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Compare ActiveCampaign and Constant Contact Advanced Automation 
Featured Products
At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (81.0% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $12.00 Per Month
ActiveCampaign
Star Rating
(14,485)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansConstant Contact Advanced Automation
Star Rating
(952)4.4 out of 5
Market Segments
Small-Business (81.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Constant Contact Advanced Automation. Users appreciate its robust features and strong automations, which help streamline marketing efforts and maintain organized communication.
- Users say that ActiveCampaign's implementation process is generally smooth, with many highlighting its intuitive onboarding wizard. In contrast, while Constant Contact Advanced Automation is noted for its simplicity, some users feel that it lacks the depth of features that ActiveCampaign offers.
- Reviewers mention that ActiveCampaign provides a wide range of useful features, such as advanced email automation and integration capabilities, which are particularly beneficial for managing sales pipelines and customer relationships. This flexibility is a key advantage for businesses looking to enhance their marketing strategies.
- According to verified reviews, Constant Contact Advanced Automation shines in its ease of use, especially for those new to marketing automation. Users appreciate its straightforward email workflows and automation functions, such as welcome email sequences and abandoned-cart reminders, which help keep marketing efforts on track.
- Users highlight that while ActiveCampaign has a more extensive feature set, Constant Contact Advanced Automation offers effective templates and quick marketing slogans that can simplify campaign creation. This makes it a good choice for users who prioritize speed and efficiency in their marketing tasks.
- Reviewers note that customer support is a strong point for both platforms, but ActiveCampaign users report a more responsive experience. This can be crucial for businesses that require timely assistance as they navigate their marketing automation needs.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Constant Contact Advanced Automation
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Free Trial
ActiveCampaign
Free Trial is available
Constant Contact Advanced Automation
Free Trial is available
Ratings
Meets Requirements
8.8
11,020
8.7
804
Ease of Use
8.2
11,135
8.5
819
Ease of Setup
8.0
7,072
8.4
584
Ease of Admin
8.4
6,285
8.8
546
Quality of Support
8.5
10,199
9.0
762
Has the product been a good partner in doing business?
8.8
6,144
9.1
545
Product Direction (% positive)
8.2
10,428
8.8
793
Features by Category
Sales Force Automation
8.2
2088
|
Verified
8.9
110
7.0
1015
Feature Not Available
7.9
1754
|
Verified
8.4
112
7.7
1671
|
Verified
8.4
107
7.0
1219
|
Verified
Feature Not Available
7.6
1426
|
Verified
8.5
103
7.0
1204
|
Verified
7.9
76
6.9
1137
|
Verified
Feature Not Available
7.3
1275
|
Verified
Feature Not Available
Marketing Automation
9.0
2298
|
Verified
9.1
120
8.8
2190
|
Verified
8.9
119
8.5
2142
|
Verified
8.7
121
7.8
1478
|
Verified
8.4
109
Customer Support
7.6
1467
|
Verified
8.4
95
7.7
1625
|
Verified
8.6
99
7.9
1757
|
Verified
8.6
102
7.0
1322
|
Verified
7.9
82
7.5
1446
|
Verified
Feature Not Available
Reporting & Analytics
7.7
1943
|
Verified
8.7
113
7.9
2138
|
Verified
8.6
118
7.1
1287
|
Verified
8.0
95
Mobile & Social
7.3
1223
|
Verified
Feature Not Available
7.3
1327
|
Verified
8.0
96
7.1
1370
|
Verified
7.5
76
Platform
7.8
1972
|
Verified
8.3
84
8.0
1922
|
Verified
8.6
86
8.1
2022
|
Verified
8.6
95
7.3
1449
|
Verified
7.7
61
7.0
1347
|
Verified
Feature Not Available
Feature Not Available
8.3
80
8.2
2088
|
Verified
8.8
97
7.5
1473
|
Verified
Feature Not Available
Integration
8.1
1923
|
Verified
8.5
91
8.1
1931
|
Verified
8.0
80
7.8
1631
|
Verified
7.8
74
Generative AI
