Compare ActiveCampaign and Constant Contact Advanced Automation 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (81.0% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $12.00 Per Month
ActiveCampaign
Star Rating
(14,617)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansConstant Contact Advanced Automation
Star Rating
(953)4.4 out of 5
Market Segments
Small-Business (81.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly enhances the ability to send targeted emails automatically, saving time and effort.
- Users say that Constant Contact Advanced Automation offers a user-friendly experience, particularly highlighting its easy import and export of contacts. This functionality simplifies list management and hygiene, making it a great choice for those who prioritize straightforward operations.
- Reviewers mention that ActiveCampaign's integrated CRM and advanced segmentation tools provide a powerful platform for creating personalized campaigns. Users appreciate how it allows them to track customer journeys and analyze engagement, all from a single interface, which enhances their marketing effectiveness.
- According to verified reviews, Constant Contact Advanced Automation shines in its simplicity and automation features, with users noting the effectiveness of automated email sequences for welcome messages and abandoned-cart reminders. This helps ensure that important communications are not overlooked.
- G2 reviewers highlight that while ActiveCampaign has a higher overall satisfaction score, Constant Contact Advanced Automation receives commendations for its quality of support, with users reporting a more responsive customer service experience, which can be crucial for businesses needing timely assistance.
- Users express that ActiveCampaign's robust analytics and reporting features provide valuable insights into marketing performance, but some find the learning curve steep. In contrast, Constant Contact Advanced Automation is appreciated for its streamlined marketing campaign management, making it easier for users to view statistics across various platforms.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Constant Contact Advanced Automation
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Free Trial
ActiveCampaign
Free Trial is available
Constant Contact Advanced Automation
Free Trial is available
Ratings
Meets Requirements
8.8
11,143
8.7
804
Ease of Use
8.2
11,259
8.5
819
Ease of Setup
8.0
7,192
8.4
584
Ease of Admin
8.4
6,338
8.8
546
Quality of Support
8.5
10,316
9.0
762
Has the product been a good partner in doing business?
8.8
6,196
9.1
545
Product Direction (% positive)
8.2
10,549
8.8
793
Features by Category
Sales Force Automation
8.2
2102
|
Verified
8.9
110
7.0
1018
Feature Not Available
7.9
1764
|
Verified
8.4
112
7.7
1680
|
Verified
8.4
107
7.0
1220
|
Verified
Feature Not Available
7.6
1431
|
Verified
8.5
103
7.0
1206
|
Verified
7.9
76
6.9
1138
|
Verified
Feature Not Available
7.3
1280
|
Verified
Feature Not Available
Marketing Automation
9.0
2316
|
Verified
9.1
120
8.8
2204
|
Verified
8.9
119
8.5
2150
|
Verified
8.7
121
7.8
1483
|
Verified
8.4
109
Customer Support
7.6
1470
|
Verified
8.4
95
7.7
1628
|
Verified
8.6
99
7.9
1762
|
Verified
8.6
102
7.0
1323
|
Verified
7.9
82
7.5
1450
|
Verified
Feature Not Available
Reporting & Analytics
7.7
1952
|
Verified
8.7
113
7.9
2144
|
Verified
8.6
118
7.1
1289
|
Verified
8.0
95
Mobile & Social
7.3
1223
|
Verified
Feature Not Available
7.3
1327
|
Verified
8.0
96
7.1
1370
|
Verified
7.5
76
Platform
7.8
1983
|
Verified
8.3
84
8.0
1937
|
Verified
8.6
86
8.1
2028
|
Verified
8.6
95
7.3
1452
|
Verified
7.7
61
7.0
1349
|
Verified
Feature Not Available
Feature Not Available
8.3
80
8.2
2100
|
