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Act-On
Act-On
(1,055)
4.1 out of 5
Act-On
By Act-On Software
Get a quote
Optimized for quick response
Keap
Keap
(8)
4.0 out of 5
Keap
By Thryv
At a Glance
Act-On
Act-On
Star Rating
(1,055)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plans
Keap
Keap
Star Rating
(8)4.0 out of 5
Market Segments
Small-Business (87.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Starting at $249.00 1500 Contacts Per Month
Learn more about Keap
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Act-On excels in Email Marketing, particularly in Sending Outbound Emails with a score of 8.8, while Keap follows closely with 8.7. Reviewers mention that Act-On's email deliverability management is robust, ensuring higher open rates.
  • Reviewers mention that Act-On's Lead Management features, especially in Lead Nurturing (8.2), are superior compared to Keap's (8.6). Users on G2 appreciate Act-On's automated alerts and tasks, which streamline the nurturing process.
  • Users say that Act-On's Ease of Use is rated at 8.0, which is higher than Keap's 7.2. Reviewers highlight that Act-On's intuitive interface makes it easier for teams to adopt and utilize the software effectively.
  • G2 users report that Act-On's Quality of Support is rated at 8.6, surpassing Keap's 8.3. Users mention that Act-On's support team is responsive and knowledgeable, which enhances the overall user experience.
  • Reviewers mention that Act-On's Marketing Automation Integration (8.5) is slightly lower than Keap's (8.8), indicating that Keap may offer more seamless integrations with other marketing tools, which is crucial for users looking to enhance their marketing stack.
  • Users on G2 report that Act-On's Campaign Management features are rated at 8.8, equal to Keap's, but they appreciate Act-On's advanced analytics capabilities that provide deeper insights into campaign performance, helping to optimize future strategies.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Browse all 2 pricing plans
Keap
Keap
Starting at $249.00
1500 Contacts Per Month
Learn more about Keap
Free Trial
Act-On
No trial information available
Keap
Free Trial is available
Ratings
Meets Requirements
8.2
891
9.2
8
Ease of Use
8.0
898
7.7
8
Ease of Setup
7.7
508
8.3
8
Ease of Admin
8.2
516
Not enough data
Quality of Support
8.7
857
8.8
7
Has the product been a good partner in doing business?
8.6
496
Not enough data
Product Direction (% positive)
8.1
882
5.6
8
Features by Category
CRMHide 43 FeaturesShow 43 Features
Not enough data
8.3
7
Sales Force Automation
Not enough data
8.9
6
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
6
|
Verified
Not enough data
9.0
5
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
5
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
7.7
5
|
Verified
Not enough data
9.3
5
|
Verified
Marketing Automation
Not enough data
8.9
6
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
8.3
5
|
Verified
Customer Support
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Reporting & Analytics
Not enough data
8.7
5
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
7.3
5
Mobile & Social
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing AutomationHide 47 FeaturesShow 47 Features
7.7
759
Not enough data
Email Marketing
8.4
707
|
Verified
Not enough data
8.8
697
|
Verified
Not enough data
8.3
692
|
Verified
Not enough data
8.5
615
|
Verified
Not enough data
Online Marketing
7.9
640
|
Verified
Not enough data
7.8
539
|
Verified
Not enough data
7.9
518
|
Verified
Not enough data
7.9
603
|
Verified
Not enough data
7.8
519
|
Verified
Not enough data
Lead Management
8.1
579
|
Verified
Not enough data
8.0
560
|
Verified
Not enough data
8.4
625
|
Verified
Not enough data
8.2
590
|
Verified
Not enough data
8.2
575
|
Verified
Not enough data
8.1
572
|
Verified
Not enough data
8.0
514
|
Verified
Not enough data
8.0
533
|
Verified
Not enough data
Campaign Management
8.1
507
|
Verified
Not enough data
7.9
428
|
Verified
Not enough data
7.4
336
|
Verified
Not enough data
7.3
79
Not enough data
Social
6.9
306
|
Verified
Not enough data
7.1
373
|
Verified
Not enough data
7.0
317
|
Verified
Not enough data
7.6
97
|
Verified
Not enough data
6.8
233
|
Verified
Not enough data
Reporting & Analytics
7.9
648
|
Verified
Not enough data
7.7
576
|
Verified
Not enough data
7.1
411
|
Verified
Not enough data
6.9
355
|
Verified
Not enough data
7.3
389
|
Verified
Not enough data
Platform
7.6
377
|
Verified
Not enough data
7.8
337
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
7.7
259
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
394
|
Verified
Not enough data
7.8
307
|
Verified
Not enough data
7.4
282
|
Verified
Not enough data
Transactional EmailHide 18 FeaturesShow 18 Features
7.5
39
Not enough data
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead GenerationHide 5 FeaturesShow 5 Features
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Quote-to-CashHide 9 FeaturesShow 9 Features
Not enough data
Not enough data
Customer Requirements
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Contracts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS MarketingHide 20 FeaturesShow 20 Features
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Invoice ManagementHide 18 FeaturesShow 18 Features
Not enough data
Not enough data
Invoice Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Invoice Processing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Invoice Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Journey MappingHide 6 FeaturesShow 6 Features
8.6
22
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
7.3
22
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Landing Page BuildersHide 13 FeaturesShow 13 Features
7.2
44
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead CaptureHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor IdentificationHide 1 FeatureShow 1 Feature
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Lead ScoringHide 14 FeaturesShow 14 Features
7.4
35
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Email TrackingHide 16 FeaturesShow 16 Features
Not enough data
8.4
5
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.0
5
Generative AI
Not enough data
Not enough data
Sales AnalyticsHide 18 FeaturesShow 18 Features
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Predictive Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Account IntelligenceHide 17 FeaturesShow 17 Features
7.9
170
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Accounting & FinanceHide 1 FeatureShow 1 Feature
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Insurance CRMHide 13 FeaturesShow 13 Features
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Marketing AnalyticsHide 15 FeaturesShow 15 Features
7.8
118
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On
Act-On
Keap
Keap
Act-On and Keap are categorized as Landing Page Builders, Lead Scoring, and Marketing Automation
Unique Categories
Act-On
Keap
Reviews
Reviewers' Company Size
Act-On
Act-On
Small-Business(50 or fewer emp.)
38.4%
Mid-Market(51-1000 emp.)
50.0%
Enterprise(> 1000 emp.)
11.6%
Keap
Keap
Small-Business(50 or fewer emp.)
87.5%
Mid-Market(51-1000 emp.)
12.5%
Enterprise(> 1000 emp.)
0%
Reviewers' Industry
Act-On
Act-On
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Keap
Keap
Consulting
25.0%
Marketing and Advertising
25.0%
Professional Training & Coaching
12.5%
Leisure, Travel & Tourism
12.5%
Health, Wellness and Fitness
12.5%
Other
12.5%
Alternatives
Act-On
Act-On Alternatives
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Constant Contact Advanced Automation
Add Constant Contact Advanced Automation
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Ortto
Ortto
Add Ortto
Dotdigital
Dotdigital
Add Dotdigital
Keap
Keap Alternatives
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Zoho CRM
Zoho
Add Zoho CRM
LocaliQ
LocaliQ
Add LocaliQ
Constant Contact Advanced Automation
Constant Contact Advanced Automation
Add Constant Contact Advanced Automation
Discussions
Act-On
Act-On Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
Paige M.
PM
I am glad that you are considering Act-On for Marketing Automation! Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process: - Define and track your behavioral score or lead for each known customer. - Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
Richard W.
RW
Find another solution and save yourself the pain and heartache.Read more
See all discussions
Keap
Keap Discussions
Monty the Mongoose crying
Keap has no discussions with answers
See all discussions
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Act-On
Act-On
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Keap
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