6.1
642
6.7
21
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6449
|
Verified
8.6
549
|
Verified
8.9
6274
|
Verified
9.0
545
|
Verified
8.5
6128
|
Verified
8.6
544
|
Verified
8.8
5731
|
Verified
8.9
536
|
Verified
Online Marketing
7.4
4370
|
Verified
8.0
501
|
Verified
7.9
4075
|
Verified
8.4
449
|
Verified
7.8
3531
|
Verified
8.2
392
|
Verified
8.1
4863
|
Verified
8.3
463
|
Verified
7.8
3466
|
Verified
8.3
419
Lead Management
8.3
4350
|
Verified
8.8
529
|
Verified
8.0
3958
|
Verified
8.5
504
8.5
5076
|
Verified
8.7
504
|
Verified
7.9
3484
|
Verified
8.9
512
|
Verified
8.5
4336
|
Verified
8.8
506
|
Verified
8.0
3984
|
Verified
8.7
503
|
Verified
8.2
3790
|
Verified
8.8
495
|
Verified
8.0
3561
|
Verified
8.6
448
|
Verified
Campaign Management
8.0
3485
|
Verified
8.5
156
|
Verified
7.7
3103
|
Verified
8.5
292
7.2
2634
8.4
273
|
Verified
6.8
2333
|
Verified
7.7
113
Social
6.9
2321
|
Verified
7.9
262
|
Verified
7.3
2674
|
Verified
8.0
278
|
Verified
7.3
2546
|
Verified
7.9
292
7.1
2439
|
Verified
8.0
241
7.0
2396
|
Verified
8.0
96
Reporting & Analytics
8.1
5168
|
Verified
8.6
520
|
Verified
7.6
3584
|
Verified
8.2
492
|
Verified
7.2
2915
|
Verified
8.2
417
|
Verified
7.1
2721
|
Verified
8.2
384
|
Verified
6.9
2440
|
Verified
7.6
323
Platform
7.9
3718
|
Verified
8.1
397
|
Verified
8.1
3496
|
Verified
8.6
393
|
Verified
8.3
3703
|
Verified
8.7
411
|
Verified
7.5
2402
|
Verified
8.3
202
|
Verified
7.0
2134
|
Verified
8.0
245
8.4
3703
|
Verified
8.6
404
|
Verified
7.5
2423
|
Verified
8.2
288
Agentic AI - Marketing Automation
6.3
216
8.8
8
6.4
220
8.5
8
6.5
219
8.5
8
6.4
216
8.8
7
6.2
218
8.8
8
6.4
219
7.9
8
Integration
8.1
3753
|
Verified
8.6
394
|
Verified
8.1
3645
|
Verified
8.1
311
|
Verified
7.8
3123
|
Verified
7.8
300
|
Verified
Messenger
7.4
1124
Not enough data
5.9
976
Not enough data
6.5
1002
Not enough data
6.9
1044
Not enough data
Channels
6.4
988
Not enough data
7.3
1173
Not enough data
5.9
914
Not enough data
5.5
832
Not enough data
5.9
839
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2017
8.0
205
|
Verified
6.3
1513
Feature Not Available
7.0
1613
7.9
175
7.5
1677
8.2
151
Edit
7.4
1751
8.0
197
|
Verified
8.0
1964
8.5
210
|
Verified
7.4
1659
8.0
197
|
Verified
Logistics
7.8
1811
8.7
205
|
Verified
7.0
1578
7.4
200
|
Verified
7.8
1769
7.8
185
|
Verified
7.7
1542
8.5
151
Generative AI
5.9
836
7.0
83
6.1
674
7.1
80
Agentic AI - Email Template Builder
6.1
109
6.7
5
6.2
108
6.7
5
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
201
Not enough data
7.6
196
Not enough data
8.1
178
Not enough data
8.0
188
Not enough data
Campaigns
7.9
167
Not enough data
8.3
178
Not enough data
7.9
145
Not enough data
7.7
179
Not enough data
Integrations
8.1
171
Not enough data
6.7
114
Not enough data
7.9
129
Not enough data
7.3
142
Not enough data
Generative AI
6.0
64
Not enough data
Agentic AI - Vulnerability Scanner
6.4
15
Not enough data
6.7
15
Not enough data
Attribution Modeling
7.1
207
8.8
27
|
Verified
7.1
198
9.0
29
|
Verified
6.8
190
7.8
13
6.8
189
8.7
25
|
Verified
6.3
176
8.7
21
|
Verified
7.0
190
Feature Not Available
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
8.9
33
|
Verified
7.1
194
8.7
30
|
Verified
7.3
211
9.1
40
|
Verified
7.9
249
9.0
35
|
Verified
Reporting
7.5
283
8.8
44
|
Verified
7.3
264
8.5
47
|
Verified
7.0
250
8.7
43
|
Verified
Content & Collaboration
Not enough data
8.6(won by default)
74
Not enough data
8.7(won by default)
77
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9(won by default)
77
Not enough data
8.6(won by default)
48
Social Management
Not enough data
Feature Not Available
Not enough data
8.6(won by default)
78
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
67
Not enough data
8.4(won by default)
47
Not enough data
7.6(won by default)
20
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
53
|
Verified
Not enough data
8.9
55
|
Verified
Platform Data
Not enough data
8.8
57
|
Verified
Not enough data
8.7
51
|
Verified
Not enough data
8.8
62
|
Verified
