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Compare ActiveCampaign and ContactPigeon 
Featured Products
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Small-Business (62.5% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,586)4.5 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansContactPigeon
Star Rating
(271)4.9 out of 5
Market Segments
Small-Business (62.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ContactPigeonSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in providing a comprehensive platform that integrates automation, CRM, and email marketing, making it easier for users to create personalized customer journeys without relying on multiple tools. This is highlighted by users who appreciate the balance of power and usability, particularly praising the segmentation engine.
- Users say that ContactPigeon shines in its flexibility, allowing marketers to effectively manage both B2C and B2B audiences. Reviewers have noted that the platform supports automated sequences like welcome flows and abandoned cart reminders seamlessly, which helps streamline their marketing efforts.
- According to verified reviews, ActiveCampaign's scalability is a significant advantage, especially for businesses handling large contact batches or running multiple automations simultaneously. Users have expressed satisfaction with the platform's stability during high-demand scenarios.
- Reviewers mention that ContactPigeon offers exceptional support, with many users highlighting their positive experiences with account managers who actively engage in discussions about new implementations and targeted campaigns, enhancing the overall user experience.
- G2 reviewers report that while ActiveCampaign has a higher overall satisfaction score, some users find it challenging to configure the platform to meet their specific workflow needs, indicating that it may require a steeper learning curve for some users.
- Users say that ActiveCampaign's email template builder is particularly strong, receiving high praise for its ease of use and variety of options, while ContactPigeon, despite its strengths, has received mixed feedback regarding its email design capabilities, suggesting room for improvement in this area.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
ContactPigeon
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
ContactPigeon
No trial information availableRatings
Meets Requirements
8.8
11,115
9.7
138
Ease of Use
8.2
11,231
9.5
169
Ease of Setup
8.0
7,165
9.6
117
Ease of Admin
8.4
6,329
9.7
78
Quality of Support
8.5
10,289
9.9
144
Has the product been a good partner in doing business?
8.8
6,186
9.9
71
Product Direction (% positive)
8.2
10,522
10.0
127
Features by Category
Sales Force Automation
8.2
2100
|
Verified
Not enough data
7.0
1016
Not enough data
7.9
1762
|
Verified
Not enough data
7.7
1677
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1429
|
Verified
Not enough data
7.0
1205
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1276
|
Verified
Not enough data
Marketing Automation
9.0
2311
|
Verified
Not enough data
8.8
2200
|
Verified
Not enough data
8.5
2147
|
Verified
Not enough data
7.8
1480
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1626
|
Verified
Not enough data
7.9
1759
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1448
|
Verified
Not enough data
Reporting & Analytics
7.7
1949
|
Verified
Not enough data
7.9
2141
|
Verified
Not enough data
7.1
1288
|
Verified
Not enough data
Mobile & Social
7.3
1222
|
Verified
Not enough data
7.3
1326
|
Verified
Not enough data
7.1
1369
|
Verified
Not enough data
Platform
7.8
1979
|
Verified
Not enough data
8.0
1932
|
Verified
Not enough data
8.1
2025
|
Verified
Not enough data
7.3
1450
|
Verified
Not enough data
7.0
1348
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
2096
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1928
|
Verified
Not enough data
8.1
1934
|
Verified
Not enough data
7.8
1634
|
Verified
Not enough data
Generative AI
6.1
643
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6471
|
Verified
9.7
49
8.9
6303
|
Verified
9.9
36
8.5
6137
|
Verified
9.8
25
8.8
5762
|
Verified
9.9
38
Online Marketing
7.4
4385
|
Verified
9.6
27
7.9
4076
|
Verified
9.9
32
7.8
3534
|
Verified
9.8
19
8.1
4864
|
Verified
9.9
15
7.8
3468
|
Verified
Feature Not Available
Lead Management
8.3
4357
|
Verified
9.8
16
8.0
3961
|
Verified
9.6
12
8.5
5104
|
Verified
9.7
28
8.0
3488
|
Verified
9.7
10
8.5
4350
|
Verified
9.6
14
8.1
3997
|
Verified
9.7
10
8.2
3793
|
Verified
10.0
11
8.0
3571
|
Verified
9.8
11