Verified
8.8
97
7.4
1475
|
Verified
Feature Not Available
Integration
8.1
1929
|
Verified
8.5
91
8.1
1935
|
Verified
8.0
80
7.8
1635
|
Verified
7.8
74
Generative AI
6.1
644
6.7
21
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6479
|
Verified
8.6
549
|
Verified
8.9
6312
|
Verified
9.0
545
|
Verified
8.5
6140
|
Verified
8.6
544
|
Verified
8.8
5774
|
Verified
8.9
536
|
Verified
Online Marketing
7.4
4387
|
Verified
8.0
501
|
Verified
7.9
4075
|
Verified
8.4
449
|
Verified
7.8
3533
|
Verified
8.2
392
|
Verified
8.1
4864
|
Verified
8.3
463
|
Verified
7.8
3468
|
Verified
8.3
419
Lead Management
8.3
4360
|
Verified
8.8
529
|
Verified
8.0
3961
|
Verified
8.5
504
8.5
5108
|
Verified
8.7
504
|
Verified
8.0
3489
|
Verified
8.9
512
|
Verified
8.5
4355
|
Verified
8.8
506
|
Verified
8.1
3998
|
Verified
8.7
503
|
Verified
8.2
3794
|
Verified
8.8
495
|
Verified
8.0
3573
|
Verified
8.6
448
|
Verified
Campaign Management
8.0
3488
|
Verified
8.5
156
|
Verified
7.8
3104
|
Verified
8.5
292
7.2
2635
8.4
273
|
Verified
6.8
2335
|
Verified
7.7
113
Social
6.9
2321
|
Verified
7.9
262
|
Verified
7.3
2677
|
Verified
8.0
278
|
Verified
7.3
2547
|
Verified
7.9
292
7.1
2440
|
Verified
8.0
241
7.0
2398
|
Verified
8.0
96
Reporting & Analytics
8.1
5189
|
Verified
8.6
520
|
Verified
7.6
3588
|
Verified
8.2
492
|
Verified
7.2
2918
|
Verified
8.2
417
|
Verified
7.1
2723
|
Verified
8.2
384
|
Verified
6.9
2441
|
Verified
7.6
323
Platform
7.9
3719
|
Verified
8.1
397
|
Verified
8.2
3523
|
Verified
8.6
393
|
Verified
8.3
3703
|
Verified
8.7
411
|
Verified
7.5
2400
|
Verified
8.3
202
|
Verified
7.0
2133
|
Verified
8.0
245
8.4
3716
|
Verified
8.6
404
|
Verified
7.5
2425
|
Verified
8.2
288
Agentic AI - Marketing Automation
6.3
219
8.8
8
6.4
222
8.5
8
6.5
221
8.5
8
6.5
219
8.8
7
6.3
221
8.8
8
6.5
222
7.9
8
Integration
8.1
3754
|
Verified
8.6
394
|
Verified
8.1
3651
|
Verified
8.1
311
|
Verified
7.8
3127
|
Verified
7.8
300
|
Verified
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
8.0
205
|
Verified
6.3
1515
Feature Not Available
7.0
1616
7.9
175
7.5
1680
8.2
151
Edit
7.4
1754
8.0
197
|
Verified
8.0
1968
8.5
210
|
Verified
7.4
1662
8.0
197
|
Verified
Logistics
7.8
1817
8.7
205
|
Verified
7.0
1580
7.4
200
|
Verified
7.8
1774
7.8
185
|
Verified
7.8
1543
8.5
151
Generative AI
6.0
838
7.0
83
6.1
674
7.1
80
Agentic AI - Email Template Builder
6.2
110
6.7
5
6.2
109
6.7
5
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
8.8
27
|
Verified
7.1
198
9.0
29
|
Verified
6.7
189
7.8
13
6.8
188
8.7
25
|
Verified
6.3
175
8.7
21
|
Verified
7.0
189
Feature Not Available
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
8.9
33
|
Verified
7.1
194
8.7
30
|
Verified
7.3
210
9.1
40
|
Verified
7.9
249
9.0
35
|
Verified
Reporting
7.5
282
8.8
44
|
Verified
7.3
263
8.5
47
|
Verified
7.0
249
8.7
43
|
Verified
Content & Collaboration
Not enough data
8.6(won by default)
74
Not enough data
8.7(won by default)
77
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9(won by default)
77
Not enough data
8.6(won by default)
48
Social Management
Not enough data
Feature Not Available
Not enough data
8.6(won by default)
78
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
67
Not enough data
8.4(won by default)
47
Not enough data
7.6(won by default)
20
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
53
|
Verified
Not enough data
8.9
55
|
Verified
Platform Data
Not enough data
8.8
57
|
Verified
Not enough data
8.7
51
|
Verified
Not enough data
8.8
62
|
Verified
Not enough data
8.7
57
|
Verified
Platform Additional Functionality
Not enough data
8.2
44
Not enough data
8.6
56
Not enough data
8.9
64
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.8
201
Not enough data
Agentic AI - Social Media Advertising
7.0
17
Not enough data
7.3
17
Not enough data
7.3
17
Not enough data
7.0
17
Not enough data
6.9
17
Not enough data
7.3
17
Not enough data
Social Functionality
7.9
300
Not enough data
Campaign Management
8.3
348
Not enough data
8.3
320
Not enough data
8.1
305
Not enough data
7.8
284
Not enough data
7.9
273
Not enough data
8.3
264
Not enough data
8.2
257
Not enough data
7.9
238
Not enough data
7.7
230
Not enough data
7.9
264
Not enough data
7.8
238
Not enough data
7.5
220
Not enough data
7.7
222
Not enough data
Targeting
8.3
294
Not enough data
8.3
282
Not enough data
7.8
255
Not enough data
8.0
249
Not enough data
Platform
8.2
308
Not enough data
8.0
287
Not enough data
8.5
300
Not enough data
8.5
336
Not enough data
8.4
270
Not enough data
8.3
302
Not enough data
8.6
297
Not enough data
8.1
242
Not enough data
8.1
286
Not enough data
Page Customization
8.2
586
8.3
71
|
Verified
7.9
612
8.4
74
|
Verified
7.8
530
8.4
68
|
Verified
7.6
552
8.5
70
|
Verified
Page Optimization
7.6
425
Feature Not Available
7.8
529
8.5
66
|
Verified
7.5
472
8.9
68
|
Verified
7.2
413
8.5
54
|
Verified
Integrations
7.5
405
8.4
49
|
Verified
8.5
542
8.9
62
|
Verified
8.2
515
8.8
65
|
Verified
Generative AI
6.2
166
8.0
16
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
8.1
31
7.5
551
7.8
29
6.8
463
7.8
29
7.4
652
8.0
29
Additional Functionality
7.9
670
8.0
30
5.7
422
6.2
23
7.4
530
8.0
29
6.2
432
7.8
24
7.0
506
7.9
27
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
9.0
38
7.9
313
9.1
41
7.8
269
8.9
31
7.9
308
9.1
41
8.2
330
9.1
43
Predictive Analytics
8.0
292
9.3
48
7.8
276
9.3
48
7.3
240
8.8
32
7.4
266
Feature Not Available
Sales Management
8.2
318
9.2
46
7.6
181
Feature Not Available
8.0
304
Feature Not Available
8.3
349
9.5
49
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.4
91
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
100
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
97
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
8.2
94
|
Verified
Not enough data
8.5
86
|
Verified
Not enough data
7.8
75
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Constant Contact Advanced Automation are categorized as Marketing Automation, CRM, Email Template Builder, Online Form Builder, Landing Page Builders, Sales Analytics, and Attribution
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Email Deliverability, Pop-Up Builder, SMS Marketing, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Lead Scoring, Social Media Advertising, and Salesforce AppExchange Apps
Constant Contact Advanced Automation is categorized as Customer Journey Analytics, Marketing Analytics, Visitor Identification, and Social Media Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Constant Contact Advanced Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
46.7%
Information Technology and Services
4.7%
Computer Software
3.9%
Financial Services
3.2%
Non-Profit Organization Management
2.3%
Other
39.3%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is the best way you've found for selling marketing automation/CRM services to prospects/clients?
6 Comments
JK
In our 6+ years of selling SharpSpring, it's not all about the software. You need to understand the clients business model, sales process and existing...Read more
Can we track multiple sites in one instance of SharpSpring?
2 Comments
KW
Yes! I track multiple related but separate domains on one instance of SharpSpring.Read more
Do I need any specific training or certification to use SharpSpring?
2 Comments
AF
SharpSpring is a full featured, robust system. But I would definitely invest in full training & certification to get the most out of SharpSpring. That will...Read more
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