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Compare ActiveCampaign and edrone 
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Small-Business (73.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free
ActiveCampaign
Star Rating
(14,596)4.5 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansedrone
Star Rating
(242)4.8 out of 5
Market Segments
Small-Business (73.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in providing a balanced mix of power and usability, making it suitable for both technical and non-technical users. Many users appreciate its robust segmentation engine and the ability to combine automation, CRM, and email marketing into a single platform, which simplifies the creation of personalized customer journeys.
- Users say that edrone stands out for its strong automation features tailored specifically for e-commerce businesses. Reviewers highlight its user-friendly interface and comprehensive suite of tools that streamline email campaigns and customer engagement, making it easier to manage customer data and analytics in one place.
- According to verified reviews, ActiveCampaign's scalability is a significant advantage, especially when handling large contact batches or running multiple automations simultaneously. Users note that the system remains stable under heavy loads, which is crucial for businesses with growing marketing needs.
- Reviewers mention that edrone provides exceptional customer support, with many users feeling well taken care of by the representatives. This high level of support contributes to a positive user experience, particularly for those new to marketing automation tools.
- G2 reviewers highlight that while ActiveCampaign has a higher overall satisfaction score, edrone's users rate its ease of use and setup more favorably. This suggests that edrone may be a better fit for users seeking a straightforward onboarding experience without the complexities often associated with more powerful platforms.
- Users report that ActiveCampaign has a larger market presence and a wealth of features, but some find it can be overwhelming at times. In contrast, edrone's focused approach on e-commerce allows it to deliver a more tailored experience, which some users find more beneficial for their specific needs.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
edrone
Freemium
Free
- Access to essential features
- No credit card details required
- Up to 200 emails, SMS and WhatsApp
Free Trial
ActiveCampaign
Free Trial is available
edrone
No trial information availableRatings
Meets Requirements
8.8
11,124
9.3
199
Ease of Use
8.2
11,240
8.9
200
Ease of Setup
8.0
7,173
8.9
143
Ease of Admin
8.4
6,331
9.2
113
Quality of Support
8.5
10,297
9.8
198
Has the product been a good partner in doing business?
8.8
6,189
9.5
111
Product Direction (% positive)
8.2
10,531
9.4
186
Features by Category
Sales Force Automation
8.2
2100
|
Verified
Not enough data
7.0
1016
Not enough data
7.9
1762
|
Verified
Not enough data
7.7
1677
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1429
|
Verified
Not enough data
7.0
1205
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1276
|
Verified
Not enough data
Marketing Automation
9.0
2311
|
Verified
Not enough data
8.8
2200
|
Verified
Not enough data
8.5
2147
|
Verified
Not enough data
7.8
1480
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1626
|
Verified
Not enough data
7.9
1759
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1448
|
Verified
Not enough data
Reporting & Analytics
7.7
1949
|
Verified
Not enough data
7.9
2141
|
Verified
Not enough data
7.1
1288
|
Verified
Not enough data
Mobile & Social
7.3
1222
|
Verified
Not enough data
7.3
1326
|
Verified
Not enough data
7.1
1369
|
Verified
Not enough data
Platform
7.8
1979
|
Verified
Not enough data
8.0
1932
|
Verified
Not enough data
8.1
2025
|
Verified
Not enough data
7.3
1450
|
Verified
Not enough data
7.0
1348
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
2097
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1928
|
Verified
Not enough data
8.1
1934
|
Verified
Not enough data
7.8
1634
|
Verified
Not enough data
Generative AI
6.1
643
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6474
|
Verified
9.4
121
8.9
6306
|
Verified
9.2
116
8.5
6137
|
Verified
9.2
116
8.8
5765
|
Verified
9.2
114
Online Marketing
7.4
4387
|
Verified
Feature Not Available
7.9
4076
|
Verified
9.1
113
7.8
3534
|
Verified
9.1
112
8.1
4864
|
Verified
9.0
116
7.8
3468
|
Verified
Feature Not Available
Lead Management
8.3
4359
|
Verified
9.1
110
8.0
3961
|
Verified
9.0
111
8.5
5105
|
Verified
9.0
112
8.0
3489
|
Verified
9.0
109
8.5
4351
|
Verified
9.1
105
8.1
3997
|
Verified
9.1
109
8.2
3793
|
Verified
Feature Not Available
8.0
3570
|
Verified
Feature Not Available
Campaign Management
8.0
3489
|
Verified
Feature Not Available
7.8
3105
|
Verified
Feature Not Available
7.2
2635
Feature Not Available
6.8
2335
|
Verified
Feature Not Available
Social
6.9
2321
|
Verified
Feature Not Available
7.3
2676
|
Verified
Feature Not Available
7.3
2547
|
Verified
Feature Not Available
7.1
2440
|
Verified
Feature Not Available
7.0
2398
|
Verified
9.0
102
Reporting & Analytics
8.1
5187
|
Verified
9.3
108
7.6
3587
|
Verified
9.1
106
7.2
2916
|
Verified
9.2
103
7.1
2722
|
Verified
Feature Not Available
6.9
2440
|
Verified
Feature Not Available
Platform
7.9
3719
|
Verified
9.1
103
8.2
3520
|
Verified
Feature Not Available
8.3
3704
|
Verified
9.3
104
7.5
2401
|
Verified
9.0
92
7.0
2134
|
Verified
Feature Not Available
8.4
3714
|
Verified
9.2
98
7.5
2425
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
6.3
218
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.4
221
Not enough data
Integration
8.1
3755
|
Verified
9.0
103
8.1
3651
|
Verified
9.0
101
7.8
3128
|
Verified
Feature Not Available
Administration
Not enough data
9.3
80
Not enough data
9.1
80
Not enough data
9.2
79
Not enough data
9.1
79
Not enough data
Feature Not Available
Not enough data
9.2
76
Integrations
Not enough data
9.0
73
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform
Not enough data
9.1
73
Not enough data
Feature Not Available
Not enough data
9.0
68
Not enough data
9.1
70
Not enough data
9.1
70
Not enough data
9.1
74
Not enough data
9.0
69
Not enough data
9.1
74
Messenger
7.4
1122
Not enough data
5.9
975
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
9.4
91
7.9
399
9.3
90
7.1
354
9.2
86
Templates
7.3
411
9.3
92
8.0
438
9.4
95
7.8
410
9.3
92
Personalization
7.6
400
9.3
96
7.6
404
9.3
91
7.2
360
9.3
94
7.1
346
9.3
89
7.3
336
9.3
89
7.1
324
9.4
93
7.4
345
9.2
90
8.0
395
9.4
91
Multichannel
7.4
379
9.3
87
8.5
462
9.4
93
7.6
419
9.2
88
Administration
8.5
481
9.4
91
7.9
468
9.2
93
7.9
439
9.2
89
8.0
461
9.3
89
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Analytics
Not enough data
9.2
96
Not enough data
9.2
96
Not enough data
9.1
93
Not enough data
9.1
94
Not enough data
8.9
90
Not enough data
9.0
91
Administration
Not enough data
9.0
90
Not enough data
8.8
88
Not enough data
9.1
92
Generative AI
Not enough data
Feature Not Available
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
2019
Not enough data
6.3
1515
Not enough data
7.0
1615
Not enough data
7.6
1679
Not enough data
Edit
7.4
1754
Not enough data
8.0
1967
Not enough data
7.4
1661
Not enough data
Logistics
7.8
1816
Not enough data
7.0
1579
Not enough data
7.8
1773
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Merchandising
Not enough data
9.1
81
Not enough data
9.0
72
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
9.1
84
Not enough data
9.1
83
Administration
Not enough data
9.2
85
Not enough data
9.2
86
Design and Customization
7.7
202
8.9
87
7.6
197
9.1
86
8.1
179
9.1
83
8.0
189
9.2
86
Campaigns
7.9
168
9.2
83
8.3
179
9.2
82
7.9
146
Feature Not Available
7.8
180
Feature Not Available
Integrations
8.1
172
9.1
85
6.7
115
Feature Not Available
7.9
130
9.2
87
7.3
143
Feature Not Available
Generative AI
6.1
65
Feature Not Available
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Feature Not Available
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9
300
8.9(won by 1.0)
72
Campaign Management
8.3
348
9.2(won by 0.9)
76
8.3
320
9.2(won by 0.9)
73
8.1(won by default)
305
Feature Not Available
7.8(won by default)
284
Feature Not Available
7.9(won by default)
273
Feature Not Available
8.3(won by default)
264
Feature Not Available
8.2(won by default)
257
Feature Not Available
7.9
238
9.1(won by 1.2)
71
7.7
230
9.0(won by 1.3)
69
7.9
264
9.0(won by 1.1)
70
7.8(won by default)
238
Feature Not Available
7.5
220
8.9(won by 1.4)
67
7.7(won by default)
222
Feature Not Available
Targeting
8.3
294
9.1(won by 0.8)
71
8.3
282
9.1(won by 0.8)
71
7.8
255
9.0(won by 1.2)
68
8.0
249
9.1(won by 1.1)
70
Platform
8.2
308
9.1(won by 0.9)
71
8.0(won by default)
287
Feature Not Available
8.5
300
9.4(won by 0.9)
71
8.5
336
9.3(won by 0.8)
71
8.4
270
9.2(won by 0.8)
68
8.3(won by default)
302
Feature Not Available
8.6
297
9.0(won by 0.4)
46
8.1
242
9.1(won by 1.0)
67
8.1
286
9.3(won by 1.2)
69
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
Not enough data
8.1
113
Not enough data
8.4
118
Not enough data
7.7
94
Not enough data
7.8
78
Not enough data
Internal Use
7.9
166
Not enough data
7.8
98
Not enough data
8.2
103
Not enough data
8.1
99
Not enough data
7.7
87
Not enough data
8.1
100
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
449
Not enough data
8.0
398
Not enough data
Management
8.0
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.1
433
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and edrone are categorized as Pop-Up Builder, Marketing Automation, E-Commerce Personalization, and Social Media Advertising
Unique Categories
ActiveCampaign is categorized as CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Live Chat, and Salesforce AppExchange Apps
edrone is categorized as Personalization, E-Commerce Analytics, E-Merchandising, and Transactional Email
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
edrone
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Apparel & Fashion
19.8%
Retail
13.5%
Cosmetics
9.3%
Marketing and Advertising
4.2%
Consumer Goods
3.4%
Other
49.8%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Are you satisfied with chat app and do you use it at your website?
1 Comment
AG
Yes, am satisfied and yes, we do. :)
Thanks to it, we were also able to configure the chat subscription scenario and acquire new contacts. Thanks to the...Read more
Is Edrone considering adding an option that will allow you to create your own automated scenario?
1 Comment
MZ
Yes it is :)
I hope soon ! Read more
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