Not enough data
8.7
57
|
Verified
Platform Additional Functionality
Not enough data
8.2
44
Not enough data
8.6
56
Not enough data
8.9
64
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.8
202
Not enough data
Agentic AI - Social Media Advertising
7.0
17
Not enough data
7.3
17
Not enough data
7.3
17
Not enough data
7.0
17
Not enough data
6.9
17
Not enough data
7.3
17
Not enough data
Social Functionality
7.9
301
Not enough data
Campaign Management
8.3
348
Not enough data
8.3
321
Not enough data
8.1
306
Not enough data
7.8
285
Not enough data
7.9
274
Not enough data
8.3
265
Not enough data
8.2
258
Not enough data
7.9
239
Not enough data
7.7
231
Not enough data
7.9
265
Not enough data
7.8
239
Not enough data
7.5
221
Not enough data
7.7
223
Not enough data
Targeting
8.3
295
Not enough data
8.3
283
Not enough data
7.8
256
Not enough data
8.0
250
Not enough data
Platform
8.2
309
Not enough data
8.0
288
Not enough data
8.5
301
Not enough data
8.5
337
Not enough data
8.4
271
Not enough data
8.3
303
Not enough data
8.6
298
Not enough data
8.1
243
Not enough data
8.1
287
Not enough data
Page Customization
8.2
585
8.3
71
|
Verified
7.9
611
8.4
74
|
Verified
7.8
529
8.4
68
|
Verified
7.6
551
8.5
70
|
Verified
Page Optimization
7.6
424
Feature Not Available
7.8
528
8.5
66
|
Verified
7.5
471
8.9
68
|
Verified
7.2
412
8.5
54
|
Verified
Integrations
7.5
404
8.4
49
|
Verified
8.5
541
8.9
62
|
Verified
8.2
514
8.8
65
|
Verified
Generative AI
6.2
166
8.0
16
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
657
8.1
31
7.5
551
7.8
29
6.8
463
7.8
29
7.4
652
8.0
29
Additional Functionality
7.9
668
8.0
30
5.7
422
6.2
23
7.4
528
8.0
29
6.2
431
7.8
24
7.0
506
7.9
27
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
9.0
38
7.9
314
9.1
41
7.8
270
8.9
31
7.9
309
9.1
41
8.2
331
9.1
43
Predictive Analytics
8.0
293
9.3
48
7.8
277
9.3
48
7.4
240
8.8
32
7.4
266
Feature Not Available
Sales Management
8.2
318
9.2
46
7.6
181
Feature Not Available
8.0
305
Feature Not Available
8.3
349
9.5
49
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.4
91
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
100
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
97
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
8.2
94
|
Verified
Not enough data
8.5
86
|
Verified
Not enough data
7.8
75
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Constant Contact Advanced Automation are categorized as Marketing Automation, CRM, Email Template Builder, Online Form Builder, Landing Page Builders, Sales Analytics, and Attribution
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, WhatsApp Marketing, SMS Marketing, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Lead Scoring, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Constant Contact Advanced Automation is categorized as Customer Journey Analytics, Marketing Analytics, Visitor Identification, and Social Media Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Constant Contact Advanced Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Marketing and Advertising
46.7%
Information Technology and Services
4.7%
Computer Software
3.9%
Financial Services
3.2%
Non-Profit Organization Management
2.3%
Other
39.3%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is the best way you've found for selling marketing automation/CRM services to prospects/clients?
6 Comments
JK
In our 6+ years of selling SharpSpring, it's not all about the software. You need to understand the clients business model, sales process and existing...Read more
Can we track multiple sites in one instance of SharpSpring?
2 Comments
KW
Yes! I track multiple related but separate domains on one instance of SharpSpring.Read more
Do I need any specific training or certification to use SharpSpring?
2 Comments
AF
SharpSpring is a full featured, robust system. But I would definitely invest in full training & certification to get the most out of SharpSpring. That will...Read more
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