Campaign Management
8.0
3487
|
Verified
Feature Not Available
7.8
3104
|
Verified
Feature Not Available
7.2
2634
Feature Not Available
6.8
2334
|
Verified
Feature Not Available
Social
6.9
2321
|
Verified
Feature Not Available
7.3
2674
|
Verified
9.2
8
7.3
2546
|
Verified
Feature Not Available
7.1
2439
|
Verified
Feature Not Available
7.0
2397
|
Verified
9.5
11
Reporting & Analytics
8.1
5188
|
Verified
9.5
14
7.6
3587
|
Verified
9.7
18
7.2
2916
|
Verified
9.4
12
7.1
2722
|
Verified
9.5
11
6.9
2440
|
Verified
Feature Not Available
Platform
7.9
3719
|
Verified
Feature Not Available
8.2
3518
|
Verified
Feature Not Available
8.3
3704
|
Verified
9.8
18
7.5
2401
|
Verified
9.8
9
7.0
2134
|
Verified
9.5
10
8.4
3714
|
Verified
9.7
23
7.5
2425
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
6.3
218
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.4
221
Not enough data
Integration
8.1
3755
|
Verified
9.8
20
8.1
3650
|
Verified
9.9
16
7.8
3127
|
Verified
9.7
12
Messenger
7.4
1122
Not enough data
5.9
975
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
9.7
11
7.9
399
9.9
12
7.1
354
10.0
10
Templates
7.3
411
9.3
10
8.0
438
9.5
10
7.8
410
9.7
10
Personalization
7.6
400
9.8
10
7.6
404
9.9
12
7.2
360
9.8
9
7.1
346
10.0
7
7.3
336
9.6
9
7.1
324
9.7
11
7.4
345
9.4
6
8.0
395
9.8
11
Multichannel
7.4
379
10.0
8
8.5
462
9.8
9
7.6
419
10.0
12
Administration
8.5
481
9.6
9
7.9
468
9.7
10
7.9
439
10.0
9
8.0
461
9.6
9
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Campaigns
Not enough data
10.0
13
Not enough data
10.0
12
Not enough data
9.9
12
Not enough data
10.0
11
Not enough data
9.8
11
Analytics
Not enough data
9.8
8
Not enough data
10.0
6
Optimization
Not enough data
10.0
8
Not enough data
9.7
21
Not enough data
9.8
8
Not enough data
10.0
8
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
9.5
10
Not enough data
9.6
8
Not enough data
9.2
8
Not enough data
9.4
9
Testing & Tracking
Not enough data
9.8
7
Not enough data
9.3
7
Not enough data
9.7
6
Agentic AI - Direct Mail Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
2019
9.4
8
6.3
1515
Feature Not Available
7.0
1615
Feature Not Available
7.6
1679
10.0
9
Edit
7.4
1754
9.4
8
8.0
1967
9.8
8
7.4
1661
9.6
8
Logistics
7.8
1816
9.4
9
7.0
1579
9.4
8
7.8
1773
9.5
7
7.8
1543
9.4
8
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
7.7
202
Not enough data
7.6
197
Not enough data
8.1
179
Not enough data
8.0
189
Not enough data
Campaigns
7.9
168
Not enough data
8.3
179
Not enough data
7.9
146
Not enough data
7.8
180
Not enough data
Integrations
8.1
172
Not enough data
6.7
115
Not enough data
7.9
130
Not enough data
7.3
143
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Basics
Not enough data
9.8
8
Not enough data
9.8
9
Platform Data
Not enough data
9.7
10
Not enough data
9.5
7
Not enough data
9.5
10
Not enough data
9.6
8
Platform Additional Functionality
Not enough data
9.8
7
Not enough data
9.3
7
Not enough data
9.4
9
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
347
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
585
10.0
5
7.9
611
9.4
6
7.8
529
9.7
5
7.6
551
9.3
5
Page Optimization
7.6
424
10.0
6
7.8
528
10.0
5
7.5
471
9.7
5
7.2
412
Feature Not Available
Integrations
7.5
404
10.0
6
8.5
541
10.0
6
8.2
514
9.7
6
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
Not enough data
8.1
113
Not enough data
8.4
118
Not enough data
7.7
94
Not enough data
7.8
78
Not enough data
Internal Use
7.9
166
Not enough data
7.8
98
Not enough data
8.2
103
Not enough data
8.1
99
Not enough data
7.7
87
Not enough data
8.1
100
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
449
Not enough data
8.0
398
Not enough data
Management
8.0
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.1
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and ContactPigeon are categorized as Marketing Automation, Email Template Builder, E-Commerce Personalization, and Landing Page Builders
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, CRM, WhatsApp Marketing, SMS Marketing, Online Form Builder, Sales Engagement, Conversational Marketing, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
ContactPigeon is categorized as Retail Intelligence, Direct Mail Automation, Push Notification, Customer Journey Analytics, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ContactPigeon
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Apparel & Fashion
19.0%
Retail
14.2%
Marketing and Advertising
11.6%
Cosmetics
8.6%
Health, Wellness and Fitness
7.8%
Other
38.8%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
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