3795
|
Verified
9.7
5
|
Verified
8.0
3575
|
Verified
9.2
8
|
Verified
Campaign Management
8.0
3489
|
Verified
8.1
8
|
Verified
7.8
3104
|
Verified
7.1
7
7.2
2636
7.9
8
|
Verified
6.8
2335
|
Verified
6.7
6
Social
6.9
2321
|
Verified
8.6
7
7.3
2677
|
Verified
8.3
8
|
Verified
7.3
2547
|
Verified
9.2
8
|
Verified
7.1
2439
|
Verified
8.8
8
|
Verified
7.0
2397
|
Verified
8.8
7
Reporting & Analytics
8.1
5198
|
Verified
7.7
8
|
Verified
7.6
3587
|
Verified
9.0
8
|
Verified
7.2
2918
|
Verified
9.4
6
|
Verified
7.1
2723
|
Verified
9.4
6
|
Verified
6.9
2441
|
Verified
8.7
5
Platform
7.9
3725
|
Verified
Not enough data
8.2
3538
|
Verified
9.0
5
|
Verified
8.3
3704
|
Verified
9.3
5
|
Verified
7.5
2399
|
Verified
Not enough data
7.0
2131
|
Verified
Not enough data
8.4
3729
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
221
Not enough data
6.4
221
Not enough data
6.5
219
Not enough data
6.4
218
Not enough data
6.3
221
Not enough data
6.4
220
Not enough data
Integration
8.1
3755
|
Verified
7.8
6
|
Verified
8.1
3656
|
Verified
7.5
6
|
Verified
7.8
3135
|
Verified
8.0
5
|
Verified
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
914
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1234
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.7
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
411
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
379
Not enough data
8.5
463
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
469
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1775
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.1
109
Not enough data
6.2
108
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
663
Not enough data
7.5
553
Not enough data
6.8
464
Not enough data
7.4
653
Not enough data
Additional Functionality
7.9
672
Not enough data
5.7
423
Not enough data
7.4
531
Not enough data
6.2
433
Not enough data
7.0
507
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
9.4
6
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
9.7
5
|
Verified
Not enough data
Not enough data
Internal Use
Not enough data
9.3
5
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
8.1
6
|
Verified
Not enough data
7.9
7
|
Verified
Not enough data
7.5
8
|
Verified
Not enough data
7.6
7
|
Verified
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.1
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.3
241
Not enough data
7.4
267
Not enough data
Sales Management
8.2
319
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
350
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and User.com are categorized as Marketing Automation and CRM
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
User.com
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
20.8%
Computer Software
12.5%
Information Technology and Services
12.5%
Internet
8.3%
Accounting
6.3%
Other
39.6%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Is User com good?
1 Comment
NN
User.com is a customer communication and marketing automation platform with a variety of features to help businesses engage with customers, manage leads, and...Read more
Can you help me with the setup?
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Official Response from User.com
Each new client receives 1 free Onboarding call from our support team. You can ask for help on our chat as well. If you need some extra support, check our...Read